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Idea to Startup podcast

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Idea to Startup

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  Brian Scordato | Tacklebox  

A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks. "This is, without a doubt, the best podcast for people trying to build startups out there." "If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?" "Must listen for first-time entrepreneurs - excellent storyteller."

A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks. "This is, without a doubt, the best podcast for people trying to build startups out there." "If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?" "Must listen for first-time entrepreneurs - excellent storyteller."

 

All

Progress

Duration

Release Date

#233

A Live Idea Test: AI for Parenting

Today is day one of testing an idea live on the pod. We talk through how to turn a big, broad idea (AI for Parenting) into something actionable, the three questions every startup must answer, and how to balance curiosity with focus. Also, we talk about both my son and trees swaying to Bruno Mars.  --- [Tacklebox] (https://gettacklebox.com)   --- [Granola] (https://www.granola.ai/)   00:30 Intro - Testing a Startup Idea Live03:01 The Three Questions for Any Startup04:40 Where Magic Comes From [07:44 Smooth Jazz] (https://gettacklebox.com) 08:16 Who’s it For + What’ll it Help Them Do?12:32 The Four Potential Problems13:52 Problem Selection ... Read more

20 hrs Ago

17 MINS

17:50

20 hrs Ago

#232

Thanksgiving Mailbag: Are all the good ideas taken? What should I do about AI? What single skill sho...

A special Thanksgiving mailbag episode answering your biggest questions (plus a holiday deal for the dedicated listeners who aren't too busy with pumpkin pie). We tackle the one thing you should actually be doing with AI right now, why competition is often the best thing that could happen to your startup, and the single most important habit every founder needs to build. Plus, Derek Jeter makes a surprise appearance to ask about imposter syndrome, and we break down why choosing the right TV show might make you a better entrepreneur. Come for the smooth jazz transitions, stay for the actionable startup advice. #MuchAdoAboutStuffing  --- [Tacklebox - "muchadoaboutstuffing"] (https://gettacklebox.com) --- [Claude] (https://claude.ai) --- [How to Engineer Luck] (https://open.spotify.com/episode/4gwczKDpkBlKgoawz1NajN) --- [Slow Horses] (https://www.imdb.com/title/tt5875444/) Timestamps:00:30 Intro - The Mailbag02:08 Question One: How to Actually Use AI Right Now06:00 Electric Vehicle Problem Language08:52 Question Two: Which Tactic?14:09 Question Four: Are All The Good Ideas Taken?19:24 The End - how to help ... Read more

27 Nov 2024

21 MINS

21:25

27 Nov 2024

#231

Three Ways to Approach Your Startup Like a Pro (Encore)

Today, we'll dig in on three approaches that separate how pros and amateurs build businesses. We'll talk through how pros leverage existing infrastructure, how they use anti-marketing to build trust with strangers, and how they don't leave luck and serendipity to chance - they orchestrate it. We'll do this with help from stories about Frank Sinatra, a comedian in an Uber, and a founder starting a GMAT course for people looking to score 800 (and for those people only). And, Hey Jealousy by the Gin Blossoms, for some reason.  --- [XLR8 Dev] (https://xlr8dev.com) --- [Tacklebox] (https://gettacklebox.com/) --- [Hey Jealousy] (https://www.youtube.com/watch?v=ah5gAkna3jI) --- [Put Your Ass Where Your Heart Wants To Be] (https://www.amazon.com/Put-Your-Where-Heart-Wants/dp/B0B553D3FP) Timestamps ---00:30 - Listener Child Therapist Idea Email ---05:42 - XLR8 Dev ---06:50 - Live in Reality, and Choose Where You Compete ---10:45 - Categories ---12:57 - Anti-Marketing ---17:11 - Put Your Ass Where Your Heart Is ---19:45 - Bonus - Value First ---21:00 - The End ... Read more

21 Nov 2024

21 MINS

21:54

21 Nov 2024

#230

How to Engineer Luck

Most founders hope to get lucky. But luck isn't random - it can (and has to be) engineered. Today we'll break down exactly what luck is and how you can reverse engineer it. We'll help you identify Luck Gatekeepers and build your Luck Budget. You'll never think about entrepreneurial luck the same way again. --- [PARTNER: XLR8 Dev] (https://xlr8dev.com) --- [Tacklebox] (https://gettacklebox.com) (code Holiday for 50% off month one) --- [Graham Weaver] (https://www.youtube.com/watch?v=dZxbVGhpEkI) Timestamps:00:30 How to get lucky03:11 Story Time: Getting Press for 3Degrees11:06 [XLR8dev.com] (http://XLR8dev.com) 12:32 The Five Types of Luck15:05 Luck for a Date Planning Service16:25 Luck Gatekeepers17:45 Luck Routines and your Luck Budget  ... Read more

