<a href="https://www.linkedin.com/in/rtcuster/" target="_blank" rel="ugc noopener noreferrer">RT Custer</a>, co-founder and CEO of the <a href="https://www.linkedin.com/company/vortic-watches/" target="_blank" rel="ugc noopener noreferrer">Vortic Watch Company</a>, joins me on Episode 719 of "The Business Storytelling Podcast" to share how he brought the company's products to market and continues to be a success with customers.Shop for your one-of-its-kind watch here: <a href="https://vorticwatches.com" target="_blank" rel="ugc noopener noreferrer">https://vorticwatches.com</a>Skip to a specific section of the conversation:(0:44) The concept behind Vortic Watch Company: Transforming antique pocket watches into wristwatches(4:43) Origin story: How a conversation on a Penn State golf course sparked the business idea (7:36) Target market and watch sizes: Who wears Vortic watches(8:25) Marketing strategy and getting featured on Jack Ryan with John Krasinski(11:37) The Military Edition watches: Special timepieces from WWII B-17 bombers(13:44) History of pocket watches: From mobile timekeeping to modern wristwatches(17:33) Why Vortic focuses exclusively on American-made pocket watches(19:11) Engineering and design: How pocket watches are transformed into comfortable wristwatches(22:09) How customers choose their Vortic watches: The importance of personal connection and story

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719: Reviving the American Dream: The story of the Vortic Watch Company

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