…

Ecommerce Coffee Break - Helping You Become A Smarter Online Seller

…

Learn how to start and grow your online business through our conversations on ecommerce, digital marketing, technology, AI, and entrepreneurship.

Want to be a better online seller? This podcast covers ecommerce, digital marketing, technology, AI, and entrepreneurship to help you make more money online. Whether you have an online store, want to leave your 9-5 job, do a side hustle, or start your own ecommerce business, this podcast is for you. Learn about useful tools, tips, and strategies to improve your marketing, get more sales, and grow your DTC brand or online store. Each week, host and digital marketing veteran Claus Lauter interviews world-class ecommerce experts and marketers. They share their stories, tips, and advice on building a successful online brand. With over 350 episodes, you'll find the help you need to start, run, and grow your online business fast. Some examples: ✨ Mastering paid ads (Meta/Google), social media marketing, email marketing ✨ Selecting the best apps & marketing tech for your needs ✨ Optimizing your store for higher conversion rates ✨ Scaling your business with minimum effort ✨ Improving productivity and profitability ✨ New Shopify apps, dropshipping and more 🎧 Short episodes, ideal for listening on the go. New episodes are released twice a week. ⭐ Make sure to subscribe wherever you get your podcasts. Please follow, rate, and review the podcast if you enjoy it. 📬 Join the newsletter to get weekly insights for free: https://newsletter.ecommercecoffeebreak.com/ 🙏 Guest Requests & Listener Questions https://ecommercecoffeebreak.com/contact/ 🎧 Podcast starter playlists: https://ecommercecoffeebreak.com/playlists ----- Follow us for: Acquisition, AI, Artificial intelligence, Business Growth Strategies, Business Operations, Conversion, Conversion Rate Optimization, Copywriting, CRO, D2C, D2C Marketing, Data Analytics, Digital Marketing Strategies, Direct-to-consumer Marketing, Dropshipping, Ecommerce Logistics, Ecommerce News, Ecommerce Podcast, Ecommerce Trends, Email Marketing, Entrepreneurship, Founder, Make Money Online, Marketing Automation, Marketing Technology (Martech), Martech Solutions, Online Seller, Online Store Optimization, Paid Ads, Paid Advertising, Paid Search, Paid Social, Paid Social Advertising, Retention, SEO, Search Engine Optimization, Shopify, Shopify Apps, Shopify Apps for Growth, Shopify Dropshipping, Shopify Experts, Shopify Plus, Side Hustle, Social Media Marketing, Solopreneur, Traffic Generation

#357

Ecommerce Summer School: Loyalty Programs a WASTE? Not if You Do THIS! — Hemant Purswani | Why Loyal...

In this episode, we discuss customer retention strategies that are revolutionizing the loyalty and rewards space. Our guest on the show is Hemant Purswani, Co-founder, and CTO at appstle.com.Topics discussed in this episode: ---Why loyalty programs are crucial for customer retention in times of economic uncertainty ---How integrating loyalty with subscription and membership programs creates a seamless customer experience ---Why dynamic point redemption is a game-changer for loyalty programs, allowing customers to use points more flexibly ---How loyalty programs can be effectively used across various industries, from cosmetics to hardware tools ---What strategies merchants can use to promote their loyalty programs, including email campaigns and social media sharing Links & ResourcesWebsite: <a href='https://appstle.com/'>https://appstle.com/</a>Shopify App Store: <a href='https://apps.shopify.com/partners/appstle'>https://apps.shopify.com/partners/appstle</a>LinkedIn: <a href='https://www.linkedin.com/company/appstle/'>https://www.linkedin.com/company/appstle/</a>Twitter: <a href='https://twitter.com/appstleinc'>https://twitter.com/appstleinc</a>Get access to more free resources by visiting the show notes at<a href='https://t.ly/Wqans'>https://t.ly/Wqans</a> Join "Founder's Sidekick" - Weekly Business Mentorship Imagine transforming your 9-5 grind or traditional business into a thriving online venture. "Founder's Sidekick" offers weekly expert guidance tailored for busy founders. Get personalized, asynchronous coaching to address crucial questions as you start and grow your online business. Learn more at [https://founders-sidekick.com/] (https://founders-sidekick.com/) Sign up for our free newsletter and become a smarter Shopify merchant. We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Subscribe. Learn More. Grow. Every Thursday in your inbox. 100% free. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a> Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a>And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now! ... Read more

24 Jul 2024

22 MINS

22:57

24 Jul 2024

#356

Ecommerce Summer School: Discounts Killing Your Business? Do This Instead — Fiona Stevens | Why Rewa...

