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The Bright Balloon

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Sara Meyer

Welcome to The Bright Balloon, a podcast where Sara Meyer shares bright ideas for your balloon business! I want you to make more money, eliminate stress and learn along with me as we grow our creative businesses together! Welcome to The Bright Balloon

#244

288. That worked!

This episode is a list of wins people had from tips in the podcast interviews! I’m so grateful to the guests who shared those tips & congrats to everyone who put them to use & saw growth because of it! Episodes are listed below and are easily searchable at [thebrightballoon.com/episodes] (https://www.thebrightballoon.com/episodes/) ! I also share what’s in store for the podcast in 2025! In the UGlu Hotline, hear how one listener makes signs for her vehicle that communicate loading info. RESOURCES MENTIONED: 17hats (<a href= "https://referrals.17hats.com/card/xszdhzgnxk">get 50% off your 1st year</a>) <a href= "https://www.balloonsuite.com/brightballoon">Balloon Suite</a> [Havin' A Party Wholesale] (https://havinaparty.com/) (save 5% with code BRIGHT) | <a href= "https://havinaparty.com/twist-fest-balloon-event-1-7-25/" target= "_blank" rel="noopener">Twist Fest</a> <a href= "https://www.protapes.com/uglu-removable-adhesive-glue">UGlu by Pro Tapes</a> (save 5% at Havin’ A Party) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 <a href= "https://www.amazon.com/Bright-Balloon-Business-Planner/dp/B09MFBL3C4/ref=sr_1_1?crid=2UVYOWPJWJGZN&dib=eyJ2IjoiMSJ9.Mc_K7fuQj8TWpH0C4_vRYGYsa9-zUFFH1pBB_FH3_l-iYonBGzZRrbjiMkcqyiISuuzYnHd8x7LNKJQcpiGtfXKvN2fGNp833Xbg0jYFGsm77ReKIeKAs2zmR4yJ_cRoyzoTziBX5xiFvNMY-TxvtANH5VwhOnI_6jdKceXREAvd4IGk81MKvCKmO3ZDI0YyeS0SBMD8L0zAQUSpgIcGfSEIBFLKLrObh_TFK8hn4iY.KU0o3M9uLLUL0Ci1LR6ZjcbwhwvrvwW0G9km0IKzHlE&dib_tag=se&keywords=bright+balloon+planner&qid=1728066804&s=books&sprefix=bright+balloon+planner%2Cstripbooks%2C378&sr=1-1"> 2025 Bright Balloon Business Planner</a> [Balloon Boss Mastermind & Summit] (https://lddy.no/wbdm) I booked a 100K job! (bonus episode) 101 - Pumpkin Planning Your Balloon Business 251 - Wowlloons 201 - Confetti Castle 100 - Treb Episodes w/ Creative Heart Studio 265 - Presley Paige 271 - Zac 157 - Banzi Balloons 245 - Clik-Clik 257 - Balloon Coach 180 - Designs by Jo Jo's Creations 164 - Tuftex 253 - Blush Balloon Party Shop 214 - LaMarvelous Balloons 131 - Extra Betty 147 - Partistry Balloons 146 - Balloons by Misti 176 - Balloons by Tommy - - - - [Get bonus episodes] (https://www.patreon.com/thebrightballoon) <a href= "https://view.flodesk.com/pages/63a9f373d4043cac46b33618" target= "_blank" rel="noopener">50 Ideas for Email Marketing</a> | Join the Bright Balloon email list <a href= "https://the-bright-balloon.thinkific.com/courses/freeform-freedom" target="_blank" rel="noopener">Freeform Freedom</a> | <a href= "https://the-bright-balloon.thinkific.com/" target="_blank" rel= "noopener">More courses</a> [@thebrightballoon] (https://www.instagram.com/thebrightballoon/) <a href= "https://www.youtube.com/channel/UC6Mf3Io34HDadoQbDnxc39Q/videos" target="_blank" rel="noopener">The Bright Balloon on YouTube</a> ... Read more

24 Dec 2024

31 MINS

31:38

24 Dec 2024

#243

287. Neon Nation | Tiffany of LED Marquee

Since recording this episode, I’ve had the pleasure of hanging out with Tiffany at Balloon Boss Summit and seeing her LED Marquees in action. Wow, are they cool! Listen in as we chat about this very neat option you may consider adding to your inventory. Tiffany tells us how her marquees were designed to give a different vibe than the traditional incandescent marquees, as she looked to stand out in “Neon Nashville”. Hear more about what they knew they needed in the design and how they had balloon artists in mind all along. You’ll also hear about how she’s operating her own service-based business with these marquees, which makes it easy for her to understand our needs. Then she tells us about the licensing model they chose over franchising and wholesaling, because they wanted their marquees to be a symbol of quality service. Hear more about the kinds of assets you receive upon licensing, the territory protection and what it’s like to become part of the “Neon Nation” family. Then in the UGlu Hotline, there’s a tip for a really creative way to improve the reviews you get from your customers! RESOURCES MENTIONED: 17hats (<a href= "https://referrals.17hats.com/card/xszdhzgnxk" target="_blank" rel= "noopener">get 50% off your 1st year</a>) [Balloon Suite] (https://www.balloonsuite.com/brightballoon) [Havin' A Party Wholesale] (https://havinaparty.com/) (save 5% with code BRIGHT) | <a href= "https://havinaparty.com/twist-fest-balloon-event-1-7-25/" target= "_blank" rel="noopener">Twist Fest</a> <a href= "https://www.protapes.com/uglu-removable-adhesive-glue" target= "_blank" rel="noopener">UGlu by Pro Tapes</a> (save 5% at Havin’ A Party with code BRIGHT) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 [PremiumConwin] (https://www.premiumconwin.com/) <a href= "https://www.amazon.com/Bright-Balloon-Business-Planner/dp/B09MFBL3C4/ref=sr_1_1?crid=2UVYOWPJWJGZN&dib=eyJ2IjoiMSJ9.Mc_K7fuQj8TWpH0C4_vRYGYsa9-zUFFH1pBB_FH3_l-iYonBGzZRrbjiMkcqyiISuuzYnHd8x7LNKJQcpiGtfXKvN2fGNp833Xbg0jYFGsm77ReKIeKAs2zmR4yJ_cRoyzoTziBX5xiFvNMY-TxvtANH5VwhOnI_6jdKceXREAvd4IGk81MKvCKmO3ZDI0YyeS0SBMD8L0zAQUSpgIcGfSEIBFLKLrObh_TFK8hn4iY.KU0o3M9uLLUL0Ci1LR6ZjcbwhwvrvwW0G9km0IKzHlE&dib_tag=se&keywords=bright+balloon+planner&qid=1728066804&s=books&sprefix=bright+balloon+planner%2Cstripbooks%2C378&sr=1-1" target="_blank" rel="noopener">NOW AVAILABLE! 2025 Bright Balloon Business Planner</a> [ALOFT] (https://floatconvention.com/aloft/) (save $10 with code BRIGHT) [Balloon Boss Mastermind & Summit] (https://lddy.no/wbdm) [Open an LED Marquee location] (https://www.ledmarquee.com/open-a-location) - - - - [Get bonus episodes] (https://www.patreon.com/thebrightballoon) <a href= "https://view.flodesk.com/pages/63a9f373d4043cac46b33618" target= "_blank" rel="noopener">50 Ideas for Email Marketing</a> | Join the Bright Balloon email list <a href= "https://the-bright-balloon.thinkific.com/courses/freeform-freedom" target="_blank" rel="noopener">Freeform Freedom</a> | <a href= "https://the-bright-balloon.thinkific.com/" target="_blank" rel= "noopener">More courses</a> [@thebrightballoon] (https://www.instagram.com/thebrightballoon/) <a href= "https://www.youtube.com/channel/UC6Mf3Io34HDadoQbDnxc39Q/videos" target="_blank" rel="noopener">The Bright Balloon on YouTube</a> ... Read more

17 Dec 2024

42 MINS

42:27

17 Dec 2024

#242

285. Competing to win | Edward Munoz

Edward is one of the kindest and most talented people I have ever met. In this episode he shares his inspiring story of bringing his balloon business to the U.S. from Venezuela, and all of the challenges he faced in the process. He’s very generous with the techniques he shares on Instagram and I know everyone will have something to learn from listening to him. You’ll hear about: ---His strategy for competitions ---How winning one competition earned him a big opportunity ---How he’s juggling his full-time work for burton + Burton with his own business ---Why he only goes after big & unique jobs ---What he’s discovered about working with corporate clients ---How he mixes classic and organic styles Some other things that were fascinating to hear was how he paid for college with his balloon income, moved across the country with three days’ notice, learned English and became a citizen. What an inspiring conversation it was! And in the UGlu Hotline, I answer a question about the best way to remove UGlu Dashes, and where I do and do not use them. RESOURCES MENTIONED: 17hats (<a href= "https://referrals.17hats.com/card/xszdhzgnxk" target="_blank" rel= "noopener">get 50% off your 1st year</a>) [Balloon Suite] (https://www.balloonsuite.com/brightballoon) [Havin' A Party Wholesale] (https://havinaparty.com/) (save 5% with code BRIGHT) | <a href= "https://havinaparty.com/twist-fest-balloon-event-1-7-25/" target= "_blank" rel="noopener">Twist Fest</a> <a href= "https://www.protapes.com/uglu-removable-adhesive-glue" target= "_blank" rel="noopener">UGlu by Pro Tapes</a> (save 5% at Havin’ A Party with code BRIGHT) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 [PremiumConwin] (https://www.premiumconwin.com/) <a href= "https://www.amazon.com/Bright-Balloon-Business-Planner/dp/B09MFBL3C4/ref=sr_1_1?crid=2UVYOWPJWJGZN&dib=eyJ2IjoiMSJ9.Mc_K7fuQj8TWpH0C4_vRYGYsa9-zUFFH1pBB_FH3_l-iYonBGzZRrbjiMkcqyiISuuzYnHd8x7LNKJQcpiGtfXKvN2fGNp833Xbg0jYFGsm77ReKIeKAs2zmR4yJ_cRoyzoTziBX5xiFvNMY-TxvtANH5VwhOnI_6jdKceXREAvd4IGk81MKvCKmO3ZDI0YyeS0SBMD8L0zAQUSpgIcGfSEIBFLKLrObh_TFK8hn4iY.KU0o3M9uLLUL0Ci1LR6ZjcbwhwvrvwW0G9km0IKzHlE&dib_tag=se&keywords=bright+balloon+planner&qid=1728066804&s=books&sprefix=bright+balloon+planner%2Cstripbooks%2C378&sr=1-1" target="_blank" rel="noopener">NOW AVAILABLE! 2025 Bright Balloon Business Planner</a> [ALOFT] (https://floatconvention.com/aloft/) (save $10 with code BRIGHT) [Balloon Boss Mastermind & Summit] (https://lddy.no/wbdm) <a href= "https://www.instagram.com/edward_munoz/?hl=en" target="_blank" rel="noopener">@edward_munoz</a> - - - - [Get bonus episodes] (https://www.patreon.com/thebrightballoon) <a href= "https://view.flodesk.com/pages/63a9f373d4043cac46b33618" target= "_blank" rel="noopener">50 Ideas for Email Marketing</a> | Join the Bright Balloon email list <a href= "https://the-bright-balloon.thinkific.com/courses/freeform-freedom" target="_blank" rel="noopener">Freeform Freedom</a> | <a href= "https://the-bright-balloon.thinkific.com/" target="_blank" rel= "noopener">More courses</a> [@thebrightballoon] (https://www.instagram.com/thebrightballoon/) <a href= "https://www.youtube.com/channel/UC6Mf3Io34HDadoQbDnxc39Q/videos" target="_blank" rel="noopener">The Bright Balloon on YouTube</a> ... Read more

