The Business of Authority

We talk about where we’re taking the show and how your feedback will impact our next steps... more

Do you know how to position your product or service? Talking Points ---April’s background ... more

Why passion alone isn’t enough—we also need rigor and hard work to build a successful Pass... more

How niching down—think of it as repetition—gives you the opportunity for focused practice.... more

Why it’s tempting to conflate productivity with working in your genius zone (and how to th... more

When you want to use an application process to screen potential clients and group members.... more

How to use pricing as a tool to niche down your audience. Why engaging clients BEFORE they... more

How the books you read as a child can help chart the course of your life. The business and... more

Why this is not “slimy selling,” but genuinely providing value to the people you want to s... more

Getting past the fear of an empty calendar following an intensive project. Hint: having a ... more

NOTE: Rochelle and I (Jonathan) couldn't record last week. Rather than give you nothing (o... more

When to shake things up by trying an experiment in your business. Why it’s worth challengi... more

When to consider learning from a 1-1 coach vs. a group experience—and how to think about w... more

Why you want to move those “bees in your head” to a Projects List where they don’t interfe... more

How to identify your target market and create just enough of a description of the new offe... more

Which is best: using your name or creating a company name for your expertise business (hin... more

Why you can’t let what’s going on in the world keep you from playing your game, serving yo... more

Why we tend to think “balance” is a single point where we remain forever (even though that... more

How to blend both analytical and feelings-based reviews into your planning (and the key qu... more

How to know if your next move is all that risky—or just feels risky? Why it’s worth doing ... more

Licensing your intellectual property into tools and assessments. Translating your reputati... more

How you’ll know the rules of the game you’ve been playing have changed. Why creating a new... more

LINKS Rochelle | Email List | LinkedIn | Twitter | Instagram Jonathan | Daily List | Websi... more

Inverting the podcasting pyramid to have a faster impact on your business (and waste less ... more

How to make the final decision to let challenging clients go. Making spending more time in... more

What happens when we get unconsciously caught up in lifestyle inflation (and how to escape... more

Why the stories we tell ourselves about our luck vs. skill aren’t always true. Why most of... more