Video podcasting offers unique advantages and challenges, making it essential for creators to weigh the pros and cons before diving in. While video can enhance engagement through visual cues and body language, audio podcasts provide greater portability and simplicity in production. Dave Jackson explores the contrasting benefits of both formats, highlighting that audio often leads to better memory recall and a more personal connection with listeners. As the landscape of podcasting evolves, particularly with platforms like Spotify and YouTube gaining traction, understanding the implications of these choices is crucial. By the end of this discussion, you'll be equipped with insights to decide whether to integrate video into your podcasting strategy.<h2>Takeaways:</h2><ul><li> Video podcasts can enhance audience engagement through visual cues and body language, creating a more relatable experience. </li><li> Audio podcasts offer greater portability for multitasking, making them ideal for commuting or exercising. </li><li> The production of audio podcasts is simpler, requiring less equipment and allowing more casual guest appearances. </li><li> Completion rates for audio podcasts tend to be higher than those for video podcasts, indicating better listener retention. </li><li> YouTube and Spotify compete for podcasting dominance, but each has different monetization challenges. </li><li> While video can expand audience reach, it also incurs additional production costs and time commitments. </li></ul> Links referenced in this episode:<ul><li><a href="https://learn.schoolofpodcasting.com/?utm_source=shownotes&utm_medium=app&utm_campaign=963" rel="noopener noreferrer" target="_blank">schoolofpodcasting.com</a></li><li><a href="https://askthepodcastcoach.com" rel="noopener noreferrer" target="_blank">askthepodcastcoach.com</a></li><li><a href="https://weekly.podnews.net/1538779/episodes/16314391-lemonada-media-securerss-podthon-and-a-new-podcasting-2-0-podcast" rel="noopener noreferrer" target="_blank">Podnews Weekly Review</a></li><li><a href="https://podcastindex.org/stats" rel="noopener noreferrer" target="_blank">Podcast Index</a></li><li><a href="https://www.mediaroundtable.com/podcast/video-audio-or-both-shaping-the-future-of-podcast-with-james-cridland" rel="noopener noreferrer" target="_blank">Media Round Table</a></li><li><a href="https://www.pugetsoundradio.com/2024/12/17/rob-greenlee-the-shift-from-podcaster-to-content-creator-the-sound-off-podcast/" rel="noopener noreferrer" target="_blank">Sound Off Podcast</a></li><li><a href="https://mixlr.com" rel="noopener noreferrer" target="_blank">mixlr.com</a></li><li><a href="https://supportthisshow.com/sweetwater" rel="noopener noreferrer" target="_blank">Sweetwater</a> (aff)</li><li><a href="https://soundsprofitable.com/" rel="noopener noreferrer" target="_blank">Sounds Profitable</a></li></ul> <h2>Gear Mentioned</h2><a href="https://geni.us/viltrox-2pack-led" rel="noopener noreferrer" target="_blank">Viltrox 2 pack LCD with remote</a><a href="https://geni.us/neewer-2pack-lcd" rel="noopener noreferrer" target="_blank">Newer 2 Light LCD with Remote</a><a href="https://geni.us/rode-mico-wireless" rel="noopener noreferrer" target="_blank">Rode Wireless Mico</a> lavalier MicrophoneMentioned in this episode:What Is Your Favorite Podcast in 2024 and WHY?If you could only pick ONE show as "Your favorite in 2024" Here is what I need:
The name of the show. The website address. A little bit about it, and then go AS LONG AS YOU WANT as to WHY it is your favorite. Then tell us your show's name, the website address, and a little bit about it (so I can add you to the show notes).<a href="https://school-of-podcasting.captivate.fm/qotm">Question of the Month</a>Worry Free PodcastingAre you ready to take your podcasting dreams to the next level? Look no further than the School of Podcasting. With over 19 years of experience, I’ve helped countless individuals plan, launch, grow, and monetize their podcasts the right way. My comprehensive courses cover everything from content creation to tackling technology, ensuring you sound professional and confident. Join our supportive community of podcasters, access weekly group coaching, and receive unlimited one-on-one consulting. Don't let fear hold you back. With my 30-day money-back guarantee, you can start your podcasting journey risk-free. Go to schoolofpodcasting.com/join and be on your way to podcast success.<a href="https://school-of-podcasting.captivate.fm/start">School of Podcasting</a>Check Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community<a href="https://school-of-podcasting.captivate.fm/podcasting-observations">Podcasting Observations</a>Live AppearancesI love nothing more than meeting you at events. To see my schedule, see www.schoolofpdcasting.com/were to have me speak at your event (on and offline) see www.schoolofpodcasting.com/contact<a href="https://school-of-podcasting.captivate.fm/where">Where Will I Be?</a>

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