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Stories and Strategies for Public Relations and Marketing podcast

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Stories and Strategies for Public Relations and Marketing

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  Stories and Strategies  

We tell stories.... stories about Public Relations and Marketing that will inspire your career in PR.Public Relations is evolving rapidly, and this is where you’ll find thoughtful and concise interviews on the latest insights, ideas, and approaches with PR experts all over the world. And straight up, you may not agree with all of them. Neither do we. The point is these are perspectives and ideas that need to be talked about.From authentic storytelling, to harnessing the power of AI to innovative media relations and crisis communications, to adopting more behavioral science communications strategies. And even controversial ideas, some of which work extremely well in politics and business. As Marketing and Communications strategies continue to shape the way organizations connect with their audiences, staying current is essential. Stories and Strategies is the public relations podcast that keeps you informed, inspired, and equipped to push boundaries and achieve excellence in PR.If you work in Public Relations and/or Marketing, and you love stories, we get you... and we got you.

We tell stories.... stories about Public Relations and Marketing that will inspire your career in PR.Public Relations is evolving rapidly, and this is where you’ll find thoughtful and concise interviews on the latest insights, ideas, and approaches with PR experts all over the world. And straight up, you may not agree with all of them. Neither do we. The point is these are perspectives and ideas that need to be talked about.From authentic storytelling, to harnessing the power of AI to innovative media relations and crisis communications, to adopting more behavioral science communications strategies. And even controversial ideas, some of which work extremely well in politics and business. As Marketing and Communications strategies continue to shape the way organizations connect with their audiences, staying current is essential. Stories and Strategies is the public relations podcast that keeps you informed, inspired, and equipped to push boundaries and achieve excellence in PR.If you work in Public Relations and/or Marketing, and you love stories, we get you... and we got you.

 

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#163

AI Written Poetry is SHOCKINGLY Better Than Human Writers

<a href='https://ratethispodcast.com/storiesandstrategies'>Rate this podcast with just one click </a>We think we can tell when bots take the pen, When AI spins words again and again. "Deep dives" and "delves" in their usual tone, The cadence, the phrasing, they’re not quite our own.But the line’s getting blurred, it’s harder to see, Is this human or machine-crafted poetry? The last bastion, they said, where humans excel, Was poetry’s heart, its unbreakable shell.Yet now a new study has shattered the view, At Pittsburgh, they’ve found something striking and new: When placed side by side, the verdict is clear, AI’s verses are what we hold dear.From Chaucer to Whitman, and Dickinson’s art, AI poems are stealing the heart. So the boundary fades, as the data suggests, The machine's taken hold in humanity’s text.Listen For3:42 Why AI Poems are Preferred4:48 Straightforward Nature of AI Poetry8:06 Impact of Cognitive Bias18:42 Potential of AI in Broader Art Forms19:39 Answer to Last Episode’s Question from Guest Jess Jensen Guest: Brian Porter, University of Pittsburgh<a href='mailto:brian.porter@pitt.edu'>Website</a> | <a href='https://www.linkedin.com/in/brian-cross-porter/'>LinkedIn</a> <a href='https://www.nature.com/articles/s41598-024-76900-1'>Read</a> the Abstract by Brian and his teamConnect with us<a href='https://www.linkedin.com/company/80786700/admin/'>LinkedIn</a> | <a href='https://twitter.com/stories_strats'>X</a> | <a href='https://www.instagram.com/storiesandstrategiespodcasts/'>Instagram</a> | <a href='https://www.youtube.com/channel/UCpKSMBMjDx5rtPbqLtD5E6g'>You Tube</a> | <a href='https://www.facebook.com/StoriesandStrategies'>Facebook</a> | <a href='https://www.threads.net/@storiesandstrategiespodcasts'>Threads</a><a href='mailto:info@storiesandstrategies.ca'>Request </a>a transcript of this episode (and a human will respond) [Support the show] (https://www.buymeacoffee.com/dougv) ... Read more

24 Dec 2024

25 MINS

25:51

24 Dec 2024

#162

Why is My CEO so BORING on Social Media?

<a href='https://ratethispodcast.com/storiesandstrategies'>Rate this podcast with just one click </a>Executives are finally beginning to understand the power of participating in digital channels.“What if I mess up?” “Why would anyone want to hear from ME?”Those WERE the common excuses until about five years ago when the trend lines changes and it was more common for executive leaders to BE on social media than not. Still, most sound like cheerleaders for their company don’t they? We aren’t REALLY getting to know them, just where they work and a less-than-subtle message about why we should support or even patronize their organization. How to help them sound more authentic? More real? Maybe there is a way.Listen For 08:12 Playing it Safe: Executives “Dipping Toes” in Social Media09:11 Frank Cooper’s LinkedIn Masterclass10:30 Sarah Blakely’s Authentic Instagram Approach14:05 Injecting Personality Into Executive Communication15:42 Connecting Through Emotion, Humor, and Value22:20 The Professional-Authentic Balance for Executives23:18 Crafting a Narrative Framework for Digital Success24:35 Answer to Last Episode’s Question From Guest Dr Karen Hills PrudenGuest: Jess Jensen<a href='http://www.copilotcommunications.com/'>Website</a> | <a href='mailto:jessjensen@copilotcommunications.com'>email</a>| <a href='https://www.linkedin.com/in/jessicakjensen/'>LinkedIn</a> | <a href='https://x.com/jessicakjensen'>X</a> <a href='https://storiesandstrategies.ca/'>Stories and Strategies Website</a> Connect with us<a href='https://www.linkedin.com/company/80786700/admin/'>LinkedIn</a> | <a href='https://twitter.com/stories_strats'>X</a> | <a href='https://www.instagram.com/storiesandstrategiespodcasts/'>Instagram</a> | <a href='https://www.youtube.com/channel/UCpKSMBMjDx5rtPbqLtD5E6g'>You Tube</a> | <a href='https://www.facebook.com/StoriesandStrategies'>Facebook</a> | <a href='https://www.threads.net/@storiesandstrategiespodcasts'>Threads</a> <a href='mailto:info@storiesandstrategies.ca'>Request </a>a transcript of this episode [Support the show] (https://www.buymeacoffee.com/dougv) ... Read more

17 Dec 2024

29 MINS

29:59

17 Dec 2024

#161

WOMEN Can Reach PR Executive Leadership Roles Faster Than You Think!

