The CPG Guys podcast

The CPG Guys

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com

 

#456

Board Seats CEOs & C-suite Recruitment with Spencer Stuart’s Greg Welch

The CPG Guys feature a special episode that our very own Sri Rajagopalan hosted with his Thinkblue partner Manish Sharma & Greg Welch - partner at Spencer Stuart in the executive practice. They had a discussion on how board seats, CEO's, and C-suite leaders are found and placed at the world's largest market cap brands. Find Greg Welch on Linkedin at : <a href='https://www.linkedin.com/in/gwwelch/'>https://www.linkedin.com/in/gwwelch/</a> Find Spencer Stuart on Linkedin at : <a href='https://www.linkedin.com/company/spencer-stuart/posts/?feedView=all'>https://www.linkedin.com/company/spencer-stuart/posts/?feedView=all</a> Find Spencer Stuart online at : <a href='https://www.spencerstuart.com/'>https://www.spencerstuart.com/</a> Here's what Manish & Sri asked him :Here's what we asked him :1. Leadership Journey :  to start off, can you share a defining moment in your career that shaped your leadership style?2. Industry Insight : From your perspective, what qualities or traits do you see consistently in people who go on to become great leaders?3. Mentorship and Growth : "Who has been the most influential mentor in your journey, and what key lesson did they impart to you that still influences your leadership approach today?4. Leadership Philosophy : "How would you succinctly describe your leadership philosophy, especially considering the unique role you play in helping organizations find their future leaders?5. Talent Identification : what specific qualities or behaviors stand out to you that indicate a person has the potential for greatness?6. Leadership Challenges : Could you share a significant challenge you encountered during your career, and how you approached overcoming it?7. Nurturing Leadership in Others"How do you identify and nurture emerging leaders within an organization, especially when you're tasked with finding someone who fits both the culture and the leadership needs of a company?"8. Future of Leadership"Looking ahead, what qualities do you believe are going to be the most important for leaders to succeed, especially as the workplace evolves with technological advancements and changing workforce dynamics?"9. Personal Growth and Development"Greg, even with all your experience, how do you continue to grow and develop as a leader? What drives your personal growth?"10. Cultural Fit"Given the diversity of leadership styles and company cultures, how do you assess whether a leader is the right cultural fit for a specific organization?"11. Emotional Intelligence Please contribute to the Red Cross Disaster Relief Fund here: <a href='https://americanredcross.donordrive.com/campaign/CPG-Retail-Fires'>https://americanredcross.donordrive.com/campaign/CPG-Retail-Fires</a> CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Lara Raj in Katseye: <a href='https://www.katseye.world/'>https://www.katseye.world/</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

11 hrs Ago

49 MINS

49:06

11 hrs Ago


#455

The Role of Private Label in Driving Brand Retail Media Investment with Omnicom Commerce's Jacquelyn...

