In this episode, the CPG guys speak with Carrie Sander, Chief Customer Officer at Kellanova, formerly the snacks division of The Kellogg Company.Find Carrie on LinkedIn at: <a href='http://linkedin.com/in/carrie-sander-b634b04'>http://linkedin.com/in/carrie-sander-b634b04</a>Find Kellanova on LinkedIn at: <a href='https://www.linkedin.com/company/kellanova/'>https://www.linkedin.com/company/kellanova/</a>Find Kellanova online at: <a href='https://www.kellanova.com/us/en/home.html'>https://www.kellanova.com/us/en/home.html</a>Carrie answers these questions:<ol><li>You’ve spent almost the entirety of your professional career with the same company. What were some of the specific experiences that you felt prepared you for your current remit as Chief Customer Officer?</li><li>Would you share with our audience what you love most about the CCO role and what you find to be some of the major challenges in today’s omnichannel world, post-pandemic?</li><li>Let’s talk “customer-first.” What are the core objectives in a customer-first approach. How do you keep your customers at the center of all your key decisions?</li><li>Joint Business Planning is a key component of how CPG Brands go to market with important retail customers. What are the elements of a successful JBP process that you would like to call out and how are we as an industry doing at incorporating elements of loyalty & retail media into the process?</li><li>Virtually all of your strategic retail customers have launched retail media platforms in the last few years. With the exception of Amazon and Walmart, these are still largely managed at the trade level. What still needs to be true before any of the “other” RMNs can make it into the strategic investment plan for national brands? Is it scale, is it full funnel capabilities, is it measurement? What?</li><li>How does Kellanova lead with insights & innovation and tell stories that influence growth?</li><li>What are the relevant industry trends that you are focused on building skills against for you and your team?</li><li>What are your thoughts on the industry looking out 1-3 years?</li></ol>Apply to join the Cornell retail media program <a href='https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+Guys'>https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+Guys</a>CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a> FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a> CPG Scoop Website: <a href='http://cpgscoop.com/'>http://CPGscoop.com</a> Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a> Lara Raj in Katseye: <a href='https://www.katseye.world/'>https://www.katseye.world/</a> DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.&nbsp;

Podurama

Home

Trending

Personal

Your Podcasts

New Episodes

My Files

Favourite Episodes

Tags (Folders)

Recently Played

Bookmarks

Followed Playlists

Customer First Decisions with Kellanova CCO Carrie Sander

The CPG Guys

AI Chapters

AI Insights

Reviews