Introducing 203. The Role of Storytelling in Viral Content: How Brian O'Connor Grew His Following From 0 to 85,000 from Millionaire University.
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What's the key to reaching your raving fans? In this episode, host Brien Gearin welcomes back Brian O’Connor, fractional CMO, digital nomad, and owner of TalentHQ. They dive into the art of building an engaged online audience, leveraging storytelling and copywriting to grow a following from scratch. Brian shares his journey from corporate consulting to entrepreneurship, scaling his personal brand to 85,000 followers across Twitter and LinkedIn and amassing 14,000 newsletter subscribers. He offers actionable insights on content creation, platform selection, and fostering relationships that drive business growth. Plus, hear his take on how being a digital nomad has shaped his career and connections. Packed with valuable tips for entrepreneurs looking to amplify their presence online, this episode is a must-listen for anyone ready to level up their personal brand!
What we discuss with Brian:
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+ Growing an Online Audience: 85,000 followers on Twitter and LinkedIn
+ Storytelling for Engagement: Using stories to capture attention and build trust
+ Corporate to Entrepreneur: Transitioning from consulting to business ownership
+ Email vs. Social Media: Importance of newsletters for consistency and trust
+ Platform Differences: Twitter, LinkedIn, and YouTube engagement strategies
+ Effective Writing: Simple, shareable, low-effort content creation
+ Distribution for Virality: Building networks to amplify content reach
+ Video Content’s Impact: Building trust through video over text
+ Monetizing an Audience: From info products to consulting services
+ Digital Nomad Life: Running a business while exploring 20+ countries
Thank you, Brian!
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Check out TalentHQ at [TalentHQ.co] (https://www.talenthq.co/) .
Download Brian's [Onboarding Guide] (https://go.outliergrowth.com/onboarding-guide) .
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