Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies podcast

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2025 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like: How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts? What does the data say about how to structure your show and episodes? Which social media channels should you focus on as a podcaster? How do you stack up to other shows? Using the data uncovered by the annual Podcast Marketing Trends Report, our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively. You can find the latest report at podcastmarketingtrends.com.

It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2025 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like: How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts? What does the data say about how to structure your show and episodes? Which social media channels should you focus on as a podcaster? How do you stack up to other shows? Using the data uncovered by the annual Podcast Marketing Trends Report, our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively. You can find the latest report at podcastmarketingtrends.com.

 

#19

Why Growing a Podcasting Is Different From Any Other Content Platform (Nobody Gets This) | Podcast L...

Beneath the surface of every creative medium is a hidden code. Like DNA, this code dictate... more

Yesterday

54 MINS

54:46

Yesterday


#18

Are You Optimizing Your Podcast For the Wrong Metric? (Here's What to Optimize for Instead) | Podcas...

For 74% of podcasters, downloads are the primary metric used to measure success. But shoul... more

05 Mar 2025

48 MINS

48:54

05 Mar 2025


#17

Two Hidden Data Points That Predict Podcast Growth (& Tell You Exactly How to Accelerate It) | Podca...

A podcast listener's decision to click play boils down to a small number of touchpoints. M... more

26 Feb 2025

44 MINS

44:52

26 Feb 2025


#16

Will Discovery Algorithms Save (or Destroy) Podcasting? | Podcast Discovery

Will discovery algorithms actually grow your show for you? Since the dawn of podcasting, ... more

19 Feb 2025

42 MINS

42:29

19 Feb 2025


#15

A Quick Request (+ How to Win Free Podcast Marketing Training From Me)

Over $15k of podcast marketing education is up for grabs. Here's how to get it. [Complete ... more

17 Feb 2025

04 MINS

04:31

17 Feb 2025


#14

Introducing: Season 2 of Podcast Marketing Trends Explained

It’s a turbulent time to be a podcaster. YouTube and Spotify are introducing discovery alg... more

12 Feb 2025

02 MINS

02:05

12 Feb 2025


#13

Inside the Growth Strategies of Two of The Smartest Podcasters Alive

Michael Jordan, Simone Biles, Wayne Gretzky. Every so often, someone comes along who is pl... more

30 Apr 2024

1 HR 28 MINS

1:28:59

30 Apr 2024


#12

Stupid Mistakes, Happy Accidents & Surprising Insights From Making & Marketing Our First 20 Episodes

Plus, we [need your help] (https://podcastmarketingacademy.com/new-show-vote) to decide wh... more

23 Apr 2024

1 HR 01 MINS

1:01:11

23 Apr 2024


#11

We Asked Podcast Listeners Why They Stopped Listening (And They Didn’t Hold Back)

Less than 5% of your potential audience is listening to your show. Here’s why, in their ow... more

16 Apr 2024

1 HR 02 MINS

1:02:28

16 Apr 2024


#10

6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show)

They’re not always obvious, but the elements of storytelling are at the heart of every gre... more

09 Apr 2024

1 HR 10 MINS

1:10:21

09 Apr 2024


#9

The 10k Timeline: How Long It Takes to Reach 10k dl/ep (& How to Accelerate the Process)

We all know success doesn’t happen overnight. But what does the data say about how long it... more

02 Apr 2024

1 HR 03 MINS

1:03:37

02 Apr 2024


#8

3 Creative Decisions That Dictate Your Show's Success… or Failure

How long should your episodes be? What’s the best format for growth? Plus... the single mo... more

26 Mar 2024

53 MINS

53:06

26 Mar 2024


#7

80/20 Podcast Marketing: Turn Your Limited Time Into Maximum Growth

Most podcasters waste their time on these tasks that will never lead to growth. Are you? ... more

19 Mar 2024

47 MINS

47:47

19 Mar 2024


#6

How We'd Spend $500/$2,500/$10,000 to Grow Our Podcast (& the Lessons You Can Apply to Any Budget)

How to get the best ROI on your podcast production and marketing budget to maximize growth... more

12 Mar 2024

1 HR 05 MINS

1:05:22

12 Mar 2024


#5

3 (Non-Social) Marketing Channels High-Growth Shows Use to 2x Their Audience

Everyone loves to talk about podcasting's so-called "Discoverability Problem". But does it... more

05 Mar 2024

1 HR 02 MINS

1:02:21

05 Mar 2024


#4

Does Social Media Actually Grow Your Podcast Audience? (& If Not, What Are Your Other Options?)

What everyone gets wrong about using social media to grow your podcast, and what you shoul... more

27 Feb 2024

56 MINS

56:47

27 Feb 2024


#3

Two Hard to Spot (But Very Real) Problems Suffocating Your Podcast's Growth

Imagine if you could interview 500 podcasters, separate out the ones that doubled their au... more

20 Feb 2024

38 MINS

38:47

20 Feb 2024


#2

The Hard Truth About Growing A Podcast Today (& How You Can Beat the Odds)

Look closely at the data behind almost anything—from podcast growth, to Google search resu... more

13 Feb 2024

44 MINS

44:08

13 Feb 2024


#1

Welcome to Podcast Marketing Trends Explained

It's easier than ever to launch and produce a podcast. But it's never been harder to grow ... more

14 Jan 2024

03 MINS

03:39

14 Jan 2024