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The CPG Guys

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Peter V.S. Bond, Sri Rajagopalan & Bryan Gildenberg

CPG & FMCG eCommerce industry icon Sri Rajagopalan, consumer loyalty guru Peter V.S. Bond & retail strategy expert Bryan Gildenberg explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com

#376

Wh-The-Tech with Nestlé Purina's Padma Hari & Maesa's Oshiya Savur

In this episode, the CPG Guys speak with Padma Hari, Chief Digital Officer at Nestlé Purina & Oshiya Savur, Chief Brand & Marketing Officer at Maesa. Both co-host the "Wh-The-Tech" podcast.Subscribe to the "Wh-The-Tech" podcast: <a href='https://podcasts.apple.com/us/podcast/wh-the-tech/id1700172841'>Apple</a> <a href='https://open.spotify.com/show/0CQgoyzbXKlO64G0WOczij'>Spotify</a>Follow Padma on LinkedIn at: <a href='https://www.linkedin.com/in/padma-hari/'>https://www.linkedin.com/in/padma-hari/</a> Follow Oshiya on LinkedIn at:<a href='https://www.linkedin.com/in/oshiya-savur/'> https://www.linkedin.com/in/oshiya-savur/</a>Padma & Oshiya answered these questions: 1--Please walk us through pivotal roles in your professional career that have served you in preparing for your current role at Maesa? 2--What's the inspiration for the podcast. Tell us all about it and what our listeners can expect from it? 3--Its an omnichannel world with omnichannel marketing. How do you manage this everyday for the brands you support. What does that word mean to you? 4--What is the role of tech in modern retail and modern brand equity development. AI - buzzword or real? 5--Give us the real real, you are a senior executive up top in a large publicly traded fortune 500 company. This is not your first rodeo. How does it feel to be up top and what challenges exist for women to get here. You have made it up top - what glass ceilings did you have to break? 6--What are your thoughts on brands building Direct-to-Consumer business channels? Is it right for all brands and what would be reasons to consider or not consider this alternative? 7--How have mentors contributed to your career advancement, have have you gone about building these relationships and how do you seek to mentor professionals earlier in their professional journey? How are you taking other women up the career ladder with you? 8--What are some of the industry trends you are watching in terms of how omnichannel consumer engagement will impact your business? CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>NextUp Website: <a href='http://nextupisnow.org/cpgguys'>http://NextUpisnow.org/cpgguys</a>RetailWit Website: <a href='http://retailwit.com/'>http://retailwit.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Kavita's podcast: <a href='https://open.spotify.com/show/1vM9SsycircZbDMqvREkOw?si=0f452047f6fd44c7&nd=1&dlsi=c59ab358fb034a2a'>Spotify</a> <a href='https://podcasts.apple.com/us/podcast/lights-camera-conversation-the-walid-chaya-kavita-raj/id1695617475'>Apple</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

24 Apr 2024

1 HR 05 MINS

1:05:47

24 Apr 2024

#375

Cookieless Identity Resolution with Bridg’s Neil Murphy

The CPG Guys are joined for this episode by Neil Murphy, Chief Revenue Officer at Bridg, a data and audience platform built exclusively for brick and mortar retailers and their CPG partners that powers retail media success. The platform solves a longstanding challenge – identifying and targeting in-store customers that aren't part of loyalty or rewards programs – using our exclusive offline resolution capabilities and clients' point of sale (POS) data. This episode is sponsored by Bridg.Follow Neil Murphy on LinkedIn at: <a href='https://www.linkedin.com/in/neil-murphy-49b940/'>https://www.linkedin.com/in/neil-murphy-49b940/</a>Follow Bridg on LinkedIn at: <a href='https://www.linkedin.com/company/bridgplatform/'>https://www.linkedin.com/company/bridgplatform/</a>Follow Bridg online at: <a href='https://www.bridg.com/'>https://www.bridg.com/</a>Neil answered these questions: 1--Let’s dig into some of your pivotal career moments and how you came to join Bridg? 2--Now walk me through what types of companies or archetypes at these companies are most in need of this solution. 3--What sets you apart from the competition? There are so many data platforms out there - what makes Bridg so unique? 4--Can you share more about your clients and how they are using Bridg today? 5--Let’s say a retailer or a brand wanted to get started, how would they go about it? What is the entry point for working with you? 6--Looking into the future - what do you see coming? Transformative in the future and how as an organization tackle this? CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>NextUp Website: <a href='http://nextupisnow.org/cpgguys'>http://NextUpisnow.org/cpgguys</a>RetailWit Website: <a href='http://retailwit.com/'>http://retailwit.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Kavita's podcast: <a href='https://open.spotify.com/show/1vM9SsycircZbDMqvREkOw?si=0f452047f6fd44c7&nd=1&dlsi=c59ab358fb034a2a'>Spotify</a> <a href='https://podcasts.apple.com/us/podcast/lights-camera-conversation-the-walid-chaya-kavita-raj/id1695617475'>Apple</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