In this podcast episode, we dive into strategies to increase the number of returning customers, boost customer lifetime value, and decrease churn rates. We explore why rewards can be more effective than discounts, how loyalty programs offer more than just points, and what alternative incentives work well in loyalty programs. Tune in to learn how to design an effective loyalty program that goes beyond just points and builds lasting customer relationships. Our featured guest on the show is Fiona Stevens, Director of Marketing at LoyaltyLion.com. Topics discussed in this episode: ---How to get started with a loyalty program: Begin with small, simple rewards and gradually expand based on performance. ---Why loyalty programs are more than just giving points: They're about building ongoing connections and customer communities. ---Why personalization is crucial in loyalty programs: It allows for tailored experiences and more relevant communications. ---How to determine the right frequency for loyalty program communications: Base it on your product's purchase cycle and customer lifecycle. ---Why loyalty programs should be actively managed: Set-and-forget approaches often fail to deliver value. ---How to align loyalty rewards with brand values: Offering donations or sustainability-focused rewards can strengthen emotional connections. Links & Resources Website: <a href='https://loyaltylion.com?utm_source=podcast&utm_medium=ecommerce-coffee-break'>https://loyaltylion.com?utm_source=podcast&utm_medium=ecommerce-coffee-break</a>Shopify App Store: <a href='https://apps.shopify.com/loyaltylion'>https://apps.shopify.com/loyaltylion</a>LinkedIn: <a href='https://www.linkedin.com/company/loyaltylion/'>https://www.linkedin.com/company/loyaltylion/</a>X/Twitter: <a href='https://twitter.com/loyaltylionhq'>https://twitter.com/loyaltylionhq</a>Get access to more free resources by visiting the show notes at<a href='https://t.ly/1zTeK'>t.ly/1zTeK</a> Join "Founder's Sidekick" - Weekly Business Mentorship Imagine transforming your 9-5 grind or traditional business into a thriving online venture. "Founder's Sidekick" offers weekly expert guidance tailored for busy founders. Get personalized, asynchronous coaching to address crucial questions as you start and grow your online business. Learn more at [https://founders-sidekick.com/] (https://founders-sidekick.com/) Sign up for our free newsletter and become a smarter Shopify merchant. We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Subscribe. Learn More. Grow. Every Thursday in your inbox. 100% free. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a> Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a>And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now! ... Read more

23 Jul 2024

20 MINS

20:14

23 Jul 2024

#355

Ecommerce Summer School: 5 Loyalty Program HACKS to Boost Sales FOREVER! — Dastan Chikeev | Why Merc...

In this podcast episode of our Ecommerce Summer School, we discuss why Loyalty Programs backfire and how to fix it. Our featured guest on the show is Dastan Chikeev, Content Team Lead at growave.io. Topics discussed in this episode: ---What factors contribute to a successful loyalty program, including analytics, customization, and active communication ---How micro-engagements like social media interactions can be rewarded to boost customer loyalty ---Why the value of loyalty points is a critical consideration for program success ---How email notifications play a vital role in maintaining customer engagement within loyalty programs ---Why accumulating hundreds of customer reviews is essential for building trust and credibility ---How tiered loyalty programs and creative rewards can differentiate a brand's offering ---What common mistakes merchants make when implementing loyalty programs ---Why loyalty programs are crucial for e-commerce success in an era of rising customer acquisition costs Links & Resources Website: <a href='https://www.growave.io/'>https://www.growave.io/</a> Shopify App Store: <a href='https://apps.shopify.com/growave'>https://apps.shopify.com/growave</a> LinkedIn: <a href='https://www.linkedin.com/in/dastan-chikeev/'>https://www.linkedin.com/in/dastan-chikeev/</a> Get access to more free resources by visiting the show notes at<a href='https://t.ly/QXT_y'>https://t.ly/QXT_y</a> Join "Founder's Sidekick" - Weekly Business Mentorship Imagine transforming your 9-5 grind or traditional business into a thriving online venture. "Founder's Sidekick" offers weekly expert guidance tailored for busy founders. Get personalized, asynchronous coaching to address crucial questions as you start and grow your online business. Learn more at [https://founders-sidekick.com/] (https://founders-sidekick.com/) Sign up for our free newsletter and become a smarter Shopify merchant. We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Subscribe. Learn More. Grow. Every Thursday in your inbox. 100% free. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a> Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a>And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now! ... Read more

22 Jul 2024

25 MINS

25:01

22 Jul 2024

#354

23 Years of Digital Marketing Advice For You — Claus Lauter | How to Accelerate Business Growth, How...

Are you trapped in the 9-to-5 grind, dreaming of a life fueled by passion and purpose? Are you ready to break free from the corporate cage and build a thriving online business? If the idea of creating a sustainable income while living life on your own terms excites you, then this episode is your escape plan. Join us as we dive deep into the challenges faced by countless 9-to-5ers, side hustlers, and solopreneurs who yearn for ecommerce success. Claus Lauter will share his hard-won insights into why so many stumble and how to avoid those pitfalls. Discover the secret weapon that can transform your online venture into a six-figure empire – Founder's Sidekick. Topics discussed in this episode: ---What "Founder's Sidekick" is and how it provides affordable, flexible coaching for entrepreneurs ---How the "Founder's Sidekick" program is structured and what pricing options are available ---What new developments are happening with the Ecommerce Coffee Break Podcast, including new sponsors and upcoming topics ---What the new Thursday newsletter offers, including curated news from about 50 different ecommerce sources ---What upcoming content listeners can expect, including exciting guests and summer masterclasses Links & ResourcesWebsite: <a href='https://founders-sidekick.com/'>https://founders-sidekick.com/</a> LinkedIn: <a href='https://www.linkedin.com/in/clauslauter/'>https://www.linkedin.com/in/clauslauter/</a> X/Twitter: <a href='https://x.com/clauslauter'>https://x.com/clauslauter</a> Get access to more free resources by visiting the show notes at<a href='https://t.ly/yqkPs'>t.ly/yqkPs</a> In this episode we talk about: Founders Sidekick, Business Growth, Entrepreneur Advice, eCommerce Strategies, Marketing Tips, Business Coaching, Overcome Challenges, Expert Advice, Online Business, Tailored Strategies, eCommerce Trends, Private Community, Conversion Optimization, Sales Growth, Customized Feedback, Video Coaching, Business Guidance, Entrepreneur Support, Work Less Profit More, Claus Lauter Join "Founder's Sidekick" - Weekly Business Mentorship Imagine transforming your 9-5 grind or traditional business into a thriving online venture. "Founder's Sidekick" offers weekly expert guidance tailored for busy founders. Get personalized, asynchronous coaching to address crucial questions as you start and grow your online business. Learn more at [https://founders-sidekick.com/] (https://founders-sidekick.com/) Sign up for our free newsletter and become a smarter Shopify merchant. We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Subscribe. Learn More. Grow. Every Thursday in your inbox. 100% free. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a> Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a>And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now! ... Read more

17 Jul 2024

10 MINS

10:29

17 Jul 2024

#353

How To Unlock 8-figure Growth: 4 Crucial KPI's Revealed — Leonardo Caracas | How to Tell if a Busine...

