There’s no shortage of advice to be found on how to grow your audience. But how closely does that advice align with how podcast listeners say they actually find, choose (and abandon) the shows they listen to? It turns out, there are a number of surveys that have asked listeners to share their discovery and consumption habits. And while the data can sometimes contradict itself, it offers us as creators a peek behind the curtain into podcast listeners’ hidden psychology, so that we can better meet them where they’re at with our marketing and our shows. What’s more, this data offers us a blueprint for the questions to ask (and avoid) when conducting our own listener research. 📊 What did you think of this episode? Click to cast your vote: 🤩 <a href="http://podcastmarketingacademy.com/pmte-feedback-nailed-it/?utm_source=show_notes&utm_medium=podcast&utm_campaign=021_packaging">Nailed It!</a> 🙂 <a href="https://podcastmarketingacademy.com/pmte-feedback-solid/?utm_source=show_notes&utm_medium=podcast&utm_campaign=021_packaging">Solid</a> 🥱 <a href="https://podcastmarketingacademy.com/pmte-feedback-meh/?utm_source=show_notes&utm_medium=podcast&utm_campaign=021_packaging">Meh</a> 😒 <a href="https://podcastmarketingacademy.com/pmte-feedback-do-better/?utm_source=show_notes&utm_medium=podcast&utm_campaign=021_packaging">Do better</a>Topics Covered00:00 Should you listen to your listeners feedback? 05:42 The Mom Test 08:23 How listeners discover podcasts: Active vs. passive 16:07 Understanding the broader context behind audience behaviour 26:33 Discovery doesn't matter without distinctiveness 31:02 Why listeners stop listening 39:13 Doing your own audience research⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: <a href="https://podcastmarketingacademy.com/audit">https://podcastmarketingacademy.com/audit</a> ⭐️Resource<a href="https://www.momtestbook.com">The Mom Test</a> by Rob Fitzpatrick Write Useful Books by Rob Fitzpatrick <a href="https://jamesclear.com/atomic-habits">Atomic Habits</a> by James Clear.<a href="https://adii.me/book/">Life Profitability</a> by Adii Pienaar.Tom Webster Additional Resources<a href="https://go.podcastmarketingacademy.com/pmte-sn">Subscribe to Podcast Marketing Trends Explained</a><a href="https://go.podcastmarketingacademy.com/pmt-24-pmte-sn">Check out the Podcast Marketing Trends 2024 Report</a><a href="https://go.podcastmarketingacademy.com/spn-pmte-sn">Subscribe to the Scrappy Podcasting Newsletter</a><a href="https://go.podcastmarketingacademy.com/transistor-pmte-sn">Try Transistor.fm for free for 14 days</a>✍️ Leave your feedback for the show: <a href="http://podcastmarketingtrends.com/feedback">http://podcastmarketingtrends.com/feedback</a>Podcast Packaging You’ve probably heard that content is king. The problem is that no one—literally not one single listener—will consume your content without first passing through the gatekeeper that is your show’s “Packaging”—including your show title, cover art, episode titles, and descriptions.While these elements are often afterthoughts to the podcast content itself, they have the power to single-handedly attract or repel would-be listeners, making them an unignorable aspect of podcast marketing strategyAbout Podcast Marketing Trends ExplainedPodcast Marketing Trends Explained is a podcast about data-driven podcast marketing, growth, and monetization. In every episode, we take a peek under the hood of one data point from the Podcast Marketing Trends Report and dig into what it can tell us about how to market our shows better, and grow them faster.On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology, how to create a better podcast, how to use a podcast to market your products and services and grow your business, and broader marketing trends to help you grow your audience and stay ahead of the competition.The show is hosted by Jeremy Enns from Podcast Marketing Academy and the Scrappy Podcasting Newsletter, and Justin Jackson from podcast hosting platform Transistor.fm.

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What Podcast Listeners Say About How They Discover Shows (& Why They Stop Listening) | Podcast Listener Psychology

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