13 Nov 2024

20 MINS

20:23

13 Nov 2024

#229

How to Productize Your Customer's First Step (Encore)

Today we'll dig in on productizing your customer's first step. This is the best path to building a product that generates revenue immediately so that you've got some runway and flexibility to build. We'll walk through a few examples, including a Family Operating System that came in at 3am last Thanksgiving from a listener.  --- [Tacklebox] (https://gettacklebox.com) (50% off with code Holiday) Timestamps00:30 The Thanksgiving Startup Idea - The Family Operating System05:24 Smooth Jazz, with an Offer06:06 Productize the First Step09:16 Theory + Process11:30 Good Customers and Good Dams13:30 A Writing Startup17:02 The First Step for the Family Operating System ... Read more

08 Nov 2024

20 MINS

20:56

08 Nov 2024

#228

A Thing That Always Works: The 5-Minute List

Today, we dive into the Always Work and Never Work Lists to pull out a method that's immeasurably useful for our founders: The 5-Minute List. A system that helps you turn scattered pockets of time into meaningful work - rebranding "Sand" tasks (from the Sand and Stones framework) to "Pebbles." We leverage AI to break intimidating projects down and minimize transition time to remove all friction.   --- [XLR8 Dev] (https://xlr8dev.com) --- [Tacklebox Workshops] (https://gettacklebox.com/workshops) --- [The Midnight Library] (https://www.amazon.com/Midnight-Library-Novel-Matt-Haig/dp/0525559477) --- [Sand and Stones Episode of Idea to Startup] (https://open.spotify.com/episode/0pOKTZOJAJm1XBTcpI5FzQ?si=d1505b9c5caa4e91) --- [Deep Work] (https://www.amazon.com/s?k=deep+work+-+cal+newport&hvadid=570603447065&hvdev=c&hvlocphy=9003452&hvnetw=g&hvqmt=e&hvrand=11948057369031111706&hvtargid=kwd-445787283326&hydadcr=12945_13389331&tag=googhydr-20&ref=pd_sl_1ckx23ty1c_e) --- [Claude - my favorite current AI] (https://claude.a) --- [Idea to Startup Newsletter] (https://gettacklebox.beehiiv.com/) 00:33 Intro - The Always Work and Never Work Lists04:00 [XLR8DEV.com] (http://XLR8DEV.com) 05:22 The Five Minute List Part 1: Sand and Stones08:29 Revenge of the Sand - a Founder Story09:25 Pebbles12:02 Your Subconscious13:00 Four Steps to Build Your Five Minute List17:16 The End - Coworking ... Read more

31 Oct 2024

19 MINS

19:03

31 Oct 2024

#227

Three Types of Problems Worth Your Time to Solve

Today we talk through the three types of problems that deserve a solution. We start off with a few higher level thoughts about problems and startups - specifically around achievement incentives and how some bad early decisions usually can't be salvaged by good decisions later on. Then we talk through Hole Problems, Teleporter Problems, and Status Level Jump Problems.  --- [Tacklebox Customer Interview Workshop] (https://gettacklebox.com/workshops) --- [Getting God at the Wrong Thing] (https://blog.nateliason.com/p/getting-too-good-at-the-wrong-thing?utm_source=post-email-title&publication_id=882098&post_id=137704622&utm_campaign=email-post-title&isFreemail=true&r=4e393&utm_medium=email)   00:40 The Types of Problems Customers Will Solve01:00 Manhattan in 200705:48 Achievement Incentives06:30 Be Careful What You’re Getting Good At07:37 [Nat Eliason - Getting Too Good at the Wrong Thing] (https://blog.nateliason.com/p/getting-too-good-at-the-wrong-thing?utm_source=post-email-title&publication_id=882098&post_id=137704622&utm_campaign=email-post-title&isFreemail=true&r=4e393&utm_medium=email) 08:21 Bad Early Decisions [James Clear] (https://www.notion.so/10-10-23-The-Three-Types-of-Problems-That-Deserve-a-Business-to-Solve-Them-44eaac5fd2a44dd79b47a15e06208dd3?pvs=21) 09:53 [Tacklebox] (https://gettacklebox.com/) 10:54 Problem Archetype 1: Hole Problems14:23 Baby Quip17:04 Problem Archetype 2: Teleporter Problems19:19 Problem Archetype 3: Status Level Jump ... Read more

