Why Your PR Plan is Gathering Dust… and How to Fix it

Stories and Strategies for Public Relations and Marketing

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18 Feb 2025

26:08

Ever created a PR or communications plan, only to stash it away and forget about it? You’re not alone.

Guest Michelle Garrett breaks down why so many businesses struggle to execute their PR strategies—and what they can do to fix it.

You need to set clear goals, measure meaningful metrics beyond just media mentions, and ensure consistency in PR efforts instead of relying on one-off campaigns.

Michelle also shares insights on the rising importance of personal branding, the evolving media landscape with AI-driven searches, and how companies can effectively identify and reach their target audiences.

Listen For

06:02 The Wrong Metrics: What NOT to Track in PR
07:39 Common Mistakes in Evaluating PR Success
11:03 The Rise of Personal Branding in PR
13:06 How AI is Changing PR and Searchability
14:34 Finding Your Audience in a Fragmented Media Landscape
15:49 Why Trade Publications Matter More Than Ever
18:23 How Leaders Can Lend Their Voice to PR Without It Eating Up Their Time
19:34 Answer to Last Episode’s Question From Guest Kendall Breitman

Guest: Michelle Garrett

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Michelle’s book B2B PR That Gets Results

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Ever created a PR or communications plan, only to stash it away and forget about it? You’re not alone.

Guest Michelle Garrett breaks down why so many businesses struggle to execute their PR strategies—and what they can do to fix it.

You need to set clear goals, measure meaningful metrics beyond just media mentions, and ensure consistency in PR efforts instead of relying on one-off campaigns.

Listen For