10 Dec 2024

1 HR 04 MINS

1:04:23

10 Dec 2024

#241

283. A wealth of balloon knowledge | Sue of The Very Best Balloon Blog

Sue was one of the first people in the balloon industry that I learned from online when I started. In fact, I would bet that you’ve come across some of her content, too! I loved the chance to pick her brain on all the things she’s experienced in the industry, plus learn about BAPIA, a membership she runs that is available in the UK, and that I wish was available in the US! Hear how participating in a competition in Paris helped her hone her skills, gain confidence and get selected as an instructor, which she feels was her calling. She also tells us about how her blog helped her share even more helpful information on a larger scale. It’s got hundreds of topics including pricing, business basics and more. We also chat about her involvement in the CBA, design elements and principles, classic and organic and why formulas matter for each style. Then we dive into BAPIA (The Balloon & Party Industry Alliance). If you’re not already familiar, you’ve got to hear about all of the incredible features of this membership! We wrap things up talking about all the recent changes in our industry and her take on its causes and results. What an absolute pleasure it was to interview Sue! Then in the UGlu Hotline, I answer a question about my most successful form of marketing. RESOURCES MENTIONED: 17hats (<a href= "https://referrals.17hats.com/card/xszdhzgnxk" target="_blank" rel= "noopener">get 50% off your 1st year</a>) [Balloon Suite] (https://www.balloonsuite.com/brightballoon) [Havin' A Party Wholesale] (https://havinaparty.com/) (save 5% with code BRIGHT) | <a href= "https://havinaparty.com/twist-fest-balloon-event-1-7-25/" target= "_blank" rel="noopener">Twist Fest</a> <a href= "https://www.protapes.com/uglu-removable-adhesive-glue" target= "_blank" rel="noopener">UGlu by Pro Tapes</a> (save 5% at Havin’ A Party with code BRIGHT) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 [PremiumConwin] (https://www.premiumconwin.com/) <a href= "https://www.amazon.com/Bright-Balloon-Business-Planner/dp/B09MFBL3C4/ref=sr_1_1?crid=2UVYOWPJWJGZN&dib=eyJ2IjoiMSJ9.Mc_K7fuQj8TWpH0C4_vRYGYsa9-zUFFH1pBB_FH3_l-iYonBGzZRrbjiMkcqyiISuuzYnHd8x7LNKJQcpiGtfXKvN2fGNp833Xbg0jYFGsm77ReKIeKAs2zmR4yJ_cRoyzoTziBX5xiFvNMY-TxvtANH5VwhOnI_6jdKceXREAvd4IGk81MKvCKmO3ZDI0YyeS0SBMD8L0zAQUSpgIcGfSEIBFLKLrObh_TFK8hn4iY.KU0o3M9uLLUL0Ci1LR6ZjcbwhwvrvwW0G9km0IKzHlE&dib_tag=se&keywords=bright+balloon+planner&qid=1728066804&s=books&sprefix=bright+balloon+planner%2Cstripbooks%2C378&sr=1-1" target="_blank" rel="noopener">NOW AVAILABLE! 2025 Bright Balloon Business Planner</a> [ALOFT] (https://floatconvention.com/aloft/) (save $10 with code BRIGHT) [Balloon Boss Mastermind & Summit] (https://lddy.no/wbdm) [BAPIA] (https://www.bapiaonline.com/) | <a href= "https://theverybestballoonblog.blogspot.com/" target="_blank" rel= "noopener">The Very Best Balloon Blog</a> | <a href= "https://www.instagram.com/suebowler/" target="_blank" rel= "noopener">@suebowler</a> - - - - [Get bonus episodes] (https://www.patreon.com/thebrightballoon) <a href= "https://view.flodesk.com/pages/63a9f373d4043cac46b33618" target= "_blank" rel="noopener">50 Ideas for Email Marketing</a> | Join the Bright Balloon email list <a href= "https://the-bright-balloon.thinkific.com/courses/freeform-freedom" target="_blank" rel="noopener">Freeform Freedom</a> | <a href= "https://the-bright-balloon.thinkific.com/" target="_blank" rel= "noopener">More courses</a> [@thebrightballoon] (https://www.instagram.com/thebrightballoon/) <a href= "https://www.youtube.com/channel/UC6Mf3Io34HDadoQbDnxc39Q/videos" target="_blank" rel="noopener">The Bright Balloon on YouTube</a> ... Read more

03 Dec 2024

55 MINS

55:53

03 Dec 2024

#240

281. Moving a business | Yanira of Perfectly Wrapped Balloons

This episode is perhaps one of my favorite interviews of the year! I chat with Yanira of Perfectly Wrapped Balloons about how having systems and good record keeping for your company really helps in case of a sale or big transition. Yanira moved her business into a new area, several states away from her previous home and walks us through how she negotiated the sale of her client list and essentially restarted her business. What I didn’t expect to hear was all of the businesses she had even before moving Perfectly Wrapped Balloons! Hear about all of the things she’s done, the cities she’s worked in, some hiccups she’s experienced and how she found her way in the balloon industry. I also ask her to share about ---How her family transformed their garage into a studio ---What her sales were like before moving her company ---What contributed most to her sales ---Why it was an easy decision to move ---What they looked for in a property when moving Then we dive into the sale of her business and it was fascinating! Hear about the terms that were set, whether she worked with a lawyer, what kind of person she wanted to sell to and of course, how her organized systems made a huge difference to the sale. She also shares what her first steps were after the move and how she started networking again. And now, she feels like she’s beginning to earn referrals at the same pace she did before moving. Huge congrats to Yanira for this accomplishment! She shared so many insightful things about this process. And in the UGlu Hotline, I answer a question about what it’s like having to transition out of Qualatex colors. RESOURCES MENTIONED: 17hats (<a href= "https://referrals.17hats.com/card/xszdhzgnxk" target="_blank" rel= "noopener">get 50% off your 1st year</a>) [Balloon Suite] (https://www.balloonsuite.com/brightballoon) [Havin' A Party Wholesale] (https://havinaparty.com/) (save 5% with code BRIGHT) <a href= "https://www.protapes.com/uglu-removable-adhesive-glue" target= "_blank" rel="noopener">UGlu by Pro Tapes</a> (save 5% at Havin’ A Party with code BRIGHT) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 [PremiumConwin] (https://www.premiumconwin.com/) <a href= "https://www.amazon.com/Bright-Balloon-Business-Planner/dp/B09MFBL3C4/ref=sr_1_1?crid=2UVYOWPJWJGZN&dib=eyJ2IjoiMSJ9.Mc_K7fuQj8TWpH0C4_vRYGYsa9-zUFFH1pBB_FH3_l-iYonBGzZRrbjiMkcqyiISuuzYnHd8x7LNKJQcpiGtfXKvN2fGNp833Xbg0jYFGsm77ReKIeKAs2zmR4yJ_cRoyzoTziBX5xiFvNMY-TxvtANH5VwhOnI_6jdKceXREAvd4IGk81MKvCKmO3ZDI0YyeS0SBMD8L0zAQUSpgIcGfSEIBFLKLrObh_TFK8hn4iY.KU0o3M9uLLUL0Ci1LR6ZjcbwhwvrvwW0G9km0IKzHlE&dib_tag=se&keywords=bright+balloon+planner&qid=1728066804&s=books&sprefix=bright+balloon+planner%2Cstripbooks%2C378&sr=1-1" target="_blank" rel="noopener">NEW! 2025 Bright Balloon Business Planner</a> [ALOFT] (https://floatconvention.com/aloft/) (save $10 with code BRIGHT) [ballooncoach.com] (https://lddy.no/wbdm) | [Balloon Boss Mastermind & Summit] (https://lddy.no/wbdm) [Let Nicole Help] (letnicolehelp.com) | <a href= "https://www.instagram.com/letnicolehelp/" target="_blank" rel= "noopener">@letnicolehelp</a> - - - - [Get bonus episodes] (https://www.patreon.com/thebrightballoon) <a href= "https://view.flodesk.com/pages/63a9f373d4043cac46b33618" target= "_blank" rel="noopener">50 Ideas for Email Marketing</a> | Join the Bright Balloon email list <a href= "https://the-bright-balloon.thinkific.com/courses/freeform-freedom" target="_blank" rel="noopener">Freeform Freedom</a> | <a href= "https://the-bright-balloon.thinkific.com/" target="_blank" rel= "noopener">More courses</a> [@thebrightballoon] (https://www.instagram.com/thebrightballoon/) <a href= "https://www.youtube.com/channel/UC6Mf3Io34HDadoQbDnxc39Q/videos" target="_blank" rel="noopener">The Bright Balloon on YouTube</a> ... Read more