In this podcast episode, we discuss why growth brings different challenges at various revenue stages and what areas are most affected when scaling an e-commerce company. Our featured guest on the show is Leonardo Caracas, managing partner at jumpventures.co.Topics discussed in this episode: ---Why product market fit is crucial before scaling: Reviews and customer feedback indicate if you've achieved the right fit ---How KPIs determine a company's scalability: Reviews, repurchase rate, average order value, and conversion rate ---What makes marketing the biggest challenge for growing ecommerce brands: Many founders excel at product but struggle with growth strategies ---Why solving a real problem or having true differentiation is essential for scalable growth: It protects against easy replication by competitors ---Why analyzing and optimizing a company's financial structure is a critical first step: A profitable structure is necessary for scalability ---Why Shopify is the preferred ecommerce platform for scaling businesses: Its ease of use and robust ecosystem support rapid growth Links & ResourcesWebsite: <a href='https://www.jumpventures.co/'>https://www.jumpventures.co/</a>LinkedIn: <a href='https://www.linkedin.com/in/leonardocaracas/'>https://www.linkedin.com/in/leonardocaracas/</a>Get access to more free resources by visiting the show notes at<a href='https://t.ly/DbFbZ'>t.ly/DbFbZ</a>In this episode we talk about: Business Expansion, Business Growth Challenges, Business KPI, Ecommerce Growth, Ecommerce Marketing Advice, Ecommerce Scale Up, Ecommerce Strategy, Ecommerce Tips, Entrepreneurship Tips, Financing Business Growth, Growth Hacking, Managing Supply Chain, Market Validation, Product Market Fit, Scale Your Business, Scaling Online Businesses, Shopify Growth Tips, Startup Funding, Startup Scaling, Supply Chain Optimization, Team Structure For Growth, Venture Capital Join "Founder's Sidekick" - Weekly Business Mentorship Imagine transforming your 9-5 grind or traditional business into a thriving online venture. "Founder's Sidekick" offers weekly expert guidance tailored for busy founders. Get personalized, asynchronous coaching to address crucial questions as you start and grow your online business. Learn more at [https://founders-sidekick.com/] (https://founders-sidekick.com/) Sign up for our free newsletter and become a smarter Shopify merchant. We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Subscribe. Learn More. Grow. Every Thursday in your inbox. 100% free. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a> Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a>And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now! ... Read more

16 Jul 2024

27 MINS

27:59

16 Jul 2024

#352

How to Use AI to Master Paid Media — Drew Smith | Why Paid Media is Hard for Retailers, How to Switc...

In this podcast episode, we discuss the challenges that retailers face today with paid media and how you can adopt AI technologies to successfully manage paid media. Our featured guest on the show is Drew Smith, Co-Founder at upp.ai. Topics discussed in this episode: ---Why retailers face significant challenges in managing paid media campaigns across multiple evolving platforms ---How the shift to AI powered advertising has transformed the landscape for ecommerce businesses ---How Google's reinforcement learning algorithms work in Performance Max campaigns ---Why product data is becoming increasingly important in the age of AI driven advertising ---What the future holds for AI in paid media management and why human expertise will remain crucial Links & Resources Website: <a href='https://upp.ai/'>https://upp.ai/</a> LinkedIn: <a href='https://www.linkedin.com/company/upp-ai/'>https://www.linkedin.com/company/upp-ai/</a> X/Twitter: <a href='https://x.com/upptechnologies'>https://x.com/upptechnologies</a> Get access to more free resources by visiting the show notes at<a href='https://t.ly/eyBDK'>t.ly/eyBDK</a> In this episode we talk about: eCommerce, paid media, AI technologies, retailers, Shopify merchants, online stores, eCommerce growth, marketing advice, Google advertising, AI in advertising, performance max campaigns, PPC managers, paid media challenges, smart shopping, digital marketing, machine learning, retail strategies, product data platform, upp.ai, customer data, reinforcement learning, paid media managers, advertising spend, Google ads, eCommerce trends, AI Powered Marketing, AdTech, AI Advertising, Marketing Technology, AI Marketing, Google Ads, Performance Max Join "Founder's Sidekick" - Weekly Business Mentorship Imagine transforming your 9-5 grind or traditional business into a thriving online venture. "Founder's Sidekick" offers weekly expert guidance tailored for busy founders. Get personalized, asynchronous coaching to address crucial questions as you start and grow your online business. Learn more at [https://founders-sidekick.com/] (https://founders-sidekick.com/) Sign up for our free newsletter and become a smarter Shopify merchant. We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Subscribe. Learn More. Grow. Every Thursday in your inbox. 100% free. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a> Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a>And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now! ... Read more

15 Jul 2024

27 MINS

27:43

15 Jul 2024

#351

Why You Can't Scale with Just Shopify (Do This Instead) — Adam Shaffer | How Shopify and Amazon Work...

