…

The CPG Guys

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Peter V.S. Bond & Sri Rajagopalan

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com

#448

Retail media & measurement standards with IAB's Jeff Bustos

The CPGGUYS are joined in this episode by Jeff Bustos, VP of measurement addressability. This episode takes on the questions on the industry of what's the latest on retail media, is it growing and is standardization and metrics a way of life now?Find Jeff Bustos on Linkedin here : https://www.linkedin.com/in/bustosjeffrey/ Find IAB on Linkedin here : https://www.linkedin.com/company/iab/posts/?feedView=all Find IAB online here : https://www.iab.com/To register for the CPG industry's first exec ed program on retail media at Cornell : https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/We discuss :1. Your career spanning Interpublic, WPP and Omnicom and now the king of measurement. Take us through the years from Florida international Univ through the years to IAB? What advice do you have for someone who wants to be in this RMN space?2. With 2024 behind us, what is the state of retail media?3. The word incrementality and iroas have floated around and net new to brands is another one. What’s your advice to brands on this?4. Retail media and JBP’s - with merchants, stand alone, what’s the scoop?5. How does the IAB collaborate with other industry stakeholders to set standards and best practices for advertising? How are the standards on measurements evolving?6. Any frameworks or tools you like in this space?7. How is AI impact this space? How is IAB following AI closely? 8. What’s the next a-ha in RMN’s - is it all instore, is it offsite inventory?CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Lara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

21 Dec 2024

46 MINS

46:50

21 Dec 2024

#447

Social Media Masterclass with Acorn's Hunter Poole

The CPGGUYS are joined in this episode by Hunter Poole, VP of brand partnerships with Acorn - a social media partnerships agency. Hunter discusses today's social media vehicles, their roles for brands and where we are as an industry with digital leadership in this space.Follow Hunter Poole on Linkedin : <a href='https://www.linkedin.com/in/hunterpoole/'>https://www.linkedin.com/in/hunterpoole/</a>Follow Acorn on Linkedin : <a href='https://www.linkedin.com/company/acorn-an-influence-company/'>https://www.linkedin.com/company/acorn-an-influence-company/</a>Find Acorn online : <a href='https://acorninfluence.com/'>https://acorninfluence.com/</a>To register for the CPG industry's first exec ed program on retail media at Cornell : https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/We discuss : Tiktok, Facebook, Instagram, Reels, consumer attention, social influencers and their roles for brands. Where this fits in retail media.CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Lara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

14 Dec 2024

59 MINS

59:06

14 Dec 2024

#446

Talking Today's Leadership, Earnings Releases and M&A with Brittain Ladd

The CPG Guys are joined by independent consultant Brittain Ladd. This is Britain's 3rd appearance on the show. We recorded this on Dec 10 and this is about as real time a topics and an episode could be.Follow Brittain Ladd at : <a href='https://www.linkedin.com/in/brittainladd'>https://www.linkedin.com/in/brittainladd</a>Follow and subscribe to 'No retreat, no surrender' : <a href='https://www.linkedin.com/newsletters/no-retreat-no-surrender-6929753812693901312/'>https://www.linkedin.com/newsletters/no-retreat-no-surrender-6929753812693901312/</a>To register for the CPG industry's first exec ed program on retail media at Cornell : https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/Here's what we asked him : 1. Campbell's leadership changes.2. Kroger - Albertson's next steps.3. Space planning obsoleteness?4. Mondelez & Hershey?5. Walmart built for 2030?6. Walgreens may be acquired?7. Supply chain and AI.CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Lara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

11 Dec 2024

50 MINS

50:56

11 Dec 2024

#445

Live from Groceryshop With Henkel’s Karen Satterlie, Pacvue’s Melissa Burdick & 84.51’s Barbara Conn...

The CPG Guys are joined by Karen Satterlie, Director of eCommerce Marketing & Shopper Marketing at Henkel, Melissa Burdick, president of Pacvue & Barbara Connors, VP Strategy & Acceleration at 84.51 a division of Kroger. The episode was recorded in Las Vegas at Groceryshop 2024.This episode is sponsored by 84.51.Follow Karen Satterlie on LinkedIn here: <a href='https://www.linkedin.com/in/karensatterlie/'>https://www.linkedin.com/in/karensatterlie/</a>Follow Melissa Burdick on LinkedIn here: <a href='https://www.linkedin.com/in/melissaburdick/'>https://www.linkedin.com/in/melissaburdick/</a>Follow Barbara Connors on LinkedIn here: <a href='https://www.linkedin.com/in/barbara-connors-10312810/'>https://www.linkedin.com/in/barbara-connors-10312810/</a>Follow 84.51 on LinkedIn here: <a href='https://www.linkedin.com/company/84-51/'>https://www.linkedin.com/company/84-51/</a>Follow 84.51 online here: <a href='https://www.8451.com/'>https://www.8451.com/</a>1) Given the decline volume CPGs are currently facing, How is Henkel focused on bring consumers to your brands in an omnichannel way?2) If planning needs to start at the top with the brand, do sales teams need to work in an omnichannel way as well?3) Is “retail media” media?4) How does inspiration drive brand loyalty?5) How is value defined by shoppers?6) How is the balance of power between brands & retailers shifting in the era of retail media?For the Cornell Retail Media Strategy Executive Education program, click <a href='http://tinyurl.com/cornellcpgguys'>here</a>CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