26 Nov 2024

50 MINS

50:27

26 Nov 2024

#239

279. Entrepreneur reality show | Jenn of Fun By The Yard

In this episode, Jenn takes us through the journey she’s had in her business… from yard cards only to being convinced to take on balloon jobs for corporate clients to now handling her own team in a warehouse she still has room to grow into. She’s done some huge things in the past year, including being on a reality show for entrepreneurs, hosting The Big Balloon Build and helping at the DNC balloon drop! Hear about the selection process for the show, lessons learned and challenges that were part of it. Then, learn more about the events that transpired during her build and how she had to take a major pivot in order to make it a success. We also chat about how she promotes her business to her local university, Notre Dame. She shares a couple of nuggets about how to make sure all of the different departments and visiting teams know about her services, which has her there nearly every week! Then in the UGlu Hotline, hear a tip for applying vinyl to jumbo balloons. RESOURCES MENTIONED: 17hats (<a href= "https://referrals.17hats.com/card/xszdhzgnxk" target="_blank" rel= "noopener">get 50% off your 1st year</a>) [Balloon Suite] (https://www.balloonsuite.com/brightballoon) [Havin' A Party Wholesale] (https://havinaparty.com/) (save 5% with code BRIGHT) <a href= "https://www.protapes.com/uglu-removable-adhesive-glue" target= "_blank" rel="noopener">UGlu by Pro Tapes</a> (save 5% at Havin’ A Party with code BRIGHT) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 [PremiumConwin] (https://www.premiumconwin.com/) <a href= "https://www.amazon.com/Bright-Balloon-Business-Planner/dp/B09MFBL3C4/ref=sr_1_1?crid=2UVYOWPJWJGZN&dib=eyJ2IjoiMSJ9.Mc_K7fuQj8TWpH0C4_vRYGYsa9-zUFFH1pBB_FH3_l-iYonBGzZRrbjiMkcqyiISuuzYnHd8x7LNKJQcpiGtfXKvN2fGNp833Xbg0jYFGsm77ReKIeKAs2zmR4yJ_cRoyzoTziBX5xiFvNMY-TxvtANH5VwhOnI_6jdKceXREAvd4IGk81MKvCKmO3ZDI0YyeS0SBMD8L0zAQUSpgIcGfSEIBFLKLrObh_TFK8hn4iY.KU0o3M9uLLUL0Ci1LR6ZjcbwhwvrvwW0G9km0IKzHlE&dib_tag=se&keywords=bright+balloon+planner&qid=1728066804&s=books&sprefix=bright+balloon+planner%2Cstripbooks%2C378&sr=1-1" target="_blank" rel="noopener">NEW! 2025 Bright Balloon Business Planner</a> [ALOFT] (https://floatconvention.com/aloft/) (save $10 with code BRIGHT) [ballooncoach.com] (https://lddy.no/wbdm) | [Balloon Boss Mastermind & Summit] (https://lddy.no/wbdm) [Let Nicole Help] (https://www.letnicolehelp.com) [funbytheyard.net] (https://www.funbytheyard.net/) | <a href= "https://www.facebook.com/funbytheyard.net" target="_blank" rel= "noopener">FBTY on Facebook</a> | <a href= "https://www.betablox.com/season/season-12" target="_blank" rel= "noopener">The Blox</a> | <a href= "https://www.amazon.com/Mattress-Waterproof-Zippered-Protector-Resistance/dp/B0CP81L89D?pd_rd_w=GT1NW&content-id=amzn1.sym.528bfdfa-ea96-478b-a7d9-043e650836af&pf_rd_p=528bfdfa-ea96-478b-a7d9-043e650836af&pf_rd_r=9T350W5Y82ZXNNY0E10E&pd_rd_wg=8VNZf&pd_rd_r=2969d9ea-25d9-4600-ac0d-3e8148f3e1cd&pd_rd_i=B0CP81L89D&ref_=pd_basp_d_rpt_ba_s_1_cp_t&th=1" target="_blank" rel="noopener">Zipper Mattress Bags</a> - - - - [Get bonus episodes] (https://www.patreon.com/thebrightballoon) <a href= "https://view.flodesk.com/pages/63a9f373d4043cac46b33618" target= "_blank" rel="noopener">50 Ideas for Email Marketing</a> | Join the Bright Balloon email list <a href= "https://the-bright-balloon.thinkific.com/courses/freeform-freedom" target="_blank" rel="noopener">Freeform Freedom</a> | <a href= "https://the-bright-balloon.thinkific.com/" target="_blank" rel= "noopener">More courses</a> [@thebrightballoon] (https://www.instagram.com/thebrightballoon/) <a href= "https://www.youtube.com/channel/UC6Mf3Io34HDadoQbDnxc39Q/videos" target="_blank" rel="noopener">The Bright Balloon on YouTube</a> ... Read more

19 Nov 2024

41 MINS

41:04

19 Nov 2024

#238

277. Ready-made templates | Emily of 17hats

In this second curated episode by Let Nicole Help, we’re hearing from Emily of 17hats who is in charge of all things Marketplace. If you’re not familiar, it’s a place where 17hats users can buy and try all sorts of templates for their account! Emily tells us more about the kinds of templates available and how they can help both new and long-time users. We go on to talk more about the very specific balloon-related templates ready for purchase, how installation of the templates actually works and how templates and template sellers are vetted. I even found myself making a list of items that I wanted to search for while Emily and I were talking! Then lastly, I also loved hearing that nearly every 17hats employee is (or was) a small business owner themselves. I think it speaks a lot to their insight on our needs. I’m excited to hear how this Marketplace is just the start of what they have planned because I have a lot of respect for 17hats’ dedication to small business owners. And in the UGlu Hotline, hear a tip for reusing latex balloons! RESOURCES MENTIONED: 17hats (<a href= "https://referrals.17hats.com/card/xszdhzgnxk" target="_blank" rel= "noopener">get 50% off your 1st year</a>) [Balloon Suite] (https://www.balloonsuite.com/brightballoon) [Havin' A Party Wholesale] (https://havinaparty.com/) (save 5% with code BRIGHT) <a href= "https://www.protapes.com/uglu-removable-adhesive-glue" target= "_blank" rel="noopener">UGlu by Pro Tapes</a> (save 5% at Havin’ A Party with code BRIGHT) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 [PremiumConwin] (https://www.premiumconwin.com/) <a href= "https://www.amazon.com/Bright-Balloon-Business-Planner/dp/B09MFBL3C4/ref=sr_1_1?crid=2UVYOWPJWJGZN&dib=eyJ2IjoiMSJ9.Mc_K7fuQj8TWpH0C4_vRYGYsa9-zUFFH1pBB_FH3_l-iYonBGzZRrbjiMkcqyiISuuzYnHd8x7LNKJQcpiGtfXKvN2fGNp833Xbg0jYFGsm77ReKIeKAs2zmR4yJ_cRoyzoTziBX5xiFvNMY-TxvtANH5VwhOnI_6jdKceXREAvd4IGk81MKvCKmO3ZDI0YyeS0SBMD8L0zAQUSpgIcGfSEIBFLKLrObh_TFK8hn4iY.KU0o3M9uLLUL0Ci1LR6ZjcbwhwvrvwW0G9km0IKzHlE&dib_tag=se&keywords=bright+balloon+planner&qid=1728066804&s=books&sprefix=bright+balloon+planner%2Cstripbooks%2C378&sr=1-1" target="_blank" rel="noopener">Now available! 2025 Bright Balloon Business Planner</a> [ALOFT] (https://floatconvention.com/aloft/) (save $10 with code BRIGHT) [Balloon Boss Mastermind & Summit] (https://lddy.no/wbdm) <a href= "https://marketplace.17hats.com/#/items/all?search=nicole" target= "_blank" rel="noopener">Let Nicole Help 17hats Marketplace listings</a> | [letnicolehelp.com] (https://www.letnicolehelp.com/) | <a href= "https://www.instagram.com/letnicolehelp/" target="_blank" rel= "noopener">@letnicolehelp</a> - - - - [Get bonus episodes] (https://www.patreon.com/thebrightballoon) <a href= "https://view.flodesk.com/pages/63a9f373d4043cac46b33618" target= "_blank" rel="noopener">50 Ideas for Email Marketing</a> | Join the Bright Balloon email list [Courses] (https://the-bright-balloon.thinkific.com/) [@thebrightballoon] (https://www.instagram.com/thebrightballoon/) <a href= "https://www.youtube.com/channel/UC6Mf3Io34HDadoQbDnxc39Q/videos" target="_blank" rel="noopener">The Bright Balloon on YouTube</a> ... Read more

12 Nov 2024

48 MINS

48:10

12 Nov 2024

#237

275. Boosting your customer experience | Nicole of Let Nicole Help

In this episode I’m chatting with my friend Nicole, who helps a lot of people with their 17hats CRM, but also with other aspects of the customer experience. I’ve said this before, but the more I do balloons the more I think that balloons are about 20% of the equation and the rest is how you run your business. So we chat about some ways to give your customers a good experience, like: ---How to become known to prospective customers in the first place ---Using your leads’ own words ---Ways to help yourself get solid leads ---Ways to nurture your leads & stay top of mind ---Elevating their experience while fulfilling the service ---Making yourself look professional in the way you collect info from your customers ---How to take care of your customers after the job ---How all of these things come full circle Then as we wrap up, we focus in on three specific actions that you can take to get a jump on improving your customer experience today. And in the UGlu Hotline, hear a good tip for site visits! RESOURCES MENTIONED: 17hats (<a href= "https://referrals.17hats.com/card/xszdhzgnxk" target="_blank" rel= "noopener">get 50% off your 1st year</a>) [Balloon Suite] (https://www.balloonsuite.com/brightballoon) [Havin' A Party Wholesale] (https://havinaparty.com/) (save 5% with code BRIGHT) <a href= "https://www.protapes.com/uglu-removable-adhesive-glue" target= "_blank" rel="noopener">UGlu by Pro Tapes</a> (save 5% at Havin’ A Party with code BRIGHT) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 [PremiumConwin] (https://www.premiumconwin.com/) <a href= "https://www.amazon.com/Bright-Balloon-Business-Planner/dp/B09MFBL3C4/ref=sr_1_1?crid=2UVYOWPJWJGZN&dib=eyJ2IjoiMSJ9.Mc_K7fuQj8TWpH0C4_vRYGYsa9-zUFFH1pBB_FH3_l-iYonBGzZRrbjiMkcqyiISuuzYnHd8x7LNKJQcpiGtfXKvN2fGNp833Xbg0jYFGsm77ReKIeKAs2zmR4yJ_cRoyzoTziBX5xiFvNMY-TxvtANH5VwhOnI_6jdKceXREAvd4IGk81MKvCKmO3ZDI0YyeS0SBMD8L0zAQUSpgIcGfSEIBFLKLrObh_TFK8hn4iY.KU0o3M9uLLUL0Ci1LR6ZjcbwhwvrvwW0G9km0IKzHlE&dib_tag=se&keywords=bright+balloon+planner&qid=1728066804&s=books&sprefix=bright+balloon+planner%2Cstripbooks%2C378&sr=1-1" target="_blank" rel="noopener">NEW! 2025 Bright Balloon Business Planner</a> [ALOFT] (https://floatconvention.com/aloft/) (save $10 with code BRIGHT) [ballooncoach.com] (https://lddy.no/wbdm) | [Balloon Boss Mastermind & Summit] (https://lddy.no/wbdm) [5-day Customer Experience Email Course] (https://www.letnicolehelp.com/miner) | [@letnicolehelp] (https://www.instagram.com/letnicolehelp/) <a href= "https://www.amazon.com/Hion-Sickness-Carsickness-Airsickness-Seasickness/dp/B0BVYQCHJ7?crid=2TO7PD0L9K8TR&dib=eyJ2IjoiMSJ9.lIORldvRS2LjR8sj__IXQMH8TM76_ECPynfvmQD30KS0uV4xpJye3u16e4ZO8mNLkXXyWeWpfQjed9nVNKIoSYtxo_ohAkIp8C9Gw9Hr2lVyc0F6DzPD_UBAxAznCCRmm-Rb4K0pxTHPtlB2e59DJIgdOftGhLcJXTRpUis0fsjp7JmaWBFab0fjtYkGWeD-ZmwuVrVRUuGmMPN1yMT4qV4wm5aWl5LFrQ7Hj5GEvaqDlRwpkag10wYkUV77WK-xjYU37yoGVC52aE9ZYBw0aLRe-F_P8hQ69WTV-RRBWuE.OfEOBLu0u_uJW5YzwjK5wBUH5AtBu1xc4vb8t8op-xM&dib_tag=se&keywords=motion+sickness+glasses&qid=1730486963&sprefix=motion+sickness+%2Caps%2C145&sr=8-6" target="_blank" rel="noopener">Car sickness glasses</a> (they worked!) - - - - [Get bonus episodes] (https://www.patreon.com/thebrightballoon) <a href= "https://view.flodesk.com/pages/63a9f373d4043cac46b33618" target= "_blank" rel="noopener">50 Ideas for Email Marketing</a> | Join the Bright Balloon email list <a href= "https://the-bright-balloon.thinkific.com/courses/freeform-freedom" target="_blank" rel="noopener">Freeform Freedom</a> | <a href= "https://the-bright-balloon.thinkific.com/" target="_blank" rel= "noopener">More courses</a> [@thebrightballoon] (https://www.instagram.com/thebrightballoon/) <a href= "https://www.youtube.com/channel/UC6Mf3Io34HDadoQbDnxc39Q/videos" target="_blank" rel="noopener">The Bright Balloon on YouTube</a> ... Read more

