In this episode, we explore how first-party data and AI are fixing the problem of rising ad costs.  Tiago Costa Rocha, CEO of Full Venue and the creator of Clustie.ai, explains why traditional meta-ads are failing many Shopify brands today.  He shares how brands can stop guessing and use their own customer data to find high-value buyers. Tiago also breaks down how to scale campaigns faster using "one-click" AI tools to lower costs and increase sales. Topics discussed in this episode:  <ul><li>How rising ad costs affect Shopify growth. </li><li>What causes the "feedback loop" in ad spend. </li><li>Why brands must identify their true ICP. </li><li>How Clusty connects directly to Shopify data. </li><li>What the one-click campaign builder automates. </li><li>Why first-party data beats platform algorithms. </li><li>How AI identifies high-propensity buyer groups. </li><li>How to scale budgets without killing results.  </li></ul>Links & Resources Website: <a href='https://www.fullvenue.ai/'>https://www.fullvenue.ai/</a> Shopify App Store: <a href='https://apps.shopify.com/clustie-ai-marketing-segments'>https://apps.shopify.com/clustie-ai-marketing-segments</a> LinkedIn: <a href='https://www.linkedin.com/company/fullvenueai/'>https://www.linkedin.com/company/fullvenueai/</a> Get access to more free resources by visiting the show notes at <a href='https://tinyurl.com/yd2uxe9p'>https://tinyurl.com/yd2uxe9p</a>______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at <a href='https://tinyurl.com/ecb-apple-podcasts'>https://tinyurl.com/ecb-apple-podcasts</a> Join our Free Newsletter: <a href='https://newsletter.ecommercecoffeebreak.com/'>https://newsletter.ecommercecoffeebreak.com/</a> Support The Show On Patreon: <a href='https://www.patreon.com/EcommerceCoffeeBreak'>https://www.patreon.com/EcommerceCoffeeBreak</a> Partner with us: <a href='https://ecommercecoffeebreak.com/partner-with-us/'>https://ecommercecoffeebreak.com/partner-with-us/</a>

Scaling Without Pain: The New Rules Of Ecommerce Acquisition — Tiago Costa | Why Meta Ads Fail Scaling, Why Ad Spend Hits Limits, How AI Finds Ideal Buyers, How Data Drives Better Sales, How Shopify Data Fuels Growth, How One-Click Campaigns Work (#460)

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Scaling Without Pain: The New Rules Of Ecommerce Acquisition — Tiago Costa | Why Meta Ads Fail Scaling, Why Ad Spend Hits Limits, How AI Finds Ideal Buyers, How Data Drives Better Sales, How Shopify Data Fuels Growth, How One-Click Campaigns Work (#460)

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