07 Dec 2024

34 MINS

34:52

07 Dec 2024

#444

Live from Walmart Marketplace Seller Summit with Walmart’s Mike Mosser

The CPG Guys are joined in this episode by Michael Mosser, VP of Categories at Walmart Marketplace, Sarah Ray CEO or Arbitrage Ave & Charles Leslie CEO or Side Hustle Network.This episode from recorded at the 2024 Walmart Marketplace Seller Summit.Follow Michael Mosser on LinkedIn here: <a href='https://www.linkedin.com/in/michaelmosser/'>https://www.linkedin.com/in/michaelmosser/</a>Follow Walmart Marketplace on LinkedIn here: <a href='https://www.linkedin.com/company/walmart-marketplace/'>https://www.linkedin.com/company/walmart-marketplace/</a>Follow Walmart Marketplace online here: <a href='https://marketplace.walmart.com/'>https://marketplace.walmart.com/</a>We asked Michael these questions: 1--Your journey took you through HSN, ebay & walmart - take us through the years after graduation and what led you to be here at Walmart? 2--How different is your category role in the seller marketplace compared to a merchant dealing with 1P vendors? Do you interact with the merchants and share ideas? How does this work? 3--What tactics do you recommend to sellers on the marketplace and how do you help them scale? 4--What is the role of walmart connect and how do you partner with Ryan Mayward's team? 5--How do you quantify success in the marketplace and what metrics do you share back to sellers to help them develop? 6--What are compelling reasons a brand should consider 3P vs 1P and be on your platform? 7--How do you partner with WFS and what role does WFS play in the development of a seller? 8--Finally, give us your view point on what the future holds for sellers on the marketplace - can we dream of a day where it's bigger than 1P? We asked Charles & Sara these questions: 1--Charles - tell us about sidehustlenetwork, how did you and Trista come up with the idea? Does Ebay come to mind? 2--Sarah - let’s do the same, tell us all about what Arbitrage Ave is and does. How did you come up with the idea? 3--Sarah - your IG profile says busy mom with an ecomm biz, how did you leverage IG to scale when the largest brands are still shy of social media. 4--Charles - what do you sell on the platform, give us examples, and how to customers find you first on walmart marketplace? 5--Sarah - what tactics do you leverage and recommend for other sellers on the marketplace - does walmart connect play any role? 6--Charles - how do you use data from the platform or other sources to inform your decision on the marketplace? 7--Sarah - what makes a seller elite on the marketplace, not just scale but be a top seller? 8--Charles - how do you leverage tiktok and scale? For the Cornell Retail Media Strategy Executive Education program, click <a href='http://tinyurl.com/cornellcpgguys'>here</a>CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

04 Dec 2024

34 MINS

34:50

04 Dec 2024

#443

Live from unBoxed 2024 with Amazon's Nancy Winé & Jenny Burke

The CPG Guys are joined in this episode by Nancy Winé Head of Grocery at Amazon Ads & Jenny Burke, Director Global Video strategy & GTM at Amazon Ads. This episode was recorded in Austin TX at Amazon unBoxed.Follow Nancy Winé on LinkedIn here: <a href='https://www.linkedin.com/in/nancy-wine-6518689a/'>https://www.linkedin.com/in/nancy-wine-6518689a/</a>Follow Jenny Burke on LinkedIn here: <a href='https://www.linkedin.com/in/jenny-burke-9859173/'>https://www.linkedin.com/in/jenny-burke-9859173/</a>Follow Amazon Ads on LinkedIn here: <a href='https://www.linkedin.com/showcase/amazon-ads-partners/'>https://www.linkedin.com/showcase/amazon-ads-partners/</a>Follow Amazon Ads online here: <a href='https://advertising.amazon.com/'>https://advertising.amazon.com/</a>Nancy & Jenny answer these questions:1) Earlier this year, Amazon held its first ever Upfronts event in NYC, showcasing top new entertainment content and innovation across Amazon ad solutions and tools. Tell us more!2) With younger audiences like adult Gen Z and Millennials navigating a fragmented media landscape, how does Amazon Ads help brands cut through the noise to effectively reach and engage these consumers?3) How is Amazon Ads helping brands move beyond linear TV advertising and connect with younger audiences?4) How has full-funnel ad strategies including video helped grocery brands drive sales growth?5) What should grocery brands expect from the future of ad-supported streaming?6) How is Amazon innovating in the streaming space?7) Anything else you would like to share with us? For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>For the Cornell Retail Media Strategy Executive Education program, click <a href='http://tinyurl.com/cornellcpgguys'>here</a>CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

27 Nov 2024

24 MINS

24:40

27 Nov 2024

#442

Building Brand Connections to Consumers With Kimberly-Clark’s Stacie Medley and Epsilon’s Meggie Gia...

The CPG Guys are joined by Stacie Medley, Sr Director of Integrated Media & Agency Relations at Kimberly-Clark & Meggie Giancola, SVP of CPG at Epsilon.This episode is sponsored by Epsilon.Follow Stacie Medley on LinkedIn here: <a href='https://www.linkedin.com/in/stacie-medley-6529507/'>https://www.linkedin.com/in/stacie-medley-6529507/</a>Follow Kimberly-Clark on LinkedIn here: <a href='https://www.linkedin.com/company/kimberly-clark/'>https://www.linkedin.com/company/kimberly-clark/</a>Follow Meggie Giancola on LinkedIn here: <a href='https://www.linkedin.com/in/meggie-giancola/'>https://www.linkedin.com/in/meggie-giancola/</a>Follow Epsilon on LinkedIn here: <a href='https://www.linkedin.com/company/epsilon/'>https://www.linkedin.com/company/epsilon/</a>Follow Epsilon online here: <a href='https://www.epsilon.com/us'>https://www.epsilon.com/us</a>Kimberly & Meggie answer these questions: 1--Take us through your own careers and how you got to the respective roles you are at today? 2--Would love to hit up the topic of leadership - both of you lead important outcomes for your companies and for the consumer in our industry. What does that word mean to you and how do you value leadership? 3--When did you two start working together - what is the strength of the partnership between both of the brands and what do you count on from each other? 4--Drumroll for our favorite topic itself - retail media. What’s new, what’s changed and what’s evolving in your partnership that delivers for the consumer and for the retailer? 5--The omnichannel world is 24-7 and 360 in terms of how she connects, how she shops, where she discovers and where she browses - shopping baskets are very fragmented. How does Epsilon help build a consistent view of consumers, showing her connections cross channel? 6--Stacie, as the Integrated Media Lead (IML) at a company with a number of the most beloved brands in the world, what advice do you share with your brand partners to build connections with consumers that last? 7--Meggie - you use the sentence ‘were all humans first’ - what does this mean in business everyday? Stacie - do you have your own version of this? 8--Finally, let’s ask you both to look future forward. What trends are you both following and coaching others to follow? For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>For the Cornell Retail Media Strategy Executive Education program, click <a href='http://tinyurl.com/cornellcpgguys'>here</a>CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