<a href='https://ratethispodcast.com/storiesandstrategies'>Rate this podcast with just one click </a>There’s a striking imbalance in the PR industry: while women make up two-thirds of the workforce, they hold only a third of executive positions. For Dr. Karen Hills Pruden the strategy to help women close this leadership gap is to focus strongly on provable analytics. She shares how to amplify your value through metrics, finding your unique selling proposition, and why silence is NOT a superpower when it comes to self-advocacy. Listen For4:34 Amplifying Your Value at the Table6:21 Immediate vs Delayed ROI in PR10:55 Analytics Every Aspiring Leader Needs12:42 The Three Pillars of Leadership Metrics14:05 Barriers Women Face in Leadership17:31 The Value of a Unique Selling Proposition20:18 Silence is NOT a Superpower22:16 Advocating for Yourself at the Leadership Table23:29 Answer to Last Episode’s Question from Guest Matt Krayton Guest: Dr Karen Hills Pruden<a href='https://www.drkarenhillspruden.com/'>Website</a> | <a href='https://www.drkarenhillspruden.com/#CONNECT'>Email</a> | <a href='https://www.linkedin.com/in/dr-karen-hills-pruden-dm-cde-sphr-3935626a/'>LinkedIn</a> <a href='https://storiesandstrategies.ca/'>Stories and Strategies Website</a>Are you a brand with a podcast that needs support? <a href='https://calendly.com/storiesandstrategies'>Book a meeting with Doug Downs to talk about it.</a> <a href='https://podcast.storiesandstrategies.ca/guests/intake/'>Apply</a> to be a guest on the podcast Connect with us<a href='https://www.linkedin.com/company/80786700/admin/'>LinkedIn</a> | <a href='https://twitter.com/stories_strats'>X</a> | <a href='https://www.instagram.com/storiesandstrategiespodcasts/'>Instagram</a> | <a href='https://www.youtube.com/channel/UCpKSMBMjDx5rtPbqLtD5E6g'>You Tube</a> | <a href='https://www.facebook.com/StoriesandStrategies'>Facebook</a> | <a href='https://www.threads.net/@storiesandstrategiespodcasts'>Threads</a><a href='mailto:info@storiesandstrategies.ca'>Request </a>a transcript of this episode [Support the show] (https://www.buymeacoffee.com/dougv) ... Read more

10 Dec 2024

28 MINS

28:40

10 Dec 2024

#160

Political Campaigns as PR Case Studies

We want to hear from you <a href='https://podcast.storiesandstrategies.ca/survey'>https://podcast.storiesandstrategies.ca/survey</a><a href='https://ratethispodcast.com/storiesandstrategies'>Rate this podcast with just one click</a>What can political campaigns teach us about the art of public relations? Political strategist Matt Krayton explores how modern political campaigns have become masterclasses in PR strategy. From messaging and media to influencers and voter vibes, Matt breaks down what worked in the recent US election, what didn’t, and why. Listen For8:09 The Role of Social Media in Shaping Voter Perceptions9:10 Were Democrat Messages on Target?11:29 Celebrity Endorsements. Do They Work Anymore?13:10 Podcasts and Niche Media: The New Political Battleground14:19 Why Influencers Resonate More than Celebrities16:44 The Double Edged Sword of Traditional Media17:48 How “Horse Race” Reporting Impacts Political Narratives20:11 Answer to Last Episode’s Question From Guest Adrian Cropley Guest: Matt Krayton, Publitics<a href='https://www.publitics.com/'>Website</a> | <a href='mailto:mkrayton@publitics.com'>Email</a><a href='https://ratethispodcast.com/storiesandstrategies'>Rate this podcast with just one click </a> <a href='https://storiesandstrategies.ca/'>Stories and Strategies Website</a> Are you a brand with a podcast that needs support? <a href='https://calendly.com/storiesandstrategies'>Book a meeting with Doug Downs to talk about it.</a> <a href='https://podcast.storiesandstrategies.ca/guests/intake/'>Apply</a> to be a guest on the podcast Connect with us<a href='https://www.linkedin.com/company/80786700/admin/'>LinkedIn</a> | <a href='https://twitter.com/stories_strats'>X</a> | <a href='https://www.instagram.com/storiesandstrategiespodcasts/'>Instagram</a> | <a href='https://www.youtube.com/channel/UCpKSMBMjDx5rtPbqLtD5E6g'>You Tube</a> | <a href='https://www.facebook.com/StoriesandStrategies'>Facebook</a> | <a href='https://www.threads.net/@storiesandstrategiespodcasts'>Threads</a> <a href='mailto:info@storiesandstrategies.ca'>Request </a>a transcript of this episode [Support the show] (https://www.buymeacoffee.com/dougv) ... Read more

03 Dec 2024

27 MINS

27:04

03 Dec 2024

#159

Has JAGUAR Committed Brand Suicide?

We want to hear from you <a href='https://podcast.storiesandstrategies.ca/survey'>https://podcast.storiesandstrategies.ca/survey</a><a href='https://ratethispodcast.com/storiesandstrategies'>Rate this podcast with just one click</a>Jaguar is one of the most iconic luxury car brands in the world, known for its sleek designs and powerful engines. But has the company made a fatal mistake that could impact its future? It’s rebranding, launched last week, has drawn widespread and almost universal criticism. One writer even called it “Imminent Brand Immolation.”Is this the end of Jaguar? Or does a cat always land on its feet?Listen For4:59 The Cat is Dead: First Reactions to the Jaguar Rebrand6:38 Blue Steel, But Make it Jaguar7:46 Did Jaguar Set its Identity on Fire?14:26 Pissing Off Your Loyal Audience: Bold or Brain Dead?17:27 Living Your Values vs Alienating Your Base?19:30 Save the Cat: Imagine a Jaguar Brand TurnaroundGuest: Tyler Chisholm<a href='https://clearmotive.ca/'>Website</a> | <a href='https://clearmotive.ca/#contact'>Email</a> | <a href='https://twitter.com/TylerChisholm'>X</a> | <a href='https://www.linkedin.com/in/tylerchisholm/'>LinkedIn</a> | <a href='https://www.instagram.com/tylerchisholmyyc/'>Instagram</a> | <a href='https://www.youtube.com/playlist?list=PLfCJ2y1pKIpTq38xdWaqBBNc8fKLDw_QK'>YouTube</a> | <a href='https://www.facebook.com/collisionsyyc'>Facebook</a><a href='https://pod.link/1474543095'>Listen</a> to Tyler’s podcast Collisions YYC<a href='https://ratethispodcast.com/storiesandstrategies'>Rate this podcast with just one click </a><a href='https://storiesandstrategies.ca/'>Stories and Strategies Website</a>Are you a brand with a podcast that needs support? <a href='https://calendly.com/storiesandstrategies'>Book a meeting with Doug Downs to talk about it.</a><a href='https://podcast.storiesandstrategies.ca/guests/intake/'>Apply</a> to be a guest on the podcastConnect with us<a href='https://www.linkedin.com/company/80786700/admin/'>LinkedIn</a> | <a href='https://twitter.com/stories_strats'>X</a> | <a href='https://www.instagram.com/storiesandstrategiespodcasts/'>Instagram</a> | <a href='https://www.youtube.com/channel/UCpKSMBMjDx5rtPbqLtD5E6g'>You Tube</a> | <a href='https://www.facebook.com/StoriesandStrategies'>Facebook</a> | <a href='https://www.threads.net/@storiesandstrategiespodcasts'>Threads</a><a href='mailto:info@storiesandstrategies.ca'>Request </a>a transcript of this episode [Support the show] (https://www.buymeacoffee.com/dougv) ... Read more