In this episode, we reveal the ultimate blueprint for doubling your online sales. Discover how savvy entrepreneurs are leveraging the power of Shopify and Amazon to create unstoppable multichannel empires. Our featured guest on the show is Adam Shaffer, President at phelpsunited.com Topics discussed in this episode: ---Why Shopify and Amazon have become a good match for e-commerce businesses ---How using both Shopify and Amazon can help double sales and achieve greater success ---What advantages Amazon's logistics and fulfillment services offer to Shopify merchants ---How expanding to multiple marketplaces and countries can grow your e-commerce brand ---Why having different product assortments on Shopify and Amazon can be beneficial ---What strategies work best for leveraging Amazon's traffic to drive customers to your Shopify store Links & Resources Website: <a href='https://phelpsunited.com/'>https://phelpsunited.com/</a> LinkedIn: <a href='https://www.linkedin.com/in/adam-w-shaffer/'>https://www.linkedin.com/in/adam-w-shaffer/</a> Facebook: <a href='https://www.facebook.com/PhelpsUNITED'>https://www.facebook.com/PhelpsUNITED</a> Get access to more free resources by visiting the show notes at<a href='https://t.ly/f4DrV'>t.ly/f4DrV</a> "Founder's Sidekick" - Weekly Business MentorshipImagine transforming your 9-5 grind or traditional business into a thriving online venture. "Founder's Sidekick" offers weekly expert guidance tailored for busy founders. Get personalized, asynchronous coaching to address crucial questions as you start and grow your online business. Learn more at [https://founders-sidekick.com/] (https://founders-sidekick.com/) Sign up for our free newsletter and become a smarter Shopify merchant. We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Subscribe. Learn More. Grow. Every Thursday in your inbox. 100% free. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a> Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a>And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now! ... Read more

10 Jul 2024

30 MINS

30:57

10 Jul 2024

#350

CMO Reveals: The Real eCommerce Design Problems Business Owners Face — Jess Holland | Challenges Eco...

In this podcast episode, we discuss the eCommerce design problems business owners really face and how to solve these challenges. Our featured guest on the show is Jess Holland, Co-Founder and CMO at cornerstory.io.Topics discussed in this episode: ---Why simple and minimalist design often outperforms complex or overly creative visuals in e-commerce marketing ---How understanding the root causes of customer problems helps create more effective branding and messaging ---What strategies can help e-commerce businesses compete in a rapidly changing digital landscape ---How incorporating customer personas into product imagery can significantly boost conversion rates ---Why regular, well-designed email newsletters are one of the most cost-effective ways to drive sales and subscriptions ---What challenges e-commerce business owners face when trying to keep up with fast-paced marketing demands ---How unlimited design subscription services can solve common pain points for e-commerce brands and marketing agencies Links & ResourcesWebsite: <a href='https://www.cornerstory.io/'>https://www.cornerstory.io/</a>LinkedIn: <a href='https://www.linkedin.com/company/cornerstory/'>https://www.linkedin.com/company/cornerstory/</a>Instagram: <a href='https://www.instagram.com/cornerstory.hq/'>https://www.instagram.com/cornerstory.hq/</a>Get access to more free resources by visiting the podcast episode page at<a href='https://t.ly/s0RND'>t.ly/s0RND</a>Subscribe & Listen Everywhere:Listen On: <a href='https://ecommercecoffeebreak.com/'>ecommercecoffeebreak.com</a> | <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-with-claus-lauter/id1567749422'>Apple Podcasts</a> | <a href='https://open.spotify.com/show/6l8WCATQPFvUenK4vXVhSJ'>Spotify</a> | <a href='https://www.youtube.com/playlist?list=PL11X3fkUP2E7rLtpJFnEbI2JAVS6Ao-Y2'>YouTube</a> | <a href='https://podurama.com/podcast/ecommerce-coffee-break-growth-tips-for-shopify-stores-and-dtc-brands-i1567749422'>Podurama</a> "Founder's Sidekick" - Weekly Business MentorshipImagine transforming your 9-5 grind or traditional business into a thriving online venture. "Founder's Sidekick" offers weekly expert guidance tailored for busy founders. Get personalized, asynchronous coaching to address crucial questions as you start and grow your online business. Learn more at [https://founders-sidekick.com/] (https://founders-sidekick.com/) Sign up for our free newsletter and become a smarter Shopify merchant. We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Subscribe. Learn More. Grow. Every Thursday in your inbox. 100% free. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a> Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a>And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now! ... Read more

08 Jul 2024

32 MINS

32:49

08 Jul 2024

#349

The 80/20 Rule: Work Less, Earn More (Here's How) — Torsten Lueddecke | Why the 80/20 Rule Drives Bu...

In this podcast episode, we explore how the 80/20 rule and fractional marketing can boost your business growth. Our featured guest on the show is Torsten Lueddecke, founder and managing director at meinteaminkapstadt.com.Topics discussed in this episode: ---Why the 80/20 rule (Pareto Principle) is crucial for business growth and productivity ---How to identify the 20% of activities that produce 80% of your results ---What fractional marketing is and why it's beneficial for small businesses and entrepreneurs ---Why a fresh set of eyes can help identify areas for improvement in your business ---How fractional marketing managers can provide expert skills at a fraction of the cost ---How the recruitment and onboarding process works for fractional marketing managers ---What potential cost savings businesses can expect when using fractional marketing services Links & ResourcesWebsite: <a href='https://meinteaminkapstadt.com/'>https://meinteaminkapstadt.com/</a>LinkedIn: <a href='https://www.linkedin.com/in/torsten-lueddecke-125140a/'>https://www.linkedin.com/in/torsten-lueddecke-125140a/</a>LinkedIn: <a href='https://www.linkedin.com/company/meinteaminkapstadt/'>https://www.linkedin.com/company/meinteaminkapstadt/</a>Get access to more free resources by visiting the podcast episode page at<a href='https://t.ly/STb7S'>t.ly/STb7S</a>Subscribe & Listen Everywhere:Listen On: <a href='https://ecommercecoffeebreak.com/'>ecommercecoffeebreak.com</a> | <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-with-claus-lauter/id1567749422'>Apple Podcasts</a> | <a href='https://open.spotify.com/show/6l8WCATQPFvUenK4vXVhSJ'>Spotify</a> | <a href='https://www.youtube.com/playlist?list=PL11X3fkUP2E7rLtpJFnEbI2JAVS6Ao-Y2'>YouTube</a> | <a href='https://podurama.com/podcast/ecommerce-coffee-break-growth-tips-for-shopify-stores-and-dtc-brands-i1567749422'>Podurama</a> "Founder's Sidekick" - Weekly Business MentorshipImagine transforming your 9-5 grind or traditional business into a thriving online venture. "Founder's Sidekick" offers weekly expert guidance tailored for busy founders. Get personalized, asynchronous coaching to address crucial questions as you start and grow your online business. Learn more at [https://founders-sidekick.com/] (https://founders-sidekick.com/) Sign up for our free newsletter and become a smarter Shopify merchant. We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Subscribe. Learn More. Grow. Every Thursday in your inbox. 100% free. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a> Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a>And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now! ... Read more

