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The Future of What

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Music Business Association

Founded by Music Biz President, Portia Sabin as a way to educate musicians on the realities of the music business, The Future of What Podcast has become a forum where the most significant voices in our industry discuss important issues of the day. Tune in as she hosts important industry figureheads and innovators alike in exciting discussions on where the music business is headed next!

#306

Episode #274 — Louis Posen Reflects on 30+ Years of Hopeless Records: Indie Success, Charity and the...

Hopeless Records has passed its third decade in business since we last had label founder L... more

09 Dec 2025

26 MINS

26:31

09 Dec 2025

#305

Episode #273 — Unifying the Music Industry’s Data: A Conversation with Artist Growth’s Matt Urmy

The digital age has created a plethora of data resources for artists and their teams, but ... more

19 Nov 2025

23 MINS

23:25

19 Nov 2025

#304

Episode #272 — Updates on Indie Music Retail from The Vinyl Groove Records, The Sound Garden and Zia...

In this episode, we caught up with David Wolfe of The Vinyl Groove Records, Brian Burkert ... more

12 Nov 2025

44 MINS

44:03

12 Nov 2025

#303

Episode #271 — Safeguarding Our Industry: Inside Vobile’s Fight Against Fraud

The need for meaningful rights protection will always exist across both the video and audi... more

04 Nov 2025

16 MINS

16:08

04 Nov 2025

#302

Episode #270 — How Mamas In Music is Caring for Caregivers in Our Industry

Consideration of those in a caregiving role is often an afterthought in many industries, b... more

28 Oct 2025

17 MINS

17:13

28 Oct 2025

#301

Episode #269 — Reinventing Music Search: AIMS’ Solution for Precision and Unbiased Results

Searching large catalogs via tags can be time-consuming, reinforce biases toward what we a... more

21 Oct 2025

16 MINS

16:23

21 Oct 2025

#300

Episode #268 — How Bootleg Is Super-Serving Superfans With a New Kind of Merch

Superfans have been discussed as a promising new revenue stream for artists, and Bootleg i... more

14 Oct 2025

14 MINS

14:18

14 Oct 2025

#299

Episode #267 — Gut Instincts and Data: The Constants of A&R’s Evolution

Killphonic Rights is a creator-founded, full-service music company, with Michelle Fantus s... more

07 Oct 2025

18 MINS

18:43

07 Oct 2025

#298

Episode #266 — ONErpm’s Artist-First Approach to Business

As a distributor, publishing company, creator of DIY platform OFFstep and one of the world... more

30 Sep 2025

14 MINS

14:47

30 Sep 2025

#297

Episode #265 — What It Means to Win A Clio Award: A Chat With Michael Kauffman

The Clio Awards have celebrated advertising & creative works across industries dating back... more

23 Sep 2025

17 MINS

17:52

23 Sep 2025

#296

Episode #264 — How Has Music Evolved Into Such a Viable Asset Class?

In the past, artists needed to sign with record labels who would take out bank loans in or... more

16 Sep 2025

18 MINS

18:38

16 Sep 2025

#295

Episode #263 — Assessing the State of AI in Music with Voice-Swap’s Mike Pelczynski @ Music Biz 2025

Mike Pelczynski has been a part of many important conversations on the subject of AI as th... more

26 Aug 2025

15 MINS

15:54

26 Aug 2025

#294

Episode #262 — Inside Soundstripe’s Music Licensing Strategy with Global Head of Partnerships, Angel...

Soundstripe is a tech-enabled music licensing company working with brands, agencies and ri... more

19 Aug 2025

16 MINS

16:49

19 Aug 2025

#293

Episode #261 — Independent Sector Happenings with A2IM’s Lisa Hresko @ Music Biz 2025!

At Music Biz 2025, Lisa Hresko of A2IM moderated a panel on growth strategies for independ... more

13 Aug 2025

12 MINS

12:52

13 Aug 2025

#292

Episode #260 — Dissecting the State of Physical Music: A Conversation with Carrie Colliton @ Music B...

We spoke with Carrie Colliton of DORS & Record Store Day at Music Biz 2025 about the recen... more

05 Aug 2025

17 MINS

17:13

05 Aug 2025

#291

Episode #259 — Democratizing Artist Marketing: A Conversation with Chuka Chase of SymphonyOS @ Music...

We sat down with Chuka Chase, co-founder of SymphonyOS, during Music Biz 2025 to talk abou... more

22 Jul 2025

11 MINS

11:13

22 Jul 2025

#290

Episode #258 — The Impacts Of The Current PRO System On Small Venues

In this episode, we discuss the motivations behind NIVA’s letter to the US Copyright Offic... more

15 Jul 2025

26 MINS

26:35

15 Jul 2025

#289

Episode #257 — A Conversation With Virginie Berger @ Music Biz 2025

We caught up with Virginie Berger, Founder of Don’t Believe the Hype and Advisor at MUSICx... more

08 Jul 2025

12 MINS

12:58

08 Jul 2025

#288

Episode #256 — Jonathan Azu of Culture Collective Talks the State of the Live Industry & More!

