Content-led growth is the future—are you ready? In this episode, Brian breaks down how brands like Americana Pipe Dream, Tallow Grill, and Skims are mastering storytelling, nano-influencers, and social commerce to scale faster than ever. From founder-led content to TikTok Shop takeovers, this is your playbook for 2025.Here’s 5 things you can get done faster on Wix Studio:● Scale content with dynamic pages and reusable assets● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds● A/B tests are a given—create them in days, not weeks with intuitive design tools● Connect tracking and analytics tools like GA4 & Semrush in seconds● And manage all your clients’ social media from one dashboardAll of that right here: https://l.marketingexamined.com/wixpo📱Follow Us On Social:--------------------Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1--------------------🔥Want Free Game?Send us a picture of your Apple & Spotify reviews to podcast@marketingexamined.com and we'll make you a playbook in a future episode.--------------------🎥Checkout Brians Content Agency https://www.nibble.studio--------------------📈Growth Playbooks, Directly To Your InboxFor growth playbooks, deep dives, and marketing case studies, get subscribed athttps://www.marketingexamined.com--------------------CHAPTERS:0:00 Intro & Why Content is King in 2025: Adapt or Die2:45 - Founder-Led Content: Americana Pipe Dream Game-Changing Strategy4:41 Why Great Stories Sell More Products7:00 How storytelling turned Kane into a lifestyle Brand9:06 Crafting Stories That Sell10:37 Why Tallow Grill Grew 50K Followers in 6 Months13:38 Grab Attention First, Sell Later16:19 A Quick Advice for Marketers16:53 Employee-Generated Content: Meshki’s19:58 Nano Influencers: The Future of Marketing21:32 The Power of DM Automation for Selling24:20 &nbsp;Paid Ads Are Changing in 2025—Here’s What Works Now26:20 Why Skims’ Advertising Strategy is The Gold Standard for Paid Media.

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