Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies podcast

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2025 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like: How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts? What does the data say about how to structure your show and episodes? Which social media channels should you focus on as a podcaster? How do you stack up to other shows? Using the data uncovered by the annual Podcast Marketing Trends Report, our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively. You can find the latest report at podcastmarketingtrends.com.

It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2025 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like: How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts? What does the data say about how to structure your show and episodes? Which social media channels should you focus on as a podcaster? How do you stack up to other shows? Using the data uncovered by the annual Podcast Marketing Trends Report, our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively. You can find the latest report at podcastmarketingtrends.com.

 

#26

Season Wrap Up & A Preview Of What's Coming Next

We've reached the end of Season two, but are by no means slowing down. Here's what we're g... more

07 May 2025

12 MINS

12:29

07 May 2025


#25

The Real Odds of Succeeding as a Podcaster (& How to Beat Them) | Podcast Strategy

One in ten music albums makes its money back. The same is true for startups and movies. Bu... more

30 Apr 2025

1 HR 01 MINS

1:01:02

30 Apr 2025


#24

Is It Just Harder to Grow a Podcast Now (& If Not, Where Are the Hidden Opportunities)? | Podcast St...

Over the past year, median podcast growth rates were nearly flat. In other words, the typi... more

23 Apr 2025

48 MINS

48:37

23 Apr 2025


#23

What Everyone’s Getting Wrong About Video Podcasting & YouTube | Podcast Strategy

Video is changing podcasting, probably forever and probably in ways we can’t predict. But... more

16 Apr 2025

1 HR 10 MINS

1:10:23

16 Apr 2025


#22

What Podcast Listeners Say About How They Discover Shows (& Why They Stop Listening) | Podcast Liste...

There’s no shortage of advice to be found on how to grow your audience. But how closely do... more

09 Apr 2025

46 MINS

46:05

09 Apr 2025


#21

Exactly How Your Show Name & Cover Art Impact Growth (According to Data) | Podcast Packaging

People make decisions based on the information they have available to them. When it comes ... more

02 Apr 2025

1 HR 03 MINS

1:03:42

02 Apr 2025


#20

Jobs to be Done: The Obscure Marketing Theory That Explains Why Podcasts Grow (& Exactly How to Appl...

Why do people listen to podcasts? And why do they listen to YOUR podcast (or one like your... more

26 Mar 2025

58 MINS

58:22

26 Mar 2025


#19

The Conflicting Data Behind Paid Podcast Growth Tactics | Podcast Promotion

Its easy to imagine that if you just had a budget to put toward paid podcast advertising, ... more

19 Mar 2025

52 MINS

52:19

19 Mar 2025


#18

The Hidden Dynamics That Make Growing a Podcast Different From Any Other Content Channel | Podcast L...

Beneath the surface of every creative medium is a hidden code. Like DNA, this code dictate... more

12 Mar 2025

52 MINS

52:00

12 Mar 2025


#17

How Chasing Downloads Might Make It Harder to Grow (Here's What to Optimize for Instead) | Podcast A...

For 74% of podcasters, downloads are the primary metric used to measure success. But shoul... more

05 Mar 2025

46 MINS

46:09

05 Mar 2025


#16

Two Hidden Data Points That Predict Podcast Growth (& Tell You Exactly How to Accelerate It) | Podca...

A podcast listener's decision to click play boils down to a small number of touchpoints. M... more

26 Feb 2025

42 MINS

42:07

26 Feb 2025


#15

Will Discovery Algorithms Save (or Destroy) Podcasting? | Podcast Discovery

Will discovery algorithms actually grow your show for you? Since the dawn of podcasting, ... more

19 Feb 2025

39 MINS

39:43

19 Feb 2025


#14

Introducing: Season 2 of Podcast Marketing Trends Explained

It’s a turbulent time to be a podcaster. YouTube and Spotify are introducing discovery alg... more

12 Feb 2025

02 MINS

02:05

12 Feb 2025


#13

Inside the Growth Strategies of Two of The Smartest Podcasters Alive

Michael Jordan, Simone Biles, Wayne Gretzky. Every so often, someone comes along who is pl... more

30 Apr 2024

1 HR 26 MINS

1:26:14

30 Apr 2024


#12

Stupid Mistakes, Happy Accidents & Surprising Insights From Making & Marketing Our First 20 Episodes

Plus, we [need your help] (https://podcastmarketingacademy.com/new-show-vote) to decide wh... more

23 Apr 2024

58 MINS

58:25

23 Apr 2024


#11

We Asked Podcast Listeners Why They Stopped Listening (And They Didn’t Hold Back)

Less than 5% of your potential audience is listening to your show. Here’s why, in their ow... more

16 Apr 2024

59 MINS

59:42

16 Apr 2024


#10

6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show)

They’re not always obvious, but the elements of storytelling are at the heart of every gre... more

09 Apr 2024

1 HR 07 MINS

1:07:36

09 Apr 2024


#9

The 10k Timeline: How Long It Takes to Reach 10k dl/ep (& How to Accelerate the Process)

We all know success doesn’t happen overnight. But what does the data say about how long it... more

02 Apr 2024

1 HR 00 MINS

1:00:52

02 Apr 2024


#8

3 Creative Decisions That Dictate Your Show's Success… or Failure

How long should your episodes be? What’s the best format for growth? Plus... the single mo... more

26 Mar 2024

50 MINS

50:21

26 Mar 2024


#7

80/20 Podcast Marketing: Turn Your Limited Time Into Maximum Growth

Most podcasters waste their time on these tasks that will never lead to growth. Are you? ... more

19 Mar 2024

45 MINS

45:01

19 Mar 2024


#6

How We'd Spend $500/$2,500/$10,000 to Grow Our Podcast (& the Lessons You Can Apply to Any Budget)

How to get the best ROI on your podcast production and marketing budget to maximize growth... more

12 Mar 2024

1 HR 02 MINS

1:02:37

12 Mar 2024


#5

3 (Non-Social) Marketing Channels High-Growth Shows Use to 2x Their Audience

Everyone loves to talk about podcasting's so-called "Discoverability Problem". But does it... more

05 Mar 2024

59 MINS

59:35

05 Mar 2024


#4

Does Social Media Actually Grow Your Podcast Audience? (& If Not, What Are Your Other Options?)

What everyone gets wrong about using social media to grow your podcast, and what you shoul... more

27 Feb 2024

54 MINS

54:01

27 Feb 2024


#3

Two Hard to Spot (But Very Real) Problems Suffocating Your Podcast's Growth

Imagine if you could interview 500 podcasters, separate out the ones that doubled their au... more

20 Feb 2024

38 MINS

38:29

20 Feb 2024


#2

The Hard Truth About Growing A Podcast Today (& How You Can Beat the Odds)

Look closely at the data behind almost anything—from podcast growth, to Google search resu... more

13 Feb 2024

41 MINS

41:22

13 Feb 2024


#1

Welcome to Podcast Marketing Trends Explained

It's easier than ever to launch and produce a podcast. But it's never been harder to grow ... more

14 Jan 2024

03 MINS

03:39

14 Jan 2024