This week we speak with Jonathan Azu, founder of Culture Collective, on the state of the l... more

01 Jul 2025

12 MINS

12:52

01 Jul 2025

#287

Episode #255 — The Tech and Music Industry Crossover: A Conversation with OpenPlay’s Edward Ginis @ ...

Edward Ginis, Founder and CEO of OpenPlay, attended his 15th Music Biz Conference this yea... more

24 Jun 2025

12 MINS

12:10

24 Jun 2025

#286

Episode #254 — Hear from Lauryn Menard, Creator of the GOB Sustainable Earplug Brand!

The difficulty common earplugs have conforming to each person’s unique anatomy leads to fr... more

17 Jun 2025

15 MINS

15:17

17 Jun 2025

#285

Episode #253 — The Music Merchandising Experience with Kerstyn Inouye of Top Drawer Merch

Top Drawer Merch began their journey through collaborating with artists to create charity ... more

20 May 2025

18 MINS

18:55

20 May 2025

#284

Episode #252 — How Friends of Noise is Creating Opportunities for the Youth of Portland

Friends of Noise, an organization supporting the creative youth of Portland, Oregon since ... more

29 Apr 2025

11 MINS

11:02

29 Apr 2025

#283

Episode #251 — Music Biz in Atlanta: The Horne Brothers Highlight ATL’s Booming Music Economy

Building on our series of interviews with Atlanta locals, we spoke with Byron, Ryon & Tyso... more

22 Apr 2025

19 MINS

19:57

22 Apr 2025

#282

Episode #250 — Angry Mob Music’s Marc Caruso Addresses What Indie Publishers Need

Independents make up 40% of the publishing industry, and yet, they struggle to leverage de... more

15 Apr 2025

17 MINS

17:15

15 Apr 2025

#281

Episode #249 — Girlilla Marketing’s Jennie Smythe on the Evolution of Digital Marketing & Female R...

Jennie Smythe, CEO of Girlilla Marketing, not only brings on unique & interesting clients,... more

08 Apr 2025

20 MINS

20:28

08 Apr 2025

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#306

Episode #274 — Louis Posen Reflects on 30+ Years of Hopeless Records: Indie Success, Charity and the...

#305

Episode #273 — Unifying the Music Industry’s Data: A Conversation with Artist Growth’s Matt Urmy

#304

Episode #272 — Updates on Indie Music Retail from The Vinyl Groove Records, The Sound Garden and Zia...

#303

Episode #271 — Safeguarding Our Industry: Inside Vobile’s Fight Against Fraud

#302

Episode #270 — How Mamas In Music is Caring for Caregivers in Our Industry

#301

Episode #269 — Reinventing Music Search: AIMS’ Solution for Precision and Unbiased Results

#300

Episode #268 — How Bootleg Is Super-Serving Superfans With a New Kind of Merch

#299

Episode #267 — Gut Instincts and Data: The Constants of A&R’s Evolution

#298

Episode #266 — ONErpm’s Artist-First Approach to Business

#297

Episode #265 — What It Means to Win A Clio Award: A Chat With Michael Kauffman

#296

Episode #264 — How Has Music Evolved Into Such a Viable Asset Class?

#295

Episode #263 — Assessing the State of AI in Music with Voice-Swap’s Mike Pelczynski @ Music Biz 2025

#294

Episode #262 — Inside Soundstripe’s Music Licensing Strategy with Global Head of Partnerships, Angel...

#293

Episode #261 — Independent Sector Happenings with A2IM’s Lisa Hresko @ Music Biz 2025!

#292

Episode #260 — Dissecting the State of Physical Music: A Conversation with Carrie Colliton @ Music B...

#291

Episode #259 — Democratizing Artist Marketing: A Conversation with Chuka Chase of SymphonyOS @ Music...

#290

Episode #258 — The Impacts Of The Current PRO System On Small Venues

#289

Episode #257 — A Conversation With Virginie Berger @ Music Biz 2025

#288

Episode #256 — Jonathan Azu of Culture Collective Talks the State of the Live Industry & More!

#287

Episode #255 — The Tech and Music Industry Crossover: A Conversation with OpenPlay’s Edward Ginis @ ...

#286

Episode #254 — Hear from Lauryn Menard, Creator of the GOB Sustainable Earplug Brand!

#285

Episode #253 — The Music Merchandising Experience with Kerstyn Inouye of Top Drawer Merch

#284

Episode #252 — How Friends of Noise is Creating Opportunities for the Youth of Portland

#283

Episode #251 — Music Biz in Atlanta: The Horne Brothers Highlight ATL’s Booming Music Economy

#282

Episode #250 — Angry Mob Music’s Marc Caruso Addresses What Indie Publishers Need

#281

Episode #249 — Girlilla Marketing’s Jennie Smythe on the Evolution of Digital Marketing & Female R...