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The Business Storytelling Show

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Trappe Digital LLC

Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast. Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

#719

661: The Future of Business Communication: AI, CommTech, and CCOs

The definition of communication is evolving in business. So, let's find out what that means to you! [David Toushek] (https://www.linkedin.com/in/davidtoushek/) , the founder of [Everything Communications] (https://everythingcommunications.com) , is leading a revolution in how companies (including communications experts) think about and approach communications. A complete paradigm shift is upon us in the way we approach this most essential building block of business. Join us on episode 661 of "The Business Storytelling Show" to hear our 24-minute discussion about the topic. --- The episode is produced by Trappe Digital LLC and sponsored by Everything Communications. Enjoy this organic, unscripted conversation. ... Read more

02 May 2024

24 MINS

24:11

02 May 2024

#718

BONUS: IIEX and tech Content Chat

Erika Heald invited me to be a guest on her weekly Content Chat LinkedIn Live. We discussed a recent market research conference I attended, technology advances in content and many topics in between Here is our chat and you can connect with Erika here: [https://erikaheald.com/] (https://erikaheald.com/) ... Read more

23 Apr 2024

41 MINS

41:39

23 Apr 2024

#717

660: What is the role of an editor?

Do writers still need editors in the age of AI? What's their role, and how is it evolving? I can't wait to chat with content marketing director [Patricia Chui] (patriciachui.com) about that topic on Episode 660 of "The Business Storytelling Show."Join us. ... Read more

19 Apr 2024

24 MINS

24:10

19 Apr 2024

#716

BONUS: Do podcasts have video?

A question that's sparking debate in the podcasting world - do podcasts have video? And perhaps more importantly, should they? Traditionally, podcasts have been an audio-only medium. Just a couple people chatting into microphones, maybe recording in a studio or at a conference. The core content was the conversation itself, delivered straight to your ears. But times are changing. More and more podcasters are adding a video component. Recording their discussions on [Restream] (⁠restrem.io/join/ctrappe⁠) or other platforms that capture video. [Some even livestream it. ] (https://amzn.to/4axw9Hq) So what's behind this shift? Is video the future of podcasting? Or does this go against the audio-only spirit of the medium? Opinions are divided. Some say video creates a richer, more engaging experience. Facial expressions, body language, the ability to show graphics on screen - it all adds to the content. But others argue that podcasts are fundamentally an audio format, easy to consume while multitasking. And that video production makes the process more complex. So which side is right? I discuss just that in this bonus episode of "The Business Storytelling Show." ... Read more

15 Apr 2024

07 MINS

07:21

15 Apr 2024

#715

659: How technology helps business growth

Let's discuss how technology can help businesses. On episode 659 of "The Business Storytelling Show," I cover: ---Enhancing productivity with tech ---Streamlining communication ---Data-driven decision making ---Operational cost reduction ---Innovative marketing strategies Join me. ... Read more

06 Apr 2024

21 MINS

21:23

06 Apr 2024

#714

BONUS: Human vs. AI written content

Here's how human writers and AI can play together and what human content creators must do differently if they don't want to lose their jobs to AI. ... Read more

30 Mar 2024

03 MINS

03:44

30 Mar 2024

#713

658: Crafting compelling content from dull topics

It's possible. Even so-called dull or dry topics need engaging content, but how? Content specialist [Ellen Lichtenstein] (https://www.linkedin.com/in/epodstein/) joins me on Episode 658 of "The Business Storytelling Show" to give us the answers. I'm sure it won't be dull. Join us. ... Read more

28 Mar 2024

22 MINS

22:58

28 Mar 2024

#712

657: The Art of Earned Media Coverage: Insights from a PR Veteran

[Amanda Proscia] (https://www.linkedin.com/in/amandacproscia/) , author of "PR Confidential" and COO and Founder of [Lightspeed PR/Marketing] (https://www.linkedin.com/company/lightspeed-pr/) joins me to discuss earned media. In Episode 657 of "The Business Storytelling Show," we discuss: ---What is earned media? ---Isn't it just news coverage, basically? ---Why is earned media so credible, as mentioned in the book? ---How to get earned media coverage Join us and grab a copy of Amanda's book here: [https://amzn.to/3VlHLbI] (https://amzn.to/3VlHLbI) ... Read more