05 Nov 2024

51 MINS

51:33

05 Nov 2024

#236

273. Stopping Balloons | Melody of Feathered Fox Designs

In this interview we’ll hear about what it’s like to stop providing balloon decor. Melody announced on Instagram a while back that she was no longer going to be doing installations, and in fact was beginning to count down the days to her last one. She tells us how she was having her best year ever, in terms of sales and the clients she was working with, but behind the scenes was struggling physically with an old injury that progressively got worse. Hear about all of the options she considered, and why she opted for an actual announcement over quietly closing down the business. Then she also tells us what she’s up to now, in the short term, as she discovers what her next big thing is. Other topics we talk about included: ---Hiring and training ---Managing growth ---The physical nature of the job ---Comparison and relationships ---Personal branding & her content plan I really appreciated Melody’s openness and honesty about this decision and the process, and since I know we all feel burnt out every so often, there’s likely some parts of her experience that you’ll relate to as well. And in the UGlu Hotline, get a tip for when you’re participating in a parade! RESOURCES MENTIONED: 17hats (<a href= "https://referrals.17hats.com/card/xszdhzgnxk" target="_blank" rel= "noopener">get 50% off your 1st year</a>) [Balloon Suite] (https://www.balloonsuite.com/brightballoon) [Havin' A Party Wholesale] (https://havinaparty.com/) (save 5% with code BRIGHT) <a href= "https://www.protapes.com/uglu-removable-adhesive-glue" target= "_blank" rel="noopener">UGlu by Pro Tapes</a> (save 5% at Havin’ A Party with code BRIGHT) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 [PremiumConwin] (https://www.premiumconwin.com/) <a href= "https://www.amazon.com/Bright-Balloon-Business-Planner/dp/B09MFBL3C4/ref=sr_1_1?crid=2UVYOWPJWJGZN&dib=eyJ2IjoiMSJ9.Mc_K7fuQj8TWpH0C4_vRYGYsa9-zUFFH1pBB_FH3_l-iYonBGzZRrbjiMkcqyiISuuzYnHd8x7LNKJQcpiGtfXKvN2fGNp833Xbg0jYFGsm77ReKIeKAs2zmR4yJ_cRoyzoTziBX5xiFvNMY-TxvtANH5VwhOnI_6jdKceXREAvd4IGk81MKvCKmO3ZDI0YyeS0SBMD8L0zAQUSpgIcGfSEIBFLKLrObh_TFK8hn4iY.KU0o3M9uLLUL0Ci1LR6ZjcbwhwvrvwW0G9km0IKzHlE&dib_tag=se&keywords=bright+balloon+planner&qid=1728066804&s=books&sprefix=bright+balloon+planner%2Cstripbooks%2C378&sr=1-1" target="_blank" rel="noopener">NEW! 2025 Bright Balloon Business Planner</a> [ALOFT] (https://floatconvention.com/aloft/) (save $10 with code BRIGHT) [ballooncoach.com] (https://lddy.no/wbdm) | [Balloon Boss Mastermind & Summit] (https://lddy.no/wbdm) - - - - [Get bonus episodes] (https://www.patreon.com/thebrightballoon) <a href= "https://view.flodesk.com/pages/63a9f373d4043cac46b33618" target= "_blank" rel="noopener">50 Ideas for Email Marketing</a> | Join the Bright Balloon email list [Courses] (https://the-bright-balloon.thinkific.com/) [@thebrightballoon] (https://www.instagram.com/thebrightballoon/) <a href= "https://www.youtube.com/channel/UC6Mf3Io34HDadoQbDnxc39Q/videos" target="_blank" rel="noopener">The Bright Balloon on YouTube</a> ... Read more

29 Oct 2024

1 HR 07 MINS

1:07:40

29 Oct 2024

#235

271. Having a front row seat

In this episode I’m interviewing someone who has been in balloons for the same amount of time as me… it’s my husband! Someone on Instagram had suggested the idea and we rolled with it. After all, he’s had a front row seat to Wisconsin Balloon Decor (and all my business ideas) from the very beginning so it was fun to have him share his experience. And since the idea originated on Instagram, I went back to the source for questions I should ask Zac, and I think anyone who also has a spouse or significant other along for the ride will enjoy hearing his perspective. Zac and I talk about: ---Where he feels comfortable and wants to help ---How he’s learned my installation style and standards ---His favorite and least favorite things about being married to a balloon decorator ---What it’s like when I travel ---If he ever had any doubts about the business ---… and a few of my own questions for him! Bear with us in the beginning as we fight through a bit of awkwardness, but we share openly about running the business while juggling kids and so much more. Thanks to everyone who submitted questions! Then in the UGlu Hotline, you’ll hear about a banking option that has helped one artist implement the Profit First method. RESOURCES MENTIONED: 17hats (<a href= "https://referrals.17hats.com/card/xszdhzgnxk" target="_blank" rel= "noopener">get 50% off your 1st year</a>) [Balloon Suite] (https://www.balloonsuite.com/brightballoon) [Havin' A Party Wholesale] (https://havinaparty.com/) (save 5% with code BRIGHT) <a href= "https://www.protapes.com/uglu-removable-adhesive-glue" target= "_blank" rel="noopener">UGlu by Pro Tapes</a> (save 5% at Havin’ A Party with code BRIGHT) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 [PremiumConwin] (https://www.premiumconwin.com/) <a href= "https://www.amazon.com/Bright-Balloon-Business-Planner/dp/B09MFBL3C4/ref=sr_1_1?crid=2UVYOWPJWJGZN&dib=eyJ2IjoiMSJ9.Mc_K7fuQj8TWpH0C4_vRYGYsa9-zUFFH1pBB_FH3_l-iYonBGzZRrbjiMkcqyiISuuzYnHd8x7LNKJQcpiGtfXKvN2fGNp833Xbg0jYFGsm77ReKIeKAs2zmR4yJ_cRoyzoTziBX5xiFvNMY-TxvtANH5VwhOnI_6jdKceXREAvd4IGk81MKvCKmO3ZDI0YyeS0SBMD8L0zAQUSpgIcGfSEIBFLKLrObh_TFK8hn4iY.KU0o3M9uLLUL0Ci1LR6ZjcbwhwvrvwW0G9km0IKzHlE&dib_tag=se&keywords=bright+balloon+planner&qid=1728066804&s=books&sprefix=bright+balloon+planner%2Cstripbooks%2C378&sr=1-1" target="_blank" rel="noopener">NEW! 2025 Bright Balloon Business Planner</a> [ALOFT] (https://floatconvention.com/aloft/) (save $10 with code BRIGHT) [ballooncoach.com] (https://lddy.no/wbdm) | [Balloon Boss Mastermind & Summit] (https://lddy.no/wbdm) - - - - [Get bonus episodes] (https://www.patreon.com/thebrightballoon) <a href= "https://view.flodesk.com/pages/63a9f373d4043cac46b33618" target= "_blank" rel="noopener">50 Ideas for Email Marketing</a> | Join the Bright Balloon email list [Courses] (https://the-bright-balloon.thinkific.com/) [@thebrightballoon] (https://www.instagram.com/thebrightballoon/) <a href= "https://www.youtube.com/channel/UC6Mf3Io34HDadoQbDnxc39Q/videos" target="_blank" rel="noopener">The Bright Balloon on YouTube</a> ... Read more

22 Oct 2024

39 MINS

39:31

22 Oct 2024

#234

269. Standing out from the crowd | Max of Moments by Max

Max has been all over my Instagram lately so I was so happy to chat with him in this episode about some of the ways he aims to stand out from the crowd… including how he is starting to become a one-stop shop! His fascination with balloons started when he was young and the store he would visit became an early inspiration for him. Then he came back to balloons for entertainment as times got tough… not knowing that he would one day start his own balloon business. After getting degrees in hospitality and event management, the pandemic then halted that career and led him to finally take the leap into business ownership. Hear about his first paid jobs that really let his creativity lead the way. Now, he’s got a small team and has incorporated quite a lot of rental items into what he offers so he can serve his clients in the way they need. He shares with us the strategy for purchasing those items and growing his inventory… not just for the sake of growing his inventory, but with unique items he’s not seeing others around him offering. Then we chat even more about finding ways to differentiate ourselves in our areas and how he’s starting to put his event management skills to the test! Then in the UGlu Hotline, hear a tip for renting marquees out to other vendors. RESOURCES MENTIONED: 17hats (<a href= "https://referrals.17hats.com/card/xszdhzgnxk" target="_blank" rel= "noopener">get 50% off your 1st year</a>) [Balloon Suite] (https://www.balloonsuite.com/brightballoon) [Havin' A Party Wholesale] (https://havinaparty.com/) (save 5% with code BRIGHT) <a href= "https://www.protapes.com/uglu-removable-adhesive-glue" target= "_blank" rel="noopener">UGlu by Pro Tapes</a> (save 5% at Havin’ A Party with code BRIGHT) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 [PremiumConwin] (https://www.premiumconwin.com/) <a href= "https://www.amazon.com/Bright-Balloon-Business-Planner/dp/B09MFBL3C4/ref=sr_1_1?crid=2UVYOWPJWJGZN&dib=eyJ2IjoiMSJ9.Mc_K7fuQj8TWpH0C4_vRYGYsa9-zUFFH1pBB_FH3_l-iYonBGzZRrbjiMkcqyiISuuzYnHd8x7LNKJQcpiGtfXKvN2fGNp833Xbg0jYFGsm77ReKIeKAs2zmR4yJ_cRoyzoTziBX5xiFvNMY-TxvtANH5VwhOnI_6jdKceXREAvd4IGk81MKvCKmO3ZDI0YyeS0SBMD8L0zAQUSpgIcGfSEIBFLKLrObh_TFK8hn4iY.KU0o3M9uLLUL0Ci1LR6ZjcbwhwvrvwW0G9km0IKzHlE&dib_tag=se&keywords=bright+balloon+planner&qid=1728066804&s=books&sprefix=bright+balloon+planner%2Cstripbooks%2C378&sr=1-1" target="_blank" rel="noopener">NEW! 2025 Bright Balloon Business Planner</a> [ALOFT] (https://floatconvention.com/aloft/) (save $10 with code BRIGHT) [ballooncoach.com] (https://lddy.no/wbdm) | [Balloon Boss Mastermind & Summit] (https://lddy.no/wbdm) [momentsbymax.com] (https://www.momentsbymax.com/) | <a href= "https://www.instagram.com/momentsbymax_/" target="_blank" rel= "noopener">@momentsbymax_</a> | <a href= "https://www.facebook.com/momentsbymaxdecor" target="_blank" rel= "noopener">Moments By Max; Balloon Décor</a> - - - - [Get bonus episodes] (https://www.patreon.com/thebrightballoon) <a href= "https://view.flodesk.com/pages/63a9f373d4043cac46b33618" target= "_blank" rel="noopener">50 Ideas for Email Marketing</a> | Join the Bright Balloon email list [Courses] (https://the-bright-balloon.thinkific.com/) [@thebrightballoon] (https://www.instagram.com/thebrightballoon/) <a href= "https://www.youtube.com/channel/UC6Mf3Io34HDadoQbDnxc39Q/videos" target="_blank" rel="noopener">The Bright Balloon on YouTube</a> ... Read more