The CPG Guys are joined in this episode by Jacquelyn Baker, CEO of Omnicom Commerce, a Flywheel Commerce company. Omnicom Commerce consists of Tracy Locke, Hagarth & TPN agencies.Specializing in designing compelling brand experiences for both owned andthird- party (3P) retail environments, Omnicom Commerce blends brand building with commerce, driving discovery, loyalty, and conversion to help brands scale effectively. Follow Jacquelyn Baker on LinkedIn at: <a href='https://www.linkedin.com/in/jacquelyn-baker-a5b6811b/'>https://www.linkedin.com/in/jacquelyn-baker-a5b6811b/</a>Follow Omnicom Commerce online at: <a href='https://omnicomcommercegroup.com/'>https://omnicomcommercegroup.com/</a>To see Curt Monk on LinkedIn go here: <a href='https://www.linkedin.com/in/curt-munk/'>https://www.linkedin.com/in/curt-munk/</a>Read Jacquelyn's White Paper " Is Private Label the Enforcer of the Retail Mafia?" <a href='https://drive.google.com/file/d/1vq6Cy6sNSVMNWg8bQ1rFafHk7Zq1UhKu/view?usp=sharing'>https://drive.google.com/file/d/1vq6Cy6sNSVMNWg8bQ1rFafHk7Zq1UhKu/view?usp=sharing</a>JB answers these questions: 1--Up to this point, the debates and discussions between brands & retailers around retail media investment have centered around the levels of platform sophistication, the questions surrounding measurement standards and reliability, and of course cost. Are we at a point that we have reached a new echelon, where in the world of retail media we should be discussing a major existential threat to brands…private label? 2--Over the past three years, retailer private label consumer packaged goods (CPG) have seen significant growth, accelerated by changing consumer behavior and economic pressures.What has happened to the share of wallet/stomach that private label commands in the US market? 3--Has private label been changing its game of late in terms of being a credible national brand alternative and if so, how? 4--With this as the backdrop and as retail media networks continue to push to unlock more brand spend, does the industry need to  evolve to bring the retail merchants and the media sellers closer together? 5--What must the brand manufacturers do in collaboration or negotiation with their retail customers to realign that balance of power with private label and the value proposition that each player in the shopper ecosystem delivers? What are the levers at the disposal of brands? 6--Looking forward, what trends in CPG national brands and private label are you most interested in following that will transform everything we have covered in our discussion today? Please contribute to the Red Cross Disaster Relief Fund here: <a href='https://americanredcross.donordrive.com/campaign/CPG-Retail-Fires'>https://americanredcross.donordrive.com/campaign/CPG-Retail-Fires</a> CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Lara Raj in Katseye: <a href='https://www.katseye.world/'>https://www.katseye.world/</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product o CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

15 Jan 2025

37 MINS

37:21

15 Jan 2025


#454

Omnichannel Success in Fresh & Baked with Bimbo Bakeries’ Omar Haque

The CPG Guys are joined in this episode by Omar Haque, VP & GM of omnichannel at Bimbo bakeries. He is a CPG executive with over 20 years of experience across all things digital – CPG, eCommerce, DTC, Online Grocery, Retail Media, Omnichannel. Over the last 12+ years, first at Colgate Palmolive and now at Bimbo Bakeries, he's been shaping the online future of CPG/FMCG, by focusing on new Shopper & Consumer Experiences, Customer Engagement and Strategy Execution. Find Omar Haque on Linkedin at : <a href='https://www.linkedin.com/in/omarnhaque/'>https://www.linkedin.com/in/omarnhaque/</a>Find Bimbo bakeries on Linkedin at : <a href='https://www.linkedin.com/company/bimbo-bakeries-usa/'>https://www.linkedin.com/company/bimbo-bakeries-usa/</a>Find Bimbo bakeries online at : <a href='https://bimbobakeriesusa.com/'>https://bimbobakeriesusa.com/</a>Here's what we asked him :  1--Retail media - growing, shrinking - how have you had to handle this - what is now a phenomenon.  2--How are you looking at Omnichannel holistically and building retail JBP plans vs ecommerce? 3--Within retail media are we still primary search or is there diversity of inventory? 4--How is click and collect going? Any recommended tactics to drive it and basket behavior? 5--How is the overall pure play business going? Has grocery made a dent yet?  6--How has innovation been in the Omnichannel space? What new tech capabilities are you using?  7--What trends are you following these days? How are you leveraging AI for growth? 8--2024 - how did it go? Where is ecommerce and where have you been focused? Please contribute to the Red Cross Disaster Relief Fund here: <a href='https://americanredcross.donordrive.com/campaign/CPG-Retail-Fires'>https://americanredcross.donordrive.com/campaign/CPG-Retail-Fires</a> CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Lara Raj in Katseye: <a href='https://www.katseye.world/'>https://www.katseye.world/</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

