Idea to Startup podcast

Idea to Startup

A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks. "This is, without a doubt, the best podcast for people trying to build startups out there." "If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?" "Must listen for first-time entrepreneurs - excellent storyteller."

A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks. "This is, without a doubt, the best podcast for people trying to build startups out there." "If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?" "Must listen for first-time entrepreneurs - excellent storyteller."

 

#265

How to Find Your Customers In-Person (Even If You're SURE You Can't)

Today, we'll talk through how you'll find customers in-person. This is the single most imp... more

05 Dec 2025

13 MINS

13:32

05 Dec 2025


#264

The Coffee Truck Idea I'd Start Tomorrow (Thanksgiving Mailbag)

Today, we're digging into the mailbag for your Thanksgiving commute. First, what idea woul... more

26 Nov 2025

21 MINS

21:49

26 Nov 2025


#263

How to Finally Get Your Ideas Into the World as a Right-Brain Founder

This episode is a toolkit for right-brain founders who get lost in ideas and struggle to e... more

20 Nov 2025

17 MINS

17:56

20 Nov 2025


#262

How to Pick Your First Customer

Today, we'll help you pick your startup's first customer segment. This decision dooms a hu... more

13 Nov 2025

32 MINS

32:50

13 Nov 2025


#261

How to Niche if You're Afraid of Niching

Today, we'll talk about the big question - should you start with a focused niche? There ar... more

30 Oct 2025

23 MINS

23:49

30 Oct 2025


#260

How to Find and Solve Hard Problems (feat. a used car salesman and The Problem Hunters) ITS classic

Hard problems are the only problems worth your time. Today, we'll talk about how to identi... more

23 Oct 2025

18 MINS

18:53

23 Oct 2025


#259

Why You're Struggling with the Easy Stuff as a Founder

Today, we talk about why you struggle so much with easy, seemingly straightforward tasks a... more

16 Oct 2025

15 MINS

15:12

16 Oct 2025


#258

How to Engineer Luck (ITS classic)

Most founders hope to get lucky. But luck isn't random - it can (and has to be) engineered... more

09 Oct 2025

19 MINS

19:51

09 Oct 2025


#257

An SOP for Testing a Startup Idea (ITS top 1%)

Today, we'll help you build an SOP for testing startup ideas. We'll use an example from a ... more

02 Oct 2025

24 MINS

24:13

02 Oct 2025


#256

Customers Speak Problem, But You’re Speaking Solution (ITS Top 1%)

Today, we'll talk about why so many entrepreneurs can't effectively explain what they're d... more

25 Sep 2025

21 MINS

21:32

25 Sep 2025


#255

How to Nail One-Sentence Marketing (ITS Classic)

Today’s episode is for everyone who struggles to summarize their startup in a sentence. We... more

18 Sep 2025

15 MINS

15:45

18 Sep 2025


#254

How to Name Your Startup (a No Whisper Ideas pod)

Today, we'll teach you how to name your startup. This is from No Whisper Ideas, a post sen... more

11 Sep 2025

07 MINS

07:57

11 Sep 2025


#253

How to Run Customer Interviews with AI (Part 1)

Today, we build a machine to help you actually run customer interviews. We’ll use AI to ta... more

03 Sep 2025

24 MINS

24:37

03 Sep 2025


#252

A Four Part System to Generate Ideas (aka how to let your brain be a brain) - ITS Classic

Today, we talk through a 4-part system to generate ideas - one that'll tap into your brain... more

28 Aug 2025

23 MINS

23:14

28 Aug 2025


#251

How to Build a "Skeptical Startup" - $8k per month in 10 hours per week (ITS Classic)

Today, we'll help you tackle the big question for entrepreneurs with startup ideas and job... more

21 Aug 2025

21 MINS

21:04

21 Aug 2025


#250

Normal Brain vs. Entrepreneur Brain

Today, we talk about the difference between Entrepreneur Brain and Normal Brain. Normal Br... more

14 Aug 2025

19 MINS

19:38

14 Aug 2025


#249

How to Get Two Months of Work Done in One Weekend

Today, we'll help you get two months of work done in a weekend. We break down a four-part ... more

07 Aug 2025

20 MINS

20:51

07 Aug 2025


#248

A Startup Storytelling Framework for Non-Storytellers (top 1% classic)

Today, we'll help all the non-storytellers tell a compelling story about their business. W... more

31 Jul 2025

24 MINS

24:31

31 Jul 2025


#247

How to Flounder Effectively

Most startup advice says you need to be "maniacally focused" on one thing. I disagree. You... more

24 Jul 2025

17 MINS

17:58

24 Jul 2025


#246

How to Stand Out in a Crowded Market - A Mouse Pod (encore)

One of the most-listened and shared episodes of 2024 - an episode that multiple people rea... more

16 Jul 2025

24 MINS

24:20

16 Jul 2025


#245

Stop Beating Yourself Up

Today, we'll help you stop beating yourself up so that you have the space to take the crea... more

09 Jul 2025

23 MINS

23:01

09 Jul 2025


#244

How to Get Your First 1,000 Customers (Encore)

Today, we've got a classic, much-listened to episode on getting your first 1,000 customers... more

03 Jul 2025

20 MINS

20:53

03 Jul 2025


#243

The Four Questions that Kill Bad Differentiators (feat. The Rabbi, The Coffee Founder, and The Poiso...

Most founders don't know what their differentiator is. That's a problem. Today, we walk th... more

26 Jun 2025

23 MINS

23:49

26 Jun 2025


#242

The Vacuum Strategy - Letting Go to Move Forward (A No Whisper Ideas Post)

Vacuums are uncomfortable, but they're actually far less risky than the alternative. A No ... more

18 Jun 2025

07 MINS

07:30

18 Jun 2025


#241

Mailbag! Beating Idea FOMO, The Best Stories for Founders, and Simple Startup Math

Today, we're digging into the mailbag to answer some common questions. We hit on how to ac... more

11 Jun 2025

28 MINS

28:08

11 Jun 2025