In this podcast episode, host Roger Dooley interviews Melina Palmer, author of <a href="https://amzn.to/3YHPJvb">What Your Employees Need and Can't Tell You</a>, about change initiatives in companies. They discuss the misconception that 70% of change initiatives fail and the importance of approaching change thoughtfully. Melina emphasizes the significance of small, everyday changes and micro-decisions that influence employees' reactions to change. They also explore the impact of employee engagement on successful change, the importance of creating the right environment for change, and the barriers to employee engagement. They touch on Elon Musk's approach to change at Twitter and the power of small steps in achieving change. The conversation also delves into cognitive biases and their impact on the change process, as well as conflicts and stereotypes between different departments within organizations. Melina suggests building connections across departments and fostering a sense of unity to overcome these challenges. Show notes, video, text, resources: <a href= "https://www.rogerdooley.com/melina-palmer-employees/">https://www.rogerdooley.com/melina-palmer-employees/</a> Video: <a href= "https://youtu.be/v_X5Cg6MniA">https://youtu.be/v_X5Cg6MniA</a> Book: <a href= "https://amzn.to/3YHPJvb">https://amzn.to/3YHPJvb</a> Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and was named the #1 psychology podcast people in business should listen to by Psychology. Melina’s first book is What Your Customer Wants (And Can’t Tell You).

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