23 Nov 2024

1 HR 08 MINS

1:08:37

23 Nov 2024

#441

Live from Groceryshop with Ahold Delhaize USA's Melissa Emerich

The CPG Guys are joined in this episode by Melissa Emerich, Chief of Staff + Director of Strategy & Revenue for AD Retail Media at Ahold Delhaize USA. This episode was recorded on the Techtalks Stage at Groceryshop 2024.Follow Melissa on LinkedIn here: <a href='https://www.linkedin.com/in/melissa-emerich-25707536/'>https://www.linkedin.com/in/melissa-emerich-25707536/</a>Follow AD USA Retail Media on LinkedIn here: <a href='https://www.linkedin.com/company/ad-retail-media-usa/about/'>https://www.linkedin.com/company/ad-retail-media-usa/about/</a>Follow AD USA Retail Media Online here: <a href='https://www.adretailmedia.com/p/1'>https://www.adretailmedia.com/p/1</a>Melissa answers these questions:1) What are the primary objectives of AD Retail Media? What are updates since Bobby joined us back in Dec 2022? 2) What are standard KPI’s that a brand can expect with you? What does every campaign report back on for the brand to feel it got ROI in its investment?3) IAB has begun the process of establishing some standards, but this is largely open space. How do you feel about standardization of measurement across our industry?4) What constitutes a successful campaign with AD Retail Media - what elements are a must have from a brand/vendor perspective?5) How developed is AD Retail Media with offsite partners?6) What’s the latest on the digital evolution in-store?7) There’s an inherent focus on national players, but based on ADRM’s local brand power, clearly regional networks have a lot to offer. Can you talk a little more about that?8) How do you account for AD Retail Media with brand partners - is it JBP alone exercise or do you take another approach. 9) What trends are you following in the RMN space as it relates to the next wave of what consumers are adopting? Is it CTV or something else?For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>For the Cornell Retail Media Strategy Executive Education program, click <a href='http://tinyurl.com/cornellcpgguys'>here</a>For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>For the Cornell Retail Media Strategy Executive Education program, click <a href='http://tinyurl.com/cornellcpgguys'>here</a>CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Lara Raj on PopStar Academy: <a href='https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en'>https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

20 Nov 2024

28 MINS

28:56

20 Nov 2024

#440

Retail Media Leadership in Canada with Loblaw's Lauren Steinberg

The CPG Guys are joined by Lauren Steinberg, SVP of Media, Loyalty & Digital at Loblaw Companies Limited, Canada’s food and pharmacy leader, the nation’s largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw – and its portfolio of grocery, health and beauty, financial services and apparel businesses – provides Canadians with an unparalleled mix of value, assortment and convenience, and offers Canadians two of the country’s most recognized brands – President’s Choice and no name.Follow Lauren on LinkedIn here: <a href='https://www.linkedin.com/in/steinberglauren/'>https://www.linkedin.com/in/steinberglauren/</a>Follow Loblaw on LinkedIn here: <a href='https://www.linkedin.com/company/loblaw-companies-limited/'>https://www.linkedin.com/company/loblaw-companies-limited/</a>Follow Loblaw Advance online here: <a href='https://www.loblawadvance.ca/'>https://www.loblawadvance.ca/</a>Lauren answers these questions: 1--Loblaw is known by many names in Canada. Would you dimensionalize the Loblaw business and key metrics of the addressable audience you offer to brand advertisers? 2--What is Loblaw Advance? What are the component solutions that you make available to brand advertisers? 3--How does Loblaw use data from its loyalty programs to enhance customer experience? 4--What role does personalization play in Loblaw’s loyalty strategies and how do they align to merchant priorities? 5--How is Loblaw delivering meaningful retail media performance measurement to help brand advertisers be sure that their investments are effective? 6--How do you balance consumer privacy with the need for targeted retail media campaigns & how do you ensure that the personalization efforts don’t feel intrusive to customers? 7--How does Loblaw collaborate with brands to optimize retail media offerings for mutual benefit? 8--What are some of the trends in customer insights driving retail media activation that you are focused on developing the Advance platform looking forward? For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>For the Cornell Retail Media Strategy Executive Education program, click <a href='http://tinyurl.com/cornellcpgguys'>here</a>CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Lara Raj on PopStar Academy: <a href='https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en'>https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

16 Nov 2024

59 MINS

59:13

16 Nov 2024

#439

Winning Consumer Attention with RR Donnelley's Lisa Pruett & Hans Fischmann

The CPG Guys are joined by RR Donnelley's Lisa Pruett, President of Packaging & Labels and Hans Fischmann, VP & General Manager of nCountR, an innovative advertising platform designed to enhance customer experiences in physical retail stores. By combining digital programmatic advertising with in-store merchandising and advanced technology, nCountR creates engaging experiences right where customers make their purchases.Follow Lisa Pruett on LinkedIn here: <a href='https://www.linkedin.com/in/lisa-c-pruett/'>https://www.linkedin.com/in/lisa-c-pruett/</a> Follow Hans Fischmann on LinkedIn here: <a href='https://www.linkedin.com/in/hfischmann/'>https://www.linkedin.com/in/hfischmann/</a>Follow RR Donnelley on LinkedIn here: <a href='https://www.linkedin.com/company/rr-donnelley/'>https://www.linkedin.com/company/rr-donnelley/</a>Follow nCountR online here: <a href='https://www.rrd.com/solutions/ncountr'>https://www.rrd.com/solutions/ncountr</a>Lisa & Hans answered these questions: 1--After going to West point, you’ve built quite the career in packaging, I’d love for you to take us through the years and tell our audience how you have seen this space change over the years? 2--It's clearly a war for attention whether retail or a brand. How do you feel about that and what message do you have on this for them? 3--Part of attention is shopping experience - clearly websites and apps still have long ways to go, but what about the store? 4--Can we look downstream? What are the implications downstream such as supply chain, stocking, and even the shelf appearance through packaging constraints? 5--With everything we have discussed so far, how does it influence innovation, especially in an inflationary environment where multi packs have a lot of attention? 6--The companies you work with at RRD have access to a significant set of data streams - how does this data stream work in your favor and eventually for the consumer? 7--What is your value proposition as RR Donnelley in this evolving consumer landscape? 8--Finally, let’s ask you to look future forward. What trends are you guys following and coaching others to follow? While retail media is obvious and so is AI, are you guys leveraging this? CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Lara Raj on PopStar Academy: <a href='https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en'>https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

13 Nov 2024

47 MINS

47:44

13 Nov 2024

#438

Convenience Channel Retail Media with NexChapter's Art Sebastian and Bridg's Jared Luskin & Neil Mur...