20 Apr 2024

51 MINS

51:23

20 Apr 2024

#374

Q1 2024 State of the Industry with Sri & PVSB

Sri & PVSB use this episode to riff on the state of the omnichannel industry and current topics: 1--What's the latest perspective on retail media with a new name for The Dome depot media? It just doesn’t slow down, does it? 2--Is it really return to store? Is traffic back and does focus really need to now be back in store? 3--Is ecommerce slowing down for real? Is the giant growth phase now over? You work everyday in this space, what do you think? 4--What’s the latest on social commerce and influencer marketing and selling? Has that quietened down since the tiktok shut down threat? 5--Sri - ok let’s debate the latest capabilities required for omnichannel growth. Is the SCANR framework old old? What is new in that case? 6--Single most important metric in omnichannel 7--We need to finally give our own opinion if AI is a buzzword or a phenomenon and why we think so as the CPG Guys? CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>NextUp Website: <a href='http://nextupisnow.org/cpgguys'>http://NextUpisnow.org/cpgguys</a>RetailWit Website: <a href='http://retailwit.com/'>http://retailwit.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Kavita's podcast: <a href='https://open.spotify.com/show/1vM9SsycircZbDMqvREkOw?si=0f452047f6fd44c7&nd=1&dlsi=c59ab358fb034a2a'>Spotify</a> <a href='https://podcasts.apple.com/us/podcast/lights-camera-conversation-the-walid-chaya-kavita-raj/id1695617475'>Apple</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

17 Apr 2024

53 MINS

53:03

17 Apr 2024

#373

Modernizing In-Store Marketing With Grocery TV’s Marlow Nickell

In this episode, the CPG Guys speak with Marlow Nickell, Co-Founder & CEO of Grocery TV, an in-store retail media network with over 21,000 displays in grocery stores across the U.S. and over 200 retail partners. Retailers partner with Grocery TV to connect their in-store retail media strategy, engage with shoppers, and generate incremental revenue. Follow Marlow Nickell on LinkedIn at: <a href='https://www.linkedin.com/in/marlow-nickell/'>https://www.linkedin.com/in/marlow-nickell/</a>Follow Grocery TV on LinkedIn at: <a href='https://www.linkedin.com/company/grocery-tv/'>https://www.linkedin.com/company/grocery-tv/</a>Follow Grocery TV online at: <a href='https://grocerytv.com/'>https://grocerytv.com/</a>See the case study with Blueberries: <a href='https://grocerytv.com/case-study/cpg-blueberry/'>https://grocerytv.com/case-study/cpg-blueberry/</a>This episode is sponsored by Grocery TVMarlow answered these questions: 1--Let’s start with the origin story behind GroceryTV. What gap in the market did you identify that led to the creation of your business and how have you tried to set yourself apart from your competitive set? 2--How has the decline in traditional advertising platforms like print and linear TV along with the onset of a cookieless programmatic advertising future led to a surge in interest around digital in-store advertising? 3--Walk us through the core set of solutions that you are seeking to offer advertisers using your platform? 4--What is the nature of the relationship your establish with retailers employing your platform? And what kind of capital investment are retailers asked to bear in deploying your platform? 5--Measurement is increasingly the coin of the realm in retail media as brands seek to shift budgets from traditional platforms like linear TV.. How do you measure the effectiveness of advertising campaigns on GroceryTV? 6--Can you share any success stories or case studies of brands that have seen significant results from advertising on GroceryTV? 7--How do brands typically get started in leveraging meaningful in-store digital advertising and what services do you provide along with your distribution platform? 8--What trends do you foresee in the grocery industry that will influence the growth of in-store digital advertising platforms? CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>NextUp Website: <a href='http://nextupisnow.org/cpgguys'>http://NextUpisnow.org/cpgguys</a>RetailWit Website: <a href='http://retailwit.com/'>http://retailwit.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Kavita's podcast: <a href='https://open.spotify.com/show/1vM9SsycircZbDMqvREkOw?si=0f452047f6fd44c7&nd=1&dlsi=c59ab358fb034a2a'>Spotify</a> <a href='https://podcasts.apple.com/us/podcast/lights-camera-conversation-the-walid-chaya-kavita-raj/id1695617475'>Apple</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and t CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