03 Jul 2024

34 MINS

34:26

03 Jul 2024

#348

How AI Helps Brands Survive in Ecommerce — Valon Xhafa | Why AI-driven Brands Succeed More than Trad...

In this podcast episode, we discuss why AI is the key for brands to survive in the future of eCommerce. Our featured guest on the show is Valon Xhafa is the Founder of behamics.comTopics discussed in this episode: ---Why AI is becoming critical for brands to survive in the increasingly competitive e-commerce landscape ---How the pandemic changed the e-commerce industry, making traditional growth strategies less effective ---What behavioral science means in the context of e-commerce and how it impacts user decisions ---Why understanding external factors like weather, inflation, and competitor data is crucial for predicting user behavior ---How the paradox of choice creates friction in the user experience and impacts conversion rates ---What role web performance plays in user experience and its impact on revenue and ad costs Links & ResourcesWebsite: <a href='https://behamics.com/'>https://behamics.com/</a>LinkedIn: <a href='https://www.linkedin.com/in/valon-xhafa-b8ab856b/'>https://www.linkedin.com/in/valon-xhafa-b8ab856b/</a>Facebook: <a href='https://www.facebook.com/behamics'>https://www.facebook.com/behamics</a> Get access to more free resources by visiting the podcast episode page at<a href='https://t.ly/FfJ-J'>t.ly/FfJ-J</a>Subscribe & Listen Everywhere:Listen On: <a href='https://ecommercecoffeebreak.com/'>ecommercecoffeebreak.com</a> | <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-with-claus-lauter/id1567749422'>Apple Podcasts</a> | <a href='https://open.spotify.com/show/6l8WCATQPFvUenK4vXVhSJ'>Spotify</a> | <a href='https://www.youtube.com/playlist?list=PL11X3fkUP2E7rLtpJFnEbI2JAVS6Ao-Y2'>YouTube</a> | <a href='https://podurama.com/podcast/ecommerce-coffee-break-growth-tips-for-shopify-stores-and-dtc-brands-i1567749422'>Podurama</a> "Founder's Sidekick" - Weekly Business MentorshipImagine transforming your 9-5 grind or traditional business into a thriving online venture. "Founder's Sidekick" offers weekly expert guidance tailored for busy founders. Get personalized, asynchronous coaching to address crucial questions as you start and grow your online business. Learn more at [https://founders-sidekick.com/] (https://founders-sidekick.com/) Sign up for our free newsletter and become a smarter Shopify merchant. We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Subscribe. Learn More. Grow. Every Thursday in your inbox. 100% free. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a> Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a>And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now! ... Read more

01 Jul 2024

44 MINS

44:01

01 Jul 2024

#347

CEO Reveals: 5 Simple Steps to Subscription & Loyalty Mastery — Gabriella Tegen | How to Boost Repea...

In this podcast episode, we explore how to leverage subscriptions and loyalty programs together to boost repeat purchases. Our featured guest on the show is Gabriella Tegen, founder and CEO of Smartrr.com Topics discussed in this episode: ---Why combining subscriptions and loyalty programs is a powerful strategy for increasing repeat purchases and customer retention ---What types of products work best for subscription and loyalty program combinations (e.g. supplements, pet products, baby products) ---Why simple loyalty programs focused on referrals can be more effective than complex point systems ---What types of rewards and tiers can be effective in loyalty programs, from bonus points to exclusive perks ---How unredeemed loyalty points can become a financial liability for businesses ---What strategies can help reduce churn in subscription-based businesses Links & Resources Website: <a href='https://smartrr.com/'>https://smartrr.com/</a>Shopify App Store: <a href='https://apps.shopify.com/smartrr'>https://apps.shopify.com/smartrr</a>LinkedIn: <a href='https://www.linkedin.com/company/smartrrapp/'>https://www.linkedin.com/company/smartrrapp/</a>X/Twitter: <a href='https://x.com/smartrr_app?lang=en'>https://x.com/smartrr_app?lang=en</a> Get access to more free resources by visiting the podcast episode page at<a href='https://t.ly/A_4-a'>t.ly/A_4-a</a>Subscribe & Listen Everywhere: Listen On: <a href='https://ecommercecoffeebreak.com/'>ecommercecoffeebreak.com</a> | <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-with-claus-lauter/id1567749422'>Apple Podcasts</a> | <a href='https://open.spotify.com/show/6l8WCATQPFvUenK4vXVhSJ'>Spotify</a> | <a href='https://www.youtube.com/playlist?list=PL11X3fkUP2E7rLtpJFnEbI2JAVS6Ao-Y2'>YouTube</a> | <a href='https://podurama.com/podcast/ecommerce-coffee-break-growth-tips-for-shopify-stores-and-dtc-brands-i1567749422'>Podurama</a> Join "Founder's Sidekick" - Weekly Business Mentorship Imagine transforming your 9-5 grind or traditional business into a thriving online venture. "Founder's Sidekick" offers weekly expert guidance tailored for busy founders. Get personalized, asynchronous coaching to address crucial questions as you start and grow your online business. Learn more at [https://founders-sidekick.com/] (https://founders-sidekick.com/) Sign up for our free newsletter and become a smarter Shopify merchant. We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Subscribe. Learn More. Grow. Every Thursday in your inbox. 100% free. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a> Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a>And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now! ... Read more