15 Oct 2024

45 MINS

45:50

15 Oct 2024

#233

267. Starting a mastermind

This week’s episode is a little different because it’s another group interview - this time with the ladies of the mastermind I’m in. If you’ve been listening to the bonus episodes you have probably heard a little bit about the idea of a mastermind, and today, we’re sharing everything about ours! You’ll get the name of the book that inspired it all, how Tiffany (Confetti Castle) determined who to invite, how many of us are in the group, how often we meet and details on the actual structure of our discussions. Several in the group mentioned how they had some self doubt about whether they could contribute in a meaningful way, but you’ll hear how that quickly diminished as our conversations got going. And we’re honest about it… sometimes the group needs to give some constructive criticism to our partners and I think we’re all so glad that we have the respect for one another to receive that feedback without getting upset. I share a couple of challenges I’ve had with being a part of the group and how I plan to adjust my approach for our second “round”. It was really fun to recap some of our biggest takeaways thanks to the accountability and ideas shared in our mastermind. I really hope this episode inspires you and provides you with some good tips for creating your own masterminds! They really can be a powerful tool and safe space for taking your business to the next level with like-minded people who really understand your situation. In the UGlu Hotline, hear about a great way to secure your garlands to the floor. RESOURCES MENTIONED: 17hats (<a href= "https://referrals.17hats.com/card/xszdhzgnxk" target="_blank" rel= "noopener">get 50% off your 1st year</a>) [Balloon Suite] (https://www.balloonsuite.com/brightballoon) [Havin' A Party Wholesale] (https://havinaparty.com/) (save 5% with code BRIGHT) <a href= "https://www.protapes.com/uglu-removable-adhesive-glue" target= "_blank" rel="noopener">UGlu by Pro Tapes</a> (save 5% at Havin’ A Party with code BRIGHT) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 [PremiumConwin] (https://www.premiumconwin.com/) <a href= "https://www.amazon.com/Bright-Balloon-Business-Planner/dp/B09MFBL3C4/ref=sr_1_1?crid=2UVYOWPJWJGZN&dib=eyJ2IjoiMSJ9.Mc_K7fuQj8TWpH0C4_vRYGYsa9-zUFFH1pBB_FH3_l-iYonBGzZRrbjiMkcqyiISuuzYnHd8x7LNKJQcpiGtfXKvN2fGNp833Xbg0jYFGsm77ReKIeKAs2zmR4yJ_cRoyzoTziBX5xiFvNMY-TxvtANH5VwhOnI_6jdKceXREAvd4IGk81MKvCKmO3ZDI0YyeS0SBMD8L0zAQUSpgIcGfSEIBFLKLrObh_TFK8hn4iY.KU0o3M9uLLUL0Ci1LR6ZjcbwhwvrvwW0G9km0IKzHlE&dib_tag=se&keywords=bright+balloon+planner&qid=1728066804&s=books&sprefix=bright+balloon+planner%2Cstripbooks%2C378&sr=1-1" target="_blank" rel="noopener">NEW! 2025 Bright Balloon Business Planner</a> [ALOFT] (https://floatconvention.com/aloft/) (save $10 with code BRIGHT) [The Balloon Guild] (https://theballoonguild.com/) (save 20% with code WeLoveSara20) [ballooncoach.com] (https://lddy.no/wbdm) | [Balloon Boss Mastermind & Summit] (https://lddy.no/wbdm) <a href= "https://www.amazon.com/Common-Path-Uncommon-Success-Fulfillment/dp/1400221099" target="_blank" rel="noopener">The Common Path to Uncommon Success by John Lee Dumas </a> Coming soon: Balloon Garland Kit Guide from <a href= "https://shophiphiparray.com/" target="_blank" rel="noopener">Hip Hip Array</a> - - - - [Get bonus episodes] (https://www.patreon.com/thebrightballoon) <a href= "https://view.flodesk.com/pages/63a9f373d4043cac46b33618" target= "_blank" rel="noopener">50 Ideas for Email Marketing</a> | Join the Bright Balloon email list [Courses] (https://the-bright-balloon.thinkific.com/) [@thebrightballoon] (https://www.instagram.com/thebrightballoon/) <a href= "https://www.youtube.com/channel/UC6Mf3Io34HDadoQbDnxc39Q/videos" target="_blank" rel="noopener">The Bright Balloon on YouTube</a> ... Read more

08 Oct 2024

1 HR 06 MINS

1:06:56

08 Oct 2024

#232

265. Fearless growth | Maggie of Presley Paige

Have you seen the massive sorority balloon installs from Arkansas? Well this episode’s guest is Maggie of Presley Paige and she and her team are the ones behind so many of these mind-blowing jobs. She also has a retail store that you’ll hear about! I learned so much from this interview and know that you’ll pick up some gems as well. Her business actually started as a retail shop and over time they added balloon decor services because of all the customer requests. Hear about how she learned technique and why her team was so crucial as they grew quickly. Then we dive into the sorority installs that went viral for her in 2022. If you haven’t seen them, check out her Instagram to see entire mansions dripping with balloons! She also shares with us a really unique way that she was able to do these incredible installations for sororities with smaller budgets, plus how she uses them as marketing. Maggie goes on to share more about her corporate and private jobs, what actual tools they use for the huge installations, some additional things she’s started doing to help her manage bid day work and the amazing benefits she’s able to offer her team. But you’ve also gotta hear how she positioned herself to be debt-free from the get-go! Huge kudos to everything Maggie has done to dream, establish and build a very cool business. Then in the UGlu Hotline, hear a good tip for removing dashes when they’re feeling extra sticky. RESOURCES MENTIONED: 17hats (<a href= "https://referrals.17hats.com/card/xszdhzgnxk" target="_blank" rel= "noopener">get 50% off your 1st year</a>) [Balloon Suite] (https://www.balloonsuite.com/brightballoon) [Havin' A Party Wholesale] (https://havinaparty.com/) (save 5% with code BRIGHT) <a href= "https://www.protapes.com/uglu-removable-adhesive-glue" target= "_blank" rel="noopener">UGlu by Pro Tapes</a> (save 5% at Havin’ A Party with code BRIGHT) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 [PremiumConwin] (https://www.premiumconwin.com/) <a href= "https://www.amazon.com/Bright-Balloon-Business-Planner/dp/B09MFBL3C4" target="_blank" rel="noopener">2024 Bright Balloon Business Planner</a> [ALOFT] (https://floatconvention.com/aloft/) (save $10 with code BRIGHT) [The Balloon Guild] (https://theballoonguild.com/) (save 20% with code WeLoveSara20) [ballooncoach.com] (https://lddy.no/wbdm) | [Balloon Boss Mastermind & Summit] (https://lddy.no/wbdm) <a href= "https://www.instagram.com/shoppresleypaige/?hl=en" target="_blank" rel="noopener">@shoppresleypaige</a> - - - - [Get bonus episodes] (https://www.patreon.com/thebrightballoon) <a href= "https://view.flodesk.com/pages/63a9f373d4043cac46b33618" target= "_blank" rel="noopener">50 Ideas for Email Marketing</a> | Join the Bright Balloon email list [Courses] (https://the-bright-balloon.thinkific.com/) [@thebrightballoon] (https://www.instagram.com/thebrightballoon/) <a href= "https://www.youtube.com/channel/UC6Mf3Io34HDadoQbDnxc39Q/videos" target="_blank" rel="noopener">The Bright Balloon on YouTube</a> ... Read more

01 Oct 2024

46 MINS

46:34

01 Oct 2024

#231

263. Her giving back era | Dori of Total Party

In the final installment of our month of interviews curated by BalloonCoach.com, we’re hearing from Dori of Total Party. There’s a good chance that if you’ve been a part of any online training in our industry, you know Dori because she’s so generous with her knowledge and experience and she loves to learn! She tells us about the party business she had as a teenager and how her experience with project management in the corporate scene melded together to transition her into corporate events, which then led to Total Party. Hear about the niche she started with and how it’s since changed. Dori also shares some of the difficulties she had transitioning from being the event coordinator, to providing all of the decor herself, to then focusing solely on balloons. With my own personal experience in discontinuing services, I know how hard that can be so I was thankful she was willing to share her experience, too. We then chat about the benefits of being able to reach certain milestones in your business, what types of things can attract new customers, doing our best to practice work-life balance and the importance of being willing to ask for help or seek out solutions that are already available to us. It’s no surprise that this conversation with Dori was a total delight - she’s got so much to share! And in the UGlu Hotline, we have a tip for all the balloon stuffers! RESOURCES MENTIONED: 17hats (<a href= "https://referrals.17hats.com/card/xszdhzgnxk" target="_blank" rel= "noopener">get 50% off your 1st year</a>) [Balloon Suite] (https://www.balloonsuite.com/brightballoon) [Havin' A Party Wholesale] (https://havinaparty.com/) (save 5% with code BRIGHT) <a href= "https://www.protapes.com/uglu-removable-adhesive-glue" target= "_blank" rel="noopener">UGlu by Pro Tapes</a> (save 5% at Havin’ A Party with code BRIGHT) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 [PremiumConwin] (https://www.premiumconwin.com/) <a href= "https://www.amazon.com/Bright-Balloon-Business-Planner/dp/B09MFBL3C4" target="_blank" rel="noopener">2024 Bright Balloon Business Planner</a> [ALOFT] (https://floatconvention.com/aloft/) (save $10 with code BRIGHT) [The Balloon Guild] (https://theballoonguild.com/) (save 20% with code WeLoveSara20) [ballooncoach.com] (https://lddy.no/wbdm) | [Balloon Boss Mastermind & Summit] (https://lddy.no/wbdm) [@totalparty] (https://www.instagram.com/totalparty/) | <a href= "https://www.facebook.com/TotalPartyLLC" target="_blank" rel= "noopener">Total Party LLC</a> | <a href= "https://www.total-party.com/" target="_blank" rel= "noopener">www.total-party.com</a> - - - - [Get bonus episodes] (https://www.patreon.com/thebrightballoon) <a href= "https://view.flodesk.com/pages/63a9f373d4043cac46b33618" target= "_blank" rel="noopener">50 Ideas for Email Marketing</a> | Join the Bright Balloon email list [Courses] (https://the-bright-balloon.thinkific.com/) [@thebrightballoon] (https://www.instagram.com/thebrightballoon/) <a href= "https://www.youtube.com/channel/UC6Mf3Io34HDadoQbDnxc39Q/videos" target="_blank" rel="noopener">The Bright Balloon on YouTube</a> ... Read more