26 Nov 2024

23 MINS

23:51

26 Nov 2024

#158

Adapt or Die: PR in the Age of AI

We want to hear from you <a href='https://podcast.storiesandstrategies.ca/survey'>https://podcast.storiesandstrategies.ca/survey</a><a href='https://ratethispodcast.com/storiesandstrategies'>Rate this podcast with just one click </a>In many ways, the ground is shifting beneath our feet. PR professionals are shifting from traditional roles to becoming trusted advisors in a world where AI and data are reshaping the landscape. Generative AI and advanced analytics are changing the way PR pros build strategies, measure success, and influence public perception. But how can AI be used responsibly? How do we go beyond simple metrics to understand true impact? And what skills are essential in this new era of PR?Listen For7:38 Why PR Pros Must Shape AI Development13:41 Outcomes-based Dashboards. The Future of PR Analytics17:38 How PR Hiring Needs to Change in the AI Era19:03 Answer to Last Episode’s Question from Guest Raphael Labbe Guest: Adrian Cropley, OAM, FRSA, IABC Fellow, GCSCE, SCMP<a href='https://thecsce.com/'>Website</a> | <a href='https://thecsce.com/contact-us-2/'>Email</a> | <a href='mailto:https://x.com/acropley?lang=kn'>X</a> | <a href='https://www.linkedin.com/in/cropleycommunications/?originalSubdomain=au'>LinkedIn</a> CSCE <a href='http://www.communicationcertification.org/'>link</a> to training offeringsCheck out <a href='https://thecsce.com/podcasts/'>Adrian’s podcast</a><a href='https://storiesandstrategies.ca/'>Stories and Strategies Website</a> Are you a brand with a podcast that needs support? <a href='https://calendly.com/storiesandstrategies'>Book a meeting with Doug Downs to talk about it.</a> <a href='https://podcast.storiesandstrategies.ca/guests/intake/'>Apply</a> to be a guest on the podcast Connect with us<a href='https://www.linkedin.com/company/80786700/admin/'>LinkedIn</a> | <a href='https://twitter.com/stories_strats'>X</a> | <a href='https://www.instagram.com/storiesandstrategiespodcasts/'>Instagram</a> | <a href='https://www.youtube.com/channel/UCpKSMBMjDx5rtPbqLtD5E6g'>You Tube</a> | <a href='https://www.facebook.com/StoriesandStrategies'>Facebook</a> | <a href='https://www.threads.net/@storiesandstrategiespodcasts'>Threads</a> <a href='mailto:info@storiesandstrategies.ca'>Request </a>a transcript of this episode [Support the show] (https://www.buymeacoffee.com/dougv) ... Read more

19 Nov 2024

24 MINS

24:10

19 Nov 2024

#157

PROTECT Your Organization from Misinformation with Blockchain Tech!

We want to hear from you <a href='https://podcast.storiesandstrategies.ca/survey'>https://podcast.storiesandstrategies.ca/survey</a>There’s a rising tide of disinformation threatening corporate communication and financial stability. It’s increasingly influential and at times very well-funded.Most recently there was the infamous Adidas hoax, where activists manipulated public perception to spark conversations about workers' rights. A new tool called Wiztrust Protect is a blockchain-based solution designed to certify and verify corporate information, helping companies safeguard their reputation and ensure the truth prevails in an increasingly deceptive digital landscape.Listen For3:51 The Rising Tide of Corporate Misinformation8:10 Examples of Stock Market Manipulation Hoaxes12:27 How Wiztrust’s Blockchain Verification Works 18:45 Answer to Last Episode’s Question From Guest Rod Cartwright Guest: Raphaël Labbé, Wiztrust<a href='http://www.wiztrust.com/'>Website</a> | <a href='mailto:https://www.wiztrust.com/en/contact-us/%23'>Email</a> <a href='https://ratethispodcast.com/storiesandstrategies'>Rate this podcast with just one click </a><a href='https://storiesandstrategies.ca/'>Stories and Strategies Website</a>Are you a brand with a podcast that needs support? <a href='https://calendly.com/storiesandstrategies'>Book a meeting with Doug Downs to talk about it.</a><a href='https://podcast.storiesandstrategies.ca/guests/intake/'>Apply</a> to be a guest on the podcastConnect with us<a href='https://www.linkedin.com/company/80786700/admin/'>LinkedIn</a> | <a href='https://twitter.com/stories_strats'>X</a> | <a href='https://www.instagram.com/storiesandstrategiespodcasts/'>Instagram</a> | <a href='https://www.youtube.com/channel/UCpKSMBMjDx5rtPbqLtD5E6g'>You Tube</a> | <a href='https://www.facebook.com/StoriesandStrategies'>Facebook</a> | <a href='https://www.threads.net/@storiesandstrategiespodcasts'>Threads</a><a href='mailto:info@storiesandstrategies.ca'>Request </a>a transcript of this episode [Support the show] (https://www.buymeacoffee.com/dougv) ... Read more

12 Nov 2024

23 MINS

23:11

12 Nov 2024

#156

The Human Element of Crisis Management in PR

We want to hear from you <a href='https://podcast.storiesandstrategies.ca/survey'>https://podcast.storiesandstrategies.ca/survey</a>Our World faces a lot of big problems all at once right now. Wars, disinformation, climate change, and money troubles.A new report suggests these problems actually reinforce each other, creating a “new abnormal” state of constant risk. Life feels uncertain and that’s becoming normal.The report emphasizes we need to shift our focus, not just by using technology but by focusing on people. Shift resources toward human preparedness and critical human infrastructure rather than relying solely on technical systems. Listen For7:12 Why Crises Deserve a Human Response10:23 Poly-Crisis: The New Normal in Crisis Management14:24 Crisis as a Turning Point16:59 Answer to Last Episode’s Question From Guest Brittany BrownGuest: Rod Cartwright<a href='https://www.linkedin.com/in/rod-cartwright/'>LinkedIn</a> <a href='https://www.rodcartwrightconsulting.com/what-we-think'>Download</a> the Full Report “Reputation, Risk and Resilience<a href='https://nationalpreparednesscommission.uk/publications/its-time-to-rethink-crisis-risk-and-preparedness-the-crucial-role-of-critical-human-infrastructure/'>Article</a> for UK’s National Preparedness Commission o the crucial role of human preparedness and critical human infrastructure<a href='https://ratethispodcast.com/storiesandstrategies'>Rate this podcast with just one click </a><a href='https://storiesandstrategies.ca/'>Stories and Strategies Website</a>Are you a brand with a podcast that needs support? <a href='https://calendly.com/storiesandstrategies'>Book a meeting with Doug Downs to talk about it.</a><a href='https://podcast.storiesandstrategies.ca/guests/intake/'>Apply</a> to be a guest on the podcastConnect with us<a href='https://www.linkedin.com/company/80786700/admin/'>LinkedIn</a> | <a href='https://twitter.com/stories_strats'>X</a> | <a href='https://www.instagram.com/storiesandstrategiespodcasts/'>Instagram</a> | <a href='https://www.youtube.com/channel/UCpKSMBMjDx5rtPbqLtD5E6g'>You Tube</a> | <a href='https://www.facebook.com/StoriesandStrategies'>Facebook</a> | <a href='https://www.threads.net/@storiesandstrategiespodcasts'>Threads</a><a href='mailto:info@storiesandstrategies.ca'>Request </a>a transcript of this episode [Support the show] (https://www.buymeacoffee.com/dougv) ... Read more

