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Ecommerce Coffee Break - Helping You Become A Smarter Online Seller

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Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship.

Want to be a smarter online seller? This marketing podcast empowers you to build a profitable online business that excites you. The goal of every episode is to uplevel you as an online merchant and business owner, taking your marketing strategy and online sales to the next level. Each week, host and digital marketing veteran Claus Lauter interviews world-class e-commerce experts, founders, and marketers. They share their stories, tips, tactics, and strategies on how to build a successful Direct-to-Consumer (DTC) brand. We discuss e-commerce, digital marketing, technology, AI, and entrepreneurial strategies. Whether you have an online store, want to leave your 9-5 job, do a side hustle, or start your own business as a founder, this podcast is for you. With over 350 episodes, you'll find the help you need to start, run, and grow your DTC brand or online store fast. Some examples: ✨ Mastering paid ads (Meta/Google), social media marketing, email marketing ✨ Selecting the best apps & marketing tech for your needs ✨ Optimizing your store for higher conversion rates ✨ Scaling your ecommerce business with minimum effort ✨ Improving productivity and profitability ✨ New Shopify apps, dropshipping and more 🎧 Short episodes, ideal for listening on the go. New episodes are released twice a week. ⭐ Subscribe now to join the community of successful online sellers. Please follow, rate, and review the podcast if you enjoy it. 📬 Join the newsletter to get weekly insights for free: https://newsletter.ecommercecoffeebreak.com/ 🙏 Guest Requests & Listener Questions https://ecommercecoffeebreak.com/contact/ 🎧 Podcast starter playlists: https://ecommercecoffeebreak.com/playlists ----- Follow us for: Acquisition, AI, AI Marketing, Artificial intelligence, Business Growth Strategies, Business Operations, Conversion, Conversion Rate Optimization, Copywriting, CRO, D2C, DTC, Data Analytics, Digital Marketing Strategies, Direct-to-consumer Marketing, Dropshipping, Ecommerce Logistics, Ecommerce News, Ecommerce Podcast, Ecommerce Trends, Email Marketing, Entrepreneurship, Founder, Make Money Online, Marketing Automation, Marketing Technology (Martech), Martech Solutions, Online Seller, Online Marketing, Online Store Optimization, Paid Ads, Paid Advertising, Paid Search, Paid Social, Paid Social Advertising, Retention, SEO, Search Engine Optimization, Shopify, Shopify Apps, Shopify Dropshipping, Shopify Experts, Shopify Plus, Side Hustle, Shopify Themes, Social Media Marketing, Solopreneur, Traffic Generation

#375

Exciting Updates & Fresh Features: What's New on the Ecommerce Coffee Break

In this episode of the Ecommerce Coffee Break Podcast, host Claus Lauter shares exciting updates from his travels and previews upcoming episodes covering key topics like how AI is simplifying modern eCommerce, strategies for handling negative Amazon reviews, and insights into the influencer creator economy. Claus also introduces a new daily YouTube segment, "eCom Minute," to keep listeners updated on the latest eCommerce news. Tune in to stay ahead in the ever-evolving eCommerce landscape! Join the YouTube Ecom Minute channel here: <a href='https://www.youtube.com/@EcomMinute'>https://www.youtube.com/@EcomMinute</a> Topics discussed in this episode: ---Upcoming Topics: Future episodes will cover AI's role in simplifying e-commerce challenges, strategies for addressing negative Amazon reviews, and insights into the influencer creator economy. ---New Initiatives: A daily update called the "eComm Minute" will be launched on YouTube, providing quick updates on e-commerce and marketing news. Listeners are encouraged to subscribe for notifications once it starts. ---Newsletter Promotion: The podcast promotes a free weekly newsletter that curates essential e-commerce insights from over 50 sources, aimed at saving time and enhancing knowledge for Shopify merchants. ---Guest Opportunities: The podcast is seeking new guests from the e-commerce sector to share their expertise, offering them exposure to a significant audience of listeners and subscribers. Links & Resources Website: <a href='https://ecommercecoffeebreak.com/'>https://ecommercecoffeebreak.com/</a> LinkedIn: <a href='https://www.linkedin.com/company/ecommerce-coffee-break-podcast/'>https://www.linkedin.com/company/ecommerce-coffee-break-podcast/</a> X/Twitter: <a href='https://twitter.com/ecomcoffeebreak'>https://twitter.com/ecomcoffeebreak</a> Ecom Minute: <a href='https://www.youtube.com/@EcomMinute'>https://www.youtube.com/@EcomMinute</a> Instagram: <a href='https://www.instagram.com/ecommercecoffeebreak/'>https://www.instagram.com/ecommercecoffeebreak/</a> Get access to more free resources by visiting the show notes at<a href='https://t.ly/skMGI'>https://t.ly/skMGI</a> Ask The Ecommerce Coffee Break → Submit your question here: <a href='https://ecommercecoffeebreak.com/ask/'>https://ecommercecoffeebreak.com/ask/</a> Sign up for our free newsletter Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a> Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a> And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now! ... Read more