24 Sep 2024

45 MINS

45:20

24 Sep 2024

#230

261. Jumping in head first | Sheena of Dream Big Balloons

In our third of curated interviews from The Balloon Coach, we’re hearing from Sheena of Dream Big Balloons. Sheena has done so much to take her business education into her own hands, and as you’ll hear, it was often before she felt “ready”. But wow, has it paid off! We’ll hear about how balloons brought joy back into her life, how she has more than 10x’ed her business from two years ago and many of the things that got her there… all the while juggling two other jobs and being a mom and wife. Some of those things included: ---In-person events ---Making relationships with other artists ---Hiring contractors for the business side of things ---And generally being a great student! She also tells us about her space, her help, her transportation, how she experiments with new ideas, the kind of marketing she does AND even her garland recipe that I personally believe totally stands out as one of the fullest-looking, signature styles. Then in the UGlu Hotline, we’ll hear a great tip for a water weight replacement. RESOURCES MENTIONED: 17hats (<a href= "https://referrals.17hats.com/card/xszdhzgnxk" target="_blank" rel= "noopener">get 50% off your 1st year</a>) [Balloon Suite] (https://www.balloonsuite.com/brightballoon) [Havin' A Party Wholesale] (https://havinaparty.com/) (save 5% with code BRIGHT) <a href= "https://www.protapes.com/uglu-removable-adhesive-glue" target= "_blank" rel="noopener">UGlu by Pro Tapes</a> (save 5% at Havin’ A Party with code BRIGHT) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 [PremiumConwin] (https://www.premiumconwin.com/) <a href= "https://www.amazon.com/Bright-Balloon-Business-Planner/dp/B09MFBL3C4" target="_blank" rel="noopener">2024 Bright Balloon Business Planner</a> [ALOFT] (https://floatconvention.com/aloft/) (save $10 with code BRIGHT) [The Balloon Guild] (https://theballoonguild.com/) (save 20% with code WeLoveSara20) [ballooncoach.com] (https://lddy.no/wbdm) | [Balloon Boss Mastermind & Summit] (https://lddy.no/wbdm) <a href= "https://www.instagram.com/dreambigballoonswaco/" target="_blank" rel="noopener">@dreambigballoonswaco</a> | <a href= "https://www.facebook.com/DreamBigBalloonsWaco/" target="_blank" rel="noopener">Dream Big Balloons Waco</a> | <a href= "https://www.dreambigballoonswaco.com/" target="_blank" rel= "noopener">dreambigballoonswaco.com</a> - - - - [Get bonus episodes] (https://www.patreon.com/thebrightballoon) <a href= "https://view.flodesk.com/pages/63a9f373d4043cac46b33618" target= "_blank" rel="noopener">50 Ideas for Email Marketing</a> | Join the Bright Balloon email list [Courses] (https://the-bright-balloon.thinkific.com/) [@thebrightballoon] (https://www.instagram.com/thebrightballoon/) <a href= "https://www.youtube.com/channel/UC6Mf3Io34HDadoQbDnxc39Q/videos" target="_blank" rel="noopener">The Bright Balloon on YouTube</a> ... Read more

17 Sep 2024

43 MINS

43:53

17 Sep 2024

#229

259. Building your business intentionally | Allyson of Pop Studio Balloons

This week we have another guest curated by BalloonCoach.com, and it’s Allyson from Pop Studio Balloons in Connecticut! She tells us all about how she started Pop Studio Balloons as a side hustle and has since taken herself and her husband full-time in the business. More importantly, though, she shares with us how they’ve intentionally built the business in a way that works for their life. Hear about her hilarious first “paid” customer, the first item she sold and how she quickly dialed back her offers so that she could focus on being great at the best-sellers. We also chat about our similar backgrounds in teaching, going to conventions as new balloon artists and of course how Balloon Boss Mastermind has helped our businesses, not just because of lots of help and advice, but mindset shifts as well. It was so fun to hear the details of Allyson’s business growth… everything from the transition from Covid drop offs to event installations, to her branding and process improvements, to earning repeat business through great customer service and experiences, to the tipping point that allowed her husband to join her full-time. Our conversation is lengthy, but jam-packed with so many things to learn from! Thank you Allyson! Then in the UGlu Hotline we get a tip for a good Amazon source! RESOURCES MENTIONED: 17hats (<a href= "https://referrals.17hats.com/card/xszdhzgnxk" target="_blank" rel= "noopener">get 50% off your 1st year</a>) [Balloon Suite] (https://www.balloonsuite.com/brightballoon) [Havin' A Party Wholesale] (https://havinaparty.com/) (save 5% with code BRIGHT) <a href= "https://www.protapes.com/uglu-removable-adhesive-glue" target= "_blank" rel="noopener">UGlu by Pro Tapes</a> (save 5% at Havin’ A Party with code BRIGHT) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 [PremiumConwin] (https://www.premiumconwin.com/) <a href= "https://www.amazon.com/Bright-Balloon-Business-Planner/dp/B09MFBL3C4" target="_blank" rel="noopener">2024 Bright Balloon Business Planner</a> [ALOFT] (https://floatconvention.com/aloft/) (save $10 with code BRIGHT) [The Balloon Guild] (https://theballoonguild.com/) (save 20% with code WeLoveSara20) [ballooncoach.com] (https://lddy.no/wbdm) | [Balloon Boss Mastermind & Summit] (https://lddy.no/wbdm) [popstudioballoons.com] (https://popstudioballoons.com/) | <a href= "https://www.instagram.com/popstudioballoons/?hl=en" target= "_blank" rel="noopener">@popstudioballoons</a> - - - - [Get bonus episodes] (https://www.patreon.com/thebrightballoon) <a href= "https://view.flodesk.com/pages/63a9f373d4043cac46b33618" target= "_blank" rel="noopener">50 Ideas for Email Marketing</a> | Join the Bright Balloon email list [Courses] (https://the-bright-balloon.thinkific.com/) [@thebrightballoon] (https://www.instagram.com/thebrightballoon/) <a href= "https://www.youtube.com/channel/UC6Mf3Io34HDadoQbDnxc39Q/videos" target="_blank" rel="noopener">The Bright Balloon on YouTube</a> ... Read more

10 Sep 2024

1 HR 19 MINS

1:19:55

10 Sep 2024

#228

257. What I wish I knew | Joette of Balloon Coach

In this first of four episodes sponsored by Balloon Coach in September, we hear from the Balloon Coach herself, Joette. We have an honest conversation about what she would have done differently knowing what she knows now. She’s actually one of the few in our industry who has purchased a balloon business, grew it and later sold it. So it’s very interesting to hear about all these phases of business that she’s experienced. We also chat about: ---Imposter syndrome ---Solopreneurship and teams ---Referral networks ---Business recommendations that stand the test of time ---Old designs becoming new again ---Email marketing ---Pricing and confidence ---Regrets & mistakes Then I ask for her opinion on what the best steps are to take a part-time, home-based business to full-time and $100k in sales. She offers equipment, staff and technology-related suggestions, according to a person’s situation and goals. It’s always a pleasure to have Joette on the show, and once again, it’s an episode packed full of good advice and encouragement. From the UGlu Hotline, we get an idea for sticking foils together. RESOURCES MENTIONED: 17hats (<a href= "https://referrals.17hats.com/card/xszdhzgnxk" target="_blank" rel= "noopener">get 50% off your 1st year</a>) [Balloon Suite] (https://www.balloonsuite.com/brightballoon) [Havin' A Party Wholesale] (https://havinaparty.com/) (save 5% with code BRIGHT) <a href= "https://www.protapes.com/uglu-removable-adhesive-glue" target= "_blank" rel="noopener">UGlu by Pro Tapes</a> (save 5% at Havin’ A Party with code BRIGHT) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 [PremiumConwin] (https://www.premiumconwin.com/) <a href= "https://www.amazon.com/Bright-Balloon-Business-Planner/dp/B09MFBL3C4" target="_blank" rel="noopener">2024 Bright Balloon Business Planner</a> [ALOFT] (https://floatconvention.com/aloft/) (save $10 with code BRIGHT) [The Balloon Guild] (https://theballoonguild.com/) (save 20% with code WeLoveSara20) [ballooncoach.com] (https://lddy.no/wbdm) | [Balloon Boss Mastermind & Summit] (https://lddy.no/wbdm) - - - - [Get bonus episodes] (https://www.patreon.com/thebrightballoon) <a href= "https://view.flodesk.com/pages/63a9f373d4043cac46b33618" target= "_blank" rel="noopener">50 Ideas for Email Marketing</a> | Join the Bright Balloon email list [Courses] (https://the-bright-balloon.thinkific.com/) [@thebrightballoon] (https://www.instagram.com/thebrightballoon/) <a href= "https://www.youtube.com/channel/UC6Mf3Io34HDadoQbDnxc39Q/videos" target="_blank" rel="noopener">The Bright Balloon on YouTube</a> ... Read more