26 Jun 2024

31 MINS

31:35

26 Jun 2024

#346

Europe Shipping SECRETS: Sell More & Save the Planet — Rolando Casanova | How to Tackle Cross-border...

In this podcast episode, we discuss how to master efficient cross-border e-logistics in Europe and why sustainable logistics is the key to e-commerce success. Our featured guest on the show is Rolando Casanova, Managing Director of Internel.eu Topics discussed in this episode: ---Why sustainable logistics are crucial for ecommerce success in Europe. ---How the European market differs from a single country, with 27 distinct consumer preferences. ---What challenges online businesses face when expanding into cross-border European markets. ---How Internel.eu supports clients in navigating different payment methods and delivery expectations across Europe. ---Why the delivery experience is the first physical contact between a brand and its customers. ---What it means to have truly sustainable logistics in e-commerce. Links & Resources Website: <a href='https://internel.eu/'>https://internel.eu/</a> Shopify App Store: <a href='https://apps.shopify.com/internel-e-fulfillment'>https://apps.shopify.com/internel-e-fulfillment</a> LinkedIn: <a href='https://www.linkedin.com/company/internel/'>https://www.linkedin.com/company/internel/</a> X/Twitter: <a href='https://x.com/efulfillmentEU'>https://x.com/efulfillmentEU</a> Get access to more free resources by visiting the podcast episode page at <a href='https://t.ly/uSJ91'>t.ly/uSJ91</a> Subscribe & Listen Everywhere: Listen On: <a href='https://ecommercecoffeebreak.com/'>ecommercecoffeebreak.com</a> | <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-with-claus-lauter/id1567749422'>Apple Podcasts</a> | <a href='https://open.spotify.com/show/6l8WCATQPFvUenK4vXVhSJ'>Spotify</a> | <a href='https://www.youtube.com/playlist?list=PL11X3fkUP2E7rLtpJFnEbI2JAVS6Ao-Y2'>YouTube</a> | <a href='https://podurama.com/podcast/ecommerce-coffee-break-growth-tips-for-shopify-stores-and-dtc-brands-i1567749422'>Podurama</a> "Founder's Sidekick" - Weekly Business MentorshipImagine transforming your 9-5 grind or traditional business into a thriving online venture. "Founder's Sidekick" offers weekly expert guidance tailored for busy founders. Get personalized, asynchronous coaching to address crucial questions as you start and grow your online business. Learn more at [https://founders-sidekick.com/] (https://founders-sidekick.com/) Sign up for our free newsletter and become a smarter Shopify merchant. We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Subscribe. Learn More. Grow. Every Thursday in your inbox. 100% free. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a> Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a>And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now! ... Read more

24 Jun 2024

45 MINS

45:47

24 Jun 2024

#345

5 Secrets Successful Stores Use to Prevent Chargebacks — Harish Manepalli, Tariq Ahmed | Why Card-no...

In this podcast episode, we discuss why ecommerce fraud prevention solutions reduce chargebacks and how they improve the shopper experience. Our featured guests on the show are Harish Manepalli, Chief Technology Officer and Tariq Ahmed is Managing Director for Canada at zumigo.com. Topics discussed in this episode: ---Why card-not-present fraud is a big problem for online merchants. ---How fraudsters use advanced methods like bots and fake identities. ---Why merchants must balance fraud prevention with good customer experience. ---How Zumigo's solution gives a trust score by checking multiple data points in real time. ---Which data sources Zumigo uses for verification, like phone number intelligence. ---How Zumigo prevented a costly fraudulent order in a case study. ---How Zumigo stops payment processors from flagging good transactions. ---Why Zumigo's passwordless login improves security and reduces cart abandonment. ---How Zumigo uses AI/ML models and deterministic verification for risk decisions. Links & Resources Website: <a href='https://zumigo.com/deriskify-for-ecommerce/'>https://zumigo.com/deriskify-for-ecommerce/</a> Video: <a href='http://info.zumigo.com/deriskify2024'>http://info.zumigo.com/deriskify2024</a> Shopify App Store: <a href='https://apps.shopify.com/deriskify'>https://apps.shopify.com/deriskify</a> LinkedIn: <a href='https://www.linkedin.com/in/harishmanepalli/'>https://www.linkedin.com/in/harishmanepalli/</a> Get access to more free resources by visiting the podcast episode page at<a href='https://t.ly/16H8V'>t.ly/16H8V</a> Subscribe & Listen Everywhere: Listen On: <a href='https://ecommercecoffeebreak.com/'>ecommercecoffeebreak.com</a> | <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-with-claus-lauter/id1567749422'>Apple Podcasts</a> | <a href='https://open.spotify.com/show/6l8WCATQPFvUenK4vXVhSJ'>Spotify</a> | <a href='https://www.youtube.com/playlist?list=PL11X3fkUP2E7rLtpJFnEbI2JAVS6Ao-Y2'>YouTube</a> | "Founder's Sidekick" - Weekly Business MentorshipImagine transforming your 9-5 grind or traditional business into a thriving online venture. "Founder's Sidekick" offers weekly expert guidance tailored for busy founders. Get personalized, asynchronous coaching to address crucial questions as you start and grow your online business. Learn more at [https://founders-sidekick.com/] (https://founders-sidekick.com/) Sign up for our free newsletter and become a smarter Shopify merchant. We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Subscribe. Learn More. Grow. Every Thursday in your inbox. 100% free. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a> Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a>And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now! ... Read more

18 Jun 2024

48 MINS

48:46

18 Jun 2024

#344

Why Your Online Reputation Can Make Or Break Your Business — Scott Brandley, DJ Sprague | Why Your R...

