<p>Most founders don't know what their differentiator is. That's a problem. Today, we walk through two paths to help you find a differentiator strong enough to anchor a business. We also help you root out bad differentiators - the ones that'll just waste your time. There's also a story about a Rabbi's wisdom, a founder making decaf coffee, and a poison ivy company I'm obsessed with. </p><ul><li><a href="https://gettacklebox.com" target="_blank">Tacklebox - start your company before you quit your job</a></li><li><a href="https://open.spotify.com/episode/2cDfUCBGPzl0YYab66SYeE?si=ffae7ba4e67941fe">How to Find Your Wedge</a></li><li><a href="https://open.spotify.com/episode/4PmXZUn0AT7Ke0Jhqt5cPT?si=0d04160d5fff4347" target="_blank">How to Use Landing Page Tests</a> </li></ul><p>00:30 Differentiator Intro01:45 Rabbi Joke05:15 Smooth Jazz05:45 How to Find Your Differentiator06:46 Path 1: Letting a Customer Tell You11:41 Path 2: Four Questions to Pick Your Differentiator19:32 How to Test Differentiators21:00 The Reality of Differentiators (Downer)22:16 The End - Taking Yourself Seriously</p>


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The Four Questions that Kill Bad Differentiators (feat. The Rabbi, The Coffee Founder, and The Poison Ivy Guy)

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