08 Oct 2024

06 MINS

06:33

08 Oct 2024

#374

How to Solve the Sizing Issue in Fashion E-commerce — Gulnaz K | Why Sizing is a Challenge in Fashio...

In this episode of the podcast, we dive into the crucial issue of sizing in fashion ecommerce and explore innovative solutions to reduce returns and boost sales. Our guest, Gulnaz K., founder of EasySize.me, shares her expertise on solving the sizing dilemma. With nearly 15 years of experience in tech and a master's degree in strategic marketing, Gulnaz brings a unique perspective on the intersection of fashion and technology. Her company's flagship product, Fitquist, is used by over 700 brands to tackle sizing issues and minimize returns, revolutionizing the online shopping experience for fashion retailers and customers alike. Topics discussed in this episode: ---Why sizing is a major challenge in fashion e-commerce ---What role product photography plays in size understanding ---Why returns are a sustainability concern in fashion ---How size recommendations can boost customer satisfaction ---Why having sizing advice is crucial for holiday sales ---How proper sizing can significantly reduce return rates Links & Resources Website: <a href='https://www.easysize.me/lp/shopify-lp'>https://www.easysize.me/lp/shopify-lp</a> Shopify App Store: <a href='https://apps.shopify.com/fit-quiz'>https://apps.shopify.com/fit-quiz</a> LinkedIn: <a href='https://www.linkedin.com/company/easysize/'>https://www.linkedin.com/company/easysize/</a> X/Twitter: <a href='https://x.com/easysize'>https://x.com/easysize</a> Instagram: <a href='https://www.instagram.com/easysize/'>https://www.instagram.com/easysize/</a> Get access to more free resources by visiting the show notes at<a href='https://t.ly/q4kig'>https://t.ly/q4kig</a> Ask The Ecommerce Coffee Break → Submit your question here: <a href='https://ecommercecoffeebreak.com/ask/'>https://ecommercecoffeebreak.com/ask/</a> Sign up for our free newsletter Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a> Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a> And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now! ... Read more

01 Oct 2024

24 MINS

24:15

01 Oct 2024

#373

Thriving in the AI Era: A Guide to Future-Proofing Your Career — Michael Walker | Why AI Gives Profe...

In this episode of the podcast, we explore practical tips for learning to work alongside AI, a crucial skill in today's rapidly evolving landscape. Joining me on the show today is Michael Walker, the Chief Marketing Officer at smythos.com.He shares insights on integrating AI into various workflows and enhancing productivity. Join us as we delve into strategies that empower professionals to thrive in an AI-driven environment.Topics discussed in this episode: ---Why AI is changing organizations by streamlining efficiency and increasing revenue ---How AI frees up individuals to be more creative and innovative ---What valuable skills are needed in an AI-driven world, including problem-solving ---How AI assistants can tackle complex business problems as a unified system ---Why learning AI assistant building is crucial for professionals in 2025 ---What examples show AI agents improving productivity in ecommerce ---What the process looks like for implementing AI agents in business ---How embracing AI helps professionals harness its power advantageously Links & ResourcesWebsite: <a href='https://smythos.com/'>https://smythos.com/</a>LinkedIn: <a href='https://www.linkedin.com/in/michaelwalkerii/'>https://www.linkedin.com/in/michaelwalkerii/</a>LinkedIn: <a href='https://www.linkedin.com/company/smythos/'>https://www.linkedin.com/company/smythos/</a>Get access to more free resources by visiting the show notes at<a href='https://t.ly/lqUkW'>https://t.ly/lqUkW</a> Ask The Ecommerce Coffee Break → Submit your question here: <a href='https://ecommercecoffeebreak.com/ask/'>https://ecommercecoffeebreak.com/ask/</a> Sign up for our free newsletter Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a> Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a> And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now! ... Read more