In this podcast episode, we talk about why online reputation management is a crucial aspect of building and maintaining a successful ecommerce business. We share how to become the most trusted brand in your space. Our featured guests on the show are Scott Brandley, Founder & CEO, and DJ Sprague, Chief Marketing Officer of ShopperApproved.com. Get your FREE copy of the Reputation King book (a $39.95 value) at <a href='https://reputationking.com/coffeebreak'>https://reputationking.com/coffeebreak</a> Topics discussed in this episode: ---Why online reputation management is crucial for eCommerce businesses (Trust from search to checkout). ---Biggest challenges in building trust for eCommerce (Collecting reviews, handling negative reviews). ---Different types of review platforms (Open vs. Verified) and their impact. ---Importance of video reviews and how to incentivize them. ---How Google handles reviews (Google My Business, Review Aggregation, Product Reviews). ---How to deal with negative reviews (Responding strategically, turning them into positives). ---Key metrics to track for online reputation (Star Rating, Recency, Review Volume). ---Why privacy matters when using customer reviews for marketing. ---Strategies for new businesses to get reviews quickly (Multiple survey requests, video reviews). ---Their book "Reputation King": A guide to online reputation management. Links & Resources Website: <a href='https://www.shopperapproved.com/'>https://www.shopperapproved.com/</a> Landing: <a href='https://reputationking.com/coffeebreak'>https://reputationking.com/coffeebreak</a> LinkedIn: <a href='https://www.linkedin.com/in/duanesprague/'>https://www.linkedin.com/in/duanesprague/</a> Facebook: <a href='https://www.facebook.com/shopperapproved/'>https://www.facebook.com/shopperapproved/</a> Get access to more free resources by visiting the podcast episode page at<a href='https://t.ly/xNi_0'>t.ly/xNi_0</a> Subscribe & Listen Everywhere:Listen "Founder's Sidekick" - Weekly Business MentorshipImagine transforming your 9-5 grind or traditional business into a thriving online venture. "Founder's Sidekick" offers weekly expert guidance tailored for busy founders. Get personalized, asynchronous coaching to address crucial questions as you start and grow your online business. Learn more at [https://founders-sidekick.com/] (https://founders-sidekick.com/) Sign up for our free newsletter and become a smarter Shopify merchant. We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Subscribe. Learn More. Grow. Every Thursday in your inbox. 100% free. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a> Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a>And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now! ... Read more

17 Jun 2024

51 MINS

51:37

17 Jun 2024

#343

My AI Podcast Avatar Speaks Spanish Like A Native — Claus Lauter | Thoughts on Too Many Shopify App...

In this podcast episode, I share an update on the Ecommerce Coffee Break Podcast and what’s in the pipeline for the next months.Topics discussed in this episode: ---Why creating a Spanish version of the podcast will benefit the Spanish-speaking ecommerce community ---Thoughts on the overwhelming number of Shopify apps available to merchants ---The current trends in ecommerce and global ad spending ---Advice against starting a business with dropshipping models from platforms like Alibaba and AliExpress ---How new ecommerce entrepreneurs can benefit from the new Founder's Sidekick program ---Claus shares his upcoming travel itinerary and offers advice to those who are interested in the nomad lifestyle Links & ResourcesWebsite: <a href='https://ecommercecoffeebreak.com/'>https://ecommercecoffeebreak.com/</a>Spanish Website: <a href='https://es.ecommercecoffeebreak.com/'>https://es.ecommercecoffeebreak.com/</a>LinkedIn: <a href='https://www.linkedin.com/in/clauslauter/'>https://www.linkedin.com/in/clauslauter/</a>X/Twitter: <a href='https://x.com/clauslauter'>https://x.com/clauslauter</a>Instagram: <a href='https://www.instagram.com/ecommercecoffeebreak/'>https://www.instagram.com/ecommercecoffeebreak/</a>Get access to more free resources by visiting the podcast episode page at<a href='https://t.ly/upsvM'>t.ly/upsvM</a>Subscribe & Listen Everywhere:Listen On: <a href='https://ecommercecoffeebreak.com/'>ecommercecoffeebreak.com</a> | <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-with-claus-lauter/id1567749422'>Apple Podcasts</a> | <a href='https://open.spotify.com/show/6l8WCATQPFvUenK4vXVhSJ'>Spotify</a> | <a href='https://www.youtube.com/playlist?list=PL11X3fkUP2E7rLtpJFnEbI2JAVS6Ao-Y2'>YouTube</a> | <a href='https://podurama.com/podcast/ecommerce-coffee-break-growth-tips-for-shopify-stores-and-dtc-brands-i1567749422'>Podurama</a> Join "Founder's Sidekick" - Weekly Business Mentorship Imagine transforming your 9-5 grind or traditional business into a thriving online venture. "Founder's Sidekick" offers weekly expert guidance tailored for busy founders. Get personalized, asynchronous coaching to address crucial questions as you start and grow your online business. Learn more at [https://founders-sidekick.com/] (https://founders-sidekick.com/) Sign up for our free newsletter and become a smarter Shopify merchant. We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Subscribe. Learn More. Grow. Every Thursday in your inbox. 100% free. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a> Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a>And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now! ... Read more

12 Jun 2024

29 MINS

29:38

12 Jun 2024

#342

Stop Losing Money On Ads! Try This Insane AI Hack — Mati Ram | Using First-party Data In Ads, How AI...

