Podcast Marketing Trends Explained podcast

Podcast Marketing Trends Explained

It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2024 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like: How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts? What does the data say about how to structure your show and episodes? Which social media channels should you focus on as a podcaster? How do you stack up to other shows? Using the data uncovered by the Podcast Marketing Trends 2023 Report our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively. You can find the full report at podcastmarketingtrends.com/2023.

It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2024 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like: How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts? What does the data say about how to structure your show and episodes? Which social media channels should you focus on as a podcaster? How do you stack up to other shows? Using the data uncovered by the Podcast Marketing Trends 2023 Report our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively. You can find the full report at podcastmarketingtrends.com/2023.

 

#23

Inside the Growth Strategies of Two of The Smartest Podcasters Alive

Michael Jordan, Simone Biles, Wayne Gretzky. Every someone, someone comes along who is pla... more

30 Apr 2024

1 HR 24 MINS

1:24:43

30 Apr 2024


#22

Stupid Mistakes, Happy Accidents & Surprising Insights From Making & Marketing Our First 20 Episodes

Plus, we [need your help] (https://podcastmarketingacademy.com/new-show-vote) to decide wh... more

23 Apr 2024

56 MINS

56:54

23 Apr 2024


#21

🔥 Trolls HATE This Podcast… But We Loved It.

 A magnetic show concept gives you an unfair advantage over every other show on your topic... more

19 Apr 2024

22 MINS

22:43

19 Apr 2024


#20

We Asked Podcast Listeners Why They Stopped Listening (And They Didn’t Hold Back)

Less than 5% of your potential audience is listening to your show. Here’s why, in their ow... more

16 Apr 2024

58 MINS

58:11

16 Apr 2024


#19

🔥 Does the Tim Ferriss Podcast Playbook Still Work?

Tim Ferriss has inspired countless podcasters to create shows interviewing “top performers... more

12 Apr 2024

32 MINS

32:10

12 Apr 2024


#18

6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show)

They’re not always obvious, but the elements of storytelling are at the heart of every gre... more

09 Apr 2024

1 HR 06 MINS

1:06:05

09 Apr 2024


#17

🔥 Roasting a Ridiculously Niche History Podcast

Advantages (& pitfalls) of serialized shows, leveraging Apple Podcasts “Channels”, SEO opp... more

05 Apr 2024

36 MINS

36:52

05 Apr 2024


#16

The 10k Timeline: How Long It Takes to Reach 10k dl/ep (& How to Accelerate the Process)

We all know success doesn’t happen overnight. But what does the data say about how long it... more

02 Apr 2024

59 MINS

59:21

02 Apr 2024


#15

🔥 This Movie Podcast Was Begging to Be Roasted

Creating intrigue in your description, matching your artwork to your audience, ChatGPT mes... more

29 Mar 2024

42 MINS

42:49

29 Mar 2024


#14

3 Creative Decisions That Dictate Your Show's Success… or Failure

How long should your episodes be? What’s the best format for growth? Plus... the single mo... more

26 Mar 2024

48 MINS

48:50

26 Mar 2024


#13

🔥 Roasting the Most Boring (But Weirdly Intriguing) Podcast You’ve Ever Heard Of

Compelling show concepts, making boring topics fascinating, highlighting host credibility,... more

22 Mar 2024

49 MINS

49:35

22 Mar 2024


#12

80/20 Podcast Marketing: Turn Your Limited Time Into Maximum Growth

Most podcasters waste their time on these tasks that will never lead to growth. Are you? ... more

19 Mar 2024

43 MINS

43:30

19 Mar 2024


#11

🔥 Roasting a Popular Tech YouTuber's Podcast (Leveraging Reputation, Status Games, Leaning Into Ten...

"It takes a lifetime to build a good reputation, but you can lose it in a minute." Today, ... more

15 Mar 2024

41 MINS

41:14

15 Mar 2024


#10

How We'd Spend $500/$2,500/$10,000 to Grow Our Podcast (& the Lessons You Can Apply to Any Budget)

How to get the best ROI on your podcast production and marketing budget to maximize growth... more

12 Mar 2024

1 HR 01 MINS

1:01:06

12 Mar 2024


#9

🔥 Roasting A Professional Copywriter's Podcast (Unclear Audience Targeting, Vibe-Setting, Publishin...

Intentional vibe setting, why people unsubscribe from podcasts, implicit and explicit cont... more

08 Mar 2024

42 MINS

42:35

08 Mar 2024


#8

3 (Non-Social) Marketing Channels High-Growth Shows Use to 2x Their Audience

Everyone loves to talk about podcasting's so-called "Discoverability Problem". But does it... more

05 Mar 2024

58 MINS

58:04

05 Mar 2024


#7

🔥 Roasting A #1 Christian Parenting Podcast (The Perils of Bold Claims, Keyword Stuffing, and Givin...

In this episode of Podcast Marketing Trends Explained, we roast The Empowered Stepmom's po... more

01 Mar 2024

35 MINS

35:06

01 Mar 2024


#6

Does Social Media Actually Grow Your Podcast Audience? (& If Not, What Are Your Other Options?)

What everyone gets wrong about using social media to grow your podcast, and what you shoul... more

27 Feb 2024

52 MINS

52:30

27 Feb 2024


#5

🔥 Roasting A Fashion Design Podcast (Show Titling, Specific Copy, Custom Thumbnails)

In this episode of Podcast Marketing Trends Explained, we roast Alison Hoenes' [How Fittin... more

23 Feb 2024

32 MINS

32:41

23 Feb 2024


#4

Two Hard to Spot (But Very Real) Problems Suffocating Your Podcast's Growth

Imagine if you could interview 500 podcasters, separate out the ones that doubled their au... more

20 Feb 2024

36 MINS

36:58

20 Feb 2024


#3

🔥 Roasting A Fitness Podcast (Brand Coinages, Evocative Titles, Episode Naming Conventions)

In this episode of Podcast Marketing Trends Explained, we roast [Wits & Weights] (https://... more

16 Feb 2024

26 MINS

26:00

16 Feb 2024


#2

The Hard Truth About Growing A Podcast In 2024 (& How You Can Beat the Odds)

Look closely at the data behind almost anything—from podcast growth, to Google search resu... more

13 Feb 2024

39 MINS

39:51

13 Feb 2024


#1

Welcome to Podcast Marketing Trends Explained

It's easier than ever to launch and produce a podcast. But it's never been harder to grow ... more

14 Jan 2024

03 MINS

03:39

14 Jan 2024