24 Oct 2024

23 MINS

23:15

24 Oct 2024

#226

Another Lesson at 40: Three Shortcuts for Getting Started

Today, we talk through the Silk Sheet Problem - how to do something new and hard when your life is fairly... comfortable. We help a listener get started on their idea - an AI tutor's assistant - with three shortcuts to set their life up in a way that makes it easier to start a startup than to not. We talk through Just-In-Time Prep, Forcing Functions, and life design. This episode is meant to be a blueprint for you to take action and keep momentum.   --- [Tacklebox Customer Interview Workshop] (https://gettacklebox.com/workshops) --- [Idea to Startup Newsletter] (https://gettacklebox.beehiiv.com/) --- [Kevin running from the furnace] (https://www.youtube.com/watch?v=M-ceJ5_Q4bs) 00:34 Intro03:30 The Idea: AI for Tutors [07:27 Jazz - Customer Interview Workshop] (https://gettacklebox.com/workshops) 07:57 Just-In-Time Prep11:55 Search for Hooks14:14 The Three Step System15:40 Forcing Function Examples18:13 Reinforcing Markers20:06 The End: Jump in the Ocean ... Read more

17 Oct 2024

22 MINS

22:35

17 Oct 2024

#225

Writing Persuasive Copy That Tests Your Startup Idea

Today, we talk through how to write compelling copy. We go through a few counterintuitive archetypes you can use to dramatically increase the clarity of your messaging, which will allow you to increase your conversion rate and get more people involved earlier in the process. Copywriting is an idea-testing superpower.  --- [Tacklebox Workshops] (https://gettacklebox.com/workshops) 00:33 When Copy Becomes Important02:40 Why You’re a Bad Writer05:40 [Is This Anything?] (https://www.amazon.com/s?k=is+this+anything+jerry+seinfeld&hvadid=439049910926&hvdev=c&hvlocphy=9003452&hvnetw=g&hvqmt=e&hvrand=6172478510967037389&hvtargid=kwd-916476350630&hydadcr=7636_9903242&tag=googhydr-20&ref=pd_sl_216ozjh5q6_e) 06:50 [Byldd] (http://byldd.com/) 07:55 The Big Misunderstanding10:45 Reverse Architect Copy13:45 The Attention Pie15:48 Cold Emails17:20 Write to One Person ... Read more

11 Oct 2024

18 MINS

18:05

11 Oct 2024

#224

A Lesson at 40: Happiness and Hard Things

Today, we're going to talk about one of the best things Brian has learned in 40 years of living. We'll talk through why embracing discomfort is crucial for personal growth and happiness, learn how to generate innovative ideas by adopting a "documentary approach" to life, and find out what Taco Bell has to do with prioritizing your day. --- [Tacklebox Workshops] (https://www.gettacklebox.com/workshops) --- [The Daniel Tiger SOP] (https://idea-to-startup.simplecast.com/episodes/the-daniel-tiger-sop-how-to-regularly-do-hard-stuff-W9SSD7IX) Timestamps00:30 Intro - Discomfort Leads to Happiness01:33 Discomfort is Front-Loaded + The Happiness Equation07:43 Observation Number One: The Idea Comes Later09:26 Pivoting Isn’t Linear12:32 Observation Number Two: Fiction is Way Harder Than a Documentary15:37 Observation Number Three: Taco Bell Prioritization17:39 The End: Execute Through Stories   ... Read more

04 Oct 2024

20 MINS

20:28

04 Oct 2024

#223

Are You a Freelancer or an Entrepreneur?

Today, we'll help you think through a deceptively tough question - are you a freelancer or an entrepreneur? Every decision you make needs to nest neatly below this core decision for your business to work, but tons of founders are either trying to do both simultaneously or think they're one when they're really the other.We clarify the difference between freelancer and entrepreneur, help you decide which will make you happier, and get you started on the path for whichever you choose.  --- [Tacklebox] (https://gettacklebox.com/) --- [Seth Godin Conversation] (https://www.youtube.com/watch?v=_2Wqtva9buA) --- [Kurt Vonnegut] (https://www.youtube.com/watch?v=GOGru_4z1Vc) --- [No Lunging] (https://seths.blog/2023/09/no-lunging/) 0:30 Why Entrepreneurs are unhappy01:14 Do you want to be a freelancer or entrepreneur? [04:12 Seth Godin Conversation] (https://www.youtube.com/watch?v=_2Wqtva9buA) 04:58 Our definition of a freelancer07:28 Our definition of entrepreneurs09:07 Cuban’s Definition of Entrepreneurship [11:24 BYLDD] (https://byldd.com/) 12:25 The Restaurant Startup15:15 Rivers and Dams [19:19 No Lunging] (https://seths.blog/2023/09/no-lunging/) 22:44 Don’t Pretend23:10 How do you want to spend your days? ... Read more

27 Sep 2024

24 MINS

24:37

27 Sep 2024

#222

The Exciting Part - Building a Product and The Test (Part 4 of Starting a Startup Live)