23 Sep 2024

22 MINS

22:46

23 Sep 2024

#372

Forget Marketing! How to Build a Brand Through Operational Excellence — Mo Afshar | Why Brands Prior...

In this episode, we explore why modern eCommerce brands are focusing more on operational success than marketing. Joining the discussion is Mo Afshar, CEO and Co-founder of Pipe17com. Mo shares insights on how operational efficiency is key to scaling a business and maintaining customer satisfaction, as well as how automation and AI are transforming order operations for online merchants. Tune in to learn how to optimize your backend processes and keep your eCommerce business running smoothly.Topics discussed in this episode: ---Why brands prioritize operations over marketing in ecommerce ---How operational complexity increases with multi-channel selling ---What common operational mistakes ecommerce businesses make as they scale ---How AI is revolutionizing e-commerce operations and enhancing efficiency ---Why connecting disparate systems is crucial for streamlining e-commerce operations ---What types of clients benefit most from operational optimization solutions ---Why order-based pricing aligns with customer success in ecommerce operations ---How AI is changing consumer buying behavior and brand creation in ecommerce ---Why operations remain critical despite AI advancements in ecommerce Links & Resources Website: <a href='https://pipe17.com/'>https://pipe17.com/</a> LinkedIn: <a href='https://linkedin.com/company/pipe17'>https://linkedin.com/company/pipe17</a> X/Twitter: <a href='https://twitter.com/pipe17inc'>https://twitter.com/pipe17inc</a> Tik Tok: <a href='https://www.tiktok.com/@pipe17official'>https://www.tiktok.com/@pipe17official</a> Get access to more free resources by visiting the show notes at<a href='https://t.ly/BHc7a'>https://t.ly/BHc7a</a> Recommended Next Episode #339: The Most Important Tool to Deliver a Quality Ecommerce Experience: Search On Your Store — Arv Natarajan → <a href='https://ecommercecoffeebreak.com/shopify-ai-search-discovery/'>https://ecommercecoffeebreak.com/shopify-ai-search-discovery/</a> Ask The Ecommerce Coffee Break → Submit your question here: <a href='https://ecommercecoffeebreak.com/ask/'>https://ecommercecoffeebreak.com/ask/</a> Sign up for our free newsletter Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a> Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a> And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now! ... Read more

16 Sep 2024

24 MINS

24:39

16 Sep 2024

#371

The Most Important Tool to Deliver a Quality Ecommerce Experience: Search On Your Store — Arv Natara...

