…

The Business Storytelling Show

…

Trappe Digital LLC

Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast. Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

#767

702: Taking the Leap to Self-Employment

Thinking about going solo? Find out if it’s the right path for you and discover the steps to get started on your own terms. Liz Steblay, author of "Succeeding as a Solopreneur: Six Keys to Taking the Leap, Winning Clients, and Building Wealth" joins me for Episode 702 to share what should be considered and how to make it work. Join us and grab a copy of her book here: [https://amzn.to/3Cxu4iB] (https://amzn.to/3Cxu4iB) ... Read more

Yesterday

24 MINS

24:39

Yesterday

#766

701: What does digital transformation really mean?

Good question. And technology orchestrator [Tom Altman] (https://www.linkedin.com/in/tomaltman/) joins me on this episode of "The Business Storytelling Podcast" to discuss that topic with me. Connect with Tom here: [https://altuscxo.com/] (https://altuscxo.com/) ... Read more

14 Nov 2024

22 MINS

22:44

14 Nov 2024

#765

700: Let's debate this: Podcast seasons or no seasons?

[Michael Buzinski] (https://www.linkedin.com/in/michaelbuzinski/) , who has podcast seasons on his show, returns for this special 700th episode of "The Business Storytelling Show" for a very debatable topic. Should your podcast have seasons or not? He says yes, I say no. What do you think? Join us. Check out his podcast here: [buzzworthymarketing.show] (buzzworthymarketing.show) ... Read more

12 Nov 2024

24 MINS

24:07

12 Nov 2024

#764

699: AI Marketing and the Law: What Marketers Need to Know

AI tools are easy enough to use - in theory. And certainly we've talked plenty about content quality, using AI as a copilot - not an auto pilot - for certain things. But how about the legal side of things. What do marketers need to know, remember and keep top of mind? Mitch Jackson - lawyer, keynote speaker and expert on the topic - joins me for Episode 699 of "The Business Storytelling Podcast" to discuss just that. Join us. Connect with Mitch: [https://mitch-jackson.com] (https://mitch-jackson.com) ... Read more

09 Nov 2024

24 MINS

24:23

09 Nov 2024

#763

698: How to actually cater to your audience

Everyone talks about creating content and experiences for their audience, their target buyer, persona, whatever. But how do we really know who they are? Looking at data and online behavior is certainly one way, but have you ever considered a qualitative research study to really get to the bottom of some of their core problems? [Isabelle Landreville] (https://www.linkedin.com/in/isabelle-landreville/) , president and chief insight seeker at [Sylvestre & Co.] (https://www.linkedin.com/company/sylvestreco/) , joins me on Episode 698 of "The Business Storytelling Podcast" to talk about that topic. Join us. Connect with Isabelle and her company here: [http://sylvestreco.com] (http://sylvestreco.com) ... Read more

05 Nov 2024

24 MINS

24:09

05 Nov 2024

#762

697: What works today in word of mouth marketing?

Word-of-mouth marketing expert [Suzanne Reilley] (https://www.linkedin.com/in/suzannereilley/) joins me on Episode 697 to discuss the age-old topic of word-of-mouth marketing. But, it's also still a thing today. So let's find out how companies can use it to their advantage. What works and what doesn't? Join us. Connect with Suzanne: [www.suzannereilley.com] (www.suzannereilley.com) ... Read more

01 Nov 2024

23 MINS

23:37

01 Nov 2024

#761

696: How product, brand marketing, and content marketing work together

Teamwork makes the dream work - so they say. And that also includes the different marketing teams in a company. Product, brand and content marketing and everyone else - how they work together can drive results so much more and even more efficiently. But how do you enable that kind of culture? And the answer better not be MORE meetings. Integrated marketing leader [Samantha Rideout] (https://www.linkedin.com/in/samantharideout/) joins me on Episode 696 of "The Business Storytelling Podcast" to discuss just thatJoin us. ... Read more

24 Oct 2024

24 MINS

24:06

24 Oct 2024

#760

695: What is scorecard marketing and how does it work?

