Is your win-loss data just expensive fiction written by your sales team? In this episode, Ryan Sorley (ex-Forrester, ex-Gartner) joins the crew to expose the hard truth about buyer research. From ripped jeans costing deals to bootstrapping a business while juggling kids and payroll, Ryan doesn't hold back on his journey from corporate misery to specialized success. Oh, and we uncovered the stupidly simple reason most product marketers fail at research. Tune in for honest laughs, real insights, and maybe a wake-up call about your "data."In this episode, we're covering:<ul><li>How to run a solo business when you have kids and bills to pay</li><li>The "Taylor Swift Squad" theory of business growth</li><li>Why most buyer research is just wishful thinking with fancy graphs</li><li>The Powder Blue Taurus Moment: when Ryan knew corporate life was BS</li><li>Why writing a business plan is a complete waste of time for solopreneurs</li><li>How Ryan went from 0 to 100 clients with ZERO salespeople</li></ul>Check out his new book Blindspots on Amazon too! Timestamps:01:00 Introducing Ryan Sorley, Win-Loss Research Expert02:36 Are Product Marketers Actually Marketers?04:15 Ryan's Take on Product Marketing as Research06:45 The Importance of Intentional Research10:00 The "Superpower" of Win-Loss Analysis12:34 The HubSpot Ripped Jeans Story17:15 Ryan's Entrepreneurial Journey19:00 The NJ Turnpike Moment: When Ryan Knew Corporate Life Wasn't for Him21:00 How Ryan Discovered the Win-Loss Opportunity23:45 Ryan's Transition from Gartner to Entrepreneurship27:00 What's the Minimum Viable Plan for Going Solo?30:00 The "Squad Life" Approach to Client Relationships34:00 The Dark Times: Managing Cash Flow and Contractors39:00 Specialization vs. Generalization in Consulting42:45 Ryan's New Book: "Blind Spots" (Launch April 1st)44:30 Closing Remarks and FarewellShow Notes:<a href="https://www.linkedin.com/in/ryansorley/">Ryan's LinkedIn</a><a href="https://www.amazon.com/Blindspots-Ultimate-Building-Win-Loss-Program-ebook/dp/B0DYG9DMWR">Blindspots on Amazon</a> Hosted by Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.

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Winning at Win-Loss: Why real research beats sales rep excuses w/ Ryan Sorley

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