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The Business Storytelling Podcast

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Trappe Digital LLC

Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent global podcast. Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

#787

720: How to connect business storytelling to revenue

You are now telling your business stories, getting potential customers' attention. But... more

24 Feb 2025

23 MINS

23:59

24 Feb 2025

#786

719: Reviving the American Dream: The story of the Vortic Watch Company

[RT Custer] (https://www.linkedin.com/in/rtcuster/) , co-founder and CEO of the [Vortic Wa... more

19 Feb 2025

24 MINS

24:00

19 Feb 2025

#785

718: What's good AI prompt writing?

Emanuel Rose returns to "The Business Storytelling Podcast" for Episode 718 to discuss how... more

10 Feb 2025

21 MINS

21:07

10 Feb 2025

#784

717: Is copywriting a good career?

Join me on this solo episode of "The Business Storytelling Podcast" to look at the numbers... more

05 Feb 2025

23 MINS

23:16

05 Feb 2025

#783

716: Podcasters highlight their favorite non-profits during Podcasthon 2025

[Jeremie Mani] (https://www.linkedin.com/in/jeremiemani/) , founder of [Podcasthon] (https... more

28 Jan 2025

22 MINS

22:49

28 Jan 2025

#782

715: "We Tried That Once" And Other Excuses That Sabotage Business Success!

We've all probably heard the excuses of why something can't be done ... and then s... more

22 Jan 2025

24 MINS

24:29

22 Jan 2025

#781

714: How to measure the impact of SEO

[Brian Piper] (https://www.linkedin.com/in/brianwpiper/) , author and director of content ... more

21 Jan 2025

24 MINS

24:06

21 Jan 2025

#780

713: AI and Copyright - How does it all work?

[Christopher Penn] (https://www.linkedin.com/in/cspenn/) returns for Episode 713 of "The B... more

14 Jan 2025

22 MINS

22:52

14 Jan 2025

#779

712: The art of self-leadership with Heather Younger

Author Heather Younger returns for episode 712 of "The Business Storytelling Podcast" to p... more

03 Jan 2025

23 MINS

23:49

03 Jan 2025

#778

BONUS: How I clean up sound on video with Adobe Podcasts

Good audio matters but when it wasn't recorded as well as it could have, I use the Adobe P... more

22 Dec 2024

03 MINS

03:23

22 Dec 2024

#777

711: What's the role of business storytelling in research?

Market research veteran [Brian Monschein] (https://www.linkedin.com/in/brian-monschein/) j... more

19 Dec 2024

24 MINS

24:30

19 Dec 2024

#776

710: The value of online reviews for local businesses.

DYK? Customers are willing to spend 31% more at businesses with excellent reviews. Ross Mc... more

18 Dec 2024

23 MINS

23:40

18 Dec 2024

#775

709: Should you use your name as your website's URL

I have [ChristophTrappe.com] (http://christophtrappe.com/) . [Kristin Luck] (https://www.l... more

17 Dec 2024

23 MINS

23:04

17 Dec 2024

#774

708: The role of creativity in advertising

[James Hurman] (https://www.linkedin.com/in/jameshurman/) , founding partner of Previously... more

16 Dec 2024

23 MINS

23:32

16 Dec 2024

#773

707: Are you saying what people can't unhear?

Author [Tamsen Webster ] (https://www.linkedin.com/in/tamsenwebster/) returns to "The Busi... more

12 Dec 2024

24 MINS

24:15

12 Dec 2024

#772

706: Book launch week: The new "Instagram for Business for Dummies"

The latest edition is out this week and even includes updates on how to use Threads, which... more

06 Dec 2024

24 MINS

24:07

06 Dec 2024

#771

705: How to earn an audience for your podcast

[Tom Webster] (https://www.linkedin.com/in/tomwebster/) , author of "The Audience Is Liste... more

05 Dec 2024

24 MINS

24:05

05 Dec 2024

#770

704: What podcasters must know about the new FTC Deceptive Ad Rules

[Gordon Firemark] (https://www.linkedin.com/in/gfiremark/) , The Podcast Lawyer™, returns ... more

04 Dec 2024

25 MINS

25:57

04 Dec 2024

#769

BONUS: How I secure my eye-level webcam with a stand

Eye-level cameras help us create the illusion that we look right at the other person. It's... more

01 Dec 2024

01 MINS

01:29

01 Dec 2024

#768

703: What is the future of content marketing?

Leave your prediction in the comments! What does the future hold? Adaptive content marketi... more

22 Nov 2024

24 MINS

24:35

22 Nov 2024

#767

702: Taking the Leap to Self-Employment

Thinking about going solo? Find out if it’s the right path for you and discover the steps ... more

22 Nov 2024

24 MINS

24:39

22 Nov 2024

#766

701: What does digital transformation really mean?

Good question. And technology orchestrator [Tom Altman] (https://www.linkedin.com/in/tomal... more

14 Nov 2024

22 MINS

22:44

14 Nov 2024

#765

700: Let's debate this: Podcast seasons or no seasons?

[Michael Buzinski] (https://www.linkedin.com/in/michaelbuzinski/) , who has podcast season... more

12 Nov 2024

24 MINS

24:07

12 Nov 2024

#764

699: AI Marketing and the Law: What Marketers Need to Know

AI tools are easy enough to use - in theory. And certainly we've talked plenty about conte... more

09 Nov 2024

24 MINS

24:23

09 Nov 2024

#763

698: How to actually cater to your audience

Everyone talks about creating content and experiences for their audience, their target buy... more

05 Nov 2024

24 MINS

24:09

05 Nov 2024

#762

697: What works today in word of mouth marketing?

Word-of-mouth marketing expert [Suzanne Reilley] (https://www.linkedin.com/in/suzannereill... more

01 Nov 2024

23 MINS

23:37

01 Nov 2024

#761

696: How product, brand marketing, and content marketing work together

Teamwork makes the dream work - so they say. And that also includes the different marketin... more

24 Oct 2024

24 MINS

24:06

24 Oct 2024

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#787

720: How to connect business storytelling to revenue

#786

719: Reviving the American Dream: The story of the Vortic Watch Company

#785

718: What's good AI prompt writing?

#784

717: Is copywriting a good career?

#783

716: Podcasters highlight their favorite non-profits during Podcasthon 2025

#782

715: "We Tried That Once" And Other Excuses That Sabotage Business Success!

#781

714: How to measure the impact of SEO

#780

713: AI and Copyright - How does it all work?

#779

712: The art of self-leadership with Heather Younger

#778

BONUS: How I clean up sound on video with Adobe Podcasts

#777

711: What's the role of business storytelling in research?

#776

710: The value of online reviews for local businesses.

#775

709: Should you use your name as your website's URL

#774

708: The role of creativity in advertising

#773

707: Are you saying what people can't unhear?

#772

706: Book launch week: The new "Instagram for Business for Dummies"

#771

705: How to earn an audience for your podcast

#770

704: What podcasters must know about the new FTC Deceptive Ad Rules

#769

BONUS: How I secure my eye-level webcam with a stand

#768

703: What is the future of content marketing?

#767

702: Taking the Leap to Self-Employment

#766

701: What does digital transformation really mean?

#765

700: Let's debate this: Podcast seasons or no seasons?

#764

699: AI Marketing and the Law: What Marketers Need to Know

#763

698: How to actually cater to your audience

#762

697: What works today in word of mouth marketing?

#761

696: How product, brand marketing, and content marketing work together