The CPG Guys are joined by Art Sebastian, Founder & CEO of NexChapter, Jared Luskin, Head of Platform & Media Partnerships at Bridg and Neil Murphy, Chief Revenue Officer at Bridg.Bridg is a data and audience platform built exclusively for brick and mortar retailers and their CPG partners that powers retail media success. The platform solves a longstanding challenge – identifying and targeting in-store customers that aren't part of loyalty or rewards programs – using their exclusive offline resolution capabilities and clients' point of sale (POS) data. This episode is sponsored by BridgFollow Art Sebastian on LinkedIn here: <a href='https://www.linkedin.com/in/artsebastian/'>https://www.linkedin.com/in/artsebastian/</a>Follow NexChapter on LinkedIn here: <a href='https://www.linkedin.com/company/nexchapter/'>https://www.linkedin.com/company/nexchapter/</a>Follow NexChapter online here: <a href='https://www.nexchapterinc.com/'>https://www.nexchapterinc.com/</a>Follow Jared Luskin on LinkedIn here: <a href='https://www.linkedin.com/in/jared-luskin/'>https://www.linkedin.com/in/jared-luskin/</a>Follow Neil Murphy on LinkedIn here: <a href='https://www.linkedin.com/in/neil-murphy-49b940/'>https://www.linkedin.com/in/neil-murphy-49b940/</a>Follow Bridg on LinkedIn here: <a href='https://www.linkedin.com/company/bridgplatform/'>https://www.linkedin.com/company/bridgplatform/</a>Follow Bridg online here: <a href='https://www.bridg.com/'>https://www.bridg.com/</a>Art, Jared & Neil answer these questions: 1--How has the consumer perception of C-stores changed/shifted over time, and what factors have contributed to their growing popularity? 2--What has been the challenge for convenience stores in terms of building a meaningful data asset to fuel the ability to create & measure audiences for use in retail media? 3--We see that the typical focused c-store shopper is in and out in under four minutes––can you elaborate on some of their key characteristics and behaviors, and how c-stores can capitalize on their unique position to better serve the communities they are in? 4--How are these stores leveraging loyalty programs and personalized programs today, particularly among fuel customers? 5--What are the biggest areas of opportunity for brand advertisers to engage convenience shoppers in a measurable way and how do you see Rippl helping them to enable this opportunity? 6--What key trends and innovations are shaping the future of convenience retail?them to enable this opportunity? CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

09 Nov 2024

33 MINS

33:40

09 Nov 2024

#437

Multi-Touch Attribution Measurement with Amazon’s Paula Despins

The CPG Guys are joined by Paula Despins, VP of Campaign Measurement, Planning & Amazon Marketing Cloud at Amazon Ads.This episode was recorded in Austin Texas during the annual Amazon unBoxed event.Follow Paula Despins on LinkedIn at: <a href='https://www.linkedin.com/in/paula-despins-4274a78/'>https://www.linkedin.com/in/paula-despins-4274a78/</a>Follow Amazon Ads on LinkedIn at: <a href='https://www.linkedin.com/showcase/amazonadvertising/posts/?feedView=all'>https://www.linkedin.com/showcase/amazonadvertising/</a>Follow Amazon Ads online at: <a href='https://advertising.amazon.com/'>https://advertising.amazon.com/</a>We asked Paul these questions:1) Amazon Ads Measurement Strategy and Vision: What is the biggest challenges Amazon faces when measuring ad performance across its vast ecosystem?2. Artificial Intelligence and Machine Learning: How is Amazon leveraging AI to improve the accuracy of attribution models?3. Artificial Intelligence and Machine Learning: Can you describe any recent advancements in predictive analytics within your team’s deliverables?4. Ad Performance & Insights: How does your team help advertisers identify key drivers of performance beyond basic metrics like CTR or ROAS?5. Ad Performance & Insights: How do you measure and track long-term brand impact or offline effects of Amazon ads?6. How do you handle cross-device attribution in a privacy-first world?7. Amazon Marketing Cloud: What are the unique advantages of using Amazon Marketing Cloud comparedto other clean rooms or measurement solutions?8. How are vendors/sellers able to leverage measurement in AMC?9. Amazon Marketing Cloud: Can you share some examples of how advertisers are using AMC to enhance their media planning and optimization?10. Amazon Marketing Cloud: How does Amazon ensure that AMC remains flexible for advertisers with different needs and levels of technical expertise?11. Collaboration and Partnerships: How does Amazon work with third-party measurement solutions, and what role do partnerships play in your overall measurement ecosystem?12. Innovation and Future Outlook: What innovations in ad measurement and attribution are you most excited about over the next few years?CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Lara Raj on PopStar Academy: <a href='https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en'>https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

06 Nov 2024

31 MINS

31:30

06 Nov 2024

#436

Retail Media Insights With FMI’s Mark Baum and NielsenIQ’s Liz Buchanan

The CPG Guys are joined in this episode by Mark Baum, Chief Collaboration Officer at FMI, the Food Industry Association and Liz Buchanan, North America President of NielsenIQ. FMI & NielsenIQ are collectively performing a joint research along with Thinkblue LLC - a consulting powerhouse that includes our co-host Sri, on the latest in retail media. They are interviewing brands, retailers and service providers to determine where this RMN topic evolves. The firest iteration of results is to be published at FMI mid winter in late Jan 2025.This episode is sponsored by NielsenIQFollow Mark Baum on LinkedIn here: <a href='https://www.linkedin.com/in/mark-baum-28b8822/'>https://www.linkedin.com/in/mark-baum-28b8822/</a>Follow FMI on LinkedIn here: <a href='https://www.linkedin.com/company/fmithefoodindustryassociation/'>https://www.linkedin.com/company/fmithefoodindustryassociation/</a>Follow FMI online here: <a href='https://www.fmi.org/'>https://www.fmi.org/</a>Follow Liz Buchanan on LinkedIn here: <a href='https://www.linkedin.com/in/liz-buchanan-35b2007/'>https://www.linkedin.com/in/liz-buchanan-35b2007/</a>Follow NIQ on LinkedIn here: <a href='https://www.linkedin.com/company/nielseniq/'>https://www.linkedin.com/company/nielseniq/</a>Follow NIQ online here: <a href='https://nielseniq.com/global/en/'>https://nielseniq.com/global/en/</a>We asked Liz & Mark these questions:1) Why partner on retail media, why now? Mark follows Liz.2) What can the industry expect in a partnership between your organizations? Is it a one time effort to land an opinion or will we see an evolution? Mark goes first.3) Who is the desired audience for the research? Where can the industry broadly find the results? Will there be a learning component or is it a white paper only?4) what is NIQ’s offerings on retail media? How does this complement what you do5) why partner on retail media, why now? 6) What can the industry expect in a partnership between your organizations? Is it a one time effort to land an opinion or will we see an evolution? 7) Who is the desired audience for the research? Where can the industry broadly find the results? Will there be a learning component or is it a white paper only?8) what is NIQ’s offerings on retail media? How does this complement what you do? CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Lara Raj on PopStar Academy: <a href='https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en'>https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

