Brainfluence podcast

Brainfluence

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com

 

#100

How To Make People Buy with Thomas Zoega Ramsoy - Brainfluence

In this episode of Brainfluence, Roger Dooley is joined by Thomas Ramsoy, CEO and founder ... more

19 Nov 2025

32 MINS

32:44

19 Nov 2025


#99

The Activator Advantage with Matt Dixon

In this episode of Brainfluence, host Roger Dooley welcomes back Matt Dixon, founding part... more

20 May 2025

34 MINS

34:54

20 May 2025


#98

Audacious with Mark Schaefer: How Humans Win in an AI World

Brainfluence host Roger Dooley sits down with marketing thought leader and bestselling aut... more

03 May 2025

32 MINS

32:57

03 May 2025


#97

iMotions, Affectiva and Neuromarketing with Peter Hartzbech

This episode features Peter Hartzbech of iMotions, who discusses the company's biosensor s... more

21 Feb 2025

29 MINS

29:56

21 Feb 2025


#96

Cruise Industry Insider: Making Waves with Lisa Lutoff-Perlo

In the latest episode of the Brainfluence podcast, I had the pleasure of sitting down with... more

06 Jan 2025

27 MINS

27:45

06 Jan 2025


#95

Marshall Goldsmith's AI Legacy: Free MarshallBot for Better Leadership Globally

Join world-renowned executive coach Marshall Goldsmith as he explores his groundbreaking A... more

27 Nov 2024

31 MINS

31:00

27 Nov 2024


#94

AI Podcasts, Google NotebookLM and Pricing Psychology

Here's a departure from the usual Brainfluence format: Are you ready for AI podcasts? Roge... more

31 Oct 2024

28 MINS

28:30

31 Oct 2024


#93

The Future of Airline Customer Experience: Call Centers, AI and New Regulations with Mario Matulich

Discover how the airline industry is transforming and how airlines are beginning to revers... more

29 Sep 2024

30 MINS

30:52

29 Sep 2024


#92

The Illusion of Choice with Richard Shotton

In this episode of Brainfluence, host Roger Dooley welcomes back Richard Shotton, a market... more

23 Aug 2024

33 MINS

33:51

23 Aug 2024


#91

Better Customer Interactions: New HBR Study

In this Brainfluence episode, we discuss some surprising customer experience findings from... more

18 Aug 2024

30 MINS

30:13

18 Aug 2024


#90

Tightwads and Spendthrifts with Scott Rick

In this episode of Brainfluence, Roger Dooley sits down with Scott Rick, author of "Tightw... more

18 Jun 2024

25 MINS

25:25

18 Jun 2024


#89

Negotiation Essentials with Keld Jensen

In this episode of Brainfluence we dive into the psychological triggers that influence dec... more

23 May 2024

31 MINS

31:20

23 May 2024


#88

Mindstuck with Michael McQueen

In this engaging episode of Brainfluence, we dive deep into the psychology of persuasion w... more

28 Apr 2024

32 MINS

32:12

28 Apr 2024


#87

Micah Solomon: The Art of Exceptional Customer Experience

In this episode of Brainfluence, we welcome guest Micah Solomon, a renowned customer servi... more

21 Apr 2024

33 MINS

33:02

21 Apr 2024


#86

The Psychology of Pricing with Leigh Caldwell

In this Brainfluence episode, we explore pricing psychology with Leigh Caldwell, a seasone... more

26 Jan 2024

31 MINS

31:02

26 Jan 2024


#85

Design Your Business to Run Itself with Mike Michalowicz

In today's Brainfluence episode, we have the brilliant and hilarious entrepreneur, Mike Mi... more

17 Nov 2023

28 MINS

28:47

17 Nov 2023


#84

What Your Employees Need and Won't Tell You with Melina Palmer

In this podcast episode, host Roger Dooley interviews Melina Palmer, author of [What Your ... more

18 Aug 2023

33 MINS

33:24

18 Aug 2023


#83

REWIRED with Dr. Carl Marci

In this fascinating episode of Brainfluence, pioneering neuromarketer Dr. Carl Marci discu... more

02 Aug 2023

28 MINS

28:09

02 Aug 2023


#82

The JOLT Effect with Matt Dixon

In this podcast episode, Roger Dooley chats with Matt Dixon, author of The JOLT Effect and... more

17 Jul 2023

28 MINS

28:24

17 Jul 2023


#81

Belonging to the Brand with Mark Schaefer

"The last, great marketing strategy" is community... In this episode, host Roger Dooley in... more

05 Jul 2023

30 MINS

30:04

05 Jul 2023