How This Musician Makes $500K/year Working 2 Hours A Week | 072
The Nathan Barry Show
10 Apr 2025
1:10:14
Today I’m joined by Lars Tiger, a Norwegian music producer who makes $500,000 a year—almost entirely profit—working just two hours a week from his home in the south of France.
We dive deep into the experiment that made it possible: releasing thousands of piano tracks with no marketing, using pure volume to generate income and data. Lars shares how he redefined quality, stopped chasing perfectionism, and built a flywheel that creators in any industry can apply.
You’ll learn how volume creates financial stability, how to think like a fisherman (not a perfectionist), and why quantity—not quality—is the fastest path to mastery.
Timestamps: 00:00 Introduction 01:26 Lars’ $500K/yr, 2-hour workweek model 04:12 Creating 1,000 tracks with zero marketing 08:10 Why 80% quality is enough (and often better) 14:05 The Pottery Class Experiment 17:52 From hits to stability: the math behind his model 20:21 Why Spotify only brings in 15–20% of revenue 22:30 What actually drives plays (hint: not TikTok) 25:42 Helping traditional artists embrace volume 30:38 Can this model scale to $1M+? 34:50 YouTube, repurposing, and platform expansion 39:00 Balancing freedom vs scale 46:04 Faceless creators, pen names, and creative freedom 52:02 What are you optimizing for?
If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.
Learn more about The Nathan Barry Show: https://nathanbarry.com/show
Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com
Follow Lars: Website: https://www.larstiger.com Instagram: https://www.instagram.com/larstiger/ LinkedIn: https://www.linkedin.com/in/larstiger
Featured in this episode: Lars’ Free Music Catalog Course: https://www.larstiger.com ConvertKit: https://convertkit.com Flywheels Course: https://nathanbarry.com/flywheels The Personal MBA: https://personalmba.com
#musicproducer #entrepreneur #songwriter
Today I’m joined by Lars Tiger, a Norwegian music producer who makes $500,000 a year—almost entirely profit—working just two hours a week from his home in the south of France.
We dive deep into the experiment that made it possible: releasing thousands of piano tracks with no marketing, using pure volume to generate income and data. Lars shares how he redefined quality, stopped chasing perfectionism, and built a flywheel that creators in any industry can apply.
You’ll learn how volume creates financial stability, how to think like a fisherman (not a perfectionist), and why quantity—not quality—is the fastest path to mastery.
Timestamps: 00:00 Introduction 01:26 Lars’ $500K/yr, 2-hour workweek model 04:12 Creating 1,000 tracks with zero marketing 08:10 Why 80% quality is enough (and often better) 14:05 The Pottery Class Experiment 17:52 From hits to stability: the math behind his model 20:21 Why Spotify only brings in 15–20% of revenue 22:30 What actually drives plays (hint: not TikTok) 25:42 Helping traditional artists embrace volume 30:38 Can this model scale to $1M+? 34:50 YouTube, repurposing, and platform expansion 39:00 Balancing freedom vs scale 46:04 Faceless creators, pen names, and creative freedom 52:02 What are you optimizing for?
If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.
Learn more about The Nathan Barry Show: https://nathanbarry.com/show
Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com
Follow Lars: Website: https://www.larstiger.com Instagram: https://www.instagram.com/larstiger/ LinkedIn: https://www.linkedin.com/in/larstiger
Featured in this episode: Lars’ Free Music Catalog Course: https://www.larstiger.com ConvertKit: https://convertkit.com Flywheels Course: https://nathanbarry.com/flywheels The Personal MBA: https://personalmba.com
#musicproducer #entrepreneur #songwriter