11 Jan 2025

44 MINS

44:49

11 Jan 2025


#453

Shaping food policy and retail industry advocacy with FMI CCO Mark Baum

The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with their manufacturer/supplier trading partners, by facilitating growth and collaboration, and promoting their role in feeding families and enriching lives.Find Mark Baum on Linkedin at : https://www.linkedin.com/in/mark-baum-28b8822/Find FMI on Linkedin at : https://www.linkedin.com/company/fmithefoodindustryassociation/Find FMI online at : https://www.fmi.org/Hear Mark's earlier episode with Liz Buchanan from NielsenIQ on retail media here : https://podcasts.apple.com/az/podcast/retail-media-insights-with-fmis-mark-baum-and/id1517335575?i=1000675428315Here's what we discussed with Mark : 1. A lifetime of leadership. Take us through the years and how you got to FMI.2. There’s few closer to the industry’s challenges than you. What are today’s challenges for retail? 3. Retail media : love it, hate it - it’s occupying mindshare. Demystify what matters here and why is it so important?4. Let’s talk FMI - what are your pillars of strategic influence in the industry?5. How does FMI accomplish outreach to brands and retailers? Why should brands be investing more with FMI? I believed it was the sensible thing to do.6. With upcoming changes in government, how are you preparing to engage with all the constituents your serve?7. How does FMI stay abreast of trends in the industry? How does your staff get trained? What trends are you following? 8. Tell us finally about all year events, education and programming you offer to your stakeholders? Who should take advantage of what? CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Lara Raj in Katseye: <a href='https://www.katseye.world/'>https://www.katseye.world/</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

08 Jan 2025

52 MINS

52:04

08 Jan 2025


#452

The Age of Immersive Commerce with 5 New Digital’s Michael Zakkour - Part 2

The CPG Guys are joined in this episode by Michael Zakkour, Founder & Chief Strategist of 5 New Digital, a consulting firm that focuses on short-term engagements that empower our clients to quickly break down the walls between online and offline commerce to reimagine how retail, D2C, technology, supply chain, content, and consumption must work together.Follow Michael Zakkour on LinkedIn at: <a href='https://www.linkedin.com/in/michael-zakkour-150b865/'>https://www.linkedin.com/in/michael-zakkour-150b865/</a>Follow 5 New Digital on LinkedIn at: <a href='https://www.linkedin.com/company/5-new-digital/'>https://www.linkedin.com/company/5-new-digital/</a>Follow 5 new Digital online at: <a href='https://www.5newdigital.com/'>https://www.5newdigital.com/</a>See Michael’s December 2024 appearance on CNBC here: <a href='https://www.linkedin.com/feed/update/urn:li:activity:7278099887710240768'>https://www.linkedin.com/feed/update/urn:li:activity:7278099887710240768</a>Michael answers these questions: 1--Tik tik the clock is ticking, What is the effect of tiktok being non accessible in the US?. 2--Let’s touch the M&A world - we’ve seen some big ones, some failed ones, now we hear of Mondelez - Hershey’s : is this the formula for growth ?  3--Can we dive into the far east and commerce there - what are trends you are following? 4--What’s next for our industry with AI? Where is the next disruption evolving with AI? CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Lara Raj in Katseye: <a href='https://www.katseye.world/'>https://www.katseye.world/</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

