In this solo episode, I share a storytelling concept I'm calling "the idea before the idea," which helps solve issues of growth and audience traction.***REGISTER FOR MY NEXT BOOTCAMP:<a href="https://jayacunzo.com/signaturetalk">Design My Signature Talk</a> is a virtual intensive where I help you develop and nail your next talk and elevate your speaking all year long.Register now at <a href="https://jayacunzo.com/signaturetalk">jayacunzo.com/signaturetalk</a>***IMPROVE YOUR SPEAKING + STORYTELLING: Subscribe to my newsletter and learn more about me at<a href="https://jayacunzo.com/"> jayacunzo.com</a>Work with me one-on-one: <a href="https://jayacunzo.com/services">jayacunzo.com/services</a>Book me to speak: <a href="https://jayacunzo.com/keynotes">jayacunzo.com/keynotes</a>***CONNECT:Follow me on <a href="https://www.linkedin.com/in/jayacunzo/">LinkedIn</a>, <a href="https://instagram.com/jacunzo">Instagram</a>, or <a href="https://bsky.app/profile/jayacunzo.bsky.social">Bluesky</a>This episode was produced by <a href="https://www.ilananevins.com/">Ilana Nevins</a>Cover art designed by <a href="https://www.blakeink.com/">Blake Ink</a>***ABOUT ME:I help business leaders become stronger speakers and storytellers. The goal isn’t to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results.After making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I’ve partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking.I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I’m in enemy territory). In the 60 seconds per week I’m not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on <a href="https://linkedin.com/in/jayacunzo">LinkedIn</a> or contact me <a href="https://jayacunzo.com/contact">here</a>.***SUPPORT THE SHOW:<a href="https://podcasts.apple.com/us/podcast/how-stories-happen/id1736586770">Leave a review on Apple Podcasts</a><a href="https://open.spotify.com/show/2xMty2O4GBcG8F7ySudeXl">Leave a rating on Spotify</a>  
***Reminder to register for my upcoming bootcamp before enrollment closes next week: <a href="https://jayacunzo.com/signaturetalk">jayacunzo.com/signaturetalk</a>

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