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Sounds Profitable podcast

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Sounds Profitable

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·

  Bryan Barletta  

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

 

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Progress

Duration

Release Date

#637

Reflecting on the Podcast Election, Netflix's Ad Growth, & More

Here's what you need to know for today in the business of podcasting: the election podcast circuit, Netflix raises prices, and why diverse audiences are a gold mine for podcasts.<a href="https://soundsprofitable.com/the-download/reflecting-on-the-podcast/" target="_blank" rel="noreferrer noopener"></a> [Find links to every article mentioned and the full write-up here on Sounds Profitable.] (https://soundsprofitable.com/the-download/reflecting-on-the-podcast/) ... Read more

9 hrs Ago

03 MINS

03:12

9 hrs Ago

#636

Buyers Are Listeners, Too

If you bring buyers into your medium’s audience and tell them how good your medium is, they’ll buy it. [Video link.] (https://www.dropbox.com/s/17a2g93o2t7xie7/ScreenRecording_01-10-2025%2008-46-39_1.mp4?dl=0) ---Written and narrated by Tom Webster ---Audio edited by Newton Schottelkotte ---Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. [For more information, visit soundsprofitable.com.] (https://soundsprofitable.com/article/buyers-are-listeners-too/) ... Read more

11 hrs Ago

06 MINS

06:51

11 hrs Ago

#635

Podcast Leads Digital Audio, Podcast Hall of Fame Inductees, & More

Here's what you need to know for today in the business of podcasting: ad spend snapshots, on demand audio on the rise, and more podcast elections.<a href="https://soundsprofitable.com/the-download/podcast-leads-digital-audio/" target="_blank" rel="noreferrer noopener"></a> [Find links to every article mentioned and the full write-up here on Sounds Profitable.] (https://soundsprofitable.com/the-download/podcast-leads-digital-audio/) ... Read more

Yesterday

04 MINS

04:15

Yesterday

#634

Listening to Podcast Listeners, Shortform Video’s Future, & More

Here's what you need to know for this week in the business of podcasting: cracking the case of true crime listeners, the business podcast consumer, and what's new for On Air Fest. [Find links to every article mentioned and the full write-up here on Sounds Profitable.] (https://soundsprofitable.com/the-download/listening-to-podcast-listeners/) ... Read more

17 Jan 2025

07 MINS

07:52

17 Jan 2025

#633

Who Listens to Business Podcasts, the Hunt For Connection, & More

Here's what you need to know for today in the business of podcasting: another edition of Oops, All Quick Hits.<a href="https://soundsprofitable.com/the-download/who-listens-to-business/" target="_blank" rel="noreferrer noopener"></a> [Find links to every article mentioned and the full write-up here on Sounds Profitable.] (https://soundsprofitable.com/the-download/who-listens-to-business/) ... Read more

16 Jan 2025

02 MINS

02:05

16 Jan 2025

#632

Industry Research, News, and the Business of Podcasting

Welcome to the Sounds Profitable podcast, where you'll find audio versions of our weekly thought leadership articles, daily summaries of vitla news for those in the business of podcasting, and a Friday roundup of important stories you might have missed (along with why they matter to podcasting).  ... Read more

16 Jan 2025

01 MINS

01:10

16 Jan 2025

#631

Audioboom's 2024 Earnings, Taking Podcast Ads to 🎮, & More

Here's what you need to know for today in the business of podcasting: On Air Fest aims high, Audioboom's 2024 trading update, and YouTube's new Shorts.<a href="https://soundsprofitable.com/the-download/audiobooms-2024-earnings/" target="_blank" rel="noreferrer noopener"></a> [Find links to every article mentioned and the full write-up here on Sounds Profitable.] (https://soundsprofitable.com/the-download/audiobooms-2024-earnings/) ... Read more

15 Jan 2025

04 MINS

04:16

15 Jan 2025

#630

Podcast Ad Ads @ LAX, 2025 for Influencers, & More

Here's what you need to know for today in the business of podcasting: the myth of ad-free podcasting, a new campaign at LAX, and predictions for 2025 influencer marketing. [Find links to every article mentioned and the full write-up here on Sounds Profitable.] (https://soundsprofitable.com/the-download/podcast-ad-ads-at-lax/) ... Read more

14 Jan 2025

03 MINS

03:58

14 Jan 2025

#629

Why Razorfish ❤️ Podcast Ads, Affiliate 🍪 Allegedy Overwritten, & More

Here's what you need to know for today in the business of podcasting: prioritizing podcast ads, a Capital one lawsuit, and 2025 goals for podcasting.<a href="https://soundsprofitable.com/the-download/why-razorfish-loves-podcast/" target="_blank" rel="noreferrer noopener"></a> [Find links to every article mentioned and the full write-up here on Sounds Profitable.] (https://soundsprofitable.com/the-download/why-razorfish-loves-podcast/) ... Read more

13 Jan 2025

04 MINS

04:47

13 Jan 2025

#628

Examining Business Podcast Audiences, Potential Impact of 🍯, & More

Here's what you need to know for this week in the business of podcasting: an affiliate code scandal rocks creators, the rise of the small influencer, and the business of business podcasting. [Find links to every article mentioned and the full write-up here on Sounds Profitable.] (https://soundsprofitable.com/the-download/examining-business-podcast/) ... Read more

