Hosted by Who What Wear co-founder Hillary Kerr, Second Life spotlights successful women who have made major career changes. Guests share lessons they've learned through fearlessly daring to pivot, and how they've used skills from their "first lives" to navigate their winding career journeys.


Second Life

Claudia Sulewski is the founder of Cyklar, a new bodycare brand that bridges the gap between luxurious self-care and efficacious formulas. Before becoming a beauty founder, Sulewski was one of the original beauty YouTubers. She started her YouTube channel when she was just 13 years old, under the name BeyondBeautyStar, posting makeup tutorials, vlogs, and other lifestyle content. By the time she graduated high school, she’d grown a massive following that allowed her to monetize her content as an official YouTube partner and make her hobby her full-time job. Claudia’s status as an internet sensation reached new heights when Teen Vogue tapped her to host the publication’s YouTube channel as a red carpet correspondent. Her years of experience shooting and editing her own content and using herself as talent for her creative vision were also crucial when she expanded into traditional acting and directing. She’s gone on to lead a successful career on and off camera since getting her start on YouTube, booking roles for hit shows like Shrinking and directing music videos for her fiancè, Grammy Award–winning artist Finneas O’Connell. Her career has now come full circle with Cyklar after years of filming GRWM videos and self-care routines for her millions of loyal followers.

Claudia Sulewski: Founder of Cyklar

In this episode, Who What Wear Editor in Chief <a href="https://www.instagram.com/katcollings/?hl=en">Kat Collings</a> sits down with Senior Fashion Editor <a href="https://www.instagram.com/anna__laplaca/?hl=en">Anna LaPlaca</a> to discuss her annual State of Style report. At the end of every year, LaPlaca analyzes the biggest trends and dissects why they took over our feeds. The pair discusses the return of ’80s influence in fashion, the uptick in preppy style beyond traditional heritage brands, and, of course, they get into the ongoing debate over whether or not quiet luxury is really dead. Plus, they share their best tips on where to shop to make sure your wardrobe is up to date ahead of the new year. 
Read this year’s State of Style story <a href="https://www.whowhatwear.com/fashion/state-of-style-2025">here</a>!

Shop our editor's eBay picks <a href="http://ebay.com/whowhatwear">here</a>!

The Who What Wear Podcast: The State of Style in 2025: Off-Kilter Colors, Loud Luxury, and Preppy Bourgeois

Before <a href="https://www.instagram.com/shopjamiehaller/?hl=en">Jamie Haller</a> launched her namesake shoe and apparel brand, she worked behind the scenes in the fashion industry in corporate retail. In the 2000s, she designed pieces for big brands of the era like Wet Seal, Guess, and Bebe. After learning the ins and outs of fashion production at a macro level, Haller left the corporate world to work for smaller brands where she had more creative control over her work, allowing her to hone her style as a designer. During the pandemic, she wanted to venture outside of what she knew and landed in a different realm of design: home renovation. Her eye for fashion translated well in the world of interiors, allowing her to gain clients quickly and make a name for herself in the space. Haller’s love for trying new things also led her to a new category of fashion she hadn’t yet conquered: shoes. In 2020, she launched her namesake shoe line and released her now-famous penny loafer style that has become an everyday staple for countless fashion insiders. She later returned to her roots when she expanded into apparel with a line she created with women like her in mind. Today, she’s brought the many skills and talents she’s acquired over the years together with her first storefront in Montecito, California, where you can shop her brand in an intimate space she designed herself.

Jamie Haller: Fashion Designer and Home Renovation Specialist

<a href="https://www.instagram.com/paultazewell/?hl=en">Paul Tazewell</a> is the award-winning costume designer behind the magical world of Wicked and Wicked: For Good. In this episode, Who What Wear Senior Fashion and Social Editor<a href="https://www.instagram.com/tarigonzalez/?hl=en"> Tara Gonzalez</a> sits down with Tazewell to celebrate the release of the highly anticipated finale of Elphaba and Glinda’s story. He discusses all of the thoughtfully detailed costume choices and Easter eggs you might miss during your first viewing and shares his design process for some of the standout pieces from the movie, including Glinda’s glamorous wedding dress and Dorothy’s iconic crystal shoes. Plus, he tells us how it felt to make history as the first Black man to win an Oscar for Best Costume Design for his work in Wicked Part 1.Listen to Paul’s episode on Wicked Part 1 <a href="https://podcasts.apple.com/us/podcast/the-who-what-wear-podcast/id1556327367?i=1000678389333">here</a>!