05 Nov 2024

25 MINS

25:25

05 Nov 2024

#155

Why Communications Strategy is NASA’s Secret Weapon

We want to hear from you <a href='https://podcast.storiesandstrategies.ca/survey'>https://podcast.storiesandstrategies.ca/survey</a>Why is strategic communications so important to NASA? And what strategies do they use? What audiences do they target? Brittany Brown of NASA shares how NASA tailors messages for different audiences - ranging from super fans to untapped communities and stakeholders. She shares insights into memorable campaigns, including the Apollo 11 moon landing and the Parker Solar Probe.   Listen For 5:21 Segmenting NASA's Audiences9:38 Making Complex Science Relatable11:02 Collaborating with Partners - There's Space for Everybody21:30 Answer to Last Episode’s Question From Guest Arik Karani   Guest: Brittany Brown<a href='https://www.nasa.gov/contact/'>NASA Contact</a> | <a href='https://www.nasa.gov/'>Website</a> | <a href='https://x.com/NASA'>X</a> | <a href='https://www.linkedin.com/search/results/all/?fetchDeterministicClustersOnly=true&heroEntityKey=urn%3Ali%3Aorganization%3A2003&keywords=nasa%20-%20national%20aeronautics%20and%20space%20administration&origin=RICH_QUERY_SUGGESTION&position=0&searchId=74d2ef93-5663-4df0-a132-bdcfe6604d8c&sid=lWW&spellCorrectionEnabled=false'>LinkedIn</a> | <a href='https://www.instagram.com/nasa/'>Instagram</a> | <a href='https://www.youtube.com/results?search_query=nasa'>YouTube</a>  <a href='https://ratethispodcast.com/storiesandstrategies'>Rate this podcast with just one click </a> <a href='https://storiesandstrategies.ca/'>Stories and Strategies Website</a> Are you a brand with a podcast that needs support? <a href='https://calendly.com/storiesandstrategies'>Book a meeting with Doug Downs to talk about it.</a> <a href='https://podcast.storiesandstrategies.ca/guests/intake/'>Apply</a> to be a guest on the podcast Connect with us <a href='https://www.linkedin.com/company/80786700/admin/'>LinkedIn</a> | <a href='https://twitter.com/stories_strats'>X</a> | <a href='https://www.instagram.com/storiesandstrategiespodcasts/'>Instagram</a> | <a href='https://www.youtube.com/channel/UCpKSMBMjDx5rtPbqLtD5E6g'>You Tube</a> | <a href='https://www.facebook.com/StoriesandStrategies'>Facebook</a> | <a href='https://www.threads.net/@storiesandstrategiespodcasts'>Threads</a> <a href='mailto:info@storiesandstrategies.ca'>Request </a>a transcript of this episode [Support the show] (https://www.buymeacoffee.com/dougv) ... Read more

27 Oct 2024

26 MINS

26:44

27 Oct 2024

#154

Regulating PR. What Three African Nations are Doing

We would love to hear about your experience with the Stories and Strategies podcast <a href='https://form.jotform.com/242954786599279 '>https://form.jotform.com/242954786599279 </a>Arik Karani, the President of the African Public Relations Association shares why three African nations have introduced mandatory certification for public relations professionals. It’s intended to standardize the PR practice and enforce ethical practice but they also standardize pay rates and even protect practitioners from being fired needlessly. Is it working in Africa? Would it work in the United States? Listen For4:37 Elevating Professional Standards8:57 Penalties for Unlicensed Practice12:58 Standardizing Pay for PR Professionals19:22 Answer to Last Episode’s Question From Guest Sia Papageorgiou   Guest: Arik Karani, President African Public Relations Association <a href='https://x.com/Arik_Karani'>X</a> | <a href='http://www.linkedin.com/in/arik-karani-11804715'>LinkedIn</a>  <a href='https://ratethispodcast.com/storiesandstrategies'>Rate this podcast with just one click </a> <a href='https://storiesandstrategies.ca/'>Stories and Strategies Website</a> Are you a brand with a podcast that needs support? <a href='https://calendly.com/storiesandstrategies'>Book a meeting with Doug Downs to talk about it.</a> <a href='https://podcast.storiesandstrategies.ca/guests/intake/'>Apply</a> to be a guest on the podcast Connect with us <a href='https://www.linkedin.com/company/80786700/admin/'>LinkedIn</a> | <a href='https://twitter.com/stories_strats'>X</a> | <a href='https://www.instagram.com/storiesandstrategiespodcasts/'>Instagram</a> | <a href='https://www.youtube.com/channel/UCpKSMBMjDx5rtPbqLtD5E6g'>You Tube</a> | <a href='https://www.facebook.com/StoriesandStrategies'>Facebook</a> | <a href='https://www.threads.net/@storiesandstrategiespodcasts'>Threads</a> <a href='mailto:info@storiesandstrategies.ca'>Request </a>a transcript of this episode [Support the show] (https://www.buymeacoffee.com/dougv) ... Read more

20 Oct 2024

23 MINS

23:37

20 Oct 2024

#153

Accreditation vs Certification for Communications Pros

We would love to hear about your experience with the Stories and Strategies podcast <a href='https://form.jotform.com/242954786599279'>https://form.jotform.com/242954786599279</a>Is professional certification is becoming a must for the industry? Sia Papageorgiou challenges the traditional idea of accreditation and argues that certification is the real game-changer for PR professionals. She shares insights on why the Global Communication Certification Council (GCCC) stands out with its internationally recognized standards, and why it’s crucial for communication professionals to continually update their skills to stay relevant in a rapidly changing field.   Listen For2:43 Certification over Accreditation6:02 Ongoing Education and Accountability12:55 Mandatory Certification in Some Countries17:00 Answer to Last Episode’s Question from Guest Vince Nero   Guest: Sia Papageorgiou, FRSA, FCSCE, SCMP<a href='https://thecsce.com/'>Website</a> | <a href='https://thecsce.com/contact-us-2/'>Email</a> | <a href='https://x.com/spp_comms'>X</a> | <a href='https://www.linkedin.com/search/results/all/?fetchDeterministicClustersOnly=true&heroEntityKey=urn%3Ali%3Afsd_profile%3AACoAAAFqCv4BxRqIOzbXUbfl82VpJ9sj14CZF_U&keywords=sia%20papageorgiou%20frsa%2C%20fcsce%2C%20scmp&origin=RICH_QUERY_SUGGESTION&position=0&searchId=6a225f2d-6d06-4b7d-901e-37d4b1fa56c5&sid=g~t&spellCorrectionEnabled=false'>LinkedIn</a> CSCE <a href='http://www.communicationcertification.org/'>link</a> to training offerings  <a href='https://ratethispodcast.com/storiesandstrategies'>Rate this podcast with just one click </a> <a href='https://storiesandstrategies.ca/'>Stories and Strategies Website</a> Are you a brand with a podcast that needs support? <a href='https://calendly.com/storiesandstrategies'>Book a meeting with Doug Downs to talk about it.</a> <a href='https://podcast.storiesandstrategies.ca/guests/intake/'>Apply</a> to be a guest on the podcast Connect with us <a href='https://www.linkedin.com/company/80786700/admin/'>LinkedIn</a> | <a href='https://twitter.com/stories_strats'>X</a> | <a href='https://www.instagram.com/storiesandstrategiespodcasts/'>Instagram</a> | <a href='https://www.youtube.com/channel/UCpKSMBMjDx5rtPbqLtD5E6g'>You Tube</a> | <a href='https://www.facebook.com/StoriesandStrategies'>Facebook</a> | <a href='https://www.threads.net/@storiesandstrategiespodcasts'>Threads</a> <a href='mailto:info@storiesandstrategies.ca'>Request </a>a transcript of this episode [Support the show] (https://www.buymeacoffee.com/dougv) ... Read more