13 Apr 2024

45 MINS

45:57

13 Apr 2024

#372

Media & Merchandising Integration with Roundel’s Matt Drzewicki

In this episode, the CPG Guys speak with Matt Drzewicki, Vice President of Partner Solutions at Roundel, the retail media arm of Target Corporation.Follow Matt Drzewicki on LinkedIn at: <a href='https://www.linkedin.com/in/matt-drzewicki-aa8712/'>https://www.linkedin.com/in/matt-drzewicki-aa8712/</a>Follow Roundel on LinkedIn at: <a href='https://www.linkedin.com/company/roundel/'>https://www.linkedin.com/company/roundel/</a>Follow Roundel online at: <a href='https://roundel.com/'>https://roundel.com/</a>This episode is sponsored by the Cornell Omnichannel Leadership Program: <a href='https://ecornell.cornell.edu/certificates/financial-management/omnichannel-leadership-program/'>https://ecornell.cornell.edu/certificates/financial-management/omnichannel-leadership-program/</a>Matt answered these questions: 1--Tell us about you / your background / what you do at Roundel? 2--Can you share a brief history of the evolution of the Roundel Retail Media Network and its role in the retail landscape? 3--How has the advertising landscape changed with the emergence of retail media networks, and what opportunities does it present for brands? 4--What are the key benefits for brands in leveraging Roundel compared to other advertising platforms? 5--What new ways are brands leveraging Roundel to meet the expectations of consumers today? 6--Can you share insights into the role of technology and data analytics in shaping the future of Target's Retail Media Network? 7--How does Roundel provide brands with the tools to track and analyze their advertising performance? 8--What are the key strategies and tech integrations that help to foster brand growth, engage customers, and stay competitive? 9--How is Roundel focused on providing advertisers with full funnel marketing capabilities off-site and in-store to complement your on-site search offerings and what partnerships are enabling this? CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>NextUp Website: <a href='http://nextupisnow.org/cpgguys'>http://NextUpisnow.org/cpgguys</a>RetailWit Website: <a href='http://retailwit.com/'>http://retailwit.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Kavita's podcast: <a href='https://open.spotify.com/show/1vM9SsycircZbDMqvREkOw?si=0f452047f6fd44c7&nd=1&dlsi=c59ab358fb034a2a'>Spotify</a> <a href='https://podcasts.apple.com/us/podcast/lights-camera-conversation-the-walid-chaya-kavita-raj/id1695617475'>Apple</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

10 Apr 2024

58 MINS

58:59

10 Apr 2024

#371

Retail Media Operations with iOPEX’s Naga Chakavarthy and Aperiam Ventures Joe Zawadzki