10 Jan 2025

09 MINS

09:54

10 Jan 2025

#627

Renewing Big Podcast Deals, Meta's Changing Ad Ecosystem, & More

Here's what you need to know for this week in the business of podcasting: the business of business podcasting, new show renewals, and meta ad changes.<a href="https://soundsprofitable.com/the-download/renewing-big-podcast-deals/" target="_blank" rel="noreferrer noopener"></a> [Find links to every article mentioned and the full write-up here on Sounds Profitable.] (https://soundsprofitable.com/the-download/renewing-big-podcast-deals/) ... Read more

09 Jan 2025

03 MINS

03:21

09 Jan 2025

#626

Audio Lessons from 2024, The Podcast Promotion Landscape, & More

Here's what you need to know for this week in the business of podcasting: the Podcast Promotion Landscape, podcasts take over TV, and an M&A surge set for 2025.<a href="https://soundsprofitable.com/the-download/audio-lessons-from-2024/" target="_blank" rel="noreferrer noopener"></a> [Find links to every article mentioned and the full write-up here on Sounds Profitable.] (https://soundsprofitable.com/the-download/audio-lessons-from-2024/) ... Read more

08 Jan 2025

05 MINS

05:24

08 Jan 2025

#625

How 🍯 Might Impact Podcasting, Audio Fuels Branded Search, & More

Here's what you need to know for this week in the business of podcasting: an influencer marketing scandal, how audio fuels research, and the pivot to video continues.<a href="https://soundsprofitable.com/the-download/how-honey-might-impact/" target="_blank" rel="noreferrer noopener"></a> [Find links to every article mentioned and the full write-up here on Sounds Profitable.] (https://soundsprofitable.com/the-download/how-honey-might-impact/) ... Read more

07 Jan 2025

06 MINS

06:28

07 Jan 2025

#624

Podcasters Prepare For a TikTok Ban, 2025 Trends, & More

Here's what you need to know for this week in the business of podcasting: predictions for 2025, elections results could shape brand activism, and the future of TikTok.<a href="https://soundsprofitable.com/the-download/podcasters-prepare-for-a/" target="_blank" rel="noreferrer noopener"></a> [Find links to every article mentioned and the full write-up here on Sounds Profitable.] (https://soundsprofitable.com/the-download/podcasters-prepare-for-a/) ... Read more

06 Jan 2025

05 MINS

05:17

06 Jan 2025

#623

The $1,000 Podcast Listing, Podcasting's 2025 Predictions, & More

Here's what you need to know for this week in the business of podcasting:  The Case for Making a Case for Spoken Word in 2025, Italian Podcast Licensing Invoices, and Industry Experts Predict Podcasting in The New Year.  [Find links to every article mentioned at Sounds Profitable.] (https://soundsprofitable.com/the-download/the-1000-podcast-listing/) ... Read more

20 Dec 2024

07 MINS

07:39

20 Dec 2024

#622

Preserving Spoken Word, Canadian Podcasting Charts, & More

For the final Download daily upload of 2024, here's what you need to know: Tom Webster talks the most important thing podcasting should talk about next year, more brands are using influencer creative in programmatic ads, Right Side Up has predictions for next year, a look back at this year's big ticket podcast deals, and Triton Digital's Canadian podcast ranker.  [Find links to every article mentioned today at Sounds Profitable. ] (https://soundsprofitable.com/the-download/preserving-spoken-word-canadian-podcasting-charts-more/) ... Read more

19 Dec 2024

05 MINS

05:09

19 Dec 2024

#621

IAB Solicits Podcast Best Practices, On Air Fest 2025 Grows, & More

Here's what you need to know for today in the business of podcasting: On Air Fest grows ever-larger for 2025, James Cridland examines TuneIn's layoffs and cost-cutting, the IAB collects examples of best practices in podcasting, AdExchanger talks tired trends of 2024 advertising, and principal-based media buying is growing more popular. Here's something different: a podcast *campaign* to keep people home for the holidays! So many people are one crisis away from becoming unhoused, like  [Keoni Washington] (https://open.spotify.com/episode/78liPonf6GKbMadJ1kMTK8) , a young boxer who lost his mom to COVID and had to provide for his brothers. The podcast Sharing Stories gives a window into their lives and how one-time rental assistance helped them through a tough stretch. They're encouraging other podcasts (like yours!) to spread the word about rental assistance this season -- like by running a “ [PSA] (https://docs.google.com/document/d/1ytU-Y8WaALu27evBcyElAyHiR79h2FoUp5LjId82Pns/edit?tab=t.0) ” in place of an ad. More info  [here] (https://seasonofsharing.org/podcast) ! [For links to every article covered, catch the newsletter version of the episode here on Sounds Profitable. ] (https://soundsprofitable.com/the-download/iab-solicits-podcast-best-practices-on-air-fest-2025-grows-more/) ... Read more

18 Dec 2024

05 MINS

05:53

18 Dec 2024