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esm² - The Podcast for Experienced Social Media Marketers podcast

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esm² - The Podcast for Experienced Social Media Marketers

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  Iconosquare  

esm² shows you what social media doesn't: the strategies and hidden techniques of the people working behind the scenes of the shiny Instagram Stories, Facebook posts or LinkedIn updates. Ever wondered how influencers and brands produce and share the quality content that we get inspiration from anytime we scroll down our personalized feeds? I am Emily from Iconosquare (a social media analytics platform) and I interview top brands, renowned influencers, and humble agencies doing the all legwork with one goal in mind: to understand what happens backstage of their social media strategies. Patagonia, Mike Horn, Sea Shepherd, Wix, UCLA, FC Barcelona... Their social media managers, CMOs, or acquisition specialists share their day-to-day organization, learnings, and goals with me. With one single motto that I share with them producing this podcast: to ultimately resonate with their communities. Tune in with me for exclusive, valuable stories, every time! Hosted by Ausha. See ausha.co/privacy-policy for more information.

esm² shows you what social media doesn't: the strategies and hidden techniques of the people working behind the scenes of the shiny Instagram Stories, Facebook posts or LinkedIn updates. Ever wondered how influencers and brands produce and share the quality content that we get inspiration from anytime we scroll down our personalized feeds? I am Emily from Iconosquare (a social media analytics platform) and I interview top brands, renowned influencers, and humble agencies doing the all legwork with one goal in mind: to understand what happens backstage of their social media strategies. Patagonia, Mike Horn, Sea Shepherd, Wix, UCLA, FC Barcelona... Their social media managers, CMOs, or acquisition specialists share their day-to-day organization, learnings, and goals with me. With one single motto that I share with them producing this podcast: to ultimately resonate with their communities. Tune in with me for exclusive, valuable stories, every time! Hosted by Ausha. See ausha.co/privacy-policy for more information.

 

All

Progress

Duration

Release Date

#29

B2B2C strategy on Social Media: Bringing Wellbeing to the Workplace - with Valerie Boldrin from Gymp...

Starting off season 2 with a bang 💥 For this first episode of the new season of esm², I w... more

05 Apr 2023

26 MINS

26:27

05 Apr 2023

#28

"You Know Everything You Need to Know!" - Bella Foxwell

Here it is: my interview with the amazing Bella Foxwell, freelance Instgram Strategist wit... more

08 Jun 2022

37 MINS

37:44

08 Jun 2022

#27

Teaser: "You Know Everything You Need to Know!" - Bella Foxwell

Tomorrow I’ll be releasing a brand new episode of esm² - an interview with the amazing Bel... more

07 Jun 2022

01 MINS

01:01

07 Jun 2022

#26

"Selling Cars on Instagram" - Rob Van Loock from MyGuest

Ever wished you could shop for your new car on Instagram or Facebook?  Well, the truth is ... more

20 Apr 2022

49 MINS

49:38

20 Apr 2022

#25

Tutorial: How to Make Money on TikTok

With TikTok increasing in popularity, a lot of people are wondering if the platform can be... more

21 Feb 2022

16 MINS

16:37

21 Feb 2022

#24

"Smarter, Stronger, Kinder Social Media" - Aaron Bisman from Sesame Street

In this episode, I'm chatting with Aaron Bisman, Vice President of the Sesame Workshop at ... more

21 Feb 2022

46 MINS

46:32

21 Feb 2022

#23

9 Must-Have Instagram Stats

If you use filters on Instagram Stories or Reels, or if you're thinking about it, this sho... more

03 Feb 2022

06 MINS

06:07

03 Feb 2022

#22

"Using LinkedIn Like a Boss" - Stéphane Couleaud from Webmecanik

LinkedIn is just like an online CV - right? Er... wrong! There are many uses for LinkedIn,... more

11 Jan 2022

30 MINS

30:43

11 Jan 2022

#21

"Trust at the Heart of Successful Influencer Marketing" - Joël Gaudeul from Hivency

Any idea how to select the right influencers to help market your brand effectively? Thinki... more

28 Oct 2021

26 MINS

26:30

28 Oct 2021

#20

Tutorial: How to Get More Customer Testimonials on Instagram

No matter what products or services you offer to your clients, it’s likely that you have c... more