13 Oct 2024

22 MINS

22:27

13 Oct 2024

#152

AI Issues in Content Creation: Striking a Balance Between SEO and Authenticity

We perform a tricky balancing act every day – writing for both the human eye and the search engine algorithm. As content creators, we’re constantly faced with the dilemma: Should we prioritize crafting engaging, meaningful stories that resonate with our readers, or should we focus on hitting those all-important keywords that boost our SEO rankings?   The rise of semantic SEO adds yet another layer to this puzzle, as it pushes us to consider not just the words we use, but the intent and sentiment behind them.   In this episode, the Search Dilemma: Human Eye or Algorithm?  Listen For3:34 Prioritizing Human-Centric Content5:31 Google’s Evolution and its Impact on SEO15:27 Testing and Personalization21:20 Answer to Last Episode’s Question from Guest Dallas Taylor   Guest: Vince Nero, Buzzstream<a href='https://twitter.com/VincetheNero?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor'>X</a> | <a href='https://www.linkedin.com/in/vinnero/'>LinkedIn</a>  <a href='https://ratethispodcast.com/storiesandstrategies'>Rate this podcast with just one click </a> <a href='https://storiesandstrategies.ca/'>Stories and Strategies Website</a> Are you a brand with a podcast that needs support? <a href='https://calendly.com/storiesandstrategies'>Book a meeting with Doug Downs to talk about it.</a> <a href='https://podcast.storiesandstrategies.ca/guests/intake/'>Apply</a> to be a guest on the podcast Connect with us<a href='https://www.linkedin.com/company/80786700/admin/'>LinkedIn</a> | <a href='https://twitter.com/stories_strats'>X</a> | <a href='https://www.instagram.com/storiesandstrategiespodcasts/'>Instagram</a> | <a href='https://www.youtube.com/channel/UCpKSMBMjDx5rtPbqLtD5E6g'>You Tube</a> | <a href='https://www.facebook.com/StoriesandStrategies'>Facebook</a> | <a href='https://www.threads.net/@storiesandstrategiespodcasts'>Threads</a> <a href='mailto:info@storiesandstrategies.ca'>Request </a>a transcript of this episode [Support the show] (https://www.buymeacoffee.com/dougv) ... Read more

06 Oct 2024

26 MINS

26:06

06 Oct 2024

#151

Throwback Thursday - Oh the Things We Can Do With Generative AI

This episode first published in May 2023.  It’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it fully accessible to the public, it suddenly changed how we can create engaging and relevant content for our audiences, with just a few prompts.  Not only can we CREATE content, but we can also gather valuable insights into customer behaviours and preferences like never before. By analyzing the data generated by customer interactions, businesses can identify patterns and trends they can use to optimize their strategies.  But it’s all so new for so many of us. What exactly can we do with this NEW TOY?  Listen For2:00 Understanding Generative AI as a Tool6:35 Mega Prompting for a Consistent Brand Voice8:06 Personalizing Content with AI19:41 Ethical Considerations in AI  Guest:  Brad Williamson, Lead Strategist Catch Digital<a href='https://www.catchdigital.io/'>Website</a> | <a href='mailto:hello@catchdigital.io'>Email</a> <a href='https://ratethispodcast.com/storiesandstrategies'>Rate this podcast with just one click </a> <a href='https://storiesandstrategies.ca/'>Stories and Strategies Website</a> Connect with us<a href='https://www.linkedin.com/company/80786700/admin/'>LinkedIn</a> | <a href='https://twitter.com/stories_strats'>X</a> | <a href='https://www.instagram.com/storiesandstrategiespodcasts/'>Instagram</a> | <a href='https://www.youtube.com/channel/UCpKSMBMjDx5rtPbqLtD5E6g'>You Tube</a> | <a href='https://www.facebook.com/StoriesandStrategies'>Facebook</a> | <a href='https://www.threads.net/@storiesandstrategiespodcasts'>Threads</a> <a href='mailto:info@storiesandstrategies.ca'>Request </a>a transcript of this episode [Support the show] (https://www.buymeacoffee.com/dougv) ... Read more

03 Oct 2024

25 MINS

25:37

03 Oct 2024

#150

The Influential Power of Audio

Sound is powerful.  Doug connects Dallas Taylor of the Twenty Thousand Hertz podcast to explore the remarkable influence of audio on human connection and branding. From the hidden magic of Sonic branding to how podcasts create lasting bonds, they uncover why audio remains one of our most potent yet underutilized senses.   They also dive into the darker side of audio, discussing the rise of deep fake technology and its impact on trust in the digital age. Whether you’re a PR professional or just curious about sound’s role in our lives, this episode offers valuable insights into the world of audio.  Listen For4:17 Audio’s Hidden Powers6:58 Sonic Branding’s Emotional Impact11:41 Audio and Deep Fakes20:55 Answer to Question Posed Last Week by Dean Heuman  Guest: Dallas Taylor<a href='https://www.20k.org/about'>Website</a> <a href='https://www.20k.org/episodes-archive'>Dallas’ podcast 20 Thousand Hertz</a> <a href='https://ratethispodcast.com/storiesandstrategies'>Rate this podcast with just one click </a> <a href='https://storiesandstrategies.ca/'>Stories and Strategies Website</a> Are you a brand with a podcast that needs support? <a href='https://calendly.com/storiesandstrategies'>Book a meeting with Doug Downs to talk about it.</a> <a href='https://podcast.storiesandstrategies.ca/guests/intake/'>Apply</a> to be a guest on the podcast Connect with us <a href='https://www.linkedin.com/company/80786700/admin/'>LinkedIn</a> | <a href='https://twitter.com/stories_strats'>X</a> | <a href='https://www.instagram.com/storiesandstrategiespodcasts/'>Instagram</a> | <a href='https://www.youtube.com/channel/UCpKSMBMjDx5rtPbqLtD5E6g'>You Tube</a> | <a href='https://www.facebook.com/StoriesandStrategies'>Facebook</a> | <a href='https://www.threads.net/@storiesandstrategiespodcasts'>Threads</a> <a href='mailto:info@storiesandstrategies.ca'>Request </a>a transcript of this episode [Support the show] (https://www.buymeacoffee.com/dougv) ... Read more