In this episode, the CPG Guys spoke with Naga Chakravarthy, CDO of iOPEX and their partner Joe Zawadzki, general partner at AperiamVventures.This episode is sponsored by iOPEXFollow Naga on LinkedIn at: <a href='https://www.linkedin.com/in/parbinderdhariwal/'>https://www.linkedin.com/in/acnaga/</a>Follow iOPEX on LinkedIn at: <a href='https://www.linkedin.com/company/cvsmediaexchange/'>https://www.linkedin.com/company/iopex-technologies/</a>Follow iOPEX online at: https://www.iopex.com/Follow Joe Zawadzki at : https://www.linkedin.com/in/jzawadzki/Here's what we asked Naga and Joe : 1.Joe: Let me start with you as we have had a few rounds of discussions with iOPEX, Can you give a quick introduction about you, your mission and your point of view democratizing the ad-stacks as a vertical solution for wall gardens, 2. Naga: Where does your portfolio of things that you do at iOPEX fit into the partnership with Aperiam. 3. Joe: From your point of view, how do you view the current growth of retail media, commerce intermediaries and specialized verticals adopting advertising as a revenue stream, and your recommendation on how they should build scale.4. Naga: Coming from a strong operations optimization background, how to do you see iOPEX augmenting to add value to retail media, commerce intermediaries and specialized verticals adopting advertising.5. Joe: With cookie crumbling, and specialize/strong 1st party data based walled garden emerging, is it not too much of brands and CPG to handle when it comes to advertising, your views how should CPG or Brand Streamline the media mix (Retail Media, Social Media, Traditional Publishers, CTV, Linear etc). Has the MMM flipped on its head?6. Naga: Your take on how you view the operational challenges and your solutions / approach or guidance ?7. Joe and Naga - each take turns and tell us what the future holds in this space of retail media and commerce. Do you see more automation, AI, ML and what excites you in this space? CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>NextUp Website: <a href='http://nextupisnow.org/cpgguys'>http://NextUpisnow.org/cpgguys</a>RetailWit Website: <a href='http://retailwit.com/'>http://retailwit.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Kavita's podcast: <a href='https://open.spotify.com/show/1vM9SsycircZbDMqvREkOw?si=0f452047f6fd44c7&nd=1&dlsi=c59ab358fb034a2a'>Spotify</a> <a href='https://podcasts.apple.com/us/podcast/lights-camera-conversation-the-walid-chaya-kavita-raj/id1695617475'>Apple</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

06 Apr 2024

1 HR 02 MINS

1:02:21

06 Apr 2024

#370

Standardization & Transparency in Retail Media with CVS Health's Parbinder Dhariwal

In this episode, the CPG Guys spoke with Parbinder Dhariwal, VP/CM of CVS Media Exchange, the Retail Media arm of CVS Health. This conversation transpired at RampUp, the data collaboration conference hosted by LiveRamp.Follow Parbinder Dhariwal on LinkedIn at: <a href='https://www.linkedin.com/in/parbinderdhariwal/'>https://www.linkedin.com/in/parbinderdhariwal/</a>Follow CVS Media Exchange on LinkedIn at: <a href='https://www.linkedin.com/company/cvsmediaexchange/'>https://www.linkedin.com/company/cvsmediaexchange/</a>Follow CVS Media Exchange online at: <a href='https://www.cvsmediaexchange.com/'>https://www.cvsmediaexchange.com/</a>CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>NextUp Website: <a href='http://nextupisnow.org/cpgguys'>http://NextUpisnow.org/cpgguys</a>RetailWit Website: <a href='http://retailwit.com/'>http://retailwit.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