The Who What Wear Podcast: Paul Tazewell Returns! The Wicked: For Good Costume Designer on the Significance of Silhouettes and Creating Reality Within a Fantasy

<a href="https://www.instagram.com/ericamalbon/?hl=en">Erica Malbon</a> is the co-founder of <a href="https://malbon.com/?utm_source=linktree&utm_medium=socialmedia">Malbon Golf</a>—the game-changing, fashionable golfwear and lifestyle brand that seeks to break tradition by inviting anyone and everyone to enjoy what she calls the “greatest game on Earth.” <a href="https://www.instagram.com/malbongolf/?hl=en">Malbon Golf</a> began as an Instagram mood board created by her husband, a longtime golf enthusiast. When the couple decided to make Malbon into a full-fledged brand, Erica didn’t have any experience in the sports or retail industry. That said, she had developed an entrepreneurial spirit from her time as co-founder of her first venture, The Now, an L.A.-based massage business that offers luxury spa treatments at an affordable price point. Having learned firsthand what it takes to run both the operational and creative sides of a company, Erica was more than prepared to reimagine golfwear for a new generation and create a brand with a mission to make the sport more accessible. Since launching in 2017, Malbon has amassed a community of golf lovers that includes veteran fans of the sport, professional athletes, and celebrities like Justin Bieber. And they’ve expanded their brand around the world with locations in China, South Korea, and the Philippines.

Erica Malbon: Cofounder of Malbon Golf

<a href="https://www.instagram.com/itsmonamay/?hl=en%27">Mona May</a> is the costume designer of the ’90s cult classic film Clueless. In this episode, Who What Wear Senior Fashion and Social Editor <a href="https://www.instagram.com/tarigonzalez/?hl=en">Tara Gonzalez</a> sits down with May to mark 30 years after the film’s release and to look back on the movie’s instantly recognizable fashion. May tells us about how she turned herself into a fashion “detective” when sourcing pieces for Clueless and how she mixed high and low fashion to tell a story and stay within her modest budget. She dishes on what it was like fitting Alicia Silverstone for Cher’s iconic yellow plaid suit and the story behind the giant hat Stacey Dash wears for Dionne’s matching look. Plus, May gives us a peek into her new book, <a href="https://geni.us/TheFashionofClueless?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnpjC8M1mw_7q72Wct_7PX1CfUAipsFJdrTb64WCRPzd2YqtGjy-qcRbeBDP8_aem__i49E6qs7IASCiY-5wl0aA">The Fashion of Clueless</a>, which features pages from her sketchbook for the movie and exclusive interviews with the cast.

The Who What Wear Podcast: Clueless Costume Designer Mona May on 30 Years of Fashion Influence and Letting Girls Be Girls

Melanie Bender is the founder and CEO of Lore, a new fragrance brand that creates entire worlds in every bottle. Before becoming a leader in the beauty industry, Bender initially thought she’d enter the world of STEM. In college, she studied aerospace engineering and environmental science before becoming an environmental planner in her home state of Hawai’i. But her love for fashion and beauty led her to New York. It was there that she started a career that would make her an expert in every part of the process of brand-building—from PR to product development to marketing. Her natural talent and reputation led her to help grow beauty brands Versed and Merit before she was tapped to serve as the CEO of Hailey Bieber’s Rhode. But she never abandoned what she learned when she studied STEM. She often credits the scientific method as the formula to entrepreneurial success that’s gotten her to where she is today. Now, after more than a decade of building businesses across the beauty industry and leading them to new heights, Melanie’s launched her own with Lore—her fragrance line that debuted at Sephora this year.

Melanie Bender: Founder and CEO of Lore

This week, Who What Wear Co-Founder and Chief Content Officer <a href="https://www.instagram.com/hillarykerr/?hl=en">Hillary Kerr</a>, Editor in Chief <a href="https://www.instagram.com/katcollings/?hl=en">Kat Collings</a>, Shopping Director <a href="https://www.instagram.com/bobbyschuessler/?hl=en">Bobby Schuessler</a>, and Editorial Director <a href="https://www.instagram.com/laurenegg/?hl=en">Lauren Eggertsen</a> are back with another holiday gift guide. They’ve got recommendations that are sure to be a hit with anyone you’re shopping for—from designer card cases stuffed with thoughtful gift cards to comfy, affordable, and chic loungewear. They talk through their go-to destinations for beauty, home goods, and bath products that will make you stand out at any gathering. Plus, they test their gift-giving skills by swapping thoughtful, pre-loved gifts with each other on air. Watch the episode on YouTube <a href="https://youtu.be/yV85MhvFpbg">here</a>!