03 Sep 2024

1 HR 14 MINS

1:14:37

03 Sep 2024

#227

255. Publicity for your balloon business | Jordanne of Julep Publicity

We’ve never had an episode like this one! Jordanne from Julep Publicity comes on the show to tell us all about one marketing aspect I know almost nothing about. She talks about how publicity works, plus what actual resources we can explore to get other people to amplify our businesses. It gave me so many lightbulb moments! Jordanne breaks down for us how and where publicity fits in the umbrella of all things marketing. Then she expands upon all the ways publicity happens (media features, influencer collaborations, brand partnerships, etc.) and the credibility that comes along as a result. She offers tips about setting publicity goals, whether you’re reaching for just your local market or beyond. We talk about developing relationships with influencers, some ideas for getting the conversation going and she drops a great tip about getting an estimated cost for influencer services, too! The conversation was so eye-opening. Whether you’re going to try doing your own PR or work with an agency like Jordanne’s, you’re going to get so much information about how to best prepare for publicity and what exactly is involved! Then in the UGlu Hotline, we have a tip for buying and using bulk rubber bands. RESOURCES MENTIONED: 17hats (<a href= "https://referrals.17hats.com/card/xszdhzgnxk" target="_blank" rel= "noopener">get 50% off your 1st year</a>) [Balloon Suite] (https://www.balloonsuite.com/brightballoon) [Havin' A Party Wholesale] (https://havinaparty.com/) (save 5% with code BRIGHT) <a href= "https://www.protapes.com/uglu-removable-adhesive-glue" target= "_blank" rel="noopener">UGlu by Pro Tapes</a> (save 5% at Havin’ A Party with code BRIGHT) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 ‬ [Balloon Boss Mastermind & Summit] (https://lddy.no/wbdm) [PremiumConwin] (https://www.premiumconwin.com/) <a href= "https://www.amazon.com/Bright-Balloon-Business-Planner/dp/B09MFBL3C4" target="_blank" rel="noopener">2024 Bright Balloon Business Planner</a> [ALOFT] (https://floatconvention.com/aloft/) (save $10 with code BRIGHT) [The Balloon Guild] (https://theballoonguild.com/) (save 20% with code WeLoveSara20) [Julep Publicity] (https://www.juleppublicity.com/) | <a href= "https://www.instagram.com/julep_publicity/" target="_blank" rel= "noopener">@julep_publicity</a> [Qwoted.com] (https://www.qwoted.com/) | [connectively.us] (https://www.connectively.us/) | <a href= "https://sourceofsources.com/" target="_blank" rel= "noopener">sourceofsources.com</a> - - - - - - - - [Get bonus episodes] (https://www.patreon.com/thebrightballoon) <a href= "https://view.flodesk.com/pages/63a9f373d4043cac46b33618" target= "_blank" rel="noopener">50 Ideas for Email Marketing</a> | Join the Bright Balloon email list [Courses] (https://the-bright-balloon.thinkific.com/) [@thebrightballoon] (https://www.instagram.com/thebrightballoon/) <a href= "https://www.youtube.com/channel/UC6Mf3Io34HDadoQbDnxc39Q/videos" target="_blank" rel="noopener">The Bright Balloon on YouTube</a> ... Read more

27 Aug 2024

37 MINS

37:50

27 Aug 2024

#226

253. #1 Etsy Seller | Chrissy of Blush Balloon Party Shop

I met Chrissy at the 2023 Glow Retreat and think I can speak for everyone who was in the room when I say we were shocked at the scale of her business… she is the #1 Etsy seller for balloon garlands! She also does installations, has become almost a mini distributor and has a team by her side that she manages. As we get to talking you’ll hear how the same exact Pinterest image that was an inspiration for each of us so many years ago. Then Chrissy takes us through how that spun into the garland kits that have since made her the #1 seller in her category on Etsy. We’ll hear about her product photo shoots, her experience with retail, her team and how she got them, plus releasing control and even being ok with employees being the face of the business. Other things we talk about include: ---her biggest decisions along the way ---how she added installations onto her already successful Etsy shop ---her business analyst background and how it continues to serve her ---the Etsy market and trends ---her clusters and the math behind them ---how she can help you keep more control over your inventory ---how she and her installation team use 17hats I find Chrissy’s ownership style so unique and very fascinating! I’m so blown away by all she’s managing and there’s a ton to learn in this episode. Then in the UGlu Hotline, there’s a tip for getting your binder clips and clamps to blend in with your decor. RESOURCES MENTIONED: 17hats (<a href= "https://referrals.17hats.com/card/xszdhzgnxk" target="_blank" rel= "noopener">get 50% off your 1st year</a>) [Balloon Suite] (https://www.balloonsuite.com/brightballoon) [Havin' A Party Wholesale] (https://havinaparty.com/) (save 5% with code BRIGHT) <a href= "https://www.protapes.com/uglu-removable-adhesive-glue" target= "_blank" rel="noopener">UGlu by Pro Tapes</a> (save 5% at Havin’ A Party with code BRIGHT) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 ‬ [Balloon Boss Mastermind & Summit] (https://lddy.no/wbdm) [PremiumConwin] (https://www.premiumconwin.com/) <a href= "https://www.amazon.com/Bright-Balloon-Business-Planner/dp/B09MFBL3C4" target="_blank" rel="noopener">2024 Bright Balloon Business Planner</a> [ALOFT] (https://floatconvention.com/aloft/) (save $10 with code BRIGHT) [The Balloon Guild] (https://theballoonguild.com/) (save 20% with code WeLoveSara20) <a href= "https://www.etsy.com/listing/1762695356/balloon-photos-for-canva-mockups-real" target="_blank" rel="noopener">Real Life Photos of Balloon Colors Canva Template</a> <a href= "https://www.etsy.com/listing/1723598280/balloon-clusters-clusters-for-balloon" target="_blank" rel="noopener">Balloon Clusters</a> (save 20% with code BRIGHT) <a href= "https://www.instagram.com/blushballoonevents/" target="_blank" rel="noopener">@blushballoonevents</a> | <a href= "https://www.instagram.com/blushballoonpartyshop/" target="_blank" rel="noopener">@blushballoonpartyshop</a> - - - - [Get bonus episodes] (https://www.patreon.com/thebrightballoon) <a href= "https://view.flodesk.com/pages/63a9f373d4043cac46b33618" target= "_blank" rel="noopener">50 Ideas for Email Marketing</a> | Join the Bright Balloon email list [Courses] (https://the-bright-balloon.thinkific.com/) [@thebrightballoon] (https://www.instagram.com/thebrightballoon/) <a href= "https://www.youtube.com/channel/UC6Mf3Io34HDadoQbDnxc39Q/videos" target="_blank" rel="noopener">The Bright Balloon on YouTube</a> ... Read more

20 Aug 2024

56 MINS

56:51

20 Aug 2024

#225

251. Photoshoots | Ifrah of Wowlloons

Ifrah has made a big impact on my business over the past few months, specifically in terms of my branding and my website. So I knew I had to bring her on the show to share her photo shoot planning process! Before we dive in, we’ll hear about how Ifrah’s business blossomed to the point where she decided to leave her job she otherwise loved. She even hopes to return to it after she’s grown Wowlloons enough to take a step back and let others keep the business running. Then we dive into why she considers branding photo shoots to be so important for her business. She tells us what three outcomes she wants from each of them and the kind of impact they’ve made. I share how moving the “about me” piece of my website to a more visible spot, like she’s done, has helped people feel more connected with me right from the start. When we start chatting about product photo shoots, you’ll hear how she plans for trends, scale and best-sellers. We also dive pretty deep into the customer and ordering experience on the website. Hear about the background she opts for, what steps she took to decide which products belong on her website, how she turns her photos into content and where she got the inspiration. We also chat briefly about Instagram versus real life, and I’m guessing you’ll nod your head and get a little chuckle when you hear it! Then in the UGlu Hotline, we get a tip and a great example of why you should consider interacting with other local businesses. RESOURCES MENTIONED: 17hats (<a href= "https://referrals.17hats.com/card/xszdhzgnxk" target="_blank" rel= "noopener">get 50% off your 1st year</a>) [Balloon Suite] (https://www.balloonsuite.com/brightballoon) [Havin' A Party Wholesale] (https://havinaparty.com/) (save 5% with code BRIGHT) <a href= "https://www.protapes.com/uglu-removable-adhesive-glue" target= "_blank" rel="noopener">UGlu by Pro Tapes</a> (save 5% at Havin’ A Party with code BRIGHT) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 ‬ [Balloon Boss Mastermind & Summit] (https://lddy.no/wbdm) [PremiumConwin] (https://www.premiumconwin.com/) <a href= "https://www.amazon.com/Bright-Balloon-Business-Planner/dp/B09MFBL3C4" target="_blank" rel="noopener">2024 Bright Balloon Business Planner</a> [ALOFT] (https://floatconvention.com/aloft/) (save $10 with code BRIGHT) [The Balloon Guild] (https://theballoonguild.com/) (save 20% with code WeLoveSara20) [wowlloons.com] (https://wowlloons.com/) <a href= "https://www.balloonbusinessmagazine.com/blog-2-1/the-ultimate-guide-to-planning-a-stunning-photoshoot-for-your-brand" target="_blank" rel="noopener">The ultimate guide to planning a stunning brand photoshoot</a> - Balloon Business Magazine - - - - [Get bonus episodes] (https://www.patreon.com/thebrightballoon) <a href= "https://view.flodesk.com/pages/63a9f373d4043cac46b33618" target= "_blank" rel="noopener">50 Ideas for Email Marketing</a> | Join the Bright Balloon email list [Courses] (https://the-bright-balloon.thinkific.com/) [@thebrightballoon] (https://www.instagram.com/thebrightballoon/) <a href= "https://www.youtube.com/channel/UC6Mf3Io34HDadoQbDnxc39Q/videos" target="_blank" rel="noopener">The Bright Balloon on YouTube</a> ... Read more

13 Aug 2024

43 MINS

43:54

13 Aug 2024

#224

249. Stolen business | Rachael of It’s Your Day Balloons

Today’s episode is about an unfortunate situation. Rachael of It’s Your Day Balloons had a vendor relationship go south and we hear what happened, why and how she was able to learn from the experience. I appreciate her coming on the show to tell her story and I know there is a lesson for us all in it. Before we dive into the relationship gone south, you’ll also get to hear how she transitioned into balloons from being a real estate agent and how that job has now become her side hustle! She also shared how she spent some time renting out furniture for events but has since discontinued many of those offerings. Then we dive into the hot topic… Rachael tells us how a new and budding partnership even turned into running promotions together, before suddenly she noticed her partner posting about more and more jobs with balloons that Rachael hadn’t done. Then came broken promises and undercutting prices. In the end, she swallowed the hard truth that things like this are sometimes just part of business - to which I can totally relate. She’s since moved on to work with a different vendor and offers some good thoughts for doing what you can to prevent negative situations like this from occurring, plus how to move on emotionally. I really appreciated Rachael’s openness and honesty about this whole scenario because things like this are hard to relive and share. And in the UGlu Hotline, we get a calendar-related tip for tracking your rental items! RESOURCES MENTIONED: 17hats (<a href= "https://referrals.17hats.com/card/xszdhzgnxk" target="_blank" rel= "noopener">get 50% off your 1st year</a>) [Balloon Suite] (https://www.balloonsuite.com/brightballoon) [Havin' A Party Wholesale] (https://havinaparty.com/) (save 5% with code BRIGHT) <a href= "https://www.protapes.com/uglu-removable-adhesive-glue" target= "_blank" rel="noopener">UGlu by Pro Tapes</a> (save 5% at Havin’ A Party with code BRIGHT) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 ‬ [Balloon Boss Mastermind & Summit] (https://lddy.no/wbdm) [PremiumConwin] (https://www.premiumconwin.com/) <a href= "https://www.amazon.com/Bright-Balloon-Business-Planner/dp/B09MFBL3C4" target="_blank" rel="noopener">2024 Bright Balloon Business Planner</a> [ALOFT] (https://floatconvention.com/aloft/) (save $10 with code BRIGHT) [The Balloon Guild] (https://theballoonguild.com/) (save 20% with code WeLoveSara20) <a href= "https://www.instagram.com/itsyourdayballoons/" target="_blank" rel="noopener">@itsyourdayballoons</a> - - - - [Get bonus episodes] (https://www.patreon.com/thebrightballoon) <a href= "https://view.flodesk.com/pages/63a9f373d4043cac46b33618" target= "_blank" rel="noopener">50 Ideas for Email Marketing</a> | Join the Bright Balloon email list [Courses] (https://the-bright-balloon.thinkific.com/) [@thebrightballoon] (https://www.instagram.com/thebrightballoon/) <a href= "https://www.youtube.com/channel/UC6Mf3Io34HDadoQbDnxc39Q/videos" target="_blank" rel="noopener">The Bright Balloon on YouTube</a> ... Read more

