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How I Built This with Guy Raz

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Guy Raz | Wondery

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. New episodes release on Mondays and Thursdays.

#867

Advice Line with Kip Tindell of The Container Store

Today’s callers: Juliette in France wonders how to raise awareness of her “magical” coolin... more

Yesterday

38 MINS

38:50

Yesterday

#866

Bogg Bag: Kim Vaccarella. The $100 Million Business She Almost Abandoned

Kim’s inspiration to launch a business came from an unlikely source: Her son’s Crocs. She ... more

07 Sep 2026

1 HR 23 MINS

1:23:26

07 Sep 2026

#865

Advice Line with Ben Goodwin of Olipop

Today’s callers: Darin from North Carolina seeks guidance on consumer education as his ghe... more

03 Sep 2026

48 MINS

48:01

03 Sep 2026

#864

Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them

Nicole Bernard Dawes spent much of her childhood hanging out in her dad’s potato chip fact... more

31 Aug 2026

1 HR 20 MINS

1:20:39

31 Aug 2026

#863

Advice Line with Daymond John of FUBU

Today’s callers: Cristopher from Chicago wants to expand his family’s salsa brand from far... more

27 Aug 2026

42 MINS

42:55

27 Aug 2026

#862

YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand

Roy and Ryan were avid outdoorsmen who wanted a cooler that wouldn’t break. So they built ... more

24 Aug 2026

1 HR 25 MINS

1:25:24

24 Aug 2026

#861

Advice Line with Carlton Calvin of Razor

Today’s callers: Shawn from Saskatchewan weighs whether brand-building or licensing is bes... more

20 Aug 2026

42 MINS

42:58

20 Aug 2026

#860

Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants

Laura Modi set out to build a better infant formula. What followed was years of setbacks:... more

17 Aug 2026

1 HR 19 MINS

1:19:48

17 Aug 2026

#859

Advice Line with Bobbi Brown of Jones Road Beauty (September 2025)

Today's callers: Bob in Chicago looks to promote his cabbage-based muscle and joint rub be... more

13 Aug 2026

48 MINS

48:21

13 Aug 2026

#858

MadeGood: Salma and Nima Fotovat Lost Their First Business. They Grew Their Next One Into a Snack Gi...

What do you do when the family business you've spent decades building... gets bought out f... more

10 Aug 2026

1 HR 05 MINS

1:05:43

10 Aug 2026

#857

Advice Line: "Strategy Sessions"

Today’s callers: Tony in Michigan is considering bringing on partners to run different par... more

06 Aug 2026

45 MINS

45:32

06 Aug 2026

#856

Serena & Lily: Serena Dugan and Lily Kanter. They Built a $20M Brand—Then One Investor Almost Destro...

Many founders think the hardest thing about business is finding customers. It's not. It's ... more

03 Aug 2026

1 HR 15 MINS

1:15:44

03 Aug 2026

#855

Advice Line with Chris Riccobono of UNTUCKit

Today’s callers: Adrian from California wants to grow his apparel company to complete with... more

30 Jul 2026

46 MINS

46:21

30 Jul 2026

#854

Sweetwater: Chuck Surack. How a Customer Service Strategy Built a Billion Dollar Online Pro Audio an...

Chuck Surack never planned to build one of America's largest online retailers. He just wan... more

27 Jul 2026

1 HR 12 MINS

1:12:21

27 Jul 2026

#853

Advice Line with Curt Richardson of OtterBox

Today’s callers: Andy from Sarasota weighs whether the path to scalability for his live ga... more

23 Jul 2026

41 MINS

41:46

23 Jul 2026

#852

Toast: Aman Narang. How a Long Wait for the Dinner Check Launched a $2 Billion Business.