29 Sep 2024

27 MINS

27:02

29 Sep 2024

#149

Public Relations Strategies When Companies Hire Controversial Leaders

How do you navigate leadership changes, even when the decisions make little sense?  In this episode, Doug and Dean Heuman tackle the challenges of handling leadership transitions, especially when the choices seem controversial. Using the recent example of the Edmonton Oilers hiring a new GM, they explore the delicate balance between maintaining trust, managing emotions, and ensuring transparency. Heuman introduces the EFA (Emotion, Fact, Action) approach as a framework for communicators to manage such transitions effectively, stressing the importance of addressing internal and external concerns.  When leadership decisions ripple across employees, sponsors, and the broader community – the challenges become intricate, and the stakes are higher. Listen For:5:51 The Ripple Effect of Leadership Changes7:59 Edmonton Oilers: A Leadership Change Breakdown12:42 The EFA Method: Managing Emotions First18:19 When to Question a Leadership Change20:12 Answer to Last Episode’s Question From Guest Akeem Anderson  Guest: Dean Heuman, Focus Communications<a href='http://www.focuscom.ca/'>Website</a> | <a href='mailto:deanh@focuscom.ca'>Email</a> | <a href='https://www.linkedin.com/in/deanheuman/'>LinkedIn </a> <a href='https://ratethispodcast.com/storiesandstrategies'>Rate this podcast with just one click </a> <a href='https://storiesandstrategies.ca/'>Stories and Strategies Website</a> Are you a brand with a podcast that needs support? <a href='https://calendly.com/storiesandstrategies'>Book a meeting with Doug Downs to talk about it.</a> <a href='https://podcast.storiesandstrategies.ca/guests/intake/'>Apply</a> to be a guest on the podcast Connect with us<a href='https://www.linkedin.com/company/80786700/admin/'>LinkedIn</a> | <a href='https://twitter.com/stories_strats'>X</a> | <a href='https://www.instagram.com/storiesandstrategiespodcasts/'>Instagram</a> | <a href='https://www.youtube.com/channel/UCpKSMBMjDx5rtPbqLtD5E6g'>You Tube</a> | <a href='https://www.facebook.com/StoriesandStrategies'>Facebook</a> | <a href='https://www.threads.net/@storiesandstrategiespodcasts'>Threads</a> <a href='mailto:info@storiesandstrategies.ca'>Request </a>a transcript of this episode [Support the show] (https://www.buymeacoffee.com/dougv) ... Read more

22 Sep 2024

23 MINS

23:55

22 Sep 2024

#148

How CEOs and Other Senior Executives Are Using Digital Media

As the stakes grow higher in today's fast-paced, interconnected world, top executives are increasingly turning to social and other digital platforms to shape their public personas, engage with critical social issues, and build direct connections with key stakeholders. A new report explores the public relations and communications strategies behind these efforts and how this shift is redefining leadership in the digital age.  Listen For6:32 Executives are Moving Beyond Just Sharing Company News9:51 Authenticity and Thumb-Stoppers13:33 Building a Consistent Voice16:24 Multi-Channel Presence19:14 Answer to Last Episode’s Question From Guest Shayoni Lynn  Guest: Akeem Anderson, H Advisors Abernathy<a href='https://www.linkedin.com/in/akeemanderson/'>LinkedIn</a> <a href='https://ratethispodcast.com/storiesandstrategies'>Rate this podcast with just one click </a> <a href='https://storiesandstrategies.ca/'>Stories and Strategies Website</a> Are you a brand with a podcast that needs support? <a href='https://calendly.com/storiesandstrategies'>Book a meeting with Doug Downs to talk about it.</a> <a href='https://podcast.storiesandstrategies.ca/guests/intake/'>Apply</a> to be a guest on the podcast Connect with us<a href='https://www.linkedin.com/company/80786700/admin/'>LinkedIn</a> | <a href='https://twitter.com/stories_strats'>X</a> | <a href='https://www.instagram.com/storiesandstrategiespodcasts/'>Instagram</a> | <a href='https://www.youtube.com/channel/UCpKSMBMjDx5rtPbqLtD5E6g'>You Tube</a> | <a href='https://www.facebook.com/StoriesandStrategies'>Facebook</a> | <a href='https://www.threads.net/@storiesandstrategiespodcasts'>Threads</a> <a href='mailto:info@storiesandstrategies.ca'>Request </a>a transcript of this episode [Support the show] (https://www.buymeacoffee.com/dougv) ... Read more

15 Sep 2024

25 MINS

25:29

15 Sep 2024

#147

The Disinformation Playbook

There is an anatomy of a disinformation campaign.   In this episode we reveal the tactics that make false narratives so dangerously effective. From the subtle beginnings of a lone post to the orchestrated amplification by bots, and finally, the unwitting spread by receptive hosts. These campaigns infect the public psyche faster than you can blink.   But we can fight back. We can invest in early warning systems, develop proactive diagnosis and intervention, and perhaps most uniquely, we can conduct experiments to test different interventions and techniques on audiences – simulating exposure to disinformation in a controlled environment.  Listen For:4:40 Understanding the Life Cycle of Disinformation9:36 The Role of Receptive Hosts (or DisInfluencers)11:15 Importance of Early Warning Systems15:06 Experimentation and Simulated Exposure  Guest: Shayoni Lynn, Lynn Group<a href='https://lynn.global/'>Website</a> | <a href='https://www.linkedin.com/company/lynnglobal/'>LinkedIn</a> How Hate Spreads: <a href='https://lynn.global/misinformation-how-hate-spreads-report/'>How Hate Spreads: A briefing note from The Misinformation Cell - Lynn</a> Mpox and Conspiracy Theories:  <a href='https://lynn.global/mpox-and-conspiracy-theories/'>Mpox and conspiracy theories - Lynn</a> <a href='https://ratethispodcast.com/storiesandstrategies'>Rate this podcast with just one click </a> <a href='https://storiesandstrategies.ca/'>Stories and Strategies Website</a> Do you want to podcast? <a href='https://calendly.com/storiesandstrategies'>Book a meeting with Doug Downs to talk about it.</a> <a href='https://podcast.storiesandstrategies.ca/guests/intake/'>Apply</a> to be a guest on the podcast Connect with us <a href='https://www.linkedin.com/company/80786700/admin/'>LinkedIn</a> | <a href='https://twitter.com/stories_strats'>X</a> | <a href='https://www.instagram.com/storiesandstrategiespodcasts/'>Instagram</a> | <a href='https://www.youtube.com/channel/UCpKSMBMjDx5rtPbqLtD5E6g'>You Tube</a> | <a href='https://www.facebook.com/StoriesandStrategies'>Facebook</a> | <a href='https://www.threads.net/@storiesandstrategiespodcasts'>Threads</a> <a href='mailto:info@storiesandstrategies.ca'>Request </a>a transcript of this episode [Support the show] (https://www.buymeacoffee.com/dougv) ... Read more