04 Jan 2025

56 MINS

56:18

04 Jan 2025


#451

The Age of Immersive Commerce with 5 New Digital’s Michael Zakkour - Part 1

The CPG Guys are joined in this episode by Michael Zakkour, Founder & Chief Strategist of 5 New Digital, a consulting firm that focuses on short-term engagements that empower our clients to quickly break down the walls between online and offline commerce to reimagine how retail, D2C, technology, supply chain, content, and consumption must work together.Follow Michael Zakkour on LinkedIn at: <a href='https://www.linkedin.com/in/michael-zakkour-150b865/'>https://www.linkedin.com/in/michael-zakkour-150b865/</a>Follow 5 New Digital on LinkedIn at: <a href='https://www.linkedin.com/company/5-new-digital/'>https://www.linkedin.com/company/5-new-digital/</a>Follow 5 new Digital online at: <a href='https://www.5newdigital.com/'>https://www.5newdigital.com/</a>See Michael’s December 2024 appearance on CNBC here: <a href='https://www.linkedin.com/feed/update/urn:li:activity:7278099887710240768'>https://www.linkedin.com/feed/update/urn:li:activity:7278099887710240768</a>Michael answers these questions: 1--As 2024 comes to an end, we’d love to reflect on how this holiday season has gone for brands and retailers? What are you guys seeing? 2--As 2025 beckons, in the center store world it’s all retail media, volume challenges, you see so much more, what worries you and whats exciting? 3--We’ve hinted at unified commerce. What is it, and can you give us a full retail example? In your experience are brands working towards unified commerce? 4--How do today’s oversized overscaled brands adapt in the tight dividend focused P&L world they are in? CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Lara Raj in Katseye: <a href='https://www.katseye.world/'>https://www.katseye.world/</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

01 Jan 2025

47 MINS

47:58

01 Jan 2025


#450

2024 Omnichannel Retail Recap with Flywheel's Emma Irwin

The CPG Guys are joined in this episode by Emma Irwin from Flywheel digital to recap all things omnichannel & retail in 2024. Emma is also host of the podcast 'Commerce collective'.Find Emma Irwin on Linkedin: <a href='https://www.linkedin.com/in/emma-irwin-b950a397/'>https://www.linkedin.com/in/emma-irwin-b950a397/</a>Find Flywheel on Linkedin: <a href='https://www.linkedin.com/company/flywheel-digital/posts/?feedView=all'>https://www.linkedin.com/company/flywheel-digital/posts/?feedView=all</a>Find Flywheel online: <a href='https://www.flywheeldigital.com/'>https://www.flywheeldigital.com/</a>Find the 'Commerce collective' podcast: <a href='https://podcasts.apple.com/us/podcast/the-commerce-collective-podcast/id1633426767'>https://podcasts.apple.com/us/podcast/the-commerce-collective-podcast/id1633426767</a>Here's what we discussed :  1--Clean Rooms   2--Black Friday Cyber Monday 3--In-store Media  4--AI in Search 5--Influencer Economy 6--TikTok Shop 7--Is RMN investment moving from trade to brand? 8--Shein & Temu 9--Streaming TV To attend the CES Breakfast Briefing Event, sponsored by CVS Media Exchange, on Wednesday Jan 8, email us at <a href='mailto:contact@cpgguys.com'>contact@cpgguys.com</a>CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Lara Raj in Katseye: <a href='https://www.katseye.world/'>https://www.katseye.world/</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

28 Dec 2024

58 MINS

58:34

28 Dec 2024


#449

Retail Media 2024 recap with Andrew Lipsman - Media, Ads + Commerce

The CPGGUYS are joined in this episode by industry analyst Andrew Lipsman. With a decade plus of observing and analyzing the omnichannel market and retail transformation, he is arguably one of the most revered analysts of our time. We have a deep dialogue on the year that passed us by and who the retail media winners were and how they ascended to leadership.Follow Andrew Lipsman on Linkedin : https://www.linkedin.com/in/andrew-lipsman-10b2162/Follow Media, Ads and Commerce on Linkedin : https://www.linkedin.com/company/media-ads-commerce/Follow Media, Ads and Commerce online : https://mediaadsandcommerce.substack.com/To register for the CPG industry's first exec ed program on retail media at Cornell : https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/We discuss :1. So as 2024 comes to an end. RMN’s continue to be top of mind, most of the industry doesn’t truly understand it - what is a quick summary of 2024 and RMN’s? 2. You just conducted a simple survey on RMN spend, and quite a few respondents came back with answers. What’s the motivation behind why a survey now and what did the survey focus on?3. You travel quite a bit to retail and brands and I see you at all major conferences. Was 2024 the year where merchants started embracing RMN, accepting it and have we reached the stage where merchants and RMN’s are treating RMN like true media driving traffic vs lower funnel?4. Where is the industry’s marketers these days on RMN? Have CMO’s and VP of brand marketing embraced RMN and investing for brand development vs only lower funnel?.5. RMN’s and overall investments. Is the mood today to still be gung ho or operationally metrics driven? How do you feel about measurement and metrics overall in this space?6. Ad inventory is another challenge - many commitments start with numerical agreements but not sufficient inventory to justify the investment at a given RMN - are we mature in inventory ? 7. You've been a strong advocate for in-store retail media. Is this market finally ready for primetime? What’s new, what’s happening?8. What’s next for our industry with AI? Where is the next disruption evolving with RMN and AI? CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Lara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