27 Mar 2024

24 MINS

24:09

27 Mar 2024

#711

656: How to guest blog - a chat with Jake Doll

Guest blogging is a strategy that can help executives and their brands get and stay in front of their consumers in a meaningful way. It's also often great for SEO. To discuss how to guest blog effectively, [Jake Doll] (https://www.linkedin.com/in/jakedoll/) of [BLASTmedia] (https://www.linkedin.com/company/blastmedia/) , joins me on Episode 656 of "The Business Storytelling Show." ... Read more

25 Mar 2024

23 MINS

23:44

25 Mar 2024

#710

BONUS: What should a content calendar include?

What should a content calendar include? In this bonus episode with ⁠Christoph⁠, learn about determining priority topics and unique angles for effective content planning. [He unveils the four things that set your content up for success.] (https://www.christophtrappe.com/what-should-a-content-calendar-include-podcast/) ... Read more

18 Mar 2024

21 MINS

21:06

18 Mar 2024

#709

655: Podcast Promotion Ideas So Good, You'll Wonder Why You Never Tried Them

What are the best ways to promote your podcast, and where should you? [Bruce Wawrzyniak] (https://www.linkedin.com/in/brucewawrzyniak/) , who has spoken at conferences on the topic and is a seasoned podcaster, joins me on Episode 655 of "The Business Storytelling Show" to give us some ideas. Join us. ... Read more

14 Mar 2024

23 MINS

23:51

14 Mar 2024

#708

654: How to build a brand identity - a chat with Rob Meyerson

[Rob Meyerson] (https://www.linkedin.com/in/rmeyerson/) returns to Episode 654 of "The Business Storytelling" after discussing brand naming in Episode 491. We discuss building a brand identity as the 6th edition of "Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding" hits bookstore shelves. In this 24-minute episode, we discuss: ---The 6th edition! Congrats. What's new? ---What is a brand identify? ---How to start building it? ---Where does this fall in the priorities of what companies have to do? Join us. Grab a copy of the book here: [https://amzn.to/4bVjCOW] (https://amzn.to/4bVjCOW) ... Read more

12 Mar 2024

24 MINS

24:23

12 Mar 2024

#707

653: How to increase branded search queries and volume

Branded SERP specialist [Jason Barnard] (https://www.linkedin.com/in/jasonmbarnard/) returns to "The Business Storytelling Show" to share how to increase branded search and why that's an important strategy. Join us for conversation. Sign up for Jason's newsletter here: [https://kalicube.com/about/newsletter/] (https://kalicube.com/about/newsletter/) ... Read more

07 Mar 2024

24 MINS

24:16

07 Mar 2024

#706

652: An Ethical Email Marketing Discussion with Yuval Ackerman

Can crafting caring email narratives increase your conversions while respecting subscriber privacy? An ethical email marketing strategy builds loyalty by valuing people while driving profits. I'm delighted to welcome Yuval Ackerman, an ethical email strategist and copywriter on episode 652 of "The Business Storytelling Show." Yuval is a top email marketing voice on LinkedIn for her insights into balancing business goals with building subscriber trust.We will discuss: ---What originally attracted you to specialize in ethical email marketing? ---What is ethical email marketing? ---What are some ethical ways to leverage personalization and automation? ---Can the overuse of salesy language actually decrease conversion rates? ---Where do you see the most frequent ethical email marketing issues arising? Join us and subscribe to Yuval's newsletter here: [https://www.ackermancopywriting.com/subscribe] (https://www.ackermancopywriting.com/subscribe) ... Read more

