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Decoding Digital Content Marketing - IAB SA podcast

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Decoding Digital Content Marketing - IAB SA

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  IAB SA - Interactive Advertising Bureau South Africa  

The Interactive Advertising Bureau (IAB) is an advertising business organisation that develops industry standards, conducts research and provides legal support for the online advertising industry.

The Interactive Advertising Bureau (IAB) is an advertising business organisation that develops industry standards, conducts research and provides legal support for the online advertising industry.

 

All

Progress

Duration

Release Date

#6

06 The Future of Digital Content Marketing

Host: Sarah Browning-de Villiers (Chief Content Officer at Machine_) Guests: Matt Potter (... more

11 Nov 2021

56 MINS

56:29

11 Nov 2021

#5

05 What does digital content marketing success look like?

Demonstrating and proving impact of content marketing down the funnel. Host: Clare Trafank... more

04 Nov 2021

43 MINS

43:57

04 Nov 2021

#4

04 The Power of Purpose-driven Content Marketing

How purpose can supercharge a brand's content marketing strategy. Host: Zodwa Kumalo (Aren... more

06 Oct 2021

46 MINS

46:54

06 Oct 2021

#3

03 The Audience

Identify your target audience and create a content marketing strategy. Host: Anelde Greeff... more

06 Oct 2021

40 MINS

40:17

06 Oct 2021

#2

02 How digital content marketing supercharges your marketing strategy

Marketing mix interactions, building audiences and digital ecosystems. Host: Sarah Brownin... more

30 Sep 2021

41 MINS

41:52

30 Sep 2021

#1

01 What is Digital Content Marketing?

Official definition, key principles and the content spectrum. Host: Emma Odendaal (Digital... more

30 Sep 2021

36 MINS

36:13

30 Sep 2021