25 Dec 2024

42 MINS

42:56

25 Dec 2024


#448

Retail Media & Measurement Standards with IAB's Jeff Bustos

The CPGGUYS are joined in this episode by Jeff Bustos, VP of measurement addressability. This episode takes on the questions on the industry of what's the latest on retail media, is it growing and is standardization and metrics a way of life now?Find Jeff Bustos on Linkedin here: <a href='ttps://www.linkedin.com/in/bustosjeffrey/'>https://www.linkedin.com/in/bustosjeffrey/</a> Find IAB on Linkedin here  <a href='https://www.linkedin.com/company/iab/'>https://www.linkedin.com/company/iab/</a> Find IAB online here: <a href='https://www.iab.com/'>https://www.iab.com/</a>To register for the CPG industry's first exec ed program on retail media at Cornell : https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/We discuss :1. Your career spanning Interpublic, WPP and Omnicom and now the king of measurement. Take us through the years from Florida international Univ through the years to IAB? What advice do you have for someone who wants to be in this RMN space?2. With 2024 behind us, what is the state of retail media?3. The word incrementality and iroas have floated around and net new to brands is another one. What’s your advice to brands on this?4. Retail media and JBP’s - with merchants, stand alone, what’s the scoop?5. How does the IAB collaborate with other industry stakeholders to set standards and best practices for advertising? How are the standards on measurements evolving?6. Any frameworks or tools you like in this space?7. How is AI impact this space? How is IAB following AI closely? 8. What’s the next a-ha in RMN’s - is it all instore, is it offsite inventory?CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Lara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

21 Dec 2024

45 MINS

45:46

21 Dec 2024


#447

Social Media Masterclass with Acorn's Hunter Poole

The CPGGUYS are joined in this episode by Hunter Poole, VP of brand partnerships with Acorn - a social media partnerships agency. Hunter discusses today's social media vehicles, their roles for brands and where we are as an industry with digital leadership in this space.Follow Hunter Poole on Linkedin : <a href='https://www.linkedin.com/in/hunterpoole/'>https://www.linkedin.com/in/hunterpoole/</a>Follow Acorn on Linkedin : <a href='https://www.linkedin.com/company/acorn-an-influence-company/'>https://www.linkedin.com/company/acorn-an-influence-company/</a>Find Acorn online : <a href='https://acorninfluence.com/'>https://acorninfluence.com/</a>To register for the CPG industry's first exec ed program on retail media at Cornell : https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/We discuss : Tiktok, Facebook, Instagram, Reels, consumer attention, social influencers and their roles for brands. Where this fits in retail media.CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Lara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