26 Feb 2024

22 MINS

22:51

26 Feb 2024

#705

651: The AI Marketing Revolution: How CMOs Can Ride the Wave

[Shawn Goodin] (https://www.linkedin.com/in/shawndavidgoodin/) and team published the AI Playbook for CMOs, and he's joining me on Episode 651 of "The Business Storytelling Show" to discuss the topic. ChatGPT and other AI tools are changing marketing fast. How can top marketers use them to be more creative and grow their businesses? With over 20 years driving digital change, Shawn shares hands-on tips for CMOs on hot topics, including: ---How to maximize AI use to drive performance. ---What risks come with AI and how do you manage them? ---What does responsible and effective AI integration look like? ---How can CMOs get their teams ready for an AI future (and present? Join us and read the report here: [https://lnkd.in/gnzbgNG4] (https://lnkd.in/gnzbgNG4) ... Read more

13 Feb 2024

23 MINS

23:43

13 Feb 2024

#704

650: How to use Discord as a brand! A chat with Tyler Stambaugh

Tyler Stambaugh studies the culture of Discord and joins me on Episode 650 of "The Business Storytelling Show" to share how Discord can be used in a brand's strategy. We cover: ---What is Discord? ---What are the use cases for brands? ---What are the advantages and disadvantages? ---And more... Join us. Learn more about Tyler's company: [https://www.magnetiq.xyz] (https://www.magnetiq.xyz) ... Read more

08 Feb 2024

23 MINS

23:49

08 Feb 2024

#703

649: Insights in business: How to connect the dots - a chat with Chris Kocek

Chris Kocek, author of "Any Insights Yet?: Connect the Dots. Create New Categories. Transform Your Business" joins me on Episode 649 of "The Business Storytelling Show" to discuss his book, including the "insight-building process in a way that can help any business leader or marketing practitioner get to higher ground." Join us. Grab a copy of his book here: [https://amzn.to/3UbQTPo] (https://amzn.to/3UbQTPo) ... Read more

31 Jan 2024

23 MINS

23:48

31 Jan 2024

#702

648: How to write authoritative content - a chat with chima mmeje

[chima mmeje🏳️‍🌈] (https://www.linkedin.com/in/chima-mmeje/) , Senior Content Marketing Manager at [Moz] (http://moz.com) , joins me on Episode 648 of "The Business Storytelling Show" to discuss: ---What is authoritative content? ---Why it matters to business growth. ---How to create authoritative content. ---How to measure its impact. ---And more. Join us. ... Read more

29 Jan 2024

23 MINS

23:48

29 Jan 2024

#701

647: Is your brand story ready for the narrative economy? A chat with Kristian A. Alomá

[Kristian A. Alomá, Ph.D.] (https://www.linkedin.com/in/kristianaloma/) , author of "Start with the Story: Brand-Building in a Narrative Economy" joins me on Episode 647 of "The Business Storytelling Show" to discuss: ---What is the narrative economy? ---Why does the narrative economy exist? ---How is brand building different in the narrative economy? ---And more. Join us and grab a copy of his book here: [https://amzn.to/3U6gr0r] (https://amzn.to/3U6gr0r) ... Read more

25 Jan 2024

23 MINS

23:20

25 Jan 2024

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#719

661: The Future of Business Communication: AI, CommTech, and CCOs

#718

BONUS: IIEX and tech Content Chat

#717

660: What is the role of an editor?

#716

BONUS: Do podcasts have video?

#715

659: How technology helps business growth

#714

BONUS: Human vs. AI written content

#713

658: Crafting compelling content from dull topics

#712

657: The Art of Earned Media Coverage: Insights from a PR Veteran

#711

656: How to guest blog - a chat with Jake Doll

#710

BONUS: What should a content calendar include?

#709

655: Podcast Promotion Ideas So Good, You'll Wonder Why You Never Tried Them

#708

654: How to build a brand identity - a chat with Rob Meyerson

#707

653: How to increase branded search queries and volume

#706

652: An Ethical Email Marketing Discussion with Yuval Ackerman

#705

651: The AI Marketing Revolution: How CMOs Can Ride the Wave

#704

650: How to use Discord as a brand! A chat with Tyler Stambaugh

#703

649: Insights in business: How to connect the dots - a chat with Chris Kocek

#702

648: How to write authoritative content - a chat with chima mmeje

#701

647: Is your brand story ready for the narrative economy? A chat with Kristian A. Alomá