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Sub Club by RevenueCat

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David Barnard, Jacob Eiting

Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.

#143

Pivots, Funding, and Building Apps That Last – Greg Cohn, Burner

On the podcast, I talk with Greg about knowing when to pivot, why most consumer apps shoul... more

10 Dec 2025

1 HR 29 MINS

1:29:27

10 Dec 2025

#142

How Tinder Captures More Value With Tiered Pricing and Consumables — Ravi Mehta

On the podcast we talk with Ravi about subscriptions as a force multiplier for consumables... more

26 Nov 2025

1 HR 05 MINS

1:05:34

26 Nov 2025

#141

Why AI Probably Won’t Kill Your App (But Ignoring It Will) — Eric Crowley, GP Bullhound

On the podcast, we talk with Eric about the opportunities and challenges of AI for consume... more

12 Nov 2025

1 HR 03 MINS

1:03:50

12 Nov 2025

#140

How Condé Nast Experiments, Bundles, and Wins — Michael Ribero, Condé Nast

On the podcast, I talk with Michael about the blessing and curse of having a brand, why po... more

29 Oct 2025

27 MINS

27:26

29 Oct 2025

#139

Buying vs. Building: Scaling Beyond a Single App — Josh Peleg, BlueThrone

On the podcast I talk with Josh about red flags that tank app valuations, why subscription... more

15 Oct 2025

1 HR 07 MINS

1:07:30

15 Oct 2025

#138

What Subscription Apps Can Learn About Monetization From Gaming — Mathias Gredal Nørvig, Subway Surf...

On the podcast we talk with Mathias about running Subway Surfers' marketing machine on sal... more

01 Oct 2025

48 MINS

48:31

01 Oct 2025

#137

Value-Driven Growth: LinkedIn's Billion-Dollar Subscription Strategy — Ora Levit, LinkedIn

On the podcast we talk with Ora about LinkedIn’s value-driven growth philosophy, how they ... more

17 Sep 2025

47 MINS

47:07

17 Sep 2025

#136

The Post-Attribution Playbook for Growth — Eric Seufert, Mobile Dev Memo

On the podcast I talk with Eric about how measurement dysfunction paralyzes growth, why di... more

03 Sep 2025

54 MINS

54:40

03 Sep 2025

#135

Signal Engineering: Strategic Data Filtering for Better Ad Performance — Thomas Petit, Independent C...

On the podcast I talk with Thomas about using signal engineering to optimize ad spend, how... more

20 Aug 2025

1 HR 33 MINS

1:33:02

20 Aug 2025

#134

Optimizing Funnels, Pricing, and Retention at Zumba — Nicole Page & Lucy Levy, Zumba

On the podcast I talk with Lucy and Nicole about how customer-driven iteration led Zumba f... more

06 Aug 2025

48 MINS

48:23

06 Aug 2025

#133

The Past, Present, and Future of Building on Apple — John Gruber, Daring Fireball

On the podcast I talk with John about the fascinating 40-year history of Apple’s developer... more

23 Jul 2025

2 HR 17 MINS

2:17:11

23 Jul 2025

#132

Turning a Side Project into a Six-Figure Subscription Business – Eric Duffett, Shot Pattern

On the podcast we talk with Eric about his journey from a failed first app to success with... more

09 Jul 2025

45 MINS

45:26

09 Jul 2025

#131

WWDC 2025: What Subscription Apps Need to Know

On the podcast, I talk with Charlie about why Liquid Glass represents a big opportunity fo... more

18 Jun 2025

1 HR 12 MINS

1:12:35

18 Jun 2025

#130

Building Apps Faster: How AI and React Native are Changing the Game – Charlie Cheever, Expo

On the podcast we talk with Charlie about why React Native has become the default for VC-f... more

11 Jun 2025

1 HR 04 MINS

1:04:36

11 Jun 2025

#129

What Reading.com Learned Testing Prices and Funnels — Tim Dikun, Teaching.com

On the podcast I talk with Tim about the importance of trust in web2app funnels, replacing... more