The method and the madness of marketing. On Episode 695 of "The Business Storytelling Podcast" I'm joined by [Maxwell Nee] (https://www.linkedin.com/in/maxwellnee/) , a go-to-market expert to discuss the topic. Join us. Grab the scorecard marketing book here: [https://scorecardmarketingbook.scoreapp.com] (https://scorecardmarketingbook.scoreapp.com) ... Read more

22 Oct 2024

22 MINS

22:43

22 Oct 2024

#759

694: Solving problems in broken businesses

How to solve problems and especially when there are more than enough issues in a business? [Chris Davenport II] (https://www.linkedin.com/in/chd2/) joins me on Episode 694 of "The Business Storytelling Podcast" to discuss that topic. Join us. Connect with Chris: [https://chd2.com/] (https://chd2.com/) ... Read more

21 Oct 2024

23 MINS

23:37

21 Oct 2024

#758

BONUS: How to book your appearance on The Business Storytelling Podcast

Ready for your conversation with Christoph Trappe? Book your time here: https://www.christophtrappe.com/sponsored-podcast-booking/ ... Read more

20 Oct 2024

03 MINS

03:17

20 Oct 2024

#757

693: How to use AI for brand visibility

AI can be used for all kinds of things, and that includes improving brand visibility - certainly a good thing! But how does that work? [Whitney L. Barkley] (https://www.linkedin.com/in/whitneylbarkley/) , an AI strategist, joins me on Episode 693 of "The Business Storytelling Podcast" to share just that. Join us. Connect with Whitney at [learnwithwhitney.com] (learnwithwhitney.com) ... Read more

17 Oct 2024

23 MINS

23:42

17 Oct 2024

#756

692: Accessibility in podcasting

After the last episode of "The Business Storytelling Podcast" on accessibility, now let's dive into accessibility specifically in podcasting. What does that entail and what do you - as the podcaster - need to know? [ Dominique Dunlop] (https://www.linkedin.com/in/dominique-dunlop/) , Web Accessibility Consultant & Advocate, joins me on Episode 672 to discuss that topic. Connect with her here: http://dominiquedunlop.com ... Read more

12 Oct 2024

22 MINS

22:40

12 Oct 2024

#755

691: Why you can't overlook accessibility in your marketing

[Donna Bungard, CPWA] (https://www.linkedin.com/in/donnabungard/) , an inclusion leader, disability advocate, and senior marketing accessibility program manager at Indeed, joins me on Episode 691 of "The Business Storytelling Podcast." She discusses the importance of actually implementing the right accessibility strategies, why it matters so much, and what goes into creating an accessibility roadmap. ... Read more

10 Oct 2024

24 MINS

24:03

10 Oct 2024

#754

BONUS: Is your marketing saying things that can't be unheard?

Is your marketing saying things people can't unhear? Tamsen Webster's new book on how to do that is coming out now! Here's my top takeaway. Grab your copy here: [https://amzn.to/3XQGQj3] (https://amzn.to/3XQGQj3) ... Read more

02 Oct 2024

00 MINS

00:43

02 Oct 2024

#753

690: AI-Powered Storytelling: Personalizing Your Business Narrative

Good business storytelling can help companies set themselves apart. And personalization makes things more relevant to the consumer. So, how about combining the two? How does it look to use AI to tie your business story into your prospective customer's story to create a hyper-personalized narrative? [Dan Sanchez] (https://www.linkedin.com/in/digitalmarketingdan/) , podcast marketing and automation expert, joins me on Episode 690 of "The Business Storytelling Podcast" to discuss just that .Join us to find out how it all works. Connect with Dan at [https://aidrivenmarketer.com] (https://aidrivenmarketer.com) ... Read more

18 Sep 2024

24 MINS

24:16

18 Sep 2024

#752

689: How to write for the busy reader

Or else they won't read your content. But how? Todd Rogers, author of "Writing for Busy Readers: Communicate More Effectively in the Real World" joins me on Episode 689 of "The Business Storytelling Podcast" to discuss just that. Join us and grab a copy of his book here: [https://amzn.to/4d47wCy] (https://amzn.to/4d47wCy) Use this AI tool to improve your writing: [http://writingforbusyreaders.com/ai/] (http://writingforbusyreaders.com/ai/) ... Read more