14 Dec 2024

58 MINS

58:02

14 Dec 2024


#446

Talking Today's Leadership, Earnings Releases and M&A with Brittain Ladd

The CPG Guys are joined by independent consultant Brittain Ladd. This is Britain's 3rd appearance on the show. We recorded this on Dec 10 and this is about as real time a topics and an episode could be.Follow Brittain Ladd at : <a href='https://www.linkedin.com/in/brittainladd'>https://www.linkedin.com/in/brittainladd</a>Follow and subscribe to 'No retreat, no surrender' : <a href='https://www.linkedin.com/newsletters/no-retreat-no-surrender-6929753812693901312/'>https://www.linkedin.com/newsletters/no-retreat-no-surrender-6929753812693901312/</a>To register for the CPG industry's first exec ed program on retail media at Cornell : https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/Here's what we asked him : 1. Campbell's leadership changes.2. Kroger - Albertson's next steps.3. Space planning obsoleteness?4. Mondelez & Hershey?5. Walmart built for 2030?6. Walgreens may be acquired?7. Supply chain and AI.CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Lara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

11 Dec 2024

49 MINS

49:52

11 Dec 2024


#445

Live from Groceryshop With Henkel’s Karen Satterlie, Pacvue’s Melissa Burdick & 84.51’s Barbara Conn...

The CPG Guys are joined by Karen Satterlie, Director of eCommerce Marketing & Shopper Marketing at Henkel, Melissa Burdick, president of Pacvue & Barbara Connors, VP Strategy & Acceleration at 84.51 a division of Kroger. The episode was recorded in Las Vegas at Groceryshop 2024.This episode is sponsored by 84.51.Follow Karen Satterlie on LinkedIn here: <a href='https://www.linkedin.com/in/karensatterlie/'>https://www.linkedin.com/in/karensatterlie/</a>Follow Melissa Burdick on LinkedIn here: <a href='https://www.linkedin.com/in/melissaburdick/'>https://www.linkedin.com/in/melissaburdick/</a>Follow Barbara Connors on LinkedIn here: <a href='https://www.linkedin.com/in/barbara-connors-10312810/'>https://www.linkedin.com/in/barbara-connors-10312810/</a>Follow 84.51 on LinkedIn here: <a href='https://www.linkedin.com/company/84-51/'>https://www.linkedin.com/company/84-51/</a>Follow 84.51 online here: <a href='https://www.8451.com/'>https://www.8451.com/</a>1) Given the decline volume CPGs are currently facing, How is Henkel focused on bring consumers to your brands in an omnichannel way?2) If planning needs to start at the top with the brand, do sales teams need to work in an omnichannel way as well?3) Is “retail media” media?4) How does inspiration drive brand loyalty?5) How is value defined by shoppers?6) How is the balance of power between brands & retailers shifting in the era of retail media?For the Cornell Retail Media Strategy Executive Education program, click <a href='http://tinyurl.com/cornellcpgguys'>here</a>CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

07 Dec 2024

33 MINS

33:48

07 Dec 2024


#444

Live from Walmart Marketplace Seller Summit with Walmart’s Mike Mosser

The CPG Guys are joined in this episode by Michael Mosser, VP of Categories at Walmart Marketplace, Sarah Ray CEO or Arbitrage Ave & Charles Leslie CEO or Side Hustle Network.This episode from recorded at the 2024 Walmart Marketplace Seller Summit.Follow Michael Mosser on LinkedIn here: <a href='https://www.linkedin.com/in/michaelmosser/'>https://www.linkedin.com/in/michaelmosser/</a>Follow Walmart Marketplace on LinkedIn here: <a href='https://www.linkedin.com/company/walmart-marketplace/'>https://www.linkedin.com/company/walmart-marketplace/</a>Follow Walmart Marketplace online here: <a href='https://marketplace.walmart.com/'>https://marketplace.walmart.com/</a>We asked Michael these questions: 1--Your journey took you through HSN, ebay & walmart - take us through the years after graduation and what led you to be here at Walmart? 2--How different is your category role in the seller marketplace compared to a merchant dealing with 1P vendors? Do you interact with the merchants and share ideas? How does this work? 3--What tactics do you recommend to sellers on the marketplace and how do you help them scale? 4--What is the role of walmart connect and how do you partner with Ryan Mayward's team? 5--How do you quantify success in the marketplace and what metrics do you share back to sellers to help them develop? 6--What are compelling reasons a brand should consider 3P vs 1P and be on your platform? 7--How do you partner with WFS and what role does WFS play in the development of a seller? 8--Finally, give us your view point on what the future holds for sellers on the marketplace - can we dream of a day where it's bigger than 1P? We asked Charles & Sara these questions: 1--Charles - tell us about sidehustlenetwork, how did you and Trista come up with the idea? Does Ebay come to mind? 2--Sarah - let’s do the same, tell us all about what Arbitrage Ave is and does. How did you come up with the idea? 3--Sarah - your IG profile says busy mom with an ecomm biz, how did you leverage IG to scale when the largest brands are still shy of social media. 4--Charles - what do you sell on the platform, give us examples, and how to customers find you first on walmart marketplace? 5--Sarah - what tactics do you leverage and recommend for other sellers on the marketplace - does walmart connect play any role? 6--Charles - how do you use data from the platform or other sources to inform your decision on the marketplace? 7--Sarah - what makes a seller elite on the marketplace, not just scale but be a top seller? 8--Charles - how do you leverage tiktok and scale? For the Cornell Retail Media Strategy Executive Education program, click <a href='http://tinyurl.com/cornellcpgguys'>here</a>CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