Today is the last episode in our four-part series helping a doctor test a business idea live on the pod. We follow as they execute their Concierge MVP - teaching productivity skills to fellow physicians. We dive into the process for building a product from scratch (with no code or experience), and talk through how to navigate the fears that'll naturally pop up. Finally, we help the doctor translate the insights they pulled from the CMVP into their next steps on the business.  --- [Byldd] (https://byldd.com) --- [Tacklebox] (https://gettacklebox.com) --- [Idea to Startup Newsletter] (https://gettacklebox.beehiiv.com/) --- [The Perfect Couple] (https://www.netflix.com/title/81474158) --- [David Allen GTD workbook] (https://www.amazon.com/Getting-Things-Done-Workbook-Productivity/dp/0143133438/ref=sr_1_1?crid=HO2Y5ADGL8TV&dib=eyJ2IjoiMSJ9.H7vC0e7_YvUeCLaLUXnYuM6X-nx-WfRO0q8Ca0BbSb29TOWsWt1Q1sUhyYyvZIaC6ASBPaglgysMUf7A48VcDG3wrNjF3vgVIhGjg4NfaDZ3rI-oYz7PyHYM4g1b1nM6YLgU-cT2vLjhtePxM6rs-fwQy7UllBiTBFRhZNsJlFUlgtAcJ4ESTJYdcGmDaA1YUozMlYsn62lBbuCip7Dw8qPlXGkdu7LEy6JTtVsR46Y.vHgcjQsnSa_PpEWUENkdgK8d-PteXSY_xMY3EpcVcB4&dib_tag=se&keywords=gtd+workbook&qid=1726790287&sprefix=gtd+work%2Caps%2C118&sr=8-1) --- [How to Design and Teach Workshops] (https://www.amazon.com/Workshop-Survival-Guide-educational-workshops-ebook/dp/B07SS7L7H3/ref=sr_1_1?crid=NR4BSK9CJNM7&dib=eyJ2IjoiMSJ9.FCGk0MZVQBkmgXEhHhMqpeifPG7T3CXpwDCEdzWS-zzJSucfYpvvDmcNGsajdxsw.ZVJapfqAadX2qCwMTo5OPJiRtdmjXdmavnClccn4cp0&dib_tag=se&keywords=how+to+design+and+teach+workshops+that+work+everytime&qid=1726790308&sprefix=how+to+design+and+teach+work%2Caps%2C122&sr=8-1) Timestamps: 00:30 Intro - Email [Team@Gettacklebox.com] (mailto:Team@Gettacklebox.com) your concierge MVP ideas02:30 - Recap of Episodes 1-3 in the series05:15 - Part 1: What Do You Need, and What Do You Not Need?06:25 - Remember Scooby Doo [09:10 - Byldd] (https://byldd.com) 10:18 Part 2: Your Product Should Be Tailored, Not New12:45 Part 3: Customer Journey and Tell the Story16:30 Part 4: How Many Customers and Should You Discount?18:00 The Superpower: Optimism20:08 Part 5: How It Went23:25 The End: What’s Next? ... Read more

20 Sep 2024

25 MINS

25:02

20 Sep 2024

#221

Running a Concierge MVP (Part 3 of Starting a Startup Live On The Pod)

In part three of testing a startup idea live on the pod, we dive into the Concierge MVP - a crucial step in validating a startup idea by manually solving your customer's problem. We break down the four key ingredients of a Concierge MVP and follow our doctor friend as he builds one for his productivity idea, highlighting both the process and the fears that come with it. --- [Episode 1 in the series:] (https://open.spotify.com/episode/46H91V6QA6kp0cupXr5veX?si=80bfb992a5da45ce) The Idea --- [Episode 2 in the series] (https://open.spotify.com/episode/2p9jP8hQrjQC3GbRU616CB?si=3f594ddf462e4e7f) : Acquiring Customers --- [Tacklebox] (https://gettacklebox.com) --- [Idea to Startup Newsletter] (https://gettacklebox.beehiiv.com/) --- [One Person Landing Page] (https://open.spotify.com/episode/2lSs6dvGdgthAaulvrCffD?si=686a0586a9604023) Timestamps: 00:30 Intro - The Last 15%03:41 Episodes 1 + 2 recap [07:02 Smooth Jazz] (https://gettacklebox.com) 07:30 The Concierge MVP08:56 The Four Ingredients of the CMVP10:17 Ingredient One: Pick Your Frank13:01 Ingredient Two: Find, and Convince, More Franks15:30 The Landing Page16:35 Champions and Risk18:19 Ingredient Three: The Wedge ... Read more

12 Sep 2024

22 MINS

22:02

12 Sep 2024