In this podcast episode, we explore one of the most crucial tools for a successful eCommerce experience: your store’s search function. Joining us is Arv Natarajan, Director of Product at GroupBy Inc. Arv shares his insights on improving search capabilities to enhance customer satisfaction and conversion rates. We discuss data catalog quality, the role of AI in search engines, and how to optimize merchandising with analytics. Tune in to learn how to boost your online store's performance with smarter search tools!Topics discussed in this episode: ---Why improving search quality is crucial for ecommerce success ---How product data quality impacts search performance ---What advanced search capabilities like natural language processing can offer ---Why analytics and understanding user search behavior is important ---How to balance AI-powered search with human curation and merchandising ---What types of ecommerce businesses benefit most from advanced search ---How the search solution integrates with custom ecommerce themes ---What the future of AI-powered ecommerce search and product discovery might look like Links & ResourcesWebsite: <a href='https://www.groupbyinc.com/integrations/shopify'>https://www.groupbyinc.com/integrations/shopify</a>Shopify App Store: <a href='https://apps.shopify.com/groupby-ai-search-discovery'>https://apps.shopify.com/groupby-ai-search-discovery</a>LinkedIn: <a href='https://www.linkedin.com/in/arvnatarajan/'>https://www.linkedin.com/in/arvnatarajan/</a>X/Twitter: <a href='https://x.com/groupbyinc'>https://x.com/groupbyinc</a>Get access to more free resources by visiting the show notes at<a href='https://t.ly/GECxQ'>https://t.ly/GECxQ</a> Ask The Ecommerce Coffee Break → Submit your question here: <a href='https://ecommercecoffeebreak.com/ask/'>https://ecommercecoffeebreak.com/ask/</a> Sign up for our free newsletter Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a> Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a> And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now! ... Read more

10 Sep 2024

23 MINS

23:47

10 Sep 2024

#370

How Top Shopify Stores Optimize for More Sales: 4 Must-Know Conversion Principles — Claus Lauter | W...

In this podcast episode, I (your host, Claus Lauter) share the 4 Conversion Rate Optimization principles you need to know to optimize your store for more sales and revenue.Download your copy of the Conversion Rate Optimization Handbook. Instant download here: <a href='https://ecommercecoffeebreak.com/conversion-optimization-handbook/'>https://ecommercecoffeebreak.com/conversion-optimization-handbook/</a>Topics discussed in this episode: ---Why conversion rate optimization is crucial for ecommerce businesses ---What cognitive load is and how simplifying your content can boost understanding and conversions ---How doubling conversion rates can potentially quadruple your business without additional marketing costs ---What the four key principles of conversion rate optimization are and their importance ---How minimizing visual load can improve user experience and conversions ---Why reducing motor load is essential for easier navigation and increased sales ---How decreasing memory load can prevent users from getting lost on your website ---Why providing the right information at the right moment is critical for conversions Links & Resources Website: <a href='https://ecommercecoffeebreak.com'>https://ecommercecoffeebreak.com</a>Download: <a href='https://ecommercecoffeebreak.com/conversion-optimization-handbook/'>https://ecommercecoffeebreak.com/conversion-optimization-handbook/</a>LinkedIn: <a href='https://www.linkedin.com/in/clauslauter/'>https://www.linkedin.com/in/clauslauter/</a> Get access to more free resources by visiting the show notes at<a href='https://t.ly/RaAgq'>https://t.ly/RaAgq</a> Ask The Ecommerce Coffee Break → Submit your question here: <a href='https://ecommercecoffeebreak.com/ask/'>https://ecommercecoffeebreak.com/ask/</a> Sign up for our free newsletter Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a> Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a> And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now! ... Read more

05 Sep 2024

14 MINS

14:19

05 Sep 2024

#369

How to Drive Organic Traffic in an AI World — Mike Simmons | How Focused SEO Can Quickly Boost New S...

In this podcast episode, we explore how to drive organic traffic in an AI-driven world. Joining us is Mike Simmons, the owner of Plugin Useful. Mike shares his journey from software engineer to successful entrepreneur, leading a health tech company to significant growth before focusing on empowering Shopify entrepreneurs. Mike dives into the essentials of SEO, offering practical tips and insights on optimizing your store for better organic reach. Discover how to leverage AI and SEO to boost your traffic and grow your online business. Topics discussed in this episode: ---How AI has impacted SEO and the need to focus on fundamental best practices ---Optimizing category pages with targeted keywords and informative content to drive organic traffic ---Strategies for product page optimization, including using primary keywords in titles ---Taking a long-term, compounding approach to SEO rather than expecting instant results ---Why perfection isn't required, but pages should aim to be the best for the target keyword ---How focused SEO work can lead to significant improvements even for stores starting from scratch Links & Resources Website: <a href='https://pluginuseful.com/'>https://pluginuseful.com/</a> Shopify App Store: <a href='https://apps.shopify.com/plug-in-seo'>https://apps.shopify.com/plug-in-seo</a> Get access to more free resources by visiting the show notes at<a href='https://t.ly/hxO8l'>https://t.ly/hxO8l</a> Ask The Ecommerce Coffee Break → Submit your question here: <a href='https://ecommercecoffeebreak.com/ask/'>https://ecommercecoffeebreak.com/ask/</a> Sign up for our free newsletter Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a> Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a> And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now! ... Read more