02 Nov 2024

1 HR 08 MINS

1:08:04

02 Nov 2024

#435

Building Your Content Future with Contentful's Gabriel Dillon

The CPGGUYS are joined in this episode by Gabriel Dillon, bringing you the ongoing value proposition of contentful. He is the Principal, Strategic Alliance Manager, and is back at Contentful after a stint and ninetailed, bringing his expertise in personalization and testing to the world's largest composable content ecosystem. Before this, he led partnerships at Ninetailed. He also founded a Y Combinator-backed startup, successfully scaling it with top-tier venture capital. Gabriel was Algolia’s first North American sales hire, and later, its first partner sales executive. Along the way, he built top-tier agency relationships at Contentful.This episode is sponsored by Contentful.Find Gabriel Dillon on Linkedin at: <a href='https://www.linkedin.com/in/gabrieldillon/'>https://www.linkedin.com/in/gabrieldillon/</a>Find Contentful on Linkedin at: <a href='https://www.linkedin.com/company/contentful/'>https://www.linkedin.com/company/contentful/</a>Find Contentful online at: <a href='https://www.contentful.com/'>https://www.contentful.com/</a>Here's what we asked him :1. Give us the scoop on your career and how you anchored the last few years on content as a business model.2. Gabriel , what does the Ninetailed acquisition mean for Contentful? How does it improve the overall portfolio of Contentful?3. The single hottest word in content today and we saw it dominate Cannes Lions is AI - how do AI and content intersect?4. What about platforms - which platforms matter for content engagement and how do you provide services to drive it.5. Responsibility around content governance matters. How is AI challenging this very theory and how is Contentful thinking about governance and services around it?6. Content is more than production - ROI asks is the name of the game - how do you see a measurement framework around it - what about Contentful?7. Talk to us about content personalization at scale - is this even feasible and how does Contentful’s platform enable it?8. Gabriel - what are key trends around this space we should advise brands to focus on? Why should brands and retailers connect with you to scale? For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>For the Cornell Retail Media Strategy Executive Education program, click <a href='http://tinyurl.com/cornellcpgguys'>here</a>CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>Lara Raj on PopStar Academy: <a href='https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en'>https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represe CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

31 Oct 2024

45 MINS

45:07

31 Oct 2024

#434

Omnichannel High Engagement Loyalty Platforms with TCC Global's Rick Swinkels

The CPG Guys are joined in this episode by Rick Swinkels, CEO of TCC, which creates high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and online. An industry leader for more than 30 years, active in 70 countries and over 8,000 campaigns successfully delivered.This episode is sponsored by TCC Global.Follow Rick on LinkedIn at: <a href='https://www.linkedin.com/in/rickswinkels?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app'>https://www.linkedin.com/in/rickswinkels</a>Follow TCC Global on LinkedIn at: <a href='https://www.linkedin.com/company/tcc_2/'>https://www.linkedin.com/company/tcc_2/</a>Follow TCC online at: <a href='https://www.tccglobal.com/'>https://www.tccglobal.com/</a> We ask Rick these questions: 1--What is the TCC value proposition? 2--What's keeping your customers awake at night, what are the big issues you're seeing in CPG/Grocery 3--What can retailers do about it? 4--How can TCC Help? 5--Grocery trends and price competition – how do you win the unwinnable war? 6--Talk to us about Omnichannel? What is TCC’s latest initiative in omnichannel? 7--What are you looking forward to doing at GroceryShop? 8--What is the difference between US and Europe retail what can they learn from eachother’s approaches? For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>For the Cornell Retail Media Strategy Executive Education program, click <a href='http://tinyurl.com/cornellcpgguys'>here</a>CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Lara Raj on PopStar Academy: <a href='https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en'>https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

30 Oct 2024

46 MINS

46:55

30 Oct 2024

#433

Connected Stores with Instacart's David McIntosh

The CPG Guys are joined in this episode by David McIntosh, Chief Connected Stores Officer at Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace.Follow David on LinkedIn at: <a href='https://www.linkedin.com/in/mcintoshdavid/'>https://www.linkedin.com/in/mcintoshdavid/</a> Follow Instacart on LinkedIn at: <a href='https://www.linkedin.com/company/instacart/'>https://www.linkedin.com/company/instacart/</a> Follow Instacart online at: <a href='https://www.instacart.com/company/retailer-platform/connected-stores/caper-carts'>https://www.instacart.com/company/retailer-platform/connected-stores/caper-carts</a> We asked David these questions:1) Take us through founding your own company redux to tenor to google. Why instacart and what keeps you there?2) What is a caper cart and how did Instacart decide and get into the business of building user experience in store and scaling it? 3) Describe the various modules of caper cart and how your platform is effective to drive better customer experience? Talk to us about the recent announcements at groceryshop 2024?4) How does a retailer partner with you on caper carts? What does it take?5) How does one learn customer traffic details and basket details from caper carts? What metrics do retailers get to work with?6) What is the development cycle of caper carts? How does the development cycle get influenced? Do you have an advisory board and do brands influence the outcomes or is it strictly retail?7) The CPG Guys audience is made of the largest brands and retailers that exist in the world - and then the mid tier and small ones too. Why should they pay attention to caper carts, especially if it requires capital investments?8) What trends are emerging in this space especially with AI? How will AI impact the quest for optimization in store trips for customers?For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>For the Cornell Retail Media Strategy Executive Education program, click <a href='http://tinyurl.com/cornellcpgguys'>here</a>CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Lara Raj on PopStar Academy: <a href='https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en'>https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on t CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

