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How I Built This with Guy Raz

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Guy Raz | Wondery

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. New episodes release on Mondays and Thursdays.

#820

diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)

Back in the early days of ecommerce,Marc Lore took a classic retail loss leader–diapers– a... more

Yesterday

1 HR 13 MINS

1:13:13

Yesterday

#819

Advice Line with Marcia Kilgore of Beauty Pie (June 2025)

Serial entrepreneur Marcia Kilgore — founder of brands like Beauty Pie and Soap & Glory — ... more

26 Mar 2026

40 MINS

40:35

26 Mar 2026

#818

Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg

For decades, a dozen eggs was just… a dozen eggs. No story. No real branding. No reason to... more

23 Mar 2026

1 HR 08 MINS

1:08:15

23 Mar 2026

#817

Advice Line: What’s Your Value?

In today’s special episode, Guy and four former show guests talk with callers about how th... more

19 Mar 2026

37 MINS

37:35

19 Mar 2026

#816

Scrub Daddy: Aaron Krause. How a Failed Experiment Became a Billion-Dollar Sponge

Aaron Krause did not set out to reinvent the kitchen sponge. He was a car detailer, buildi... more

16 Mar 2026

1 HR 29 MINS

1:29:17

16 Mar 2026

#815

Advice Line with Hernan Lopez of Wondery

Today’s callers: Heather from Ontario talks through a DTC strategy for her retail pain rel... more

12 Mar 2026

44 MINS

44:32

12 Mar 2026

#814

Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business

Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business At 40, B... more

09 Mar 2026

58 MINS

58:48

09 Mar 2026

#813

Advice Line with Miguel McKelvey of WeWork

Today’s callers: Jane in Minnesota wants to scale her artful pants brand while staying tru... more

05 Mar 2026

44 MINS

44:50

05 Mar 2026

#812

Kettle Chips: Cameron Healy. The Wild Bet That Made a Brand

Kettle Chips: Cameron Healy. The Wild Bet That Made a Brand Most founders expand the “righ... more

02 Mar 2026

1 HR 00 MINS

1:00:24

02 Mar 2026

#811

Advice Line with Alexa Hirschfeld of Paperless Post

Today’s callers: Jess from Washington seeks counsel on structuring a collaboration between... more

26 Feb 2026

41 MINS

41:15

26 Feb 2026

#810

Square: Jim McKelvey. He Lost a $2,000 Sale, Then Built a $10 Billion Company

Most entrepreneurs think the hardest part of building a company is the product. For Jim Mc... more

23 Feb 2026

1 HR 11 MINS

1:11:54

23 Feb 2026

#809

Advice Line with Pete Maldonado and Rashid Ali of Chomps

Today’s callers: Yadi from New York thinks through an expansion strategy for her college c... more

19 Feb 2026

48 MINS

48:42

19 Feb 2026

#808

Spinbrush: John Osher. The Electric Toothbrush That Sold for $475M

Before Spinbrush became the top selling toothbrush in the U.S—and before Procter & Gamble ... more

16 Feb 2026

1 HR 00 MINS

1:00:52

16 Feb 2026

#807

Advice Line with Julia Hartz of Eventbrite

Today’s callers: Mia from Germany wants to know how to balance her pottery business betwee... more

12 Feb 2026

46 MINS

46:03

12 Feb 2026

#806

Netflix: Reed Hastings. “We’re Not a Family.” The Provocative Idea That Helped Build a Streaming Gia...

Netflix shouldn’t have survived. In 1997, Blockbuster owned home entertainment—9,000 store... more

09 Feb 2026

1 HR 24 MINS

1:24:59

09 Feb 2026

#805

Advice Line with Jon Stein of Betterment

Plus, Jon’s take on why now is a good time to start a business — in spite of market uncert... more

05 Feb 2026

46 MINS

46:26

05 Feb 2026

#804

HOKA: Jean-Luc Diard and Nicolas Mermoud. The “Clown Shoe” That Became a $2B Bonanza

In the late 2000s, two French mountain athletes set out to build a running shoe that captu... more

02 Feb 2026

55 MINS

55:41

02 Feb 2026

#803

Advice Line with Serial Entrepreneur Mark Cuban

Plus, Mark on his most challenging venture yet: revolutionizing the prescription drug mark... more

29 Jan 2026

53 MINS

53:13

29 Jan 2026

#802

Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon

A bright blue guitar covered in orange koi fish vanished from a museum display … and Swift... more

26 Jan 2026

1 HR 09 MINS

1:09:32