04 Sep 2024

30 MINS

30:53

04 Sep 2024

#368

Shopify Sellers Beware! The 3 Email Strategies You REALLY Need — Sergey Sapelnyk | Importance of Mob...

In this episode, we discuss how to boost your store’s revenue with effective email marketing strategies. Joining us is Sergey Sapelnyk, Co-owner of bedfordmarketing.co and founder of two successful eCommerce brands, Society Socks and Pearly Drinks. Sergey shares actionable tips on optimizing your email campaigns, improving mobile responsiveness, and increasing customer engagement. Whether you’re new to email marketing or looking to refine your strategy, this episode offers valuable insights to help grow your online business. Topics discussed in this episode: ---Why mobile responsiveness is crucial for email marketing success in DTC brands ---How to structure emails for optimal readability on mobile devices ---What common mistakes DTC brands make with their email marketing strategies ---How to create clear and effective call-to-actions (CTAs) in marketing emails ---Why the frequency of email sends should increase as your business grows ---What optimal email sending frequencies are for different business revenue levels ---How to effectively use pop-ups to build your email list without annoying customers Links & Resources Website: <a href='https://www.bedfordmarketing.co/'>https://www.bedfordmarketing.co/</a> LinkedIn: <a href='https://www.linkedin.com/in/sergeysapelnyk/'>https://www.linkedin.com/in/sergeysapelnyk/</a> X/Twitter: <a href='https://x.com/BallinFil'>https://x.com/BallinFil</a> Get access to more free resources by visiting the show notes at<a href='https://t.ly/T4rjK'>https://t.ly/T4rjK</a> Ask The Ecommerce Coffee Break → Submit your question here: <a href='https://ecommercecoffeebreak.com/ask/'>https://ecommercecoffeebreak.com/ask/</a> Sign up for our free newsletter Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a> Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a> And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now! ... Read more

28 Aug 2024

22 MINS

22:41

28 Aug 2024

#367

What Happens If You Automate Your Marketing? Watch This — Emily & Alan Braithwaite | How To Start wi...

In this podcast episode, we discuss how to automate your marketing and take control of your online ecosystem. We explore the impact of automation on marketing efficiency. Our featured guests on the show are Emily and Alan Braithwaite from yellowtuxedo.co.uk Topics discussed in this episode: ---How to get started with email marketing automation for ecommerce beginners ---Why email marketing should be a higher priority in your overall marketing mix ---What information to collect when building your email list and why simplicity matters ---How integrating design tools like Canva with email platforms can streamline your workflow ---Why personalization is crucial in email marketing and how to achieve it effectively ---How AI is shaping the future of marketing automation and email campaigns Links & Resources Website: <a href='https://www.yellowtuxedo.co.uk/'>https://www.yellowtuxedo.co.uk/</a> Website MailerLite: <a href='https://www.mailerlite.com/a/coffeebreakpodcastYT'>https://www.mailerlite.com/a/coffeebreakpodcastYT</a> LinkedIn: <a href='https://www.linkedin.com/company/yellowtuxedo/'>https://www.linkedin.com/company/yellowtuxedo/</a> Instagram: <a href='https://www.instagram.com/yellowtuxedo/'>https://www.instagram.com/yellowtuxedo/</a> YouTube: <a href='https://www.youtube.com/@YellowTuxedo/'>https://www.youtube.com/@YellowTuxedo/</a> Get access to more free resources by visiting the show notes at<a href='https://t.ly/KuBMX'>https://t.ly/KuBMX</a> Ask The Ecommerce Coffee Break → Submit your question here: <a href='https://ecommercecoffeebreak.com/ask/'>https://ecommercecoffeebreak.com/ask/</a> Sign up for our free newsletter Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a> Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a> And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now! ... Read more

27 Aug 2024

34 MINS

34:55

27 Aug 2024

#366

The Crazy New Way to Capture Emails — Adam Robinson | The Ideal Timing for Black Friday Email Campai...