The Who What Wear Podcast: Our 2025 Holiday Gift Guide: Fancy Condiments, Hotel Robes, and Creative Paired Gifts

Celia Muñoz is the founder of La Coqueta, a childrenswear brand that infuses traditional Spanish craftsmanship and culture into beautiful designs for kids. Before Muñoz dreamed up the idea for her brand, she studied psychology and then moved from her native Spain to London post-grad, working several jobs across industries—from luxury retail to headhunting. She went back to school to get her master’s in mental health while growing her family, but her dream for a kids' fashion brand quickly took over. With no experience in design or business, she launched the brand in 2013. La Coqueta (meaning “well-groomed”) was greeted warmly by families who fell in love with the brand for its high-quality garments, and things only continued to take off after Prince Louis of the Royal Family (son of Prince William and Princess Kate) was spotted wearing a La Coqueta original. Today, the brand continues to grow and expand its reach with new locations in the U.S.

Celia Muñoz: Founder of La Coqueta

<a href="https://www.instagram.com/mrenriquemelendez/?hl=en">Enrique Melendez</a> is a celebrated fashion stylist known for his daring collaborations with Wednesday star <a href="https://www.instagram.com/jennaortega/?hl=en">Jenna Ortega</a>. He’s been on The Hollywood Reporter’s list of the <a href="https://www.hollywoodreporter.com/lifestyle/style/best-celebrity-stylists-2025-1236155753/?fbclid=PAZXh0bgNhZW0CMTEAAaf5V8PhggSflA99Y_cDXm8Ko2JcIiTy8GapJgwZg-FmPDlLpqTi4IB6K2d6JA_aem_2d8sLP52HagSXexARR56Fg">Top 25 Celebrity Stylists</a> two years in a row and recently received an <a href="https://www.instagram.com/p/DQK9hMbAcyV/?igsh=NTc4MTIwNjQ2YQ==">InStyle Imagemaker Award</a>. This week, Melendez joins Who What Wear co-founder <a href="https://www.instagram.com/hillarykerr/?hl=en">Hillary Kerr</a> to dig into the Wednesday season 2 press looks and discuss Ortega’s dramatic style evolution from Disney kid to gothic-glam fashion darling. There’s no doubt you’ve seen Ortega’s most adventurous looks on your feed in recent months—from the <a href="https://www.instagram.com/p/DMvhsHsyBhM/?hl=en&img_index=1">latex snakeskin Ashi Studios gown</a> that kicked off the press tour to the <a href="https://www.instagram.com/p/DOoMkcFkbUA/?hl=en&img_index=1">bejeweled Givenchy top at the Emmys</a>. Today, Melendez shares how those looks—and many more—came to be. Watch this episode on Youtube <a href="https://youtu.be/nFI0pPnLJKc">here</a>!Listen to Enrique’s episode from 2023 <a href="https://podcasts.apple.com/us/podcast/second-life/id1347626043?i=1000604279310">here</a>!

The Who What Wear Podcast: Stylist Enrique Melendez on Jenna Ortega’s Gothic Glam Style Evolution and Those Viral Wednesday Season 2 Press Looks

Toni Chapman aka The Moody Foody is a culinary content creator, recipe developer, and new cookbook author. She grew up cooking and hosting frequent gatherings with her family, but Chapman didn't realize her love for food could be a job until after a brief stint as a bank teller. While working at the bank, she began making elaborate lunches for her then boyfriend to take to work. After getting fired from her job, Chapman decided to turn her lunch-making hobby into a full-fledged meal-delivery service in NYC called ToniCooks. After running and growing the business for five years, she took her culinary expertise to TikTok, teaching people how to cook her favorite comfort meals. As her platform grew, Chapman leveled up her recipe-development skills and joined Buzzfeed's Tasty program as on-camera talent. Most recently, she released her debut cookbook, Everything's Good: Cozy Classics You'll Cook Always and Forever. Buy Chapman's new cookbook, Everything's Good, <a href="https://everythingsgoodcookbook.com">here</a>!

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Second Life

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Second Life

#651

Claudia Sulewski: Founder of Cyklar

#650

The Who What Wear Podcast: The State of Style in 2025: Off-Kilter Colors, Loud Luxury, and Preppy Bo...

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Jamie Haller: Fashion Designer and Home Renovation Specialist

#648

The Who What Wear Podcast: Paul Tazewell Returns! The Wicked: For Good Costume Designer on the Signi...

#647

Erica Malbon: Cofounder of Malbon Golf

#646

The Who What Wear Podcast: Clueless Costume Designer Mona May on 30 Years of Fashion Influence and L...

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Melanie Bender: Founder and CEO of Lore

#644

The Who What Wear Podcast: Our 2025 Holiday Gift Guide: Fancy Condiments, Hotel Robes, and Creative ...

#643

Celia Muñoz: Founder of La Coqueta

#642

The Who What Wear Podcast: Stylist Enrique Melendez on Jenna Ortega’s Gothic Glam Style Evolution an...

#641

Toni Chapman: The Moody Foody