06 Aug 2024

44 MINS

44:39

06 Aug 2024

#223

247. Strengthening your mindset | Jesy of Jesy Decorations

You may know Jesy for the very cool way she combines her floral and balloon artistry. And in this episode, you’ll hear more about that creation process, plus mindset shifts, some tangible things you can do to reach your goals and how she’s fallen in love with teaching in our industry. Jesy offers a nice reminder that everyone has to start somewhere, and to not compare yourself to people at another stage of the journey, including the process of becoming an instructor! She shares how she first discovered there might be an avenue for her as instructor and how it’s since blossomed into a bilingual experience for her students. Then we dive into her passion for developing and strengthening a strong business owner mindset. She shares some of the practices she’s implemented that have made a big difference for her in both the big picture and day to day. When we talk about her signature arrangements, you’ll hear about the inspiration, how she worked with manufacturers and some of the ways the arrangements can be used. I find product invention and manufacturing a mysterious but really intriguing process so I loved hearing all about it! It was so fun to chat with Jesy and I know you’ll be uplifted from her positive outlook as well. In the UGlu Hotline this week, we’ll hear a good tip for removing UGlu dashes! RESOURCES MENTIONED: 17hats (<a href= "https://referrals.17hats.com/card/xszdhzgnxk" target="_blank" rel= "noopener">get 50% off your 1st year</a>) [Balloon Suite] (https://www.balloonsuite.com/brightballoon) [Havin' A Party Wholesale] (https://havinaparty.com/) (save 5% with code BRIGHT) <a href= "https://www.protapes.com/uglu-removable-adhesive-glue" target= "_blank" rel="noopener">UGlu by Pro Tapes</a> (save 5% at Havin’ A Party with code BRIGHT) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 ‬ [Balloon Boss Mastermind & Summit] (https://lddy.no/wbdm) [PremiumConwin] (https://www.premiumconwin.com/) <a href= "https://www.amazon.com/Bright-Balloon-Business-Planner/dp/B09MFBL3C4" target="_blank" rel="noopener">2024 Bright Balloon Business Planner</a> [ALOFT] (https://floatconvention.com/aloft/) (save $10 with code BRIGHT) [The Balloon Guild] (https://theballoonguild.com/) (save 20% with code WeLoveSara20) <a href= "https://www.instagram.com/jesydecorations/?hl=en" target="_blank" rel="noopener">@jesydecorations</a> - - - - [Get bonus episodes] (https://www.patreon.com/thebrightballoon) <a href= "https://view.flodesk.com/pages/63a9f373d4043cac46b33618" target= "_blank" rel="noopener">50 Ideas for Email Marketing</a> | Join the Bright Balloon email list [Courses] (https://the-bright-balloon.thinkific.com/) [@thebrightballoon] (https://www.instagram.com/thebrightballoon/) <a href= "https://www.youtube.com/channel/UC6Mf3Io34HDadoQbDnxc39Q/videos" target="_blank" rel="noopener">The Bright Balloon on YouTube</a> ... Read more

30 Jul 2024

34 MINS

34:22

30 Jul 2024

#222

245. MVP of my toolkit | Jeff of Clik-Clik Systems

Jeff is one of the new owners of the company that creates the most valuable tool in my toolkit: my magnets! I had the pleasure of meeting him briefly at FLOAT and was happy that he could come on the show to tell us more about how he and his business partner made their way into the balloon community through Clik-Clik. I loved his openness and honesty and it was really a delightful conversation! You’ll get to hear a bit of surprising Clik-Clik history, how he and his business partner chose it over other businesses, where else you might see Clik-Clik out in the world and a bit about their plans for the future. You may also get a bit surprised to hear about the size of their team! I can tell that Jeff is here to support balloon decorators for the long haul. He emphasizes how the products are all about keeping us safe on the job while helping us look very professional. He tells us about who else has been a huge part of their success thus far and how they’re looking to make their products more accessible to a wider range of businesses and decorators. I’m looking forward to watching them grow! And in the UGlu Hotline, you’ll hear about a cool way to donate balloons! RESOURCES MENTIONED: 17hats (<a href= "https://referrals.17hats.com/card/xszdhzgnxk" target="_blank" rel= "noopener">get 50% off your 1st year</a>) [Balloon Suite] (https://www.balloonsuite.com/brightballoon) [Havin' A Party Wholesale] (https://havinaparty.com/) (save 5% with code BRIGHT) <a href= "https://www.protapes.com/uglu-removable-adhesive-glue" target= "_blank" rel="noopener">UGlu by Pro Tapes</a> (save 5% at Havin’ A Party with code BRIGHT) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 ‬ [Balloon Boss Mastermind & Summit] (https://lddy.no/wbdm) [PremiumConwin] (https://www.premiumconwin.com/) <a href= "https://www.amazon.com/Bright-Balloon-Business-Planner/dp/B09MFBL3C4" target="_blank" rel="noopener">2024 Bright Balloon Business Planner</a> [ALOFT] (https://floatconvention.com/aloft/) (save $10 with code BRIGHT) [The Balloon Guild] (https://theballoonguild.com/) (save 20% with code WeLoveSara20) [clik-clik.com] (https://clik-clik.com/) - - - - [Get bonus episodes] (https://www.patreon.com/thebrightballoon) <a href= "https://view.flodesk.com/pages/63a9f373d4043cac46b33618" target= "_blank" rel="noopener">50 Ideas for Email Marketing</a> | Join the Bright Balloon email list [Courses] (https://the-bright-balloon.thinkific.com/) [@thebrightballoon] (https://www.instagram.com/thebrightballoon/) <a href= "https://www.youtube.com/channel/UC6Mf3Io34HDadoQbDnxc39Q/videos" target="_blank" rel="noopener">The Bright Balloon on YouTube</a> ... Read more

23 Jul 2024

33 MINS

33:51

23 Jul 2024

#221

243. Warming your leads with a website | Courtney Of Courtney Lynette Creative Co

Back by popular demand is Courtney of Courtney Lynette Creative Co! And this time, we’re chatting about her website services and how she can help your business take root with a permanent internet home that doesn’t rely on social media. Websites are her bread and butter service, and the event industry is her sweet spot. With a history working in events, she knows how to create websites that are fun and inviting while legitimizing your business and making it a place to store the kind of info your clients need. We talk about function, what should live on each page and how a good website can warm leads for you. Then, Courtney offers her opinion and a few reasons for why a business should not run on social media alone. Personally, I know that having my prices on my website helps me remember what I charge for certain items… and of course it’s a huge asset for my virtual assistant, too. To take it a step further, I’d also say that it gives me confidence to stay away from quoting things that aren’t part of my services page. This keeps me focused and streamlined. Part of my conversation with Courtney also touches on how much actual content belongs on a website (specifically regarding images of our work) and how this content should make it clear to your clients that you have the experience and skills they’re looking for. Lastly, you’ll hear about how you can work with Courtney for your website needs, what the services include and a little more about her personally! From the UGlu Hotline, there’s a nice tip for solopreneurs who want to record more videos. RESOURCES MENTIONED: 17hats (<a href= "https://referrals.17hats.com/card/xszdhzgnxk" target="_blank" rel= "noopener">get 50% off your 1st year</a>) [Balloon Suite] (https://www.balloonsuite.com/brightballoon) [Havin' A Party Wholesale] (https://havinaparty.com/) (save 5% with code BRIGHT) <a href= "https://www.protapes.com/uglu-removable-adhesive-glue" target= "_blank" rel="noopener">UGlu by Pro Tapes</a> (save 5% at Havin’ A Party with code BRIGHT) Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 ‬ [Balloon Boss Mastermind & Summit] (https://lddy.no/wbdm) [PremiumConwin] (https://www.premiumconwin.com/) <a href= "https://www.amazon.com/Bright-Balloon-Business-Planner/dp/B09MFBL3C4" target="_blank" rel="noopener">2024 Bright Balloon Business Planner</a> [ALOFT] (https://floatconvention.com/aloft/) (save $10 with code BRIGHT) [The Balloon Guild] (https://theballoonguild.com/) (save 20% with code WeLoveSara20) <a href= "https://www.thebrightballoon.com/200-brand-consistency-courtney-of-courtney-lynette-creative-studios/" target="_blank" rel="noopener">Ep. 200</a> - Brand Consistency | Courtney Of Courtney Lynette Creative Studios [courtneylynette.com] (https://courtneylynette.com/) | <a href= "https://www.instagram.com/courtneylynette/" target="_blank" rel= "noopener">@courtneylynette</a> - - - - [Get bonus episodes] (https://www.patreon.com/thebrightballoon) <a href= "https://view.flodesk.com/pages/63a9f373d4043cac46b33618" target= "_blank" rel="noopener">50 Ideas for Email Marketing</a> | Join the Bright Balloon email list [Courses] (https://the-bright-balloon.thinkific.com/) [@thebrightballoon] (https://www.instagram.com/thebrightballoon/) <a href= "https://www.youtube.com/channel/UC6Mf3Io34HDadoQbDnxc39Q/videos" target="_blank" rel="noopener">The Bright Balloon on YouTube</a> ... Read more

16 Jul 2024

36 MINS

36:41

16 Jul 2024

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#244

288. That worked!

#243

287. Neon Nation | Tiffany of LED Marquee

#242

285. Competing to win | Edward Munoz

#241

283. A wealth of balloon knowledge | Sue of The Very Best Balloon Blog

#240

281. Moving a business | Yanira of Perfectly Wrapped Balloons

#239

279. Entrepreneur reality show | Jenn of Fun By The Yard

#238

277. Ready-made templates | Emily of 17hats

#237

275. Boosting your customer experience | Nicole of Let Nicole Help

#236

273. Stopping Balloons | Melody of Feathered Fox Designs

#235

271. Having a front row seat

#234

269. Standing out from the crowd | Max of Moments by Max

#233

267. Starting a mastermind

#232

265. Fearless growth | Maggie of Presley Paige

#231

263. Her giving back era | Dori of Total Party

#230

261. Jumping in head first | Sheena of Dream Big Balloons

#229

259. Building your business intentionally | Allyson of Pop Studio Balloons

#228

257. What I wish I knew | Joette of Balloon Coach

#227

255. Publicity for your balloon business | Jordanne of Julep Publicity

#226

253. #1 Etsy Seller | Chrissy of Blush Balloon Party Shop

#225

251. Photoshoots | Ifrah of Wowlloons

#224

249. Stolen business | Rachael of It’s Your Day Balloons

#223

247. Strengthening your mindset | Jesy of Jesy Decorations

#222

245. MVP of my toolkit | Jeff of Clik-Clik Systems

#221

243. Warming your leads with a website | Courtney Of Courtney Lynette Creative Co