In this episode, we explore email marketing strategies for e-commerce, focusing on Black Friday preparations. Our guest, Adam Robinson, CEO of retention.com, discusses the impact of Apple's privacy changes on Facebook ads and email remarketing. He explains how to overcome challenges like Klaviyo’s reduced cookie tracking window by using innovative methods to capture email addresses from website visitors. Adam also shares tips for warming up these new contacts to boost engagement and ensure a successful holiday sales season. Topics discussed in this episode: ---How intelligent tracking prevention cut email tracking from 2 years to 7 days ---What’s the ideal timeframe to start Black Friday email campaigns ---Why a personal brand via content marketing is crucial for SaaS growth ---How to warm up new email subscribers before Black Friday ---How Dr. Squatch generated $1 million in revenue using retention.com's services before Black Friday ---Why broad targeting ads might be more effective than hyper-niche targeting ---How to safely integrate new email addresses into existing email lists ---What retention.com does to avoid duplicating email addresses in your list Links & Resources Website: <a href='https://retention.com/'>https://retention.com/</a> Shopify App: <a href='https://retention.com/support/integrate-with-shopify-integration-app/'>https://retention.com/support/integrate-with-shopify-integration-app/</a> LinkedIn: <a href='https://www.linkedin.com/in/retentionadam/'>https://www.linkedin.com/in/retentionadam/</a> X/Twitter: <a href='https://twitter.com/RetentionAdam'>https://twitter.com/RetentionAdam</a> Get access to more free resources by visiting the show notes at<a href='https://t.ly/PneSl'>https://t.ly/PneSl</a> Ask The Ecommerce Coffee Break → Submit your question here: <a href='https://ecommercecoffeebreak.com/ask/'>https://ecommercecoffeebreak.com/ask/</a> Sign up for our free newsletter Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a> Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a> And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now! ... Read more

21 Aug 2024

27 MINS

27:20

21 Aug 2024

#365

Why Google Ads Are More Profitable Than You Think — Shri Kanase | Why Google Ads Beats Facebook for ...

In this episode, we dive deep into strategies for mastering Google Ads for eCommerce stores. Our guest is Shri Kanase, founder of YoruMarketing.com and a Google Ads expert with over 7 years of experience. Shri shares insights on common misconceptions about Google Ads, the differences between shopping campaigns and performance max, and his systematic TPS (Testing, Profitability, Scaling) approach. He also provides valuable tips for preparing for Q4, optimizing ad accounts, and achieving scalable results. Whether you're new to Google Ads or looking to improve your existing campaigns, this episode offers actionable advice for eCommerce success. Topics discussed in this episode: ---Why Google Ads outperforms Facebook for ecommerce consistency ---How the TPS (Testing, Profitability, Scaling) approach works across industries ---What misconceptions limit Google Ads scalability ---How to audit and restructure struggling Google Ads accounts ---Why patience is key in Google Ads strategy ---What pricing options exist for Google Ads management ---Why consistent optimization schedules matter for Google Ads Links & Resources Website: <a href='https://yorumarketing.com/'>https://yorumarketing.com/</a> LinkedIn: <a href='https://www.linkedin.com/in/shri-kanase/'>https://www.linkedin.com/in/shri-kanase/</a> TikTok: <a href='http://tiktok.com/@shri.kanase'>http://tiktok.com/@shri.kanase</a> X/Twitter: <a href='https://x.com/EcomShri'>https://x.com/EcomShri</a> YouTube: <a href='https://www.youtube.com/channel/UCyQNz6Xg5FVXjvfOMj5Rj5g'>https://www.youtube.com/channel/UCyQNz6Xg5FVXjvfOMj5Rj5g</a> Get access to more free resources by visiting the show notes at<a href='https://t.ly/sySxj'>https://t.ly/sySxj</a> Ask The Ecommerce Coffee Break → Submit your question here: <a href='https://ecommercecoffeebreak.com/ask/'>https://ecommercecoffeebreak.com/ask/</a> Sign up for our free newsletter Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a> Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a> And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now! ... Read more