In this podcast episode, we discuss how to tap into the power of AI to create ads and manage ad campaigns for your online store across multiple channels, all in one place. Our featured guest on the show is Mati Ram, CEO at AdScale.com.Topics discussed in this episode: ---Why third-party cookies are dying and its impact on Google and Facebook ads ---How first-party data from your store can improve ad accuracy ---How losing third-party cookies do impact ad budgets ---How merchants can use first-party data in ads ---How does AI optimize ad campaigns ---Why dynamic segmentation is key for targeted ads ---How merchants can use AI for better results in Google and Facebook ads Links & ResourcesWebsite: <a href='https://adscale.com/'>https://adscale.com/</a>Shopify App Store: <a href='https://apps.shopify.com/adscale'>https://apps.shopify.com/adscale</a>LinkedIn: <a href='https://www.linkedin.com/in/mati-ram-0930517/'>https://www.linkedin.com/in/mati-ram-0930517/</a>X/Twitter: <a href='https://twitter.com/adscale'>https://twitter.com/adscale</a>Get access to more free resources by visiting the podcast episode page at<a href='https://t.ly/7_ytV'>t.ly/7_ytV</a>Subscribe & Listen Everywhere:Listen On: <a href='https://ecommercecoffeebreak.com/'>ecommercecoffeebreak.com</a> | <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-with-claus-lauter/id1567749422'>Apple Podcasts</a> | <a href='https://open.spotify.com/show/6l8WCATQPFvUenK4vXVhSJ'>Spotify</a> | <a href='https://www.youtube.com/playlist?list=PL11X3fkUP2E7rLtpJFnEbI2JAVS6Ao-Y2'>YouTube</a> | <a href='https://podurama.com/podcast/ecommerce-coffee-break-growth-tips-for-shopify-stores-and-dtc-brands-i1567749422'>Podurama</a> Join "Founder's Sidekick" - Weekly Business Mentorship Imagine transforming your 9-5 grind or traditional business into a thriving online venture. "Founder's Sidekick" offers weekly expert guidance tailored for busy founders. Get personalized, asynchronous coaching to address crucial questions as you start and grow your online business. Learn more at [https://founders-sidekick.com/] (https://founders-sidekick.com/) Sign up for our free newsletter and become a smarter Shopify merchant. We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Subscribe. Learn More. Grow. Every Thursday in your inbox. 100% free. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a> Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a>And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now! ... Read more

11 Jun 2024

44 MINS

44:44

11 Jun 2024

#341

Behind the Cart: AI's Secret Role in Conversational eCommerce — Marshall Cowan | What is Conversatio...

In this podcast episode, we discuss AI's Secret Role in Conversational eCommerce. Our featured guest on the show is Marshall Cowan, CEO at Clevertar.comTopics discussed in this episode: ---What is conversational commerce. ---How AI is changing DTC customer service. ---How modern AI enables real two-way conversations. ---Why traditional e-commerce may be disrupted by conversational AI guides. ---Why conversational commerce drives personalization at scale. ---How to keep AI interactions authentic and on-brand. ---What data privacy issues to consider with conversational AI. ---Why AI might replace traditional sales funnels. Links & ResourcesWebsite: <a href='https://conversagent.app'>https://conversagent.app</a>Shopify App Store: <a href='https://apps.shopify.com/conversagent'>https://apps.shopify.com/conversagent</a>LinkedIn: <a href='https://www.linkedin.com/in/marshallcowan/'>https://www.linkedin.com/in/marshallcowan/</a>LinkedIn: <a href='https://www.linkedin.com/company/12100597/'>https://www.linkedin.com/company/12100597/</a>Facebook: <a href='https://www.facebook.com/clevertar/'>https://www.facebook.com/clevertar/</a>Get access to more free resources by visiting the podcast episode page at<a href='https://t.ly/Mpy7i'>t.ly/Mpy7i</a>Subscribe & Listen Everywhere:Listen On: <a href='https://ecommercecoffeebreak.com/'>ecommercecoffeebreak.com</a> | <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-with-claus-lauter/id1567749422'>Apple Podcasts</a> | <a href='https://open.spotify.com/show/6l8WCATQPFvUenK4vXVhSJ'>Spotify</a> | <a href='https://www.youtube.com/playlist?list=PL11X3fkUP2E7rLtpJFnEbI2JAVS6Ao-Y2'>YouTube</a> | <a href='https://podurama.com/podcast/ecommerce-coffee-break-growth-tips-for-shopify-stores-and-dtc-brands-i1567749422'>Podurama</a> "Founder's Sidekick" - Weekly Business MentorshipImagine transforming your 9-5 grind or traditional business into a thriving online venture. "Founder's Sidekick" offers weekly expert guidance tailored for busy founders. Get personalized, asynchronous coaching to address crucial questions as you start and grow your online business. Learn more at [https://founders-sidekick.com/] (https://founders-sidekick.com/) Sign up for our free newsletter and become a smarter Shopify merchant. We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Subscribe. Learn More. Grow. Every Thursday in your inbox. 100% free. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a> Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a>And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now! ... Read more

10 Jun 2024

47 MINS

47:25