In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on how Meta is transforming from a teenage platform to a mature business partner for advertisers with innovative tools, AI implementation and a renewed focus on effectiveness. From her early agency days to her pivotal role at Meta over the past 12 years, Mendelsohn brings a unique perspective that bridges creative thinking with technological innovation. Between Ray-Ban Meta smart glasses that translate languages in real-time and the revelation that messaging platforms are becoming the new frontier for brand-consumer relationships (with over 600 million daily messages between people and businesses), Mendelsohn paints a picture of marketing's near future that feels both exciting and tangible. To CMOs, Mendelsohn says the following: embrace messaging, leverage AI ethically and prepare for a world where every business will have AI agents representing their brand. The future isn't just coming — it's already here for those ready to seize it.Subscribe to the WFA #BetterMarketing podcast on: -Apple: <a href='https://apple.co/3IHnh6Z'>https://apple.co/3IHnh6Z</a> -Spotify: <a href='https://spoti.fi/3ZvNpro'>https://spoti.fi/3ZvNpro</a> -YouTube Music: <a href='https://bit.ly/47eQTTj'>https://bit.ly/47eQTTj</a> -YouTube Video: <a href='https://bit.ly/4idYNB6'>https://bit.ly/4idYNB6</a>

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Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta

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