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The Business Storytelling Podcast

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Trappe Digital LLC

Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast. Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

#778

BONUS: How I clean up sound on video with Adobe Podcasts

Good audio matters but when it wasn't recorded as well as it could have, I use the Adobe Podcast audio enhancer for video. Here's the difference it makes and try it here: [https://podcast.adobe.com/enhance] (https://podcast.adobe.com/enhance) ... Read more

22 Dec 2024

03 MINS

03:23

22 Dec 2024

#777

711: What's the role of business storytelling in research?

Market research veteran [Brian Monschein] (https://www.linkedin.com/in/brian-monschein/) joins me on Episode 711 of "The Business Storytelling Podcast" to discuss just that.Join us and check out Brian's company: [https://narrativeinsights.com/] (https://narrativeinsights.com/) ... Read more

19 Dec 2024

24 MINS

24:30

19 Dec 2024

#776

710: The value of online reviews for local businesses.

DYK? Customers are willing to spend 31% more at businesses with excellent reviews. Ross McDaniel joins me on Episode 710 of "The Business Storytelling" to discuss just that. He is the Founder of Fencepost, a digital marketing agency that helps home service businesses grow their revenue by increasing their visibility and connecting them with more high-quality customers. Use Ross's company here: [fencepost.co] (fencepost.co) Join us. ... Read more

18 Dec 2024

23 MINS

23:40

18 Dec 2024

#775

709: Should you use your name as your website's URL

I have [ChristophTrappe.com] (http://christophtrappe.com/) . [Kristin Luck] (https://www.linkedin.com/in/kristinluck/) has her name URL. It wasn't always that way. Kristin Luck joins me on Episode 709 of "The Business Storytelling Podcast" to discuss when it makes sense to use your name and when it doesn't. Join us. ... Read more

17 Dec 2024

23 MINS

23:04

17 Dec 2024

#774

708: The role of creativity in advertising

[James Hurman] (https://www.linkedin.com/in/jameshurman/) , founding partner of Previously Unavailable and author of "Future Demand," joins me on Episode 708 of "The Business Storytelling Podcast" to discuss how advertising with award-winning creative qualities leads to better results for brands than marketing without creativity. Join us and grab a copy of his book here: [https://amzn.to/3VtKkaY] (https://amzn.to/3VtKkaY) ... Read more

16 Dec 2024

23 MINS

23:32

16 Dec 2024

#773

707: Are you saying what people can't unhear?

Author [Tamsen Webster ] (https://www.linkedin.com/in/tamsenwebster/) returns to "The Business Storytelling Podcast" for Episode 707 to "highlight the behavioral, cognitive, and psychological principles that underpin lasting change, and offers a powerful alternative to the standard tactics of influence and persuasion." Join us and grab a copy of her book on the topic here: [https://amzn.to/4gnNTHS ] (https://amzn.to/4gnNTHS) ... Read more

12 Dec 2024

24 MINS

24:15

12 Dec 2024

#772

706: Book launch week: The new "Instagram for Business for Dummies"

The latest edition is out this week and even includes updates on how to use Threads, which is owned by IG owner Meta. One of the authors, Corey Walker, returns for Episode 706 of "The Business Storytelling Podcast" to let us know what's new. Join us and grab a copy here: https://amzn.to/3OycX2H ... Read more

06 Dec 2024

24 MINS

24:07

06 Dec 2024

#771

705: How to earn an audience for your podcast

[Tom Webster] (https://www.linkedin.com/in/tomwebster/) , author of "The Audience Is Listening: A Little Guide to Building a Big Podcast" joins me on Episode 705 of "The Business Storytelling Podcast" to share what he has learned about how to grow a podcast (i.e. earn audience) and then keep it. Join us and grab a copy of his book here: [https://amzn.to/4eRo95n] (https://amzn.to/4eRo95n) ... Read more

05 Dec 2024

24 MINS

24:05

05 Dec 2024

#770

704: What podcasters must know about the new FTC Deceptive Ad Rules

[Gordon Firemark] (https://www.linkedin.com/in/gfiremark/) , The Podcast Lawyer™, returns to "The Business Storytelling Podcast" for Episode 704 to discuss the impact of the new FTC rules on podcasters.Join us and feel free to listen to his previous appearance on Episode 253 here: [https://lnkd.in/ge_n9Jmy] (https://lnkd.in/ge_n9Jmy) Grab his book here: [https://amzn.to/3OoUDZY] (https://amzn.to/3OoUDZY) ... Read more

04 Dec 2024

25 MINS

25:57

04 Dec 2024

#769

BONUS: How I secure my eye-level webcam with a stand

Eye-level cameras help us create the illusion that we look right at the other person. It's a great way to make sure the video podcast episode looks as intimate and friendly as it can. Listening to this on a podcast network without video? Go here: [https://amzn.to/3CSG7Hr] (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEZLTDh2aUlPZy1GeENscUlqQkxvNTl4ZlFvQXxBQ3Jtc0tuaFpCT1lDYUE1cHZ1LUtGYk03ZWhFcmZCTDhFZ2x6ODllWno0QVdtcmw2SmV6Um5HVHM5Nm9WeWI2ZEtTVTI2WENxWlRwNmd6bnAtRGZWZ1NnU1R5eUF1TUxTZG9HeDU0aFgydWpUbU5MazhGdzliMA&q=https%3A%2F%2Famzn.to%2F3CSG7Hr&v=K5Hn-v8pK3o) Grab the products mentioned here: [https://amzn.to/3CSG7Hr] (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEZLTDh2aUlPZy1GeENscUlqQkxvNTl4ZlFvQXxBQ3Jtc0tuaFpCT1lDYUE1cHZ1LUtGYk03ZWhFcmZCTDhFZ2x6ODllWno0QVdtcmw2SmV6Um5HVHM5Nm9WeWI2ZEtTVTI2WENxWlRwNmd6bnAtRGZWZ1NnU1R5eUF1TUxTZG9HeDU0aFgydWpUbU5MazhGdzliMA&q=https%3A%2F%2Famzn.to%2F3CSG7Hr&v=K5Hn-v8pK3o) ... Read more

01 Dec 2024

01 MINS

01:29

01 Dec 2024

#768

703: What is the future of content marketing?