28 May 2025

44 MINS

44:09

28 May 2025

#128

Freemium Done Right: Lessons From a Multi-Billion-Dollar App — Chris Hulls, Life360

On the podcast we talk with Chris about how to do freemium the right way, drafting a custo... more

14 May 2025

56 MINS

56:31

14 May 2025

#127

Boost Conversion and Retention with Jobs to Be Done — Daphne Tideman, Growth Advisor

On the podcast, I talk with Daphne about why skipping user interviews is costing you growt... more

02 May 2025

1 HR 07 MINS

1:07:00

02 May 2025

#126

The Subscription Growth Formula: Churn Math, Retention Wins, and Smart Product Bets — Dan Layfield, ...

On the podcast, I talk with Dan about estimating the ROI of product changes before buildin... more

16 Apr 2025

53 MINS

53:37

16 Apr 2025

#125

Fueling Growth with AI and Viral Product Features — Ajay Mehta, Portola

On the podcast, I talk with Ajay about the fresh opportunities AI is creating for app deve... more

02 Apr 2025

56 MINS

56:41

02 Apr 2025

#124

The 2025 State of Subscription Apps Report

On the podcast we discuss how AI is changing both what apps do and how they’re built, the ... more

17 Mar 2025

49 MINS

49:11

17 Mar 2025

#123

How to Build More Successful Paywalls — Sylvain Gauchet

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscript... more

14 Mar 2025

15 MINS

15:33

14 Mar 2025

#122

How to Optimize User Acquisition Across Major Ad Channels — Shane Ly, AppsFlyer

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscript... more

13 Mar 2025

17 MINS

17:33

13 Mar 2025

#121

How to Maximize Web Subscriptions for Sustainable Growth — Lucas Lovell, Paddle

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscript... more

12 Mar 2025

20 MINS

20:44

12 Mar 2025

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#143

Pivots, Funding, and Building Apps That Last – Greg Cohn, Burner

#142

How Tinder Captures More Value With Tiered Pricing and Consumables — Ravi Mehta

#141

Why AI Probably Won’t Kill Your App (But Ignoring It Will) — Eric Crowley, GP Bullhound

#140

How Condé Nast Experiments, Bundles, and Wins — Michael Ribero, Condé Nast

#139

Buying vs. Building: Scaling Beyond a Single App — Josh Peleg, BlueThrone

#138

What Subscription Apps Can Learn About Monetization From Gaming — Mathias Gredal Nørvig, Subway Surf...

#137

Value-Driven Growth: LinkedIn's Billion-Dollar Subscription Strategy — Ora Levit, LinkedIn

#136

The Post-Attribution Playbook for Growth — Eric Seufert, Mobile Dev Memo

#135

Signal Engineering: Strategic Data Filtering for Better Ad Performance — Thomas Petit, Independent C...

#134

Optimizing Funnels, Pricing, and Retention at Zumba — Nicole Page & Lucy Levy, Zumba

#133

The Past, Present, and Future of Building on Apple — John Gruber, Daring Fireball

#132

Turning a Side Project into a Six-Figure Subscription Business – Eric Duffett, Shot Pattern

#131

WWDC 2025: What Subscription Apps Need to Know

#130

Building Apps Faster: How AI and React Native are Changing the Game – Charlie Cheever, Expo

#129

What Reading.com Learned Testing Prices and Funnels — Tim Dikun, Teaching.com

#128

Freemium Done Right: Lessons From a Multi-Billion-Dollar App — Chris Hulls, Life360

#127

Boost Conversion and Retention with Jobs to Be Done — Daphne Tideman, Growth Advisor

#126

The Subscription Growth Formula: Churn Math, Retention Wins, and Smart Product Bets — Dan Layfield, ...

#125

Fueling Growth with AI and Viral Product Features — Ajay Mehta, Portola

#124

The 2025 State of Subscription Apps Report

#123

How to Build More Successful Paywalls — Sylvain Gauchet

#122

How to Optimize User Acquisition Across Major Ad Channels — Shane Ly, AppsFlyer

#121

How to Maximize Web Subscriptions for Sustainable Growth — Lucas Lovell, Paddle