19 Aug 2024

33 MINS

33:44

19 Aug 2024

#364

Boost Revenue with These Proven Cross-Sell Tactics — Varun Kundra | How Personalization Drives Upsel...

In this episode, we dive into strategies for boosting your online store’s average order value (AOV) through effective cross-selling. Joining the conversation is Varun Kundra, Co-founder of AfterSell.com, a Shopify app used by over 20,000 brands for upselling and cross-selling. Varun shares insights on consumer psychology, personalization, and how merchants can seamlessly integrate third-party offers to maximize profits without additional effort. Topics discussed in this episode: ---Why cross-selling and upselling boost AOV in a high acquisition cost environment ---How personalization and relevance improve upsell and cross-sell success ---What entry points exist for upselling: in-cart, checkout, post-purchase ---Why post-purchase offers work due to the "dopamine kick" ---What "network offers" are and how they display third-party offers ---What revenue potential exists for merchants using network offers Links & Resources Website: <a href='https://www.aftersell.com/'>https://www.aftersell.com/</a> Shopify App Store: <a href='https://apps.shopify.com/aftersell'>https://apps.shopify.com/aftersell</a> LinkedIn: <a href='https://www.linkedin.com/in/vk1/'>https://www.linkedin.com/in/vk1/</a> X/Twitter: <a href='https://x.com/varkundra'>https://x.com/varkundra</a> Get access to more free resources by visiting the show notes at<a href='https://t.ly/VFUA-'>https://t.ly/VFUA-</a> Ask The Ecommerce Coffee Break → Submit your question here: <a href='https://ecommercecoffeebreak.com/ask/'>https://ecommercecoffeebreak.com/ask/</a> Sign up for our free newsletter Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a> Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a> And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now! ... Read more

14 Aug 2024

17 MINS

17:24

14 Aug 2024

#363

How BattlBox Cracked the Short-Form Video Secret for Sales Success — John Roman | Making Short-form ...

In this episode of the eCommerce Coffee Break podcast, we dive into the world of short-form video content for TikTok, Instagram Reels, and YouTube Shorts. Our guest is John Roman, CEO of BattlBox.com, who shares his journey from B2B sales to e-commerce success. John reveals how BattlBox leveraged video marketing to grow their brand, starting with long-form YouTube content and evolving into a powerhouse of short-form videos across multiple platforms. Learn about their content creation strategy, the importance of authentic branding, and insights on the future of content marketing in e-commerce. Topics discussed in this episode: ---Why short form video content became crucial for ecommerce brands ---What AI tools can be used for content creation and editing ---Why having a human face for the brand is important, as it potentially sells more products ---How consistent testing and learning is essential for success on platforms like TikTok ---Why diversifying content types (video, blog posts, articles) remains important for marketing ---How to overcome "paralysis by analysis" as it's crucial for creating and publishing content ---Why unpolished, genuine content often performs better than highly produced videos Links & ResourcesWebsite: <a href='https://www.battlbox.com/'>https://www.battlbox.com/</a>Website: <a href='https://onlinequeso.com/'>https://onlinequeso.com/</a>LinkedIn: <a href='https://www.linkedin.com/in/john-roman/'>https://www.linkedin.com/in/john-roman/</a>X/Twitter: <a href='https://twitter.com/JohnMRoman'>https://twitter.com/JohnMRoman</a>Get access to more free resources by visiting the show notes at<a href='https://t.ly/z456a'>https://t.ly/z456a</a> Ask The Ecommerce Coffee Break → Submit your question here: <a href='https://ecommercecoffeebreak.com/ask/'>https://ecommercecoffeebreak.com/ask/</a> Sign up for our free newsletter Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a> Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a> And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now! ... Read more

12 Aug 2024

29 MINS

29:49

12 Aug 2024

#362

What is Outdated in Shopify Marketing and What to Use Instead — Brandon Amoroso | Why Shopify Apps a...