Leave your prediction in the comments! What does the future hold? Adaptive content marketing? AI-only? More video? George Chasiotis, founder of Minuttia and other companies, joins me on Episode 703 of "The Business Storytelling" to discuss just that. ... Read more

22 Nov 2024

24 MINS

24:35

22 Nov 2024

#767

702: Taking the Leap to Self-Employment

Thinking about going solo? Find out if it’s the right path for you and discover the steps to get started on your own terms. Liz Steblay, author of "Succeeding as a Solopreneur: Six Keys to Taking the Leap, Winning Clients, and Building Wealth" joins me for Episode 702 to share what should be considered and how to make it work. Join us and grab a copy of her book here: [https://amzn.to/3Cxu4iB] (https://amzn.to/3Cxu4iB) ... Read more

22 Nov 2024

24 MINS

24:39

22 Nov 2024

#766

701: What does digital transformation really mean?

Good question. And technology orchestrator [Tom Altman] (https://www.linkedin.com/in/tomaltman/) joins me on this episode of "The Business Storytelling Podcast" to discuss that topic with me. Connect with Tom here: [https://altuscxo.com/] (https://altuscxo.com/) ... Read more

14 Nov 2024

22 MINS

22:44

14 Nov 2024

#765

700: Let's debate this: Podcast seasons or no seasons?

[Michael Buzinski] (https://www.linkedin.com/in/michaelbuzinski/) , who has podcast seasons on his show, returns for this special 700th episode of "The Business Storytelling Show" for a very debatable topic. Should your podcast have seasons or not? He says yes, I say no. What do you think? Join us. Check out his podcast here: [buzzworthymarketing.show] (buzzworthymarketing.show) ... Read more

12 Nov 2024

24 MINS

24:07

12 Nov 2024

#764

699: AI Marketing and the Law: What Marketers Need to Know

AI tools are easy enough to use - in theory. And certainly we've talked plenty about content quality, using AI as a copilot - not an auto pilot - for certain things. But how about the legal side of things. What do marketers need to know, remember and keep top of mind? Mitch Jackson - lawyer, keynote speaker and expert on the topic - joins me for Episode 699 of "The Business Storytelling Podcast" to discuss just that. Join us. Connect with Mitch: [https://mitch-jackson.com] (https://mitch-jackson.com) ... Read more

09 Nov 2024

24 MINS

24:23

09 Nov 2024

#763

698: How to actually cater to your audience

Everyone talks about creating content and experiences for their audience, their target buyer, persona, whatever. But how do we really know who they are? Looking at data and online behavior is certainly one way, but have you ever considered a qualitative research study to really get to the bottom of some of their core problems? [Isabelle Landreville] (https://www.linkedin.com/in/isabelle-landreville/) , president and chief insight seeker at [Sylvestre & Co.] (https://www.linkedin.com/company/sylvestreco/) , joins me on Episode 698 of "The Business Storytelling Podcast" to talk about that topic. Join us. Connect with Isabelle and her company here: [http://sylvestreco.com] (http://sylvestreco.com) ... Read more

05 Nov 2024

24 MINS

24:09

05 Nov 2024

#762

697: What works today in word of mouth marketing?

Word-of-mouth marketing expert [Suzanne Reilley] (https://www.linkedin.com/in/suzannereilley/) joins me on Episode 697 to discuss the age-old topic of word-of-mouth marketing. But, it's also still a thing today. So let's find out how companies can use it to their advantage. What works and what doesn't? Join us. Connect with Suzanne: [www.suzannereilley.com] (www.suzannereilley.com) ... Read more

01 Nov 2024

23 MINS

23:37

01 Nov 2024

#761

696: How product, brand marketing, and content marketing work together

Teamwork makes the dream work - so they say. And that also includes the different marketing teams in a company. Product, brand and content marketing and everyone else - how they work together can drive results so much more and even more efficiently. But how do you enable that kind of culture? And the answer better not be MORE meetings. Integrated marketing leader [Samantha Rideout] (https://www.linkedin.com/in/samantharideout/) joins me on Episode 696 of "The Business Storytelling Podcast" to discuss just thatJoin us. ... Read more

24 Oct 2024

24 MINS

24:06

24 Oct 2024

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#778

BONUS: How I clean up sound on video with Adobe Podcasts

#777

711: What's the role of business storytelling in research?

#776

710: The value of online reviews for local businesses.

#775

709: Should you use your name as your website's URL

#774

708: The role of creativity in advertising

#773

707: Are you saying what people can't unhear?

#772

706: Book launch week: The new "Instagram for Business for Dummies"

#771

705: How to earn an audience for your podcast

#770

704: What podcasters must know about the new FTC Deceptive Ad Rules

#769

BONUS: How I secure my eye-level webcam with a stand

#768

703: What is the future of content marketing?

#767

702: Taking the Leap to Self-Employment

#766

701: What does digital transformation really mean?

#765

700: Let's debate this: Podcast seasons or no seasons?

#764

699: AI Marketing and the Law: What Marketers Need to Know

#763

698: How to actually cater to your audience

#762

697: What works today in word of mouth marketing?

#761

696: How product, brand marketing, and content marketing work together