After waiting too long to pay his restaurant bill, Aman Narang thought there had to be a b... more

20 Jul 2026

51 MINS

51:02

20 Jul 2026

#851

Advice Line with Kenneth Cole

Today’s callers: Matt from New York City unpacks the stigma working against his line of fo... more

16 Jul 2026

45 MINS

45:35

16 Jul 2026

#850

Sun Bum: Tom Rinks. The Secrets of a Master Brand Builder (2023)

Tom Rinks got his start in the commission-only "shark tank" of midwestern furniture sales.... more

13 Jul 2026

1 HR 15 MINS

1:15:34

13 Jul 2026

#849

Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)

Jeni’s Splendid Ice Creams founder Jeni Britton joins Guy on the Advice Line to answer que... more

09 Jul 2026

48 MINS

48:52

09 Jul 2026

#848

Catalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle Breakthrough

Krishna Kaliannan wanted to start a tech company but failed at every attempt. On the side,... more

06 Jul 2026

1 HR 03 MINS

1:03:57

06 Jul 2026

#847

Advice Line with Ronnen Harary of Spin Master/PAW Patrol

Today’s callers: Ann from Nashville asks how to adapt her jewelry business in the face of ... more

02 Jul 2026

43 MINS

43:26

02 Jul 2026

#846

e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant

In 2004, Joey Shamah and his partner launched a cosmetics company built on an idea that ma... more

29 Jun 2026

1 HR 14 MINS

1:14:49

29 Jun 2026

#845

Advice Line with Susan Griffin-Black of EO Products

Today’s callers: Ruchi from Chicago looks for advice on which channels to focus distributi... more

25 Jun 2026

43 MINS

43:38

25 Jun 2026

#844

STARR Restaurants: Stephen Starr. How a Non-Foodie Built Thriving Restaurants on Gut Instinct

Stephen Starr didn’t plan to get into the restaurant business. He set out to be a radio DJ... more

22 Jun 2026

1 HR 14 MINS

1:14:00

22 Jun 2026

#843

Advice Line with Shazi Visram of Happy Family Organics

Today’s callers: Daisy in the United Kingdom looks to grow her barefoot shoe brand across ... more

18 Jun 2026

45 MINS

45:03

18 Jun 2026

#842

Build-A-Bear: Maxine Clark. A Former Shoe Executive Launches a Stuffed Animal Empire

When Maxine Clark left a top job in retail to start a make-your-own stuffed animal store, ... more

15 Jun 2026

1 HR 04 MINS

1:04:04

15 Jun 2026

#841

Advice Line with Christina Tosi of Milk Bar

Today’s callers: Whitney in Utah wonders how to bridge the gap between pre-seed and instit... more

11 Jun 2026

45 MINS

45:17

11 Jun 2026

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#867

Advice Line with Kip Tindell of The Container Store

#866

Bogg Bag: Kim Vaccarella. The $100 Million Business She Almost Abandoned

#865

Advice Line with Ben Goodwin of Olipop

#864

Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them

#863

Advice Line with Daymond John of FUBU

#862

YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand

#861

Advice Line with Carlton Calvin of Razor

#860

Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants

#859

Advice Line with Bobbi Brown of Jones Road Beauty (September 2025)

#858

MadeGood: Salma and Nima Fotovat Lost Their First Business. They Grew Their Next One Into a Snack Gi...

#857

Advice Line: "Strategy Sessions"

#856

Serena & Lily: Serena Dugan and Lily Kanter. They Built a $20M Brand—Then One Investor Almost Destro...

#855

Advice Line with Chris Riccobono of UNTUCKit

#854

Sweetwater: Chuck Surack. How a Customer Service Strategy Built a Billion Dollar Online Pro Audio an...

#853

Advice Line with Curt Richardson of OtterBox

#852

Toast: Aman Narang. How a Long Wait for the Dinner Check Launched a $2 Billion Business.

#851

Advice Line with Kenneth Cole

#850

Sun Bum: Tom Rinks. The Secrets of a Master Brand Builder (2023)

#849

Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)

#848

Catalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle Breakthrough

#847

Advice Line with Ronnen Harary of Spin Master/PAW Patrol

#846

e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant

#845

Advice Line with Susan Griffin-Black of EO Products

#844

STARR Restaurants: Stephen Starr. How a Non-Foodie Built Thriving Restaurants on Gut Instinct

#843

Advice Line with Shazi Visram of Happy Family Organics

#842

Build-A-Bear: Maxine Clark. A Former Shoe Executive Launches a Stuffed Animal Empire

#841

Advice Line with Christina Tosi of Milk Bar