04 Dec 2024

33 MINS

33:46

04 Dec 2024


#443

Live from unBoxed 2024 with Amazon's Nancy Winé & Jenny Burke

The CPG Guys are joined in this episode by Nancy Winé Head of Grocery at Amazon Ads & Jenny Burke, Director Global Video strategy & GTM at Amazon Ads. This episode was recorded in Austin TX at Amazon unBoxed.Follow Nancy Winé on LinkedIn here: <a href='https://www.linkedin.com/in/nancy-wine-6518689a/'>https://www.linkedin.com/in/nancy-wine-6518689a/</a>Follow Jenny Burke on LinkedIn here: <a href='https://www.linkedin.com/in/jenny-burke-9859173/'>https://www.linkedin.com/in/jenny-burke-9859173/</a>Follow Amazon Ads on LinkedIn here: <a href='https://www.linkedin.com/showcase/amazon-ads-partners/'>https://www.linkedin.com/showcase/amazon-ads-partners/</a>Follow Amazon Ads online here: <a href='https://advertising.amazon.com/'>https://advertising.amazon.com/</a>Nancy & Jenny answer these questions:1) Earlier this year, Amazon held its first ever Upfronts event in NYC, showcasing top new entertainment content and innovation across Amazon ad solutions and tools. Tell us more!2) With younger audiences like adult Gen Z and Millennials navigating a fragmented media landscape, how does Amazon Ads help brands cut through the noise to effectively reach and engage these consumers?3) How is Amazon Ads helping brands move beyond linear TV advertising and connect with younger audiences?4) How has full-funnel ad strategies including video helped grocery brands drive sales growth?5) What should grocery brands expect from the future of ad-supported streaming?6) How is Amazon innovating in the streaming space?7) Anything else you would like to share with us? For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>For the Cornell Retail Media Strategy Executive Education program, click <a href='http://tinyurl.com/cornellcpgguys'>here</a>CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

27 Nov 2024

23 MINS

23:36

27 Nov 2024


#442

Building Brand Connections to Consumers With Kimberly-Clark’s Stacie Medley and Epsilon’s Meggie Gia...

