…

We're Not Marketers

…

Gabriel Bujold, Eric Holland, Zach Roberts

B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either. What if there was a better way? This is We're Not Marketers. The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirements, just to get your foot in the door. Stop being overlooked and start listening. Hosted by Ausha. See ausha.co/privacy-policy for more information.

#62

Klue (battlecards) don't close deals, buying champions do

AI-powered competitive intel is the new snake oil, and executives are buying it by the gal... more

26 Jun 2025

47 MINS

47:08

26 Jun 2025

#61

Become a Mini-CEO: Inside the PMM Consultant’s Playbook w/ Alex Virden

What happens when a product marketer leaves the in-house grind to start her own consultanc... more

12 Jun 2025

46 MINS

46:43

12 Jun 2025

#60

There is no line between brand and product marketing w/ Jon Itkin

If you’ve ever felt a gap between brand and product marketing, we’ve had an expert who’s b... more

05 Jun 2025

50 MINS

50:02

05 Jun 2025

#59

PMMs, MarTech, and making AI actually useful w/ Phil Gamache

Is product marketing really marketing? Or is it something more (or less)? In this deep-div... more

29 May 2025

47 MINS

47:14

29 May 2025

#58

Why In-House PMMs Without Fractional Experience Are Missing Out?

Is working fractional that secret weapon for in-house PMMs? In this no-holds-barred episod... more

15 May 2025

43 MINS

43:37

15 May 2025

#57

"Create Once, Dominate Forever: Why 2025 Content Decisions Determine Your 2030 Success w/ Ross Simmo...

In this spicy episode, CEO & Founder of Foundation Marketing, Ross Simmonds reveals why co... more

08 May 2025

53 MINS

53:47

08 May 2025

#56

Why marketing research Is more than just 'talking to customers' w/ Ryan Paul Gibson

Are most B2B marketers actually doing customer research wrong? In this episode, Content L... more

01 May 2025

46 MINS

46:14

01 May 2025

#55

When Copy Gets Real: Why Getting Too Creative Actually Kills Conversion

Is sounding "enterprise" killing your marketing message? In this episode, conversion copyw... more

24 Apr 2025

26 MINS

26:49

24 Apr 2025

#54

Product marketers, paid landing pages are broken, w/ Tas Bober

If you're tired of building landing pages that follow "best practices" but still fail to c... more

17 Apr 2025

1 HR 02 MINS

1:02:59

17 Apr 2025

#53

The bottom of funnel (BOFU) gap: Why content marketers need product marketers w/ Lashay Lewis

Ever wonder why most bottom-of-funnel content feels generic and fails to convert? In this ... more

10 Apr 2025

40 MINS

40:18

10 Apr 2025

#52

Winning at Win-Loss: Why real research beats sales rep excuses w/ Ryan Sorley

Is your win-loss data just expensive fiction written by your sales team? In this episode, ... more

03 Apr 2025

40 MINS

40:36

03 Apr 2025

#51

Why most message testing is complete BS (and how to fix it)

Is your message testing just throwing random ingredients into a pot and hoping it tastes g... more

27 Mar 2025

38 MINS

38:52

27 Mar 2025

#50

Doing more with less as a solo PMM w/ Michele Nieberding

We have a rule here: Never get the same guest twice. Well, we’ve just broken it now becaus... more

20 Mar 2025

48 MINS

48:56

20 Mar 2025

#49

From SDR to CMO: Why the best sellers are marketers w/ Kyle Coleman

Product marketers with a sales background often feel like they have a superpower. The oppo... more

13 Mar 2025

44 MINS

44:51

13 Mar 2025

#48

How to deliver outcome-based metrics as a PMM orchestrator w/ Chanel Chambers

We’re kicking off season 4 with Chanel Chambers, VP of Marketing at Lakeside Software. As ... more

06 Mar 2025

42 MINS

42:29

06 Mar 2025

#47

RECAP - How to build influence as a PMM in 2025

In this special recap, we dive into what it really means to be a product marketer in the e... more

20 Feb 2025

22 MINS

22:18

20 Feb 2025

#46

Why your messaging briefs get thrown in the trash w/ Devin Reed

Product marketing and content marketing—are they allies, or just frenemies in disguise? I... more

30 Jan 2025

49 MINS

49:55

30 Jan 2025

#45

Building We're Not Marketers 💀 The Podcast Origin Story

Ever wondered how a band of misfits turned shared frustrations into a thriving podcast? In... more

23 Jan 2025

39 MINS

39:02

23 Jan 2025

#44

Bet on Yourself: Lessons from Going Fractional as a PMM

Are you ready to take the leap into fractional work? In this episode of We're Not Marketer... more

09 Jan 2025

56 MINS

56:41

09 Jan 2025

#43

Simplifying stories and learning in Product Marketing w/ Peter Kortvel

The more knowledge you have on product marketing, the better you can be an expert and have... more

19 Dec 2024

37 MINS

37:33

19 Dec 2024

#42

3 different ways of making your mark as a founding PMM? (especially when everything is against you)

Making your mark as a founding PMM is very difficult, especially when the role itself has ... more

12 Dec 2024

45 MINS

45:48

12 Dec 2024

#41

From Jack of All Trades to Niche Mastery in PMM, with Rob Kaminski

Episode Description: In this episode of We're Not Marketers, we’re diving deep with Rob Ka... more

05 Dec 2024

1 HR 03 MINS

1:03:19

05 Dec 2024

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#62