On the podcast I talk with John about the fascinating 40-year history of Apple’s developer relations, how almost going bankrupt in the 1990s shaped today’s control-focused approach, and why we might need an ‘App Store 3.0’ reset.Top Takeaways:🕹️ The 1980s: Apple’s developer DNA was born  Apple’s earliest wins came from nurturing third-party developers, even spinning off its own apps to avoid competing with outsiders.💸 Microsoft saved Apple (literally)  Apple’s near-bankruptcy in the ’90s made them both humble and wary—forever shaping how they deal with developers and competition.🍎 From “please build for us” to “we choose you”  WWDC 2008 saw Apple begging for apps and evangelist emails on slides; today, it’s the other way around.🖥️ The “Delicious Era” fueled iPhone success  Mac indie devs (Panic, Delicious Monster, Bare Bones) built a design-obsessed, passionate community—setting the stage for the iPhone App Store boom.🚪 App Store 1.0: A new world for indies  For the first time, solo developers could launch businesses from home. No server costs, no payments hassle—just build, submit, and sell.🏦 Apple’s rules got stricter as the App Store grew  As the App Store became a services giant, the partnership vibe faded. Developers went from partners to “users” of Apple’s marketplace.📉 App Store math now feels upside down  Today, indie devs can pay Apple millions, while giants like Meta pay almost nothing. The fee logic and incentives don’t fit 2025.⏳ The platform needs an “App Store 3.0” reset  John and David call for a new era: lower fees, clearer rules, and Apple acting as a true platform partner—not just a toll booth.🔄 Developer enthusiasm is Apple’s long-term moat  Apple risks becoming a “legacy only” giant if it loses developer goodwill. The most important apps are still built by outsiders.👥 A generational handoff is coming  With Apple’s senior leadership nearing retirement, now is the time to set new priorities: empower developers, invest in the ecosystem, and ensure Apple’s platforms stay vibrant for decades to come.Resources: <ul><li><a href="https://www.youtube.com/watch?v=-5zeJyQ31rM">Bill Gates in 1984 promoting Apple Macintosh</a> </li><li><a href="https://www.youtube.com/watch?v=NVtxEA7AEHg">Bill Gates on stage with Steve Jobs in 1983</a></li></ul>Follow us on X: <ul><li>David Barnard - <a href="https://twitter.com/drbarnard">@drbarnard</a></li><li>Jacob Eiting - <a href="https://twitter.com/jeiting">@jeiting</a></li><li>RevenueCat - <a href="https://twitter.com/RevenueCat">@RevenueCat</a></li><li>SubClub - <a href="https://twitter.com/SubClubHQ">@SubClubHQ</a></li></ul>

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