How Stories Happen podcast

How Stories Happen

Inside the process of exceptional business storytellers and how they craft their work to resonate, plus practical frameworks and techniques you can use everywhere you communicate. Hosted by Jay Acunzo, speaking and storytelling advisor to some of the business world’s biggest thinkers and strongest storytellers.

Inside the process of exceptional business storytellers and how they craft their work to resonate, plus practical frameworks and techniques you can use everywhere you communicate. Hosted by Jay Acunzo, speaking and storytelling advisor to some of the business world’s biggest thinkers and strongest storytellers.

 

#55

David Burkus: Stories about others should still say something about YOU

The more experienced and accomplished my guests are, the more they tend to care deeply abo... more

08 Nov 2025

37 MINS

37:21

08 Nov 2025


#54

David C. Baker: Clarity comes *in* the articulation, not before it

When you’re an expert in something, it’s tempting to assume the role of your communication... more

30 Oct 2025

39 MINS

39:12

30 Oct 2025


#53

Coaching call: Jay develops the premise of an entrepreneur and coach

Very excited for this one, my friend: I'm releasing a recording of a coaching call I had w... more

02 Oct 2025

41 MINS

41:59

02 Oct 2025


#52

Jordan Geary: Lessons from Sesame Workshop and an Emmy-Award Winning Producer

It's one thing for a solopreneur with a microphone to tell you to trust your own lived exp... more

26 Sep 2025

37 MINS

37:25

26 Sep 2025


#51

Neen James: how to create visual frameworks to elevate your business

If you’re an expert in something, chances are, you share content about that something. But... more

10 Sep 2025

37 MINS

37:32

10 Sep 2025


#50

Chris Ducker: why you need a catalyst story to increase influence

One of the hallmarks of great business storytellers is something called the catalyst story... more

04 Sep 2025

34 MINS

34:45

04 Sep 2025


#49

Jessica Abel: Author of my favorite book on storytelling ever

There are 2 books I recommend most often to others who say they want to be a stronger stor... more

19 Aug 2025

32 MINS

32:18

19 Aug 2025


#48

Why some people earn passionate fans and others don't

Advice from experts feels like it's getting aggressive. This is why, and also what we can ... more

13 Aug 2025

21 MINS

21:10

13 Aug 2025


#47

Tom Webster: podcasting's top researcher on how to tell the story of numbers

We're presented with a lot of false choices in our work: Quantity or quality? Revenue or s... more

05 Aug 2025

32 MINS

32:30

05 Aug 2025


#46

Mark Schaefer: How to create urgency in an audience through your stories

What ideas haunt you? What can't you stop thinking about, you care about it that much? As ... more

24 Jul 2025

32 MINS

32:17

24 Jul 2025


#45

Erin Halper: What consultants who share content need to realize

Today, experts, consultants, and others who share advice content and thought leadership co... more

15 Jul 2025

30 MINS

30:20

15 Jul 2025


#44

Six-Way Stories: a method for you to become a stronger storyteller

Looking back on my own career as a speaker, storyteller, and communicator across projects ... more

27 Jun 2025

30 MINS

30:35

27 Jun 2025


#43

How to resonate with experienced pros (stop being tricked by the internet)

How to resonate with better clients and buyers—people with experience and taste who hire y... more

04 Jun 2025

22 MINS

22:48

04 Jun 2025


#42

Steve Pratt: Storytelling lessons from the MTV of Canada and #1-ranked podcasts

Steve Pratt has spent a lifetime earning attention, from his time working for "the MTV of ... more

29 May 2025

38 MINS

38:56

29 May 2025


#41

BEST OF HSH: Andrew Davis on figuring out your story

I know a ton of storytellers and creators and entrepreneurs, but I know exactly zero other... more

21 May 2025

42 MINS

42:47

21 May 2025