01 Apr 2024

20 MINS

20:44

01 Apr 2024

#369

Modern Trade Promotion Management With Vividly's Nikki McNeil

The CPG Guys are joined in this episode by Nikki McNeil, the co-founder of Vividly to discuss a more modern approach to one of the thorniest issues facing the CPG industry today - trade spend management. Vividly's solution helps fast growing brands streamline their trade management, reduce the time and effort spent reconciling deductions and give them an accurate single source of truth to enable more effective measurement and allocation of trade dollars. Follow Nikki McNeil on LinkedIn at: https://www.linkedin.com/in/nikki-mcneil/ Follow Vivdly on LinkedIn at: <a href='https://www.linkedin.com/company/fmithefoodindustryassociation/'>https://www.linkedin.com/company/govividly/</a>Follow Vividly online at: <a href='https://www.fmi.org/'>https://www.govividly.com/</a>This episode is sponsored by Vividly. Nikki answers these questions:1) So Nikki tell us about the journey you’ve taken and your background, and what prompted you to found Vividly?2) Promotion optimization is a slice of the commerce ecosystem that has been around for a while - what are some of the important differences in terms of how Vividly thinks about solving this problem for brands vs. legacy solutions?3) You've got a number of fast growing but well known challenger brands like Oatly, Liquid Death and Kodiak Cakes in your portfolio - what do you think these fast growing brands need from a TPM solution they can't get elsewhere?4) How important is the forward looking view in trade management vs. just filling out the forms and tracking information? How are your best in class clients improving their forecasting?5) Talk about the dynamics of managing spend in an omni-channel world - how are brands bringing together digital and in-store spend and thinking about it?6) One of the challenging pieces of this landscape is just the mechanics of managing chargebacks and deductions - a labor intensive, frustrating and expensive process. What do your best clients do in partnership with you to manage that?7) What do you see as the most important changes in the world of trade promotion over the next 12-24 months? CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>NextUp Website: <a href='http://nextupisnow.org/cpgguys'>http://NextUpisnow.org/cpgguys</a>RetailWit Website: <a href='http://retailwit.com/'>http://retailwit.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

30 Mar 2024

43 MINS

43:38

30 Mar 2024

#368

The Fundamentals of eCommerce with Jelmar's Valeria Shumaker

The CPG Guys are joined in this episode by Valeria Shumaker, Director of eCommerce at Jelmar LLC, manufacturer of CLR & Tarn-X brands. Follow Valeria Shumaker on LinkedIn at: <a href='https://www.linkedin.com/in/valeriashumaker/'>https://www.linkedin.com/in/valeriashumaker/</a>Follow Jelmar on LinkedIn at: <a href='https://www.linkedin.com/company/jelmar/'>https://www.linkedin.com/company/jelmar/</a>Follow Jelmar online at: <a href='https://clrbrands.com/'>https://clrbrands.com/</a><a href='https://www.hredmedia.com/'></a> Valeria answers these questions: 1--Please walk us through pivotal roles in your professional career that have served you in preparing for your current role at Jelmar? 2--What are your thoughts on brands building Direct-to-Consumer business channels? Is it right for all brands and what would be reasons to consider or not consider this alternative? 3--What challenges have you faced in aligning traditional retail strategies with the dynamic nature of eCommerce, and how did you address them? 4--In what ways do you leverage data analytics to inform decision-making in eCommerce operations? Are you investing in retail data assets? 5--How has eCommerce influenced the customer journey for your brands and what steps have been taken to improve it? 6--What role do customer feedback and reviews play in shaping eCommerce strategies and product development? 7--How have mentors contributed to your career advancement, have have you gone about building these relationships and how do you seek to mentor professionals earlier in their professional journey? 8--What are some of the industry trends are you watching in terms of how omnichannel consumer engagement will impact your eCommerce business? CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>NextUp Website: <a href='http://nextupisnow.org/cpgguys'>http://NextUpisnow.org/cpgguys</a>RetailWit Website: <a href='http://retailwit.com/'>http://retailwit.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

27 Mar 2024

50 MINS

50:38

27 Mar 2024

#367

Shoptalk 2024 Recap

The CPG Guys are joined by Justin Honaman, Host of the ContentCast podcast and Head of Worldwide CPG & Retail Go-To-Market at Amazon Web Services as they recap the key themes discussed at the 2024 Shoptalk Conference which took place in Las Vegas Sept 17-20, 2024.Follow Justin Honaman on LinkedIn at: <a href='https://www.linkedin.com/in/justinhonaman'>https://www.linkedin.com/in/justinhonaman</a>Follow The Contendercast podcast at: <a href='https://podcasts.apple.com/us/podcast/contendercast-with-justin-honaman/id1253179825'>https://podcasts.apple.com/us/podcast/contendercast-with-justin-honaman/id1253179</a>CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>NextUp Website: <a href='http://nextupisnow.org/cpgguys'>http://NextUpisnow.org/cpgguys</a>RetailWit Website: <a href='http://retailwit.com/'>http://retailwit.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

