SEO for Established Entrepreneurs: The Basic B podcast

SEO for Established Entrepreneurs: The Basic B

As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO! This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered! We’ll cover questions like: ---How does improving SEO help me get found online? ---How often should I update my SEO strategy? ---How do I know my SEO strategy is working? ---How frequently do I have to post blogs? ---What’s the first step to doing SEO? ---Does SEO require coding? ---How much time is SEO going to take? ---How long does SEO optimized content last? ---Is SEO still relevant with the rise of AI & SGE? ---Does SEO also apply to Instagram, podcasts, & YouTube? ---If I start doing SEO, can I ditch social media marketing for good? After becoming an accidental SEO expert, Brittany Herzberg started applying this strategy to everything—not just her website, but copywriting projects she was booking. Before she knew it, SEO was her thing & people were calling her the “SEO Queen.” Word on the street is she consistently makes a really complicated subject approachable and exciting! With a mix of solo episodes and guest interviews, you’ll hear exactly how SEO gives you time back so you can simply live life vs chasing leads around Instagram. It’s time to press play & discover the magic of SEO! 🪄

As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO! This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered! We’ll cover questions like: ---How does improving SEO help me get found online? ---How often should I update my SEO strategy? ---How do I know my SEO strategy is working? ---How frequently do I have to post blogs? ---What’s the first step to doing SEO? ---Does SEO require coding? ---How much time is SEO going to take? ---How long does SEO optimized content last? ---Is SEO still relevant with the rise of AI & SGE? ---Does SEO also apply to Instagram, podcasts, & YouTube? ---If I start doing SEO, can I ditch social media marketing for good? After becoming an accidental SEO expert, Brittany Herzberg started applying this strategy to everything—not just her website, but copywriting projects she was booking. Before she knew it, SEO was her thing & people were calling her the “SEO Queen.” Word on the street is she consistently makes a really complicated subject approachable and exciting! With a mix of solo episodes and guest interviews, you’ll hear exactly how SEO gives you time back so you can simply live life vs chasing leads around Instagram. It’s time to press play & discover the magic of SEO! 🪄

 

#158

My First In-Person SEO Workshop—Mastermind Retreat Recap

Tears, Triumphs, & Teaching My Very First In-Person SEO Workshop I just got back from the ... more

01 May 2026

21 MINS

21:12

01 May 2026


#157

The 3-Step Process I’m Following to Get Found on Google

Colie James flipped the script & interviewed ME on my own podcast—and honestly?! It might ... more

24 Apr 2026

43 MINS

43:21

24 Apr 2026


#156

Optimize Your Core Website Pages—NO Keyword Research Required

One thing I see too often in my work as a Lead Gen Strategist & SEO Coach are missed SEO o... more

17 Apr 2026

14 MINS

14:45

17 Apr 2026


#155

Blogging isn’t Dead—You’ve Been Doing it Wrong

“A blog that gets you found online gets you PAID.” I have a MAJOR announcement: Blogging i... more

10 Apr 2026

13 MINS

13:26

10 Apr 2026


#154

SEO Best Practice #5: Meta Descriptions 📲

As an SEO copywriter & strategist, there’s a tight rope of copywriting best practices and ... more

03 Apr 2026

11 MINS

11:28

03 Apr 2026


#153

Substack ain’t it—Not if You Want to Get Started with SEO

“There's a very strategic, super simple way to approach blogs on your website that allows ... more

27 Mar 2026

10 MINS

10:02

27 Mar 2026


#152

I Ignored My Own SEO—Here’s How I’m Fixing It

“I prioritized client work, and my SEO strategy paid the price.” It's probably surprising ... more

20 Mar 2026

10 MINS

10:26

20 Mar 2026


#151

Fix Your Lead Gen Problem with SEO in 4 Steps

“Has anyone ever used a lead gen specialist?” This week in one of the groups I’m a member ... more

13 Mar 2026

19 MINS

19:26

13 Mar 2026


#150

SEO and Website Design Are Sisters, NOT Frenemies

After 7 years of running a referral-based business, Brand & Squarespace Website Designer J... more

06 Mar 2026

32 MINS

32:02

06 Mar 2026


#149

The SEO Shift Every Podcaster (*and* Business Owner) Needs

Liz Chapman was already super familiar with SEO—for podcasts. She’s a podcast manager (and... more

27 Feb 2026

27 MINS

27:21

27 Feb 2026


#148

SEO & Keyword Research: The Ultimate Confidence Booster

As a money coach, the foundational pieces are VERY important to Dalene Higgins. She suppor... more

20 Feb 2026

26 MINS

26:10

20 Feb 2026


#147

How to Love Intentionally as an Entrepreneur Couple

We’re deviating a bit from the normal conversations that focus specifically on SEO. But… y... more

13 Feb 2026

36 MINS

36:31

13 Feb 2026


#146

No Such Thing as “Ready”: BTS of Julia’s Mini SEO Audit

There are various hesitations that show up when a business owner is thinking about doing S... more

06 Feb 2026

16 MINS

16:58

06 Feb 2026


#145

How to Create a Case Study Blog Post (w/ SEO)

“If you’ve got a blog post that’s optimized with SEO to basically raise your virtual hand ... more

30 Jan 2026

17 MINS

17:31

30 Jan 2026


#144

SEO Q+A: Blogging, Coaching, & Podcast Guesting

Questions like “can SEO help me rank in a way that helps  business growth?” & “am I allowe... more

23 Jan 2026

22 MINS

22:33

23 Jan 2026


#143

How SEO Actually *Helped* Erin Rewrite Her Website Copy

“I actually wasn't even thinking about SEO until I ran across your profile. I thought—this... more

16 Jan 2026

19 MINS

19:22

16 Jan 2026


#142

Top 5 Lies About Blogging & SEO: EXPOSED 🔎

Let’s get right to it because—we desperately need to talk about blogging. Specifically SEO... more

09 Jan 2026

18 MINS

18:25

09 Jan 2026


#141

Your 2026 Lead Gen Strategy: 5 Diff Ways to Get Found by SEO

I love a fresh start, a clean slate, & I’m a huge fan of the start of a new year. If that’... more

02 Jan 2026

10 MINS

10:54

02 Jan 2026