<p>Today’s episode is for everyone who struggles to summarize their startup in a sentence. We lay out a framework to do this well with help from a sticker on the street, a hedge fund, and a Vietnamese coffee shop.</p><ul><li><a href="https://gettacklebox.com/" target="_blank">Tacklebox</a></li><li><a href="https://gettacklebox.beehiiv.com/" target="_blank">Idea to Startup Newsletter</a></li></ul><p>00:33 One Sentence Marketing01:10 Train to NYC03:04 The best marketing Brian’s seen in a while<a href="https://gettacklebox.com/" target="_blank">06:42 Smooth Jazz</a>07:28 Choosing a Customer and the Knowledge Spectrum08:54 Air Quality Idea13:07 Inflection Points + The Conference Exercise14:09 The End - Vietnamese Coffee</p>


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