25 Mar 2024

59 MINS

59:26

25 Mar 2024

#366

Disruptive Retail Media with Hy-Vee's Kayla Winstead

The CPG Guys are joined in this episode by Kayla Winstead, VP of Retail Media at Hy-Vee, the Iowa-based grocery retailer with over 280 large-format grocery stores in 8 states. Hy-Vee's Retail Media Platform in known as Red Media.Follow Kayla Winstead on LinkedIn at: <a href='https://www.linkedin.com/in/kaylabasart/'>https://www.linkedin.com/in/kaylabasart/</a> Follow Hy-Vee on LinkedIn at: <a href='https://www.linkedin.com/company/hy-vee/'>https://www.linkedin.com/company/hy-vee/</a> Follow Hy-Vee Red Media online at: <a href='https://www.hredmedia.com/'>https://www.hredmedia.com/</a> Kayla answers these questions: 1--Let’s start with a look at your professional career and what experiences you think have been pivotal in helping you lead the retail media program at Hy-Vee? 2--What, from your perspective, makes retail media such a powerful marketing channel for brands and what do you see Hy-Vee bringing to the mix in terms of assets that makes your company well-suited to deliver value to brand advertisers and to your shoppers? 3--You launched a platform 3 years ago in partnership with Quotient. Last year, you decided to sunset that relationship and relaunched as RedMedia. What was the thinking behind this decision? 4--Ok, let’s start digging into the ad products that you are offering starting with onsite. What are the core offerings and what type of bidding system is available for sponsored search? 5--What other offerings do you have for offsite or in-store discovery? 6--While many of your capabilities are within Hy-Vee’s tech stack, you still require partnerships. What partnerships have you established to support on-site, offsite & in-store products (LiveRamp, Trade Desk, CTV, Samsung Ads) and what integrations have you made to enable brands to leverage existing 3rd party platforms to execute campaigns on Hy-Vee? (Citrus) 7--For brands to invest in RMNs, they need to ensure that the performance measurement meets their standards. What is Hy-vee offering brands to support measurement in-house or via third-party Are you offering clean room access to anonymized, aggregate data & what are your thoughts on the movement to standardize how RMNs define and measure performance under the guidance of the IAB? 8--Looking into 2024 and even 2025, what should our audience expect to see from Hy-Vee that will make RedMedia an even more compelling platform for brand equity investment? CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>NextUp Website: <a href='http://nextupisnow.org/cpgguys'>http://NextUpisnow.org/cpgguys</a>RetailWit Website: <a href='http://retailwit.com/'>http://retailwit.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

20 Mar 2024

58 MINS

58:05

20 Mar 2024

#365

Talking Technology with FMI's Doug Baker

The CPG Guys are joined in this episode by Doug Baker, VP of Industry Relations at the Food Marketing Institute. As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, healthier and more efficient consumer food supply. FMI is a champion for the food industry and the issues that make a difference to our members’ fundamental mission of feeding and enriching society. The reach and impact of our work is extensive, ultimately touching the lives of over 100 million households in the United States and representing an $800 billion industry with nearly 6 million employees.Follow Doug Baker on LinkedIn at: <a href='https://www.linkedin.com/in/debaker'>https://www.linkedin.com/in/debaker</a>/ Follow FMI on LinkedIn at: <a href='https://www.linkedin.com/company/fmithefoodindustryassociation/'>https://www.linkedin.com/company/fmithefoodindustryassociation/</a>Follow FMI online at: <a href='https://www.fmi.org/'>https://www.fmi.org/</a> CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>NextUp Website: <a href='http://nextupisnow.org/cpgguys'>http://NextUpisnow.org/cpgguys</a>RetailWit Website: <a href='http://retailwit.com/'>http://retailwit.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

