If you think content volume is hard, you’re thinking about it all wrong. In this episode, we break down the exact strategy behind scaling high-impact content—fast. From live event activations to turning brand storytelling into a machine, Alex shares the playbook he and his team used to produce viral videos for TYR during a three-day event at Wodapalooza.Plus, the challenges of running an agency and everything you’ve ever wanted to know about Alex and Brian’s personal experiences as content creators.If you’re serious about brand storytelling and content strategy, this episode is a must-watch. Drop a comment if you have questions—we might break down your brand next.Here’s 5 things you can get done faster on Wix Studio:● Scale content with dynamic pages and reusable assets● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds● A/B tests are a given—create them in days, not weeks with intuitive design tools● Connect tracking and analytics tools like GA4 & Semrush in seconds● And manage all your clients’ social media from one dashboardAll of that right here: https://l.marketingexamined.com/wixpo📱Follow Us On Social:--------------------Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1--------------------Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg--------------------📈Growth Playbooks, Directly To Your InboxFor growth playbooks, deep dives, and marketing case studies, get subscribed athttps://www.marketingexamined.com--------------------🎥Checkout Brians Content Agency https://www.nibble.studio--------------------CHAPTERS:00:00 Back in the Studio: What’s going on today?03:53 Wodapalooza Miami Recap With Alex: Creating a Brand Activation Strategy06:23 Using an Event to Execute a Brand Campaign07:10 TYR: How To Success in Crossfit Brand Campaign08:50 Speed is Everything: Why Brands Must Move Faster09:50 Getting Hooks From Interviews To Create Content11:50 Quick Advise for All Marketers12:23 Editing on the Fly – The Key to Viral Event Content15:31 Recap: Keys to Crushing It with Your Event Content18:13 Storytelling vs. Static Content – Why It Matters20:13 Why Brands Should Use Events to Communicate22:00 Thoughts on House Music & DJs (This Might Be Controversial)24:14 Alex’s Behind the Scenes of Wodapalooza Miami Campaign27:35 Making Crossfit Cool & Professional29:50 Hyrox, CrossFit and Other Sports – Who Wins the Fitness Game?33:18 Is All Media Content Somehow Stolen from Another?35:38 The Challenges of Running an Agency40:10 Dealing with Marketers’ Frustration: The Content Flywheel43:45 Hacks to Perform on Instagram in 202546:25 Alex and Brian's Experience as Content Creators

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