A lot of organizations and individuals will set some aim for themselves, and then, when they reach the point where they should be seeing progress, but don't, seem surprised that things haven't worked out the way they hoped. They shouldn't be surprised, my guest would say, if they never had a strategy in place for reaching their goals. His name is Stanley K. Ridgley, he's a former military intelligence officer, a professor of business, and the lecturer of The Great Courses course, Strategic Thinking Skills. Today on the show, Stanley explains why strategy, whether implemented in business, the military, or your personal life, is so important when it comes to dealing with uncertainty, making decisions, winning competitions, and getting to where you want to go. He first explains why following "best practices" is not the same thing as following a strategy, and how real strategy is a cycle of mission-setting, analysis, and execution that never ends. He unpacks what strategic intent is, and why it's so important to be clear on yours. We then discuss two main approaches to strategy — cost leadership and differentiation, and why you need to adopt the latter in your own life, and stop treating yourself like a commodity. We also get into why indirect attacks on competitors can be more effective than frontal assaults, where people go wrong when it comes to the execution of their strategy, and the role that intuition plays for the master strategist. We end our conversation with what you can start doing today for five minutes in the morning to get closer to your goals. Along the way, Stanley gives examples from both war and business on how the art of strategy works in the field. See omnystudio.com/listener for privacy information.