16 Mar 2024

27 MINS

27:32

16 Mar 2024

#364

Affordable Last Mile Groceries Delivery with Buncha's Bharat Pulgam

The CPG Guys are joined in this episodee by Bharat Pulgam, Founder & CEO of Buncha, a last-mile technology company that uses W2 shoppers and refrigerated vehiclesto provide best in class service. With a unique batching system, Buncha is able to work with retailers to maximize deliveries in a reliable and efficient manner. What sets Buncha apart is commitment to quality, ensuring customer satisfaction in every interaction.This episode is sponsored by Buncha.Follow Bharat Pulgam on LinkedIn at: <a href='https://www.linkedin.com/in/bpulgam/'>https://www.linkedin.com/in/bpulgam/</a>Follow Buncha on LinkedIn at: <a href='https://www.linkedin.com/company/gobuncha/'>https://www.linkedin.com/company/gobuncha/</a>Follow Buncha online at: <a href='https://www.gobuncha.com/'>https://www.gobuncha.com/</a>Bharat answered these questions: 1--Much like how the CPG Guys started, the onset of the pandemic is the catalyst for the Buncha origin story. Please share it with us and I would mention that this is not your first startup is it? 2--Many of the immediate delivery services are modeled using gig workers for the last mile delivery. Buncha took a different approach. What is that and why is it proving to be a major differentiator for Buncha? How does that value vs. urgency equation play a role here? 3--You advertise that Buncha's delivery costs are 20% cheaper than competitive offerings. At a high level, please walk us through the financial model that underpins this, especially given that you have W2 employees. 4--What is the customer experience in utilizing Buncha. Do they need to shop through your branded app, do you reside inside retailer apps as a delivery option? What's the deal? 5--What is the value proposition for retailers that might want to partner with Buncha as a delivery mechanism and how are you able to represent their real-time assortment in your app environment? 6--How are you targeting markets and through what marketing efforts are you cost-effectively acquiring new customers? 7--Are there currently or future plans to make your platform available for brands to engage consumers. 8--What are the last mile delivery trends you see developing in tis industry over the next few years that you expect will fuel Buncha's success? CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>NextUp Website: <a href='http://nextupisnow.org/cpgguys'>http://NextUpisnow.org/cpgguys</a>RetailWit Website: <a href='http://retailwit.com/'>http://retailwit.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

13 Mar 2024

52 MINS

52:24

13 Mar 2024

#363

Command Your Brand with PriceSpider’s Brett Banner & Rae Guimond

We are partnering on today’s episode with Pricespider, who helps the world’s brands, big and small, to enrich the consumer journey and build long-lasting relationships with their shoppers, resulting in more revenue and higher profit margins. The CPG Guys are joined in this episode by SVP of strategy & Director of strategy for PriceSpider - Brett Banner & Rae Guimond. Follow Brett on LinkedIn at: <a href='https://www.linkedin.com/in/brettbanner/'>https://www.linkedin.com/in/brettbanner/</a> Follow Rae on Linkedin at : <a href='https://www.linkedin.com/in/rmguimond/'>https://www.linkedin.com/in/rmguimond/</a>Follow Pricespider on Linkedin at : <a href='https://www.linkedin.com/company/pricespider/'>https://www.linkedin.com/company/pricespider/</a>Follow Pricespider on the web at : <a href='https://www.pricespider.com/'>https://www.pricespider.com/</a>They answer these questions : 1--What is the origin story of pricespider? How and why did the company get started? What is the vision and mission behind pricespider? What problems are you trying to solve? 2--What’s happening right now in the shoppable ecosystem that brands need to be aware of? With so much change happening in the space right now, what are the “back to basics” activities that brands need to stay on top of? 3--AI is here with a bang - its loud, its everywhere and its actually been around over a decade. Seems every brand is chasing its implications and vendors are anchoring to it everywhere. Thoughts and implications for you guys? 4--Consumer shopping habits are changing rapidly, especially post-pandemic. How do you see services like PriceSpider evolving to meet changing habits around discounts/deals, buying online vs in-store, etc? 5--Measurement - how do you create a cohesive and equivalent view of the shopper ecosystem when measuring different channels side by side, whether it’s different retailer marketplaces, or even next to D2C sites or a click-to-buy experience on social media? 6--How does PriceSpider gather, validate and keep pricing data up-to-date across so many retailers? What are the challenges in keeping pricing accurate and timely 7--Why is it important to look at the digital shelf side by side with shoppable media and where to buy? 8--Can you share any insights into the future of this space? What are you guys planning for and what capabilities will you be doubling down on? CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>NextUp Website: <a href='http://nextupisnow.org/cpgguys'>http://NextUpisnow.org/cpgguys</a>RetailWit Website: <a href='http://retailwit.com/'>http://retailwit.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