13 Sep 2024

24 MINS

24:51

13 Sep 2024

#751

688: The narratives that connect us to our customers

[Brett Townsend] (https://www.linkedin.com/in/brettrtownsend/) , SVP at Quester and co-author of "Insights on the Brink" joins me to talk about his new book and the importance of understanding and then participating in consumer narratives. Why is this such an underused strategy? Join us to find out. And grab a copy of his book here: [ ] (https://lnkd.in/gxvye9zc) [https://www.amazon.com/vdp/07edb980516e4ffbb641567c60141a11?product=B0D9KLLZ6J&ref=cm_sw_tw_r_ib_dt_s2XhZ9k6WLCVp ] (https://www.amazon.com/vdp/07edb980516e4ffbb641567c60141a11?product=B0D9KLLZ6J&ref=cm_sw_tw_r_ib_dt_s2XhZ9k6WLCVp ) ... Read more

10 Sep 2024

24 MINS

24:25

10 Sep 2024

#750

687: The role of psychology in marketing

Of course, all of my buying decisions are completely rational. No impulse or need for social alignment will ever get me to buy anything. Pfft. But of course, that's not how the reality of life works and marketers need to understand what the role of psychology in marketing is and how it affects what they are currently working on. [Hunter Thurman] (https://www.linkedin.com/in/hunterthurman/) , president of [Alpha-Diver] (https://www.linkedin.com/company/alpha-diver/) , which uses data and behavioral science to to drive consumer interest and action, joins me on Episode 687 of "The Business Storytelling Podcast" to discuss the topic. Join us. Read Hunter's article on the topic here: [https://alpha-diver.com/psychology-and-marketing/] (https://alpha-diver.com/psychology-and-marketing/) ... Read more

09 Sep 2024

25 MINS

25:08

09 Sep 2024

#749

686: Corporate behaviors that turn customers away - huh?

Sounds silly, I know, right? Why would companies do things that turn customers away - especially when those customers are the customers they would want? [David Avrin] (https://www.linkedin.com/in/davidavrin/) , author of "Ridiculously Easy to Do Business With : A practical guide to giving customers what they want--when and how they want it" joins me on "The Business Storytelling Podcast" to talk about that. Join us. Grab a copy of his book here: [https://amzn.to/3z3I2XZ] (https://amzn.to/3z3I2XZ) ... Read more

06 Sep 2024

24 MINS

24:04

06 Sep 2024

#748

BONUS: How I got press credentials to the NFC Championship game

In 2000, as the St. Louis Rams were the greatest show on turf with Kurt Warner I was able to experience how NFL media worked and even had creditentials to the NFC Chammpionship game. Here's what I learned and here's where my career has led. ... Read more

06 Sep 2024

09 MINS

09:28

06 Sep 2024

#747

685: Decision-making in marketing - do you remember last year's decision?

We all make decisions nonstop, but what are they based on other than our vague recollection of previous decisions? How can we level up decision-making in marketing? On Episode 685 of ["The Business Storytelling Podcast," ] (http://christophtrappe.com/podcast) I'm joined by [Erik Larson] (https://www.linkedin.com/in/erikdavidlarson/) , of [Cloverpop] (https://www.linkedin.com/company/cloverpop/) , author of the HBR decision-making checklist, to discuss that topic. Learn more about Cloverpop: [http://cloverpop.com] (http://cloverpop.com) ... Read more

04 Sep 2024

23 MINS

23:56

04 Sep 2024

#746

684: What's the current state of buyer trust in the purchasing process?

When buyer trust is lacking, companies can lose money. Who wants to buy from a less than trustworthy company? It's a spectrum, I suppose. TrustRadius discussed the topic in its Buyer Research Report, and Allyson Havener, SVP of Marketing and Community, joins me on Episode 684 of "The Business Storytelling Show" to discuss it. Join us and download the full report: [https://solutions.trustradius.com/vendor-blog/2024-b2b-buying-disconnect-the-year-of-the-brand-crisis/] (https://solutions.trustradius.com/vendor-blog/2024-b2b-buying-disconnect-the-year-of-the-brand-crisis/) Let's find out the current state of buyer trust and how to improve it. ... Read more

30 Aug 2024

24 MINS

24:05

30 Aug 2024

#745

683: When does it make sense to learn how to code?

