In this archive episode, we dive into the concept of “Profit First” E-commerce and why focusing solely on revenue can lead to big surprises.  Karl O'Brien, Co-Founder of Store Hero, an e-commerce analytics tool, shares how their system helps store owners avoid common financial pitfalls by shifting their focus from top-line sales to bottom-line profitability.  He explains how to gain a clear view of true profit and what to do with that information to drive business forward. Topics discussed in this episode:  <ul><li>Why many merchants get a profit shock at month's end. </li><li>Why revenue-based decisions can hurt profits in e-commerce. </li><li>How contribution margin bridges the gap between marketing and finance. </li><li>What products are hidden cash cows or are actually unprofitable. </li><li>How to calculate break-even point ROAS for individual products. </li><li>Why Q4 strategy should be based on profit, not just sales.</li><li>What Store Hero is: a profit-first e-commerce analytics tool. </li></ul> Links & Resources Website: <a href='https://storehero.ai/'>https://storehero.ai/</a> LinkedIn: <a href='https://www.linkedin.com/company/storehero/'>https://www.linkedin.com/company/storehero/</a> Twitter: <a href='https://twitter.com/StoreHeroApp'>https://twitter.com/StoreHeroApp</a> <a href='https://twitter.com/gptwinr'> </a> Get access to more free resources by visiting the show notes at <a href='https://tinyurl.com/dsay245p'>https://tinyurl.com/dsay245p</a>______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at <a href='https://tinyurl.com/ecb-apple-podcasts'>https://tinyurl.com/ecb-apple-podcasts</a> Join our Free Newsletter: <a href='https://newsletter.ecommercecoffeebreak.com/'>https://newsletter.ecommercecoffeebreak.com/</a> Support The Show On Patreon: <a href='https://www.patreon.com/EcommerceCoffeeBreak'>https://www.patreon.com/EcommerceCoffeeBreak</a> Partner with us: <a href='https://ecommercecoffeebreak.com/partner-with-us/'>https://ecommercecoffeebreak.com/partner-with-us/</a>

STOP Losing Money: How to Implement Profit First — Karl O'Brien | How To Find Your Hidden Cash Cows, What “Profit First” Means, How To Use Contribution Margin, Why Discounting Harms LTV, And Why Acquiring Customers For Retention Is Key (#450)

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STOP Losing Money: How to Implement Profit First — Karl O'Brien | How To Find Your Hidden Cash Cows, What “Profit First” Means, How To Use Contribution Margin, Why Discounting Harms LTV, And Why Acquiring Customers For Retention Is Key (#450)

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