In this episode of the Ecommerce Coffee Break podcast, we explore the Shopify marketing ecosystem with Brandon Amoroso, founder and president of electriq marketing. A Forbes 30 under 30 alum, Brandon shares insights on customer retention, e-commerce tech stacks, and the challenges of selling alcohol online. We discuss streamlining Shopify apps, boosting customer lifetime value, and how Brandon's company is revolutionizing alcohol sales in e-commerce following its acquisition by drinks.com. Topics discussed in this episode: ---Why the Shopify marketing ecosystem has evolved towards consolidated platforms ---How the selection process for Shopify apps has become more critical ---What factors influence the choice of tech stack for different-sized businesses ---How usage-based pricing models benefit both small and large merchants ---Why reducing the number of apps can improve a store's performance ---What key areas are examined in a Shopify store audit ---How retention strategies are implemented across multiple channels ---Why direct mail is making a comeback in e-commerce marketing ---How drinks.com solves the complexities of selling alcohol online ---What opportunities exist for non-alcohol merchants to add alcohol sales Links & Resources Website: <a href='https://drinks.com/electriq'>https://drinks.com/electriq</a> LinkedIn: <a href='https://www.linkedin.com/in/brandonamoroso/'>https://www.linkedin.com/in/brandonamoroso/</a> X/Twitter: <a href='https://x.com/AmorosoBrandon'>https://x.com/AmorosoBrandon</a> Get access to more free resources by visiting the show notes at<a href='https://t.ly/_yeGc'>https://t.ly/_yeGc</a> Ask The Ecommerce Coffee Break → Submit your question here: <a href='https://ecommercecoffeebreak.com/ask/'>https://ecommercecoffeebreak.com/ask/</a> Sign up for our free newsletter Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a> Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a> And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now! ... Read more

07 Aug 2024

26 MINS

26:19

07 Aug 2024

#361

Struggling With Data Overload? This Fixes Your Ecom Analytics — Outi Karppanen | Winning Data-led St...

In this episode of the eCommerce Coffee Break podcast, we dive into winning data strategies for e-commerce growth. Our guest is Outi Karppanen, the lead marketing analytics strategist at Supermetrics.com. Outi shares her expertise on navigating the increasingly complex marketing analytics landscape, discussing how to make smart choices with data, handle privacy concerns, and optimize marketing efforts.Topics discussed in this episode: ---Why has the marketing analytics landscape evolved so rapidly in recent years ---How do companies navigate data complexity with privacy concerns ---What are the biggest mistakes companies make with marketing data, and how to avoid them ---Why is it crucial to prioritize the right data sources for eCommerce growth ---What challenges businesses face with attribution, and how can they optimize marketing spend ---How smaller eCommerce businesses use marketing analytics to compete with larger companies ---Why first-party data's increasingly important, and how should businesses prepare ---What strategies help businesses implement data-driven marketing campaigns Links & ResourcesWebsite: <a href='https://supermetrics.com/'>https://supermetrics.com/</a>Shopify App Store: <a href='https://supermetrics.com/connectors/shopify'>https://supermetrics.com/connectors/shopify</a>LinkedIn: <a href='https://www.linkedin.com/company/supermetrics/'>https://www.linkedin.com/company/supermetrics/</a>X/Twitter: <a href='https://x.com/Supermetrics'>https://x.com/Supermetrics</a>Get access to more free resources by visiting the show notes at<a href='https://t.ly/hUTQ8'>https://t.ly/hUTQ8</a> Ask The Ecommerce Coffee Break → Submit your question here: <a href='https://ecommercecoffeebreak.com/ask/'>https://ecommercecoffeebreak.com/ask/</a> Sign up for our free newsletter Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a> Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a> And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now! ... Read more

05 Aug 2024