29 Oct 2024

45 MINS

45:23

29 Oct 2024

#432

ERP makes it's Debut with DOSS' Wiley Jones

The CPG GUYS are joined in this episode by Wiley Jones, Co-founder and CEO of Doss, ARP—a lightweight ERP system focused on building tools for teams that work in the real world. Wiley has worked in product design and hardware engineering at companies like Athelas and Verkada. From designing toys in factories in China to leading hardware projects for medical devices in Silicon Valley, Wiley has been in the trenches of creating physical products and moving them along the supply chain. Discover how Doss is tackling the ERP industry by reimagining operations data primitives to provide more composable and adaptive for any company that manages physical goods.This episode is sponsored by DOSS.Find Wiley Jones on Linkedin at : https://www.linkedin.com/in/wileycwjones/Find DOSS on Linkedin at : https://www.linkedin.com/company/doss-com/Find DOSS online at : https://www.doss.com/Here's what we asked him : 1. Let’s go through your own career development and how DOSS for formed. 2. What is flawed with today’s ERP’s systems that you found you could solve with DOSS?3. Describe the various modules of DOSS and how your platform is more effective than what we see today?4. What effective savings are involved for a company when they can migrate from the ERP behemoths to DOSS? How long does a migration take?5. So who are your other partners, how do you guys come together of find each other? How do you manage DOSS as partners?6. What does working with DOSS feel like - months, days, weeks, years? How does a planned implementation go? What roles or profiles from the client side get involved?7. The CPG GUYS audience is made of the largest brands and retailers that exist in the world - and then the mid tier and small ones too. Why should they pay attention to you, especially if they already have an ERP?8. What trends are emerging in ERP? How will AI impact the quest for optimization emerging from an ERP? For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>For the Cornell Retail Media Strategy Executive Education program, click <a href='http://tinyurl.com/cornellcpgguys'>here</a>CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Lara Raj on PopStar Academy: <a href='https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en'>https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

26 Oct 2024

52 MINS

52:49

26 Oct 2024

#431

Amazon unBoxed 2024 Recap

Sri speaks with PVSB about his recent trip to Austin TX where he attended the 2024 Amazon unBoxed conference which showcases all of the new advertising capabilities being introduced by the world’s leading retail media platform.#fullfunnel #retailmedia #unBoxed2024For the Cornell University Retail Media Strategy Program, click <a href='http://tinyurl.com/cornellcpgguys'>here</a>For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>For the Cornell Retail Media Strategy Executive Education program, click <a href='http://tinyurl.com/cornellcpgguys'>here</a>CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Lara Raj on PopStar Academy: <a href='https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en'>https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

23 Oct 2024

48 MINS

48:45

23 Oct 2024

#430

Marketing Mix Effectiveness Leadership with NielsenIQ

The CPGGUYS are joined in this episode by 3 leaders from NielsenIQ to discuss modern Marketing Effectiveness as today’s consumer is fragmented across channels, has traded to private label in many categories for opening price points and is omnichannelretail in nature. The consumer is picky in terms of choices and has a plethora of choices both online and offline.This episode is sponsored by NielsenIQ Find Bianca Piluso on Linkedin at : https://www.linkedin.com/in/biancapiluso/ Find Michael Mandato on Linkedin at : https://www.linkedin.com/in/michaelmandato/ Find Joshua Pisano on Linkedin at : https://www.linkedin.com/in/joshuapisano/Find NielsenIQ on Linkedin at : https://www.linkedin.com/company/nielseniq/Find NielsenIQ online at : https://nielseniq.com/global/en/Here's what we asked them : 1. Bianca - You are VP of Marketing Mix Analytics - describe what it means, what is a day in your life look like, what brand and retail profiles are you working with?2. Can you give us some context on what some of your client’s challenges are when it comes to marketing?3. What are some of the “watch outs” your clients should be managing? 4. Is media mix applicable to all sizes of brands?5. If a brand comes to you and wants to understand MMM better, where do you start?6. If you were talking with a CMO about MMM, what would be your advice?7. Other than MMM, what other types of ad-measurement are important to brands and media companies? 8. Let’s give birth to the term virtuous cycle of MMM planning - decompose what this means and why this is the best way to drive marketing effectiveness? For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>For the Cornell Retail Media Strategy Executive Education program, click <a href='http://tinyurl.com/cornellcpgguys'>here</a>CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Lara Raj on PopStar Academy: <a href='https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en'>https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

19 Oct 2024

48 MINS

48:53

19 Oct 2024

#429

Groceryshop 2024 Recap

In this episode, the CPG Guys recap their recent trip to the 2024 Groceryshop conference.For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>For the Cornell Retail Media Strategy Executive Education program, click <a href='http://tinyurl.com/cornellcpgguys'>here</a>CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Lara Raj on PopStar Academy: <a href='https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en'>https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

17 Oct 2024

45 MINS

45:15

17 Oct 2024

#428

From Walmart Luminate to Scintilla with Walmart Data Ventures SVP Mark Hardy

The CPGGUYS are joined in this episode by Mark Hardy, SVP of Walmart Data Ventures. WDV recently announced the impending renaming of the Walmart Luminate platform to Scintilla. Data is the most valuable commodity today to build consumer trust and loyalty. Take business growth, with targeted consumer profiles and preferences, personalization is actually possible anchored on data.Find Mark Hardy on Linkedin <a href='https://www.linkedin.com/in/mark-a-hardy/'>here</a>.Find Walmart Data Ventures on Linkedin <a href='https://www.linkedin.com/company/walmartluminate/posts/?feedView=all'>here</a>. Find Walmart Data Ventures online <a href='https://www.walmartdataventures.com/'>here</a>. Here's what we asked him : 1. What prompted Walmart to create Walmart Data Ventures and what’s your strategic mission?2. In today’s volume-challenged environment for brands, reaching and retaining customers is becoming even more important – especially for lost households due to loyalty changes. Customer expectations are changing, and it’s harder for brands to keep up. How can you help solve for this with your offerings? 3. Can you tell us more about how brands can leverage this suite of solutions to better reach and drive consideration with customers? 4. How is Walmart Luminate influencing the way suppliers work and create joint value with merchants? 5. Some exciting news was also shared at the Inspire event yesterday. Can you share that news with us now?6. As you think about the growth of Walmart Data Ventures and its offerings, how are you thinking about integration with other areas of the Walmart business, like Walmart Connect?7. Looking forward, what new capabilities is WDV looking to bring to its suppliers and how will that improve the customer experience through merchandising, retail media, etc.? For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Lara Raj on PopStar Academy: <a href='https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en'>https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

12 Oct 2024

39 MINS

39:45

12 Oct 2024

#427

Customer Personalization, Retail Media and Unified ID's with RR Donnelley's Matt Tilley