09 Mar 2024

54 MINS

54:58

09 Mar 2024

#362

Experiential Media with Recess’ Jack Shannon

The CPG Guys are joined in this episode by Jack Shannon - co founder and CEO of Recess.isFollow Jack on LinkedIn at:<a href='https://www.linkedin.com/in/shannonjack/'> https://www.linkedin.com/in/shannonjack/</a>Follow Recess online at <a href='http://recess.is'>http://recess.is</a>Jack answers these questions : 1. Would you walk our audience through your own experience in this space and how you got from graduating Indiana university with a finance degree into experiential marketing as CEO of Recess? Note this is about your career to date and YOU2. How did the company get founded - what was your inspiration and what makes you feel that recess is qualified to lead in this space?3. I’d like to double down on sampling. Over the pandemic this completely died. What are you seeing now, are brands excited on sampling, what role do you actually play in the physical sampling?4. Take us through your software capabilities - believe you think of it as picking an affinity, then a target audience while keeping it omnichannel - explain?5. Give us examples of categories where you have already succeeded, like case studies and what returns brands are seeing?6. That’s a good transition to talking about retailers. Believe you recently released a research report to help marketers understand where gym goers, college students and other audiences are most likely to shop, therefore highlighting targeted sampling opportunities - give us the scoop? What did you learn?7. Are CPG brands the only ones to benefit from recess’ capability? What other categories have you focused on and what role does the retailer play in this?8. Here on the CPGGUYS, the last question is fast forward - Can you share any insights into the future of this experiential and out-of-store sampling space - what's your prediction and then role in shaping it?CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>NextUp Website: <a href='http://nextupisnow.org/cpgguys'>http://NextUpisnow.org/cpgguys</a>RetailWit Website: <a href='http://retailwit.com/'>http://retailwit.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

06 Mar 2024

49 MINS

49:33

06 Mar 2024

#361

Using Science to Do Good with Consumer Reports’ Former Chief Scientific Officer James Dickerson

The CPG Guys are joined in this episode by James H. Dickerson, PhD, former Chief Scientific Officer at Consumer Reports.Follow James on LinkedIn at: <a href='https://www.linkedin.com/in/james-h-dickerson-phd/'>https://www.linkedin.com/in/james-h-dickerson-phd/</a>James answers these questions: 1--Would you walk our audience through some of the pivotal professional experiences in your career that have led you to AMTIL? 2--Can you share your most memorable experience during your tenure as Chief Scientific Officer at Consumer Reports? 3--How did you navigate the balance between scientific rigor and communicating findings to the general public? 4--What do you consider the most significant achievement in advancing consumer awareness and safety during your time at Consumer Reports?‘ 5--How did you approach incorporating emerging technologies into Consumer Reports’ testing methodologies? 6--What role do you see consumer advocacy organizations playing in shaping industry standards and regulations? 7--How did you prioritize the testing and evaluation of products to address the most pressing consumer concerns? 8--Can you share any insights into the future of consumer advocacy and the role of scientific officers in shaping it? CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>NextUp Website: <a href='http://nextupisnow.org/cpgguys'>http://NextUpisnow.org/cpgguys</a>RetailWit Website: <a href='http://retailwit.com/'>http://retailwit.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

28 Feb 2024

57 MINS

57:31