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Sweat Equity

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Marketing Examined

Welcome to the best creative brainstorming session you've ever had. Hosts Alex Garcia & Brian Blum discuss the biggest marketing moves of the week and show you how you can implement these in your own business. Influencer marketing, growth marketing, content marketing - it's all here. Creativity. Breakdowns. Playbooks. Without the fluff.

#88

The Secret Formula for Viral Content (Reviewing 10 pieces of 10/10 content)

In this episode, Alex breaks down 10 pieces of 10/10 content to uncover the secret formula... more

05 Aug 2025

43 MINS

43:20

05 Aug 2025

#87

How To Thrive in the AI Marketing Revolution with Brett Malinowski

Brett Malinowski from Whop joins Brian to break down what it takes to build a creator army... more

29 Jul 2025

49 MINS

49:26

29 Jul 2025

#86

The Art of World Building: Late Checkout

Alex and Brian dive into the power of building brand universes, using Late Checkout as a s... more

22 Jul 2025

37 MINS

37:28

22 Jul 2025

#85

How To Build a Brand That Lasts Forever

In this solo episode, Brian breaks down how to future-proof your brand in a constantly evo... more

08 Jul 2025

34 MINS

34:18

08 Jul 2025

#84

Master The Art Of Brand Storytelling

Brian and Alex break down the core elements of brand storytelling: origin, hero, and promi... more

30 Jun 2025

32 MINS

32:41

30 Jun 2025

#83

The Dark Side of a 7-Figure YouTube Channel (And The Plan To Fix It)

Brian sits down with Zach Rocheleau, the king of low-cal, high-protein recipes, to unpack ... more

24 Jun 2025

49 MINS

49:03

24 Jun 2025

#82

Brand Building With AI: Live Shopping, AI UGC & More

In this episode Brian and Alex dive into the future of commerce by looking at Labubu and P... more

17 Jun 2025

31 MINS

31:23

17 Jun 2025

#81

How Your Brand Can World Build in 35 Min

Alex and Brian dive into the art of world-building – how brands can create rich, immersive... more

10 Jun 2025

37 MINS

37:51

10 Jun 2025

#80

Content Strategist Breaks Down How BPN Added 50,000 Followers In 3 Days

In this solo episode, Alex dives into BPN’s standout Go One More Ultra event, breaking dow... more

03 Jun 2025

18 MINS

18:06

03 Jun 2025

#79

World-Class Brand Strategist Explains What Makes A Brand Unforgettable

World-class brand strategist Tatum Brandt joins Alex and Brian to break down how brands ne... more

03 Jun 2025

1 HR 04 MINS

1:04:08

03 Jun 2025

#78

How To Position Your Product As Luxury

Alex and Brian unpack the luxury product playbook through the lens of Imogene + Willie’s c... more

20 May 2025

35 MINS

35:32

20 May 2025

#77

4 Proven Ways to WIN In a Saturated Market

In this solo episode, Brian shares four powerful strategies that any brand can use to stan... more

13 May 2025

26 MINS

26:48

13 May 2025

#76

How Bryson Dechambeau Is Becoming The Mr. Beast Of Golf

CHAPTERS 00:00 - Intro & Outrageous Hooks 3:29 - Athletes & Celebs Marketability 7:29 - Ut... more

29 Apr 2025

40 MINS

40:39

29 Apr 2025

#75

Why Your Brand Needs To Become A Moodboard

Alex and Brian dive into the art of mood boards and why they’re more than just aesthetic c... more

22 Apr 2025

29 MINS

29:12

22 Apr 2025

#74

Road to 500k Followers: Step-by-Step how to build a massive personal brand

CHAPTERS: 00:00 - Alex’s Follower Goals 3:00 - Plan to Achieve 500k Followers 7:19 - Day I... more

15 Apr 2025

42 MINS

42:29

15 Apr 2025

#73

How To Take Your Content From Good To Great in 39 Minutes

We dedicated this episode to exploring the difference between good and great content. Natu... more

08 Apr 2025

39 MINS

39:27

08 Apr 2025

#72

How To Pull Off The Perfect Product Launch in 36 Minutes

In this episode, we explore the power of storytelling in driving successful product launch... more