The CPG Guys are joined by Stacie Medley, Sr Director of Integrated Media & Agency Relations at Kimberly-Clark & Meggie Giancola, SVP of CPG at Epsilon.This episode is sponsored by Epsilon.Follow Stacie Medley on LinkedIn here: <a href='https://www.linkedin.com/in/stacie-medley-6529507/'>https://www.linkedin.com/in/stacie-medley-6529507/</a>Follow Kimberly-Clark on LinkedIn here: <a href='https://www.linkedin.com/company/kimberly-clark/'>https://www.linkedin.com/company/kimberly-clark/</a>Follow Meggie Giancola on LinkedIn here: <a href='https://www.linkedin.com/in/meggie-giancola/'>https://www.linkedin.com/in/meggie-giancola/</a>Follow Epsilon on LinkedIn here: <a href='https://www.linkedin.com/company/epsilon/'>https://www.linkedin.com/company/epsilon/</a>Follow Epsilon online here: <a href='https://www.epsilon.com/us'>https://www.epsilon.com/us</a>Kimberly & Meggie answer these questions: 1--Take us through your own careers and how you got to the respective roles you are at today? 2--Would love to hit up the topic of leadership - both of you lead important outcomes for your companies and for the consumer in our industry. What does that word mean to you and how do you value leadership? 3--When did you two start working together - what is the strength of the partnership between both of the brands and what do you count on from each other? 4--Drumroll for our favorite topic itself - retail media. What’s new, what’s changed and what’s evolving in your partnership that delivers for the consumer and for the retailer? 5--The omnichannel world is 24-7 and 360 in terms of how she connects, how she shops, where she discovers and where she browses - shopping baskets are very fragmented. How does Epsilon help build a consistent view of consumers, showing her connections cross channel? 6--Stacie, as the Integrated Media Lead (IML) at a company with a number of the most beloved brands in the world, what advice do you share with your brand partners to build connections with consumers that last? 7--Meggie - you use the sentence ‘were all humans first’ - what does this mean in business everyday? Stacie - do you have your own version of this? 8--Finally, let’s ask you both to look future forward. What trends are you both following and coaching others to follow?  For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>For the Cornell Retail Media Strategy Executive Education program, click <a href='http://tinyurl.com/cornellcpgguys'>here</a>CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

23 Nov 2024

1 HR 07 MINS

1:07:33

23 Nov 2024


#441

Live from Groceryshop with Ahold Delhaize USA's Melissa Emerich

The CPG Guys are joined in this episode by Melissa Emerich, Chief of Staff + Director of Strategy & Revenue for AD Retail Media at Ahold Delhaize USA. This episode was recorded on the Techtalks Stage at Groceryshop 2024.Follow Melissa on LinkedIn here: <a href='https://www.linkedin.com/in/melissa-emerich-25707536/'>https://www.linkedin.com/in/melissa-emerich-25707536/</a>Follow AD USA Retail Media on LinkedIn here: <a href='https://www.linkedin.com/company/ad-retail-media-usa/about/'>https://www.linkedin.com/company/ad-retail-media-usa/about/</a>Follow AD USA Retail Media Online here: <a href='https://www.adretailmedia.com/p/1'>https://www.adretailmedia.com/p/1</a>Melissa answers these questions:1) What are the primary objectives of AD Retail Media? What are updates since Bobby joined us back in Dec 2022? 2) What are standard KPI’s that a brand can expect with you? What does every campaign report back on for the brand to feel it got ROI in its investment?3) IAB has begun the process of establishing some standards, but this is largely open space. How do you feel about standardization of measurement across our industry?4) What constitutes a successful campaign with AD Retail Media - what elements are a must have from a brand/vendor perspective?5) How developed is AD Retail Media with offsite partners?6) What’s the latest on the digital evolution in-store?7) There’s an inherent focus on national players, but based on ADRM’s local brand power, clearly regional networks have a lot to offer. Can you talk a little more about that?8) How do you account for AD Retail Media with brand partners - is it JBP alone exercise or do you take another approach. 9) What trends are you following in the RMN space as it relates to the next wave of what consumers are adopting? Is it CTV or something else?For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>For the Cornell Retail Media Strategy Executive Education program, click <a href='http://tinyurl.com/cornellcpgguys'>here</a>For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>For the Cornell Retail Media Strategy Executive Education program, click <a href='http://tinyurl.com/cornellcpgguys'>here</a>CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Lara Raj on PopStar Academy: <a href='https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en'>https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

20 Nov 2024

27 MINS

27:52

20 Nov 2024