Is AI a Hero or a Villain for Public Relations and Marketing in 2025?

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Time to explore predictions for the coming year in public relations, marketing, and the evolving role of AI. There are conflicting views on AI's future, its role in content generation, and whether the hype has peaked or we're still climbing the AI rollercoaster. 

But there’s no arguing with the importance of transparency and authenticity rising to the challenges of disinformation. Frank Strong of Sword and Script conducted an industry survey and shares the results with us.

Listen For
6:43 Is the Future of AI Utopian or Dystopian?
9:31 Tough of Disillusionment: Are we There Yet?
10:06 Transparency as a Competitive Advantage
12:12 Why Differentiation Matters in an AI World
17:21 Trust in Influencers: Hollywood vs Niche Experts
21:22 Answer to Last Episode’s Question From Guest Brian Porter

Guest: Frank Strong, Sword and the Script Media LLC
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