02 Apr 2025

36 MINS

36:09

02 Apr 2025

#71

5 Marketing Lessons From Creator Led Brands You Can Use in 2025

Alex & Brian talk through the emerging world of content bounties, where creators can get p... more

02 Apr 2025

33 MINS

33:56

02 Apr 2025

#70

31 Min To Develop Your Founder Content Strategy

Get everything you need to create Founder-Led Content that helps get eyeballs on your bran... more

02 Apr 2025

31 MINS

31:50

02 Apr 2025

#69

How To Turn Your Brand Into a Thought Leader

We’re taking a deep dive into the world of thought leadership and how brands can position ... more

02 Apr 2025

37 MINS

37:07

02 Apr 2025

#68

Why Your Brand Needs A Social Show

In episode 68, Brian and Alex dive into why you need to think of your brands content as so... more

02 Apr 2025

34 MINS

34:56

02 Apr 2025

#67

World-Building 101: Create a Brand People Obsess Over

Brand storytelling isn’t just about making good content, it’s about creating a world that ... more

18 Feb 2025

31 MINS

31:25

18 Feb 2025

#66

Top 5 Marketing Strategies Your Brand Needs To Explode in 2025

Content-led growth is the future—are you ready? In this episode, Brian breaks down how bra... more

11 Feb 2025

29 MINS

29:54

11 Feb 2025

#65

Transform Your Brand's Aesthetic in 53 Minutes

If you think content volume is hard, you’re thinking about it all wrong. In this episode, ... more

04 Feb 2025

53 MINS

53:05

04 Feb 2025

#64

How to Build a 9-Figure Performance Brand

In this episode, Matt DiLorenzo, CEO of TYR, takes us behind the scenes to explore the evo... more

28 Jan 2025

46 MINS

46:05

28 Jan 2025

#63

This Is How Your Brand Needs To Tell Stories

How do brands create campaigns that fans love and rivals envy? This episode unpacks the ge... more

21 Jan 2025

40 MINS

40:23

21 Jan 2025

#62

Shift Your Brand from LOW Status to HIGH Status in 46 Mins

Want to build a premium brand that people are willing to pay more for? Brands today need m... more

14 Jan 2025

46 MINS

46:52

14 Jan 2025

#61

Building an 8-Figure Business in 2025: What 2024 Taught Us

2024 was a wild ride. In this episode, we share our highs, lows, and transformative lesson... more

07 Jan 2025

53 MINS

53:56

07 Jan 2025

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#88

The Secret Formula for Viral Content (Reviewing 10 pieces of 10/10 content)

#87

How To Thrive in the AI Marketing Revolution with Brett Malinowski

#86

The Art of World Building: Late Checkout

#85

How To Build a Brand That Lasts Forever

#84

Master The Art Of Brand Storytelling

#83

The Dark Side of a 7-Figure YouTube Channel (And The Plan To Fix It)

#82

Brand Building With AI: Live Shopping, AI UGC & More

#81

How Your Brand Can World Build in 35 Min

#80

Content Strategist Breaks Down How BPN Added 50,000 Followers In 3 Days

#79

World-Class Brand Strategist Explains What Makes A Brand Unforgettable

#78

How To Position Your Product As Luxury

#77

4 Proven Ways to WIN In a Saturated Market

#76

How Bryson Dechambeau Is Becoming The Mr. Beast Of Golf

#75

Why Your Brand Needs To Become A Moodboard

#74

Road to 500k Followers: Step-by-Step how to build a massive personal brand

#73

How To Take Your Content From Good To Great in 39 Minutes

#72

How To Pull Off The Perfect Product Launch in 36 Minutes

#71

5 Marketing Lessons From Creator Led Brands You Can Use in 2025

#70

31 Min To Develop Your Founder Content Strategy

#69

How To Turn Your Brand Into a Thought Leader

#68

Why Your Brand Needs A Social Show

#67

World-Building 101: Create a Brand People Obsess Over

#66

Top 5 Marketing Strategies Your Brand Needs To Explode in 2025

#65

Transform Your Brand's Aesthetic in 53 Minutes

#64

How to Build a 9-Figure Performance Brand

#63

This Is How Your Brand Needs To Tell Stories

#62

Shift Your Brand from LOW Status to HIGH Status in 46 Mins

#61

Building an 8-Figure Business in 2025: What 2024 Taught Us