08 Sep 2024

22 MINS

22:42

08 Sep 2024

#146

Throwback Thursday – When Lies BUILD Trust

This is a Replay from Episode 79 which first published in January 2023. In this age of misinformation and disinformation we can all agree lies and deception are bad right?  Aren’t they? Philosophers, psychologists, economists – and all those morality experts on social media have always insisted deception harms trust. Four Behavioral Science studies done through the Wharton School at the University of Pennsylvania show that assertion just isn’t true. In fact, there lies we hear, knowing they are lies, that make us trust those liars even more.  So what’s the truth about lying? Listen For4:02 Pro Social Lies and Trust11:06 Altruistic Lies and Moral Credit14:14 Cultural Differences in Lying18:08 Lying in Politics  Guests Maurice Schweitzer, PhD and Emma Levine, PhD: <a href='mailto:Emma.Levine@chicagobooth.edu'>Emma.Levine@chicagobooth.edu</a> <a href='mailto:Schweitzer@wharton.upenn.edu'>Schweitzer@wharton.upenn.edu</a>  <a href='https://www.sciencedirect.com/science/article/abs/pii/S0749597814000983'>Link</a> to Emma and Maurice’s study Prosocial Lies: When deception breeds trust  <a href='https://podcast.storiesandstrategies.ca/guests/intake/'>Apply</a> to be a guest on the podcast Connect with us<a href='https://www.linkedin.com/company/80786700/admin/'>LinkedIn</a> | <a href='https://twitter.com/stories_strats'>X</a> | <a href='https://www.instagram.com/storiesandstrategiespodcasts/'>Instagram</a> | <a href='https://www.youtube.com/channel/UCpKSMBMjDx5rtPbqLtD5E6g'>You Tube</a> | <a href='https://www.facebook.com/StoriesandStrategies'>Facebook</a> | <a href='https://www.threads.net/@storiesandstrategiespodcasts'>Threads</a> <a href='mailto:info@storiesandstrategies.ca'>Request </a>a transcript of this episode <a href='https://www.buymeacoffee.com/dougv'>Support the Show.</a> [Support the show] (https://www.buymeacoffee.com/dougv) ... Read more

05 Sep 2024

22 MINS

22:53

05 Sep 2024

#145

The AI Solution for Navigating Reputational Risks

Narratives matter.  In a world where information spreads faster than ever, understanding and managing the stories that shape public perception is crucial. Constellation is an advanced narrative intelligence platform by Blackbird.AI designed to identify and mitigate reputational risks before they spiral out of control. For marketing and public relations professionals, the stakes have never been higher. With a single post capable of damaging a brand's reputation, knowing how to detect and respond to harmful narratives is essential.  Listen For:3:23 The Importance of Narrative Intelligence in Managing Public Perception4:41 AI Powered Risk Assessment for Organizations10:30 Real World Applications and Case Studies13:31 Mitigating Narrative-Driven Risks in Financial and Political Sectors  Guest: Dan Lowden<a href='https://blackbird.ai/'>Website</a>| <a href='https://www.linkedin.com/in/danlowden/'>LinkedIn</a>   Articles ---<a href='https://blackbird.ai/blog/indian-disinformation-bangladesh-ousting-prime-minister/'>Indian Disinformation Aims to Sow Division in Bangladesh Following Ousting of Prime Minister</a>  ---<a href='https://blackbird.ai/blog/uk-riot-harmful-narratives-and-disinformation-campaigns/'>Go Inside the UK Riot’s Harmful Narratives and Disinformation Campaigns</a> <a href='https://podcast.storiesandstrategies.ca/guests/intake/'>Apply</a> to be a guest on the podcast Connect with us<a href='https://www.linkedin.com/company/80786700/admin/'>LinkedIn</a> | <a href='https://twitter.com/stories_strats'>X</a> | <a href='https://www.instagram.com/storiesandstrategiespodcasts/'>Instagram</a> | <a href='https://www.youtube.com/channel/UCpKSMBMjDx5rtPbqLtD5E6g'>You Tube</a> | <a href='https://www.facebook.com/StoriesandStrategies'>Facebook</a> | <a href='https://www.threads.net/@storiesandstrategiespodcasts'>Threads</a> <a href='mailto:info@storiesandstrategies.ca'>Request </a>a transcript of this episode [Support the show] (https://www.buymeacoffee.com/dougv) ... Read more

01 Sep 2024

22 MINS

22:46

01 Sep 2024

#144

Marketing For a Tough Industry

Helping a brand within a heavily regulated industry develop a positive reputation can be a challenge.   Tobacco, alcohol, adult entertainment, pharmaceuticals, firearms, cryptocurrency, or cannabis. These sectors face stringent regulations and significant public scrutiny.   They also present incredible opportunities for marketers willing to navigate these hurdles. In this episode we explore the strategies needed to effectively promote products and services in tough industries, where traditional marketing approaches often fall short, and innovative, compliant strategies are keys to success.  Listen For9:05 Overcoming Industry Challenges Through Earned Media11:45 The Importance of “Receipts”14:32 Engaging the Canna-Curious Segment19:11 Leveraging Testimonials and Case Studies for Older Demographics  Guest: Michael Mejer, Green Lane Communication<a href='https://www.greenlanecommunication.com/'>Website</a> | <a href='mailto:mike@greenlanecommunication.com'>Email</a> | <a href='https://www.linkedin.com/in/michaelmejer/'>Michael’s LinkedIn</a> | <a href='https://www.linkedin.com/company/green-lane-communication/'>Green Lane Communication’s LinkedIn</a> |  <a href='https://www.instagram.com/greenlanecommunication/'>Instagram</a>   <a href='https://ratethispodcast.com/storiesandstrategies'>Rate this podcast with just one click </a> Leave us a voice message we can share on the podcast  <a href='https://www.speakpipe.com/StoriesandStrategies'>https://www.speakpipe.com/StoriesandStrategies</a> <a href='https://storiesandstrategies.ca/'>Stories and Strategies Website</a> Do you want to podcast? <a href='https://calendly.com/storiesandstrategies'>Book a meeting with Doug Downs to talk about it.</a> <a href='https://podcast.storiesandstrategies.ca/guests/intake/'>Apply</a> to be a guest on the podcast Connect with us <a href='https://www.linkedin.com/company/80786700/admin/'>LinkedIn</a> | <a href='https://twitter.com/stories_strats'>X</a> | <a href='https://www.instagram.com/storiesandstrategiespodcasts/'>Instagram</a> | <a href='https://www.youtube.com/channel/UCpKSMBMjDx5rtPbqLtD5E6g'>You Tube</a> | <a href='https://www.facebook.com/StoriesandStrategies'>Facebook</a> | <a href='https://www.threads.net/@storiesandstrategiespodcasts'>Threads</a> <a href='mailto:info@storiesandstrategies.ca'>Request </a>a transcript of this episode [Support the show] (https://www.buymeacoffee.com/dougv) ... Read more