The CPGGUYS are joined in this episode by Matt Tilley, the Vice President of Growth Marketing for RR Donnelley, a trusted global provider of marketing, packaging, print and supply chain solutions that elevate engagement across the complete customer journey. He works behind the scenes crafting marketing campaigns and on stages and screens presenting or conducting interviews.This episode is sponsored by RR Donnelley.Find Matt Tilley on Linkedin at : https://www.linkedin.com/in/matthewjtilley/Find RR Donnelley on Linkedin at : https://www.linkedin.com/company/rr-donnelley/Find RR Donnelley online at : https://www.rrd.com/Here's what we asked him :1. You have an career anchored on consumer marketing and targeting. Take us through the years and what brought you to RRD and anchors you there?2. Believe you have recently conducted a market research study on the diaspora of changing consumer habits and its evolution. Give us the scoop on what prompted it, what data was collected, the sample size and the type of questions asked before we get into the insights, if someone wants to get the copy of the research how do they do so?3. Are brands responding to inflation well? What consumer habits have changed?4. How can RRD help brands get to the right consumer at the right place?5. Talk to us about omnichannel behavior - what does the report cover and what’s should brands do to respond or even retail now that where they shop, the store they choose is changing?6. At the pace store brands are growing and households and leaving trusted large market cap brands, what did you learn in loyalty and brand retention?’ 7. The talk of our times is traffic is back and user experience in store needs to reflect that given the heavy digital influence. What have you learned? 8. Finally, let’s ask you to look future forward. What’s in store for this tech influenced consumer world especially AI backed, what’s the next evolution.?For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Lara Raj on PopStar Academy: <a href='https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en'>https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

09 Oct 2024

50 MINS

50:32

09 Oct 2024

#426

Integrating Store Planning, Merchandising, Sales & Marketing with 345 Global’s Mark Edwards & Think ...

The CPG Guys are joined in this episode by Mark Edwards, founder & CEO of 345 Global, which markets store planning, merchandising, sales & marketing into one cloud-based platform. Also, Parag Shah Chief Growth Officer at Think Blue.This episode is sponsored by 345 Global.Follow Mark Edward on LinkedIn at: <a href='https://www.linkedin.com/in/mark-edwards-51713b4/'>https://www.linkedin.com/in/mark-edwards-51713b4/</a>Follow 345 Global on LinkedIn at: <a href='https://www.linkedin.com/company/345global/'>https://www.linkedin.com/company/345global/</a>Follow 345 Global Online at: <a href='https://www.345.global/'>https://www.345.global/</a>Follow Parag Shah online at: <a href='https://www.linkedin.com/in/omnigrowthparag/'>https://www.linkedin.com/in/omnigrowthparag/</a>Follow Think Blue on LinedIn at: <a href='https://www.linkedin.com/in/omnigrowthparag/'>https://www.linkedin.com/in/omnigrowthparag/</a>Follow Think Blue online at: <a href='https://thethinkblue.com/'>https://thethinkblue.com/</a>Mark & Parag answer these questions: 1--Mark - you’ve been in stealth mode for a while from what I know, who is Mark, what is 345 and how does one come up with a name such as 345? 2--Parag - tell us about all things going on with space planning. Why do you feel the world is changing in retail and why does retail need transformation in this space? 3--Mark - why were you in stealth mode for so long? What have you been building? What’s the vision of 345? 4--Parag - what is the partnership between you and 345? What do you aim to launch? 5--Mark - what is the 345 tech platform? Why is it revolutionary? 6--Mark - take us through the various pieces of 345 - believe those are VQ, SQ, IQ, EQ? 7--Parag - The omnichannel world is 24-7 and 360 in terms of how she connects, how she shops, where she discovers and where she browses - shopping baskets are very fragmented. How can 345 help retailers chase this with these capabilities? Is it data is it something else? 8--Parag - how does 345 empower merchants to win everyday? Why should they pay attention? 9--Mark - Looking forward, what are you focused on, where can we find you? For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Lara Raj on PopStar Academy: <a href='https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en'>https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

05 Oct 2024

47 MINS

47:08

05 Oct 2024

#425

Streaming TV Media - CTV's Latest with Roku's Jake Piasecki

The CPGGUYS are joined in this episode by Jake Piasecki from none other than streaming TV and content leader Roku. The Roku team will be on the ground at Groceryshop in Las Vegas October 7th-9th to answer all your streaming TV questions. Drop Jake a note directly on LinkedIn to get in touch. Roku has been on the show 2 years ago in 2022 and since then a lot of advancements at Roku as well as streaming media have happened. He is head of the cpg, Health & wellness and insurance vertical at Roku.This episode is sponsored by Roku.Find Jake on Linkedin at : https://www.linkedin.com/in/jake-piasecki-433b80/Find Roku on Linkedin at : https://www.linkedin.com/company/roku/Find Roku online at : https://www.roku.com/Here's what we asked him : 1. What’s new, what’s up, what’s changed, how has Roku media evolved for today’s omnichannel shopper?2. What is the Roku sports experience and why is it relevant for the CPG industry?3. What is your partnership with the trade desk and what is an unified ID 2.0. How does it connect to the Roku exchange?4. Drumroll for our favorite topic - retail media. What’s new, what’s changed and what are new partnerships you have that cpg brands can leverage?5. Let’s talk about your core business - the Roku homescreen. How is this beneficial to brands and how can they leverage the various apps and services on it?6. Touching 120 Million people everyday how do you deliver on audience splintering and fragmentation for brands?7. Jake - tell us about your role leading CPG, is that primarily business development or do you get engaged in services? If not, who does and how does a partnership with Roku work from end to end? 8. Finally, let’s ask you to look future forward. What’s in store for Roku in this brand and CPG space? What’s next and how will you leverage AI? For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Lara Raj on PopStar Academy: <a href='https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en'>https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

03 Oct 2024

58 MINS

58:44

03 Oct 2024

#424

It's all Content Experiences with Jonathan Phillips from Contentful

The CPGGUYS are joined in this episode by Jonathan Phillips (or JP), Senior Manager of Solution Engineering at Contentful. a company on the mission of ‘content : from anywhere to everywhere and to rapidly build experiences customers crave.’ Simply put, content is now a hot hot topic. This is episode 2, episode 1 with them was released with Yann from VML and Nicole from Contentful. Be sure to go to <a href='http://www.cpgguys.com'>www.cpgguys.com</a> or your favorite platform and search for cpgguys podcast Yann or Nicole.This episode is sponsored by Contentful.Find Johnathan Phillips on Linkedin at: <a href='https://www.linkedin.com/in/jonathanwphillips/'>https://www.linkedin.com/in/jonathanwphillips/</a>Find Contentful on Linkedin at <a href='https://www.linkedin.com/company/contentful/'>https://www.linkedin.com/company/contentful/</a>Find Contentful online at: <a href='https://www.contentful.com/'>https://www.contentful.com/</a>Here's what we asked him : 1. What was unique about contentful that drove you to be here. What is the role of a digital strategist and what does a day in your life look like?2. Why is technology infrastructure and architecture important in content development as a brand? Would it be different for retail?3. The pandemic changed the consumer in how they browse, where they browse, what they browse. Brands were already focused on content previously - how relevant is a content focus today?4. What about platforms - which platforms matter for content engagement and how do you provide services to drive it?5. Responsibility around content governance matters. How does one create and rollout content governance - what does it even mean to the brand marketer?6. What constitutes engaging content and what does it take for a brand to create it on the contentful platform?7. AI is turning out to be ‘scarier’ than one imagined on the content space. How does one manage AI to ensure what’s out there is real and authentic and not ‘bots’?8. What are key trends around this space we should advice brands to focus on? For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Lara Raj on PopStar Academy: <a href='https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en'>https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