06 Oct 2021

14 MINS

14:33

06 Oct 2021

#19

"The Perfect Referral Marketing Recipe" - Raúl Galera from ReferralCandy

New trends, best practices, what not to do... Raúl Galera from ReferralCandy really knows ... more

28 Sep 2021

30 MINS

30:13

28 Sep 2021

#18

"Top of the Podium for UGC Strategy" - Andy Griffiths from Asics

We've all heard about the advantages of using UGC (User-Generated Content) on social media... more

08 Sep 2021

25 MINS

25:26

08 Sep 2021

#17

Tutorial: 3 Tips on How to Stop Feeling Exhausted When Marketing on Social Media

Keeping up with changing algorithm standards, posting at the right times, and ensuring you... more

02 Sep 2021

10 MINS

10:29

02 Sep 2021

#16

"Challenging Stereotypes on Social" - Yaron Jacobs from Sloggi

Sloggi is one of those household brand names that everyone is familiar with. So it may sur... more

27 Aug 2021

27 MINS

27:26

27 Aug 2021

#15

Tutorial: Tips to Promote Your Freelance Skills on Social Media

Social media is one of the best mediums to promote your freelance skills online. It has a ... more

29 Jul 2021

10 MINS

10:55

29 Jul 2021

#14

"Teaching Science Through Social Media" - Loïc Bommersbach from CERN

The European Center for Nuclear Research is incredibly active on social media. And that's ... more

15 Jul 2021

28 MINS

28:37

15 Jul 2021

#13

Tutorial: Instagram trends to apply to influencer marketing in 2021

Instagram’s recurring novelties result in regular surprises from the app. The app is const... more

24 Jun 2021

09 MINS

09:47

24 Jun 2021

#12

"Successfully Engaging with Gen Z" - Louis Marty from Merci Handy

Ever wonder about the techniques used to engage with Generation Z on social media?  Or eve... more

19 May 2021

26 MINS

26:25

19 May 2021

#11

Tutorial: Hottest Instagram tips for 2021

If you’ve visited the Iconosquare blog before, you’ll know we’re no stranger to sharing th... more

06 May 2021

15 MINS

15:39

06 May 2021

#10

"Engaging Football Fans with Bespoke Content" - Christian Millar from 9024 Media

Whether you do social media for celebrities, as a freelance SMM or from within an agency, ... more

28 Apr 2021

38 MINS

38:10

28 Apr 2021

#9

Tutorial: How to grow your Instagram organically

Right now, it seems like it’s harder than ever to grow your Instagram organically. So many... more

07 Apr 2021

10 MINS

10:05

07 Apr 2021

#8

"The Importance of Brand Storytelling on Social Media" - Meg Coffey from Coffey & Tea

If you manage the social media accounts of multiple brands, within an agency or freelance,... more

01 Apr 2021

33 MINS

33:19

01 Apr 2021

#7

Tutorial: How to Improve your Instagram Engagement Rate

Even as recently as three years ago, brands and creators could achieve great engagement wi... more

26 Nov 2020

17 MINS

17:40

26 Nov 2020

#6

"Observing the new social media trends of college students" - Andrea Estey from UVM (Part 2 of 2)

If you're managing the social media accounts of an institute of higher education, look no ... more

23 Nov 2020

18 MINS

18:01

23 Nov 2020

#5

"Managing a university's social media presence" - Andrea Estey from UVM (Part 1 of 2)

If you're managing the social media accounts of an institute of higher education, look no ... more

23 Nov 2020

19 MINS

19:55

23 Nov 2020

#4

Best Time to post on TikTok

Every creator, influencer, and brand on TikTok has followers located in different time zon... more

19 Nov 2020

13 MINS

13:43

19 Nov 2020

#3

"What not to post as a brand on social media" - Geoff Faber from Syatt Media (Part 2 of 2)

Lots of valuable tips in this interview with Geoff, who works as a Digital Marketing Speci... more

10 Nov 2020

25 MINS

25:49

10 Nov 2020

#2

"Where to be (and where not to be) on social media" - Geoff Faber from Syatt Media (Part 1 of 2)

Lots of valuable tips in this interview with Geoff, who works as a Digital Marketing Speci... more

18 Oct 2020

25 MINS

25:09

18 Oct 2020

#1

"Extreme social media management" - Jessica Horn from Horn Media

Managing the social media presence of her father, the extreme explorer... This is what Jes... more

14 Oct 2020

22 MINS

22:23

14 Oct 2020