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WFA's Better Marketing Pod with David Wheldon

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World Federation of Advertisers (WFA)

Hosted by WFA President David Wheldon, WFA's Better Marketing Pod in partnership with Meta looks at the marketing industry’s biggest stories and speaks to some of the industry’s most interesting characters who are shaping those stories.

#46

Ep 45: Is it all about AI? What's really shaping the CMO Agenda? - 2025 in review

In this episode we review a year of conversations with Frederique Covington Corbett, Marcu... more

Yesterday

13 MINS

13:15

Yesterday

#45

Ep 44: Rory Sutherland on fat-tailed marketing and why creativity outperforms efficiency

The biggest wins in marketing rarely fit into neat dashboards. Rory Sutherland joins us to... more

26 Nov 2025

35 MINS

35:43

26 Nov 2025

#44

Ep 43: Magnum Ice Cream's Leyal Eskin Yilmaz on Unilever, Minecraft ice cream and cultural relevance

In this episode of the Better Marketing Podcast with David Wheldon, Leyal Eskin Yilmaz, CM... more

01 Oct 2025

31 MINS

31:56

01 Oct 2025

#43

Ep 42: On story, strategy and stealing attention with marketing guru Seth Godin

What happens when one of marketing's most influential thinkers shares his unfiltered wisdo... more

25 Aug 2025

33 MINS

33:23

25 Aug 2025

#42

Ep 41: On marketing as the bridge between consumer and business with Marcel Marcondes, AB InBev

The marketing landscape is undergoing profound shifts, requiring marketers to rethink trad... more

09 Jun 2025

30 MINS

30:28

09 Jun 2025

#41

Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta

In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global ... more

28 Apr 2025

28 MINS

28:29

28 Apr 2025

#40

Ep 39: Cathay Pacific’s Ed Bell on their marketing secret plus lessons from Asia for marketers

What does it take to rebuild an airline brand after the devastating impact of a global pan... more

02 Apr 2025

32 MINS

32:16

02 Apr 2025

#39

Ep 38: Dr Marcus Collins on navigating culture, meaning and purpose

What makes a brand truly meaningful in people's lives? In this captivating conversation wi... more

26 Mar 2025

29 MINS

29:37

26 Mar 2025

#38

Ep 37: On being a real global marketer, Gen Alpha and hushing with Dr Frederique Covington Corbett, ...

In this episode of WFA's Better Marketing Podcast in partnership with Meta, David Wheldon ... more

05 Mar 2025

25 MINS

25:47

05 Mar 2025

#37

Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot

In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru,... more

12 Dec 2024

58 MINS

58:04

12 Dec 2024

#36

Ep. 35: On redefining customer proposition with Michelle McEttrick, Primark

In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief... more

27 Nov 2024

38 MINS

38:11

27 Nov 2024

#35

Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA

In episode 34 of the Better Marketing Pod, David Wheldon speaks to AXA Group Head of Commu... more

03 Sep 2024

29 MINS

29:47

03 Sep 2024

#34

Ep 33: On how a YouTube music channel can help sell cars with Allyson Witherspoon, Nissan

In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, ... more

30 May 2024

25 MINS

25:39

30 May 2024

#33

Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal

In episode 31 of the Better Marketing Pod, David Wheldon speaks to L'Oréal's CMO, Marketer... more

02 May 2024

31 MINS

31:13

02 May 2024

#32

Ep 31: On championing creativity with Claire Beale and Sonoo Singh, Creative Salon

Creative Salon’s Claire Beale and Sonoo Singh on why clients should champion creativity, h... more

29 Mar 2024

34 MINS

34:09

29 Mar 2024

#31

Better Marketing Pod 2023 key learnings

This year we talked again to some of the brightest minds in the industry for our WFA podca... more

19 Dec 2023

21 MINS

21:24

19 Dec 2023

#30

Ep 30: On how to be a great senior leader with Jane Wakely, PepsiCo

Understanding people, great (female) leadership and why diversity brings diversity of thou... more

23 Oct 2023

24 MINS

24:37

23 Oct 2023

#29

Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo

David speaks with the most recent WFA Global Marketer of the Year, Cristina Diezhandino, C... more

22 Sep 2023

28 MINS

28:40

22 Sep 2023

#28

Ep. 28: On brand purpose with Alberto Levy, Grupo Bimbo

David speaks with Alberto Levy, Global CMO at Grupo Bimbo, about brand purpose, company re... more

09 Aug 2023

38 MINS

38:06

09 Aug 2023

#27

Ep. 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Cl...

David speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importanc... more

20 Jul 2023

47 MINS

47:11

20 Jul 2023

#26

Ep. 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar...

WFA podcast host David Wheldon speaks with Raja Rajamannar, Chief Marketing & Communicatio... more

17 May 2023

34 MINS

34:21

17 May 2023

#25

Ep. 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nest...

WFA podcast host David Wheldon speaks with Rob Cameron, Global Head of Public Affairs at N... more

12 Apr 2023

36 MINS

36:01

12 Apr 2023

#24

Ep. 24: On how advertising can support quality journalism with Gordon Crovitz, NewsGuard

WFA podcast host David Wheldon speaks with Gordon Crovitz, co-founder and CEO at NewsGuard... more

08 Mar 2023

27 MINS

27:07

08 Mar 2023

#23

Ep. 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia

<a href='https://wfanet.org/leadership/better-marketing-pod-with-david-wheldon'>WFA podcas... more

09 Feb 2023

30 MINS

30:10

09 Feb 2023

#22

Ep. 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist

The Economist’s Deputy Editor Tom Standage on tech people’s Messiah complex, upcoming regu... more

14 Dec 2022

41 MINS

41:01

14 Dec 2022

#21

Ep. 21: On brand building within the football industry with Roel De Vries

David speaks with Roel de Vries, Group Chief Operating Officer at the City Football Group,... more

10 Nov 2022

39 MINS

39:12

10 Nov 2022

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#46