Host:
Sarah Browning-de Villiers (Chief Content Officer at Machine_)

Guests:
Matt Potter (John Brown Media Group | Chief Content Officer)
Lebo Lekoma (Sea Monster | Head Client Service)

	For the 6th and final episode of the IAB South Africa Decoding Digital Content Marketing mini-series, we look at where the experts think it's going in, The Future of Digital Content Marketing.

Digital content expert and host Sarah Browning-de Villiers, Chief Content Officer at Machine, discusses the latest digital content marketing trends and innovations with London based Matt Potter and Cape Town-based Lebogang Lekoma. Matt is the Chief Content Officer at John Brown Media Group while, Lebogang heads up Client Service at Sea Monster, a specialist agency in gamification, animation, AR and VR. 

Listen to the panel discuss new mediums and channels and how you can create digital content that resonates with Gen Z audiences. We also delve into what brands and agencies need to be harnessing to be ahead of the curve and take a look at our cookieless future and the role digital content marketing has in building 1st-party databases. <a href="https://www.iabsa.net/assets/Usedebbieiabsanet/Digital_Content_Marketing_Definitions,_July_2021.pdf">Definition of Digital Content Marketing August 2021</a> &middot; <a href="https://www.iabsa.net/">IAB SA</a> &middot; <a href="https://www.linkedin.com/in/sarah-browning-de-villiers-2791923b/">Connect with Sarah</a> &middot; <a href="https://www.linkedin.com/in/mattpotterwork/">Connect with Matt</a> &middot; <a href="https://www.linkedin.com/in/lebo-lekoma-b415b61a/">Connect with Lebo</a> &middot; <a href="http://www.facebook.com/iab.southafrica">Facebook</a> &middot; <a href="https://twitter.com/iab_sa">Twitter</a> &middot; <a href="http://www.linkedin.com/company/5264264/">Instagram</a>

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