Should I learn how to code as a content marketer? How about taking my kids to code camps or the like? What are the different levels of coding? Updating HTML: is that coding? [Felienne Hermans] (https://www.linkedin.com/in/felienne/) , Professor of Computer Science Education at Vrije Universiteit in Amsterdam, and I unpack. that topic on Episode 683 of "The Business Storytelling Show." Connect with her here: [felienne.com] (felienne.com) Grab a copy of her book here: [https://amzn.to/3AL7LF9] (https://amzn.to/3AL7LF9) ... Read more

28 Aug 2024

24 MINS

24:02

28 Aug 2024

#744

682: How to do better content testing

Content testing has certainly come a long way. From technology to better analytical skills on content and marketing teams, the level of content testing has moved on up and with good reason: How else would teams be able to tell if their content is even working. To discuss that topic further, I chat with [Erin Del Ponte,] (https://www.linkedin.com/in/erindelponte/) a marketing executive who is a steward for accurate attribution and incrementality of investments. Join us for Episode 682 of "The Business Storytelling Show" to find out how to level up your content testing. ... Read more

27 Aug 2024

23 MINS

23:04

27 Aug 2024

#743

681: How to scale AI in content strategy

Some new tools can eat up more time than is helpful. Certainly, that can be the case when it comes to testing and testing and testing new AI tools and processes. But at some point, the AI-powered process will either make things more efficient or help drive more results. So how to scale AI is the question I tackle with [Jeff Coyle] (https://www.linkedin.com/in/jeffcoyle/) on Episode 681 of "The Business Storytelling Show." Join us. Try Market Muse to scale your content quality at [http://marketmuse.com.] (http://marketmuse.com.) Use promo code 15muse ... Read more

23 Aug 2024

24 MINS

24:13

23 Aug 2024

#742

680: Is an AI avatar of myself a good idea?

Certainly, some people would argue that just myself is enough (or too much). Ha. But there might be some really good reasons - including business ones - to create an AI avatar or clone. And what's the difference between an AI avatar and a clone? [Helen Todd] (https://www.linkedin.com/in/helentodd/) , an expert on how to collaborate with AI, joins me on Episode 680 of "The Business Storytelling Show" to discuss the topic. Join us. And listen to Helen's podcast on AI here: [https://creativitysquared.com] (https://creativitysquared.com) ... Read more

16 Aug 2024

24 MINS

24:18

16 Aug 2024

#741

679: How to not let corporate life overtake your whole life

It's easy enough to just go, go, go. There's one more piece of content that can be worked on, but we need balance to thrive and probably even survive. [Clement Decrop] (https://www.linkedin.com/in/clementdecrop/) , author of "The Idea Space: The Science of Awakening Your Non-Self," joins me on Episode 679 of "The Business Storytelling Show" to discuss that topic. Join us and grab a copy of his book here: [https://amzn.to/3LXkRRQ] (https://amzn.to/3LXkRRQ) ... Read more

15 Aug 2024

23 MINS

23:17

15 Aug 2024

Podurama

Home

Trending

Personal

Your Podcasts

New Episodes

My Files

Favourite Episodes

Tags (Folders)

Recently Played

Bookmarks

Followed Playlists

#767

702: Taking the Leap to Self-Employment

#766

701: What does digital transformation really mean?

#765

700: Let's debate this: Podcast seasons or no seasons?

#764

699: AI Marketing and the Law: What Marketers Need to Know

#763

698: How to actually cater to your audience

#762

697: What works today in word of mouth marketing?

#761

696: How product, brand marketing, and content marketing work together

#760

695: What is scorecard marketing and how does it work?

#759

694: Solving problems in broken businesses

#758

BONUS: How to book your appearance on The Business Storytelling Podcast

#757

693: How to use AI for brand visibility

#756

692: Accessibility in podcasting

#755

691: Why you can't overlook accessibility in your marketing

#754

BONUS: Is your marketing saying things that can't be unheard?

#753

690: AI-Powered Storytelling: Personalizing Your Business Narrative

#752

689: How to write for the busy reader

#751

688: The narratives that connect us to our customers

#750

687: The role of psychology in marketing

#749

686: Corporate behaviors that turn customers away - huh?

#748

BONUS: How I got press credentials to the NFC Championship game

#747

685: Decision-making in marketing - do you remember last year's decision?

#746

684: What's the current state of buyer trust in the purchasing process?

#745

683: When does it make sense to learn how to code?

#744

682: How to do better content testing

#743

681: How to scale AI in content strategy

#742

680: Is an AI avatar of myself a good idea?

#741

679: How to not let corporate life overtake your whole life