25 Aug 2024

22 MINS

22:29

25 Aug 2024

#143

The Hidden Costs of Cutting Corners in PR and Marketing

It’s an often overlooked but critical sin. Taking too many shortcuts in our work. The allure of quick fixes can lead to long-term damage and tank a brand’s reputation and trustworthiness. In this episode we uncover the hidden costs of cutting corners and the ethical implications that come with it. Listen For4:42 Cutting Corners Using AI6:26 Prioritizing Your Unique Strengths11:00 Impacts of Cross Posting Content on Social Media16:12 Cold Email Campaigns. Yea or Nay?  Guest: Jeremy EnnsJeremy Enns is the Founder of Podcast Marketing Academy where he helps scrappy brands & podcast creators make sense of marketing and hit their next growth milestone with step-by-step playbooks and approachable marketing education. <a href='https://jeremyenns.com/'>Website</a> | <a href='https://x.com/iamjeremyenns?lang=en'>X</a> | <a href='https://www.linkedin.com/in/jeremy-enns/?originalSubdomain=ca'>LinkedIn</a> | <a href='https://www.instagram.com/iamjeremyenns/'>Instagram</a> | <a href='https://www.youtube.com/channel/UCw_jGeCn3QNO18xFykiU1zw'>YouTube</a> | <a href='https://podcastmarketingacademy.com/audit'>Free Podcast Marketing Audit</a> | <a href='https://podcastmarketingacademy.com/scrappy-podcasting-newsletter'>Scrappy Podcasting Newsletter</a>   <a href='https://ratethispodcast.com/storiesandstrategies'>Rate this podcast with just one click </a> Leave us a voice message we can share on the podcast  <a href='https://www.speakpipe.com/StoriesandStrategies'>https://www.speakpipe.com/StoriesandStrategies</a> <a href='https://storiesandstrategies.ca/'>Stories and Strategies Website</a> Do you want to podcast? <a href='https://calendly.com/storiesandstrategies'>Book a meeting with Doug Downs to talk about it.</a> <a href='https://podcast.storiesandstrategies.ca/guests/intake/'>Apply</a> to be a guest on the podcast Connect with us <a href='https://www.linkedin.com/company/80786700/admin/'>LinkedIn</a> | <a href='https://twitter.com/stories_strats'>X</a> | <a href='https://www.instagram.com/storiesandstrategiespodcasts/'>Instagram</a> | <a href='https://www.youtube.com/channel/UCpKSMBMjDx5rtPbqLtD5E6g'>You Tube</a> | <a href='https://www.facebook.com/StoriesandStrategies'>Facebook</a> | <a href='https://www.threads.net/@storiesandstrategiespodcasts'>Threads</a> <a href='mailto:info@storiesandstrategies.ca'>Request </a>a transcript of this episode [Support the show] (https://www.buymeacoffee.com/dougv) ... Read more

18 Aug 2024

22 MINS

22:54

18 Aug 2024

#142

How Everyday PR Pros are Using AI to Shave Hours Off Their Workflows

Double the output – but lose the human touch? From automating media monitoring and sentiment analysis to optimizing content and reshaping billing practices. AI tools are revolutionizing the PR landscape. But while AI can handle many tasks efficiently, there are critical areas where human creativity and emotional intelligence remain irreplaceable.  It’s not all rosy predictions for AI and PR – there are very real challenges of AI adoption and the surprising inertia many in the field are experiencing.  Listen For3:36 An example of AI Adoption Dramatically Increasing Productivity7:44 Why PR and Marketing Pros Will Need to Shift to Value-Based Billing15:29 AI Excels at Certain PR Tasks21:55 Authenticity Will Stand Out in an AI-Saturated World  Guest: Michael Smart<a href='https://michaelsmartpr.com/'>Subscribe</a> to Michael's popular weekly newsletter on PR and AI tips   <a href='https://ratethispodcast.com/storiesandstrategies'>Rate this podcast with just one click </a> Leave us a voice message we can share on the podcast  <a href='https://www.speakpipe.com/StoriesandStrategies'>https://www.speakpipe.com/StoriesandStrategies</a> <a href='https://storiesandstrategies.ca/'>Stories and Strategies Website</a> Do you want to podcast? <a href='https://calendly.com/storiesandstrategies'>Book a meeting with Doug Downs to talk about it.</a> <a href='https://podcast.storiesandstrategies.ca/guests/intake/'>Apply</a> to be a guest on the podcast Connect with us <a href='https://www.linkedin.com/company/80786700/admin/'>LinkedIn</a> | <a href='https://twitter.com/stories_strats'>X</a> | <a href='https://www.instagram.com/storiesandstrategiespodcasts/'>Instagram</a> | <a href='https://www.youtube.com/channel/UCpKSMBMjDx5rtPbqLtD5E6g'>You Tube</a> | <a href='https://www.facebook.com/StoriesandStrategies'>Facebook</a> | <a href='https://www.threads.net/@storiesandstrategiespodcasts'>Threads</a> <a href='mailto:info@storiesandstrategies.ca'>Request </a>a transcript of this episode [Support the show] (https://www.buymeacoffee.com/dougv) ... Read more

11 Aug 2024

24 MINS

24:30

11 Aug 2024

#141

Mastering Consumer Shortcuts: How Marketers Leverage Heuristics for Success

We all use mental shortcuts to make decisions. Those mental shortcuts are the reason that first sentence in this episode description is so short.  Savvy marketers tap into these cognitive biases to influence out choices and drive success. In this episode, Nathan Yeung shares why understanding these shortcuts is crucial for creating effective marketing strategies and how trust and avoiding overconfidence play pivotal roles in winning over consumers.  Listen For4:21 Utilizing Availability and Accessibility Heuristics9:08 Channel Strategy and Consumer Habits11:35 Ethical Use of Cognitive Biases14:15 Trust and Overconfidence in Marketing Guest: Nathan Yeung, Find Your Audience<a href='http://www.findyouraudience.online/'>Website</a> | <a href='mailto:ny@findyouraudience.online'>Email</a> | <a href='https://www.linkedin.com/in/yeungnathan/'>LinkedIn</a>  <a href='https://ratethispodcast.com/storiesandstrategies'>Rate this podcast with just one click </a> Leave us a voice message we can share on the podcast  <a href='https://www.speakpipe.com/StoriesandStrategies'>https://www.speakpipe.com/StoriesandStrategies</a> <a href='https://storiesandstrategies.ca/'>Stories and Strategies Website</a> Do you want to podcast? <a href='https://calendly.com/storiesandstrategies'>Book a meeting with Doug Downs to talk about it.</a> <a href='https://podcast.storiesandstrategies.ca/guests/intake/'>Apply</a> to be a guest on the podcast Connect with us <a href='https://www.linkedin.com/company/80786700/admin/'>LinkedIn</a> | <a href='https://twitter.com/stories_strats'>X</a> | <a href='https://www.instagram.com/storiesandstrategiespodcasts/'>Instagram</a> | <a href='https://www.youtube.com/channel/UCpKSMBMjDx5rtPbqLtD5E6g'>You Tube</a> | <a href='https://www.facebook.com/StoriesandStrategies'>Facebook</a> | <a href='https://www.threads.net/@storiesandstrategiespodcasts'>Threads</a> <a href='mailto:info@storiesandstrategies.ca'>Request </a>a transcript of this episode [Support the show] (https://www.buymeacoffee.com/dougv) ... Read more

04 Aug 2024

25 MINS

25:22

04 Aug 2024