Its easy to imagine that if you just had a budget to put toward paid podcast advertising, all your marketing problems would be solved. But is that really true? Anyone who’s ever done any advertising will quickly tell you its one of the most gruelling, creatively challenging marketing practices on the planet—one where you have to be ok with burning a large amount of cash up front to figure out what (if anything works). That said if you approach it with a bit of savvy… paid advertising can be a sneaky smart way to grow.📊 What did you think of this episode? Click to cast your vote:🤩 <a href="http://podcastmarketingacademy.com/pmte-feedback-nailed-it/?utm_source=show_notes&utm_medium=podcast&utm_campaign=s2e5_paid_growth">Nailed It!</a>🙂 <a href="https://podcastmarketingacademy.com/pmte-feedback-solid/?utm_source=show_notes&utm_medium=podcast&utm_campaign=s2e5_paid_growth">Solid</a>🥱 <a href="https://podcastmarketingacademy.com/pmte-feedback-meh/?utm_source=show_notes&utm_medium=podcast&utm_campaign=s2e5_paid_growth">Meh</a>😒 <a href="https://podcastmarketingacademy.com/pmte-feedback-do-better/?utm_source=show_notes&utm_medium=podcast&utm_campaign=s2e5_paid_growth">Do better</a>Topics Covered00:00 Does advertising actually work? 01:39 Our personal experience with advertising 08:35 Understanding advertising metrics 11:24 Podcast advertising platforms & methods 22:22 Real vs fake listeners 25:00 Advertising pitfalls to watch out for 25:39 Best practices for podcast ads 25:56 Crafting effective ads 29:16 Retargeting strategies 32:33 Multi-touchpoint ad campaings 34:37 Advanced advertising techniques 44:21 How we’d allocate a $10k budget⭐️ Take our 2-minute podcast marketing audit to instantly identify the marketing problems keeping you from growth: <a href="https://go.podcastmarketingacademy.com/audit-pmte-sn">https://go.podcastmarketingacademy.com/audit-pmte-sn</a> ⭐️Resources Mentioned<a href="https://creatorscience.com/author/jayclouse/">Jay Clouse's The Lab</a><a href="https://www.swipefiles.com/about">Corey Haines and SwipeFiles</a><a href="https://podthenorth.substack.com">Kattie Laur and Pod the North</a><a href="https://terryoreilly.ca/undertheinfluence/">Terry O'Reilly and the podcast "Under the Influence"</a>Additional Resources<a href="https://go.podcastmarketingacademy.com/pmte-sn">Subscribe to Podcast Marketing Trends Explained</a><a href="https://go.podcastmarketingacademy.com/pmt-24-pmte-sn">Check out the Podcast Marketing Trends 2024 Report</a><a href="https://go.podcastmarketingacademy.com/spn-pmte-sn">Subscribe to the Scrappy Podcasting Newsletter</a><a href="https://go.podcastmarketingacademy.com/transistor-pmte-sn">Try Transistor.fm for free for 14 days</a>✍️ Leave your feedback for the show: <a href="http://podcastmarketingtrends.com/feedback">http://podcastmarketingtrends.com/feedback</a>About Podcast Marketing Trends ExplainedPodcast Marketing Trends Explained is a podcast about data-driven podcast marketing, growth, and monetization. In every episode, we take a peek under the hood of one data point from the Podcast Marketing Trends Report and dig into what it can tell us about how to market our shows better, and grow them faster.On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology, how to create a better podcast, how to use a podcast to market your products and services and grow your business, and broader marketing trends to help you grow your audience and stay ahead of the competition.The show is hosted by Jeremy Enns from Podcast Marketing Academy and the Scrappy Podcasting Newsletter, and Justin Jackson from podcast hosting platform Transistor.fm.<a href="https://go.podcastmarketingacademy.com/pmt-survey-pmte">Complete the 2025 Podcast Marketing Trends survey</a> and enter to win from one of 30 podcast marketing trainings worth a total of almost $16k.

Podurama

Home

Trending

Personal

Your Podcasts

New Episodes

My Files

Favourite Episodes

Tags (Folders)

Recently Played

Bookmarks

Followed Playlists

Paid Podcast Growth: Money Pit or Growth Hack? | Podcast Promotion

Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

AI Chapters

AI Insights

Reviews