01 Oct 2024

48 MINS

48:42

01 Oct 2024

#423

Consumer Loyalty, Data & Partnerships with Epsilon’s Dave Peterson

The CPGGUYS are joined in this episode by Dave Peterson, GM & global head of retail media at Epsilon, where he is responsible for unifying Epsilon’s global retail media assets and teams to accelerate retailer and brand adoption of the company’s unified retail media platform around the world.This episode is sponsored by Epsilon.Find Dave on Linkedin at: <a href='https://www.linkedin.com/in/david-peterson-56b0511/'>https://www.linkedin.com/in/david-peterson-56b0511/</a>Find Epsilon on Linkedin at: <a href='https://www.linkedin.com/company/epsilon/'>https://www.linkedin.com/company/epsilon/</a>Find Epsilon online at: <a href='https://www.epsilon.com/us'>https://www.epsilon.com/us</a>For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>For the Drug Store News issues summit HBC awards: email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>Here's what we asked him : 1. How has Epsilon retail media evolved for today’s omnichannel shopper?2. In today’s volume challenged environment for brands, reach is very important - especially lost households due to loyalty changes driven by pricing. How can you help solve for this reach issue?3. How can Epsilon use retail media and subsequent data to bring new to brand consumers?4. What’s new in retail media, what’s changed and what are new partnerships you have that cpg brands can leverage in your offerings?5. How can a consistent view of consumers be built showing her connections cross channel?6. How does Epsilon supplements and help leverage data assets to get to the targeted consumer?7. Dave -believe you are releasing new capabilities this week. Share more and what brands and retailers should expect?8. What’s in store for Epsilon in this retail media space? What’s next and how will you leverage AI? AI should not be a buzzword and how are you helping it to be applied AI at Epsilon?For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Lara Raj on PopStar Academy: <a href='https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en'>https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

28 Sep 2024

56 MINS

56:10

28 Sep 2024

#422

Corporate Success leads to Entrepreneurial Leadership with Sheila Narayanan

The CPGGUYS are joined in this episode by Sheila Narayanan, founder of Simply Masala - a corporate career than spanned decades at GE, Rolls Royce, Mastercard, Readers Digest and even the Cub Scout, pivoted to starting a grassroots made at home, Indian meal cooking kit of spices.Find Sheila on Linkedin at : https://www.linkedin.com/in/sheilanarayanan/ Find Simply masala on Linkedin at : https://www.linkedin.com/company/simplymasala/ Find Simply masala online at : https://www.simplymasala.com/ For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>Here's what we asked her : 1. Take us through your career and the years from Rolls Royce - to Cognizant. What advice would you give a young Sheila coming out of college? 2. Let’s move on to entrepreneurism. Simply masala - how did the idea come about and what drove you to start this business? 3. Who’s your target audience – surely not just Indian college kids missing home cooking – what made you believe there was a bigger opportunity 4. Tell us about the product set - what are the different items, and what's your process for getting it out to market? 5. Marketing - how do you go about getting the brand name out? 6. Innovation - what’s cooking inside the simply masala factory? What’s next what can we expect - biryani? 7. What lessons have you learned through your journey as an entrepreneur that would be helpful to others contemplating this transition from corporate to entrepreneurship 8. Let’s go back to your corporate career - give us 3 big pieces of advice for other career women listening to this episode CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Lara Raj on PopStar Academy: <a href='https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en'>https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

25 Sep 2024

51 MINS

51:08

25 Sep 2024

#421

The Transaction Moment with ADUSA's Bobby Watts and Rokt's Stephen Rivera

The CPGGUYS are joined in this episode by Bobby Watts, SVP AD Media of ADUSA and Stephen Rivera from ROKT. The discussion is all about user experience, path to purchase journey's and personalization.This episode is sponsored by ROKT.Find Bobby Watts on Linkedin at: <a href='https://www.linkedin.com/in/bobby-watts-48571b74/'>https://www.linkedin.com/in/bobby-watts-48571b74/</a> Find ADUSA on Linkedin at: <a href='https://www.linkedin.com/company/ahold-delhaize-usa/'>https://www.linkedin.com/company/ahold-delhaize-usa/</a> Find Stephen Rivera on Linkedin at: <a href='https://www.linkedin.com/in/stephen-rivera-25495b27/'>https://www.linkedin.com/in/stephen-rivera-25495b27/</a> Find ROKT on Linkedin at: <a href='https://www.linkedin.com/company/rokt/'>https://www.linkedin.com/company/rokt/</a> Find Find ROKT online at : <a href='https://www.rokt.com/'>https://www.rokt.com/</a> Here's what we asked them :1. It’s been a while since we’ve had you on the show. What’s new with ADUSA media? How are you approaching total retail media and customer experience? How do you see this blend into the future especially RMN customer experiences?2. How does Rokt fit into a company's Retail Media strategy & how do you help brands measure the success of campaigns and how does working with a partner like Rokt fit in? 3. How do you help Retail Media networks measure the success of campaigns and how does working with a partner like Rokt fit in? Likewise, Stephen I’d love to hear how Rokt is helping brands measure the success of a partnership with you at retail? What is a successful benchmark for brands?4. What has been successful in this partnership?5. How does ROKT help retailers and subsequently brands keep customer experience as paramount on the shopper journey?6. Let’s talk about personalization of customer experiences. What data sets are required and how does Rokt go about helping ADUSA do this for their customers? 7. How do you leverage data from different channels to inform your omni-channel strategy? 8. As you assess the performance with Ahold Delhaize so far, what opportunities do you see for 2025 that could further strengthen the partnership9. Looking ahead, how do you envision the partnership evolving to better anticipate and respond to changing customer needs?For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>For the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click <a href='https://www.cpgguys.com/contact/'>here</a>CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a>FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a>CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a>Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a>Lara Raj on PopStar Academy: <a href='https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en'>https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views e CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. ... Read more

21 Sep 2024

41 MINS

41:41

21 Sep 2024

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