If you’ve ever felt a gap between brand and product marketing, we’ve had an expert who’s been in both roles and is telling us that there’s not that different.Brand and product marketing expert Jon Itkin joins We're Not Marketers to dismantle outdated perceptions of marketing. The traditional divide between product marketing and brand marketing is harmful — and that truly impactful PMMs must think and act like "whole hundred marketers." From mastering macro market dynamics to understanding why memorability beats micro-optimization, John shares a treasure trove of insights to help PMMs step into strategic leadership. We’re covering:<ul><li>The 4 Cs framework: Capabilities, Credibility, Convenience, and Cost</li><li>The danger of treating marketing like "arts and crafts" (and how to stop)</li><li>Why being memorable is the true competitive advantage in crowded markets</li><li>How convenience beats capabilities more often than you'd think</li><li>How category leaders stay leaders (hint: it's not features)</li></ul>Expect hard truths, practical frameworks, and some very strong opinions about why marketing fundamentals still matter more than ever. 👀Timestamps:00:54 Introducing the Guest: Jon Itkin01:26 The Role of Product Marketers04:34 Macro vs. Micro Perspectives in Marketing07:16 Brand vs. Product Marketing18:32 Differentiation in Product Marketing26:15 Google's Convenience Advantage26:44 The Importance of Convenience in B2B27:15 Positioning and Buying Process28:56 Switching Campaigns and Self-Service30:28 Understanding the Four Cs32:34 Leveraging AI for Competitive Analysis41:12 Branding and Credibility45:51 Final Thoughts and ReflectionsShow Notes:<a href="https://www.linkedin.com/in/jonitkin/">Jon’s LinkedIn</a><a href="https://www.inthekitchen.is/">In the Kitchen </a><a href="https://miro.com/app/board/uXjVLh6-7Es=/">Jon 4 C framework on Miro</a> Hosted by Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.

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