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How Stories Happen

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Jay Acunzo

What does it take to resonate? On How Stories Happen, experts, entrepreneurs, and business leaders dissect their signature stories piece by piece. We explore how they found and developed their ideas, how they might improve even still, and how they use a story to show up with greater impact and influence. Hosted by Jay Acunzo.

#36

Neal Foard: How to tell small stories with big meaning to persuade and inspire

AI and people both run on LLMs. AI has large language models. People have little life mome... more

27 Mar 2025

40 MINS

40:12

27 Mar 2025

#35

Jay Answers Your Questions about Public Speaking as Marketing Approach, Revenue Engine, and Creative...

In this special bonus episode, I take your questions about public speaking. We talk about ... more

19 Mar 2025

30 MINS

30:27

19 Mar 2025

#34

The elements of stronger messages & how to say what they can’t unhear, with Tamsen Webster, message ...

This episode, we do something a bit different. I’m joined by the brilliant messaging strat... more

14 Mar 2025

47 MINS

47:36

14 Mar 2025

#33

A trick from John Mulaney to create better content

A technique for our work found in an incredible moment between John Mulaney and David Lett... more

07 Mar 2025

18 MINS

18:34

07 Mar 2025

#32

"Stories that inspire more stories: that's what I'm after" - Brad Montague, children's author and ke...

It's hard to show up publicly at times, sharing your work, giving of yourself to others. I... more

28 Feb 2025

40 MINS

40:16

28 Feb 2025

#31

If growth is hard, you might need your "idea before the idea"

In this solo episode, I share a storytelling concept I'm calling "the idea before the idea... more

21 Feb 2025

15 MINS

15:39

21 Feb 2025

#30

“Is this ANNything?” Ann Handley Returns to Work Out New Drafts

This week, I’m joined by my favorite recurring guest and the star of our “Is this ANNythin... more

14 Feb 2025

52 MINS

52:20

14 Feb 2025

#29

“You can’t make pottery without clay” | Elise Hu dissects her TED Talk

In this episode, we go inside the delivery and construction of a popular TED Talk! Elise H... more

07 Feb 2025

42 MINS

42:25

07 Feb 2025

#28

How to find powerful stories everywhere | Jay Baer, hall-of-fame speaker & NY Times bestselling busi...

Inspiration is everywhere -- if you're paying attention. Today we’re resharing a slightly ... more

31 Jan 2025

46 MINS

46:11

31 Jan 2025

#27

"It's not effortless, it's intentional" | Mike Ganino, keynote director & author

We’re told to steal from those we admire, but so often, we mimic the wrong things. It’s no... more

24 Jan 2025

41 MINS

41:51

24 Jan 2025

#26

“Little nuggets take your story furthest” I Veronica Romney - Author, Entrepreneur, and Marketing Le...

What does the psychology of family systems have to do with being a good storyteller? Well,... more

17 Jan 2025

45 MINS

45:31

17 Jan 2025

#25

“Great stories are ownable” | Ron Tite, keynote speaker and agency exec

How do you make a story truly come alive? You pace things down and focus on the small deta... more

10 Jan 2025

44 MINS

44:39

10 Jan 2025

#24

Whisper

A special bonus story and a crucial question to guide your 2025. This episode was handcraf... more

27 Dec 2024

22 MINS

22:49

27 Dec 2024

#23

"Specific moments make it feel real" | Natalie Taylor, B2B marketing leader

When we communicate with business results in mind, whether we work in-house on a team or w... more

23 Dec 2024

41 MINS

41:56

23 Dec 2024

#22

"The personal is more universal than we think it is" | Sarah Stockdale, CEO of Growclass

Welcome to one of the more inspiring episodes of the show! Entrepreneur and growth marketi... more

16 Dec 2024

39 MINS

39:55

16 Dec 2024

#21

“Now is the time to double down on your story” I Shez Mehra, creative entrepreneur and DJ

This is a special episode of the show. I’ve partnered with Intuit Mailchimp as part of a l... more

09 Dec 2024

37 MINS

37:41

09 Dec 2024

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#36