PodBiz | Where's The Money In Podcasting?  podcast

PodBiz | Where's The Money In Podcasting?

Where's the money in podcasting? Hosted by Norma Jean Belenky and John Kiernan, PodBiz dives into the strategies, trends, and tools driving podcast monetization and industry growth. From ad revenue and branded content to audience development and production workflows, we spotlight the real business behind the mic. Each week, we speak with creators, executives, and innovators answering the one question on everyone’s mind: Where’s the money in podcasting? Whether you're monetizing your show, launching a network, or just obsessed with the space, PodBiz is your insider guide to podcasting’s biggest opportunities. Listen to new episodes every Monday- Let’s get down to PodBiz! Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Where's the money in podcasting? Hosted by Norma Jean Belenky and John Kiernan, PodBiz dives into the strategies, trends, and tools driving podcast monetization and industry growth. From ad revenue and branded content to audience development and production workflows, we spotlight the real business behind the mic. Each week, we speak with creators, executives, and innovators answering the one question on everyone’s mind: Where’s the money in podcasting? Whether you're monetizing your show, launching a network, or just obsessed with the space, PodBiz is your insider guide to podcasting’s biggest opportunities. Listen to new episodes every Monday- Let’s get down to PodBiz! Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

 

#18

Hot Takes on Money In Podcasting, Ad Tech, and Community with Dane Cardiel of Good Tape

Where's the best place to make money in podcasting in 2025? In this episode of PodBiz, Nor... more

20 Oct 2025

46 MINS

46:50

20 Oct 2025


#17

The Real Business of Podcast Marketing with Randi P’Pool

What does it really take to build a business that lasts in podcasting? In this episode of... more

13 Oct 2025

24 MINS

24:38

13 Oct 2025


#16

Monetizing Every Angle: Jack Levy’s Playbook for Sustainable Podcasting

How do you build a podcast that earns from every direction while keeping its creative core... more

06 Oct 2025

48 MINS

48:11

06 Oct 2025


#15

Why Storytelling is the Real Currency in Podcasting with Laura Joyce Davis

Can storytelling really be the most valuable skill in podcasting- and in business? In this... more

29 Sep 2025

41 MINS

41:13

29 Sep 2025


#14

Pitching Podcasts That Get Noticed with Alice Florence Orr

How do you pitch your podcast so it actually gets noticed? In this episode of PodBiz, Nor... more

22 Sep 2025

30 MINS

30:23

22 Sep 2025


#13

When Independent Voices Shape an Industry: Remembering Todd Cochrane

What does it take to build podcasting from the ground up, and keep it independent? In thi... more

15 Sep 2025

40 MINS

40:24

15 Sep 2025


#12

From Downloads to Listeners: Dan Misener on New Ways to Measure Podcast Growth

Are downloads still the right way to measure podcast success? In this episode of PodBiz, ... more

08 Sep 2025

30 MINS

30:30

08 Sep 2025


#11

When Do Podcasts Become Businesses? Heather Osgood on the Realities of Ad Sales

At what point does a podcast become a business that advertisers want to invest in? In this... more

01 Sep 2025

24 MINS

24:51

01 Sep 2025


#10

Fair Pay in Podcasting: Erin McGregor on AIR’s 2025 Rate Guide and Building Sustainable Careers

How can pay transparency change the podcast industry for the better? In this episode of Po... more

25 Aug 2025

33 MINS

33:04

25 Aug 2025


#9

Monetizing Political Podcasts at Scale with Giancarlo Bizzarro of Crooked Media

How do political and narrative podcasts carve out sustainable monetization strategies in t... more

18 Aug 2025

42 MINS

42:28

18 Aug 2025


#8

Mark Asquith on Captivate, Diversifying Podcast Revenue, and the Rise of Indie Creators

What can indie podcasters learn from building a podcast software company from the ground u... more

11 Aug 2025

21 MINS

21:48

11 Aug 2025


#7

From Podcast Ads to Media Empires: Bryan Barletta on Building Value in Audio

How can podcast creators build lasting impact in a fast-moving industry? In this episode ... more

04 Aug 2025

23 MINS

23:41

04 Aug 2025


#6

Molly DeMellier of Sundaze on PR, Community, and Diversified Podcast Revenue

How do you grow a podcast with long-term visibility instead of short-term spikes? In this... more

28 Jul 2025

19 MINS

19:41

28 Jul 2025


#5

James Cridland on Podcast Revenue, Community & the Future of Audio

How are today’s creators rethinking monetization and what role does trust play in podcast ... more

21 Jul 2025

38 MINS

38:12

21 Jul 2025


#4

Acast’s Milly Botes on Driving Podcast Revenue with Ads & Partnerships

How are leading platforms evolving podcast monetization in 2025 and beyond? In the premie... more

14 Jul 2025

27 MINS

27:34

14 Jul 2025


#3

Adam McNeil of ADOPTER Media on Host-Read Ads & Podcast Monetization

What actually makes a podcast ad perform, and how do brands decide who gets the spend? In... more

14 Jul 2025

21 MINS

21:39

14 Jul 2025


#2

Danielle Bezalel on Sponsorships, Niches & Building a Podcast Business

How do you turn 1,200 downloads a month into a six-figure podcast business? In this episo... more

14 Jul 2025

27 MINS

27:37

14 Jul 2025


#1

Trailer | Let's Get Down to PodBiz

Welcome to PodBiz: The Podcast About the Business of Podcasting. In this trailer episode, ... more

04 Jul 2025

01 MINS

01:02

04 Jul 2025