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6 Figure Creative podcast

6 Figure Creative

6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.

6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.

 

#228

#228: The Secret Ingredient To Higher Paying Gigs | The Client Acquisition Series

If you've been stuck at 4 or 5 figures per year as a freelancer, there's likely one ingredient that is holding you back from growth. Without this ingredient, it is 100% impossible to get clients, grow your income, and get past the 6 figure mark (if that's your goal). In this week's episode of the 6 Figure Creative Podcast, my buddy Mark Eckert and I map out the path you can take to overcoming all of the hurdles between you and this incredibly important missing ingredient. In this episode you’ll discover: ---How to move from four/five figures to six figures+ ---Why you aren't full time yet ---How to revamp your entire public-facing identity as a freelancer ---The difference between advertising vs. content marketing and why this matters for freelancers ---Why you should be producing more than consuming ---How sticking to a schedule or routine can tie all of this together For full show notes, visit  [https://6figurecreative.com/228] (https://6figurecreative.com/228) ... Read more

29 Nov 2022

43 MINS

43:38

29 Nov 2022


#227

#227: Your Feast-Or-Famine Roller Coaster: Three Reasons Why Freelancers Never Escape This Vicious C...

Is your income in a constant feast-or-famine cycle? Some months might look great... But then all of your projects seem to dry up, and you're left scrambling for clients. This sort of cycle can be brutal for your business, personal life, and mental health, but this cycle doesn't have repeated for the rest of your life. There are likely 3 things keeping you trapped in this vicious cycle, and this episode breaks down how to finally break the cycle. If you're ready for more consistency, dependability, and stability in your monthly income, add episode #227 of the 6 Figure Creative Podcast to your podcast queue ASAP! In this episode you’ll discover: ---How Brian scored $12,000 flights for $200 ---Why you're comfortable in your day job ---Taking responsibility for your business' success (or lack thereof) ---What's keeping you on the feast-or-famine rollercoaster ---The best solution to an inconsistent business ---How to work smart, not hard ---The key to consistent client acquisition For full show notes, visit  [https://6figurecreative.com/227] (https://6figurecreative.com/227) ... Read more

22 Nov 2022

28 MINS

28:52

22 Nov 2022


#226

#226: 6 Client Boundaries To Keep You Healthy, Happy, Stress-free, And Profitable

So you made it to $100,000+ per year... Congrats. Too bad you made so many sacrifices that you're constantly stressed out, you're missing out on time with friends and family, and you resent your business. The irony is that you became a freelancer because you hated your day job and you wanted to work for yourself. Now, you feel like you have 50 "little bosses", and you hate your life a little bit more with each new client you gain. If this sounds like you, it may be time to put boundaries into place to get to that sweet spot between hitting your income goals while also enjoying your life and business. In this week's episode of the 6 Figure Creative Podcast, I give you 6 different boundaries you should have with your clients so you can actually stay happy, healthy, and profitable. In this episode you’ll discover: ---Maintaining mental and physical health while you're running a business ---How to handle revision requests without losing your mind ---Eliminating one of the most painful freelance experiences ---How to keep your clients from taking advantage of your kindness ---Boundaries for corporate/agency clients ---Using boundaries to avoid scope creep ---Avoiding stress with payment issues ---How to learn more about building your client acquisition machine For full show notes, visit  [https://6figurecreative.com/226] (https://6figurecreative.com/226) ... Read more

15 Nov 2022

34 MINS

34:44

15 Nov 2022


#225

#225: How To Build Your Own Client Acquisition Machine (And Make 2023 Your Best Year Ever)

If you've ever felt like your freelance life has been a neverending feast-or-famine roller coaster, chances are you're missing one (or more) pieces of a full client acquisition machine. You've likely "dabbled" with bits and pieces here and there, but you've never fully built each of the individual parts and refined them to the point where everything is working as a well-oiled machine bringing you high-quality clients every single month. In this week's episode of the 6 Figure Creative Podcast, I break down each of the major parts of your Client Acquisition Machine, as well as what specific numbers you should be aiming for as a benchmark. If you've ever wanted more stability and predictability in your business, and you want a clear roadmap for how to make 2023 your best year ever, this episode is for you. In this episode you’ll discover: ---How to solve a consistency issue in your business ---Why dabbling is slowly destroying your income stream ---The foundation of your Client Acquisition Machine ---Creating a transformational outcome for your clients ---Building your Marketing Mothership ---Your responsibility to sell to those who need your service ---The parallels between software and freelancing ---Nurturing your leads for a long-term relationship ---Fine-tuning your Client Acquisition Machine For full show notes, visit  [https://6figurecreative.com/225] (https://6figurecreative.com/225) ... Read more

08 Nov 2022

53 MINS

53:43

08 Nov 2022


#224

#224: Why Your High Sales Conversion Rate Is Actually A BAD Thing

Did you know that closing too many clients can be a bad thing? I know it sounds completely backwards, but a high sales conversion rate (70%+) is usually a sign of an unhealthy business. In episode 224 of the 6 Figure Creative Podcast, I break down the two reasons why a high sales conversion rate is a bad thing, and what two actions you can take to build a happier, healthier freelance business. In this episode you’ll discover: ---Why "winning" too many clients is a bad thing ---The ideal close rate for your sales process ---What to do if your close rate is too high ---Avoiding the scarcity mindset of wanting to win every client ---Sales leads vs. marketing leads - and why they are important ---When to raise your rates For full show notes, visit  [https://6figurecreative.com/224] (https://6figurecreative.com/224) ... Read more

01 Nov 2022

15 MINS

15:31

01 Nov 2022


#223

#223: Shifting Your Clients From One-Time Projects To Monthly Recurring Subscriptions | With Annemie...

How much is an average client worth to you? Whatever that number is, imagine how much more they'd be worth to you and your freelance business if they were paying you that amount every single year. Now imagine how successful you'd be if every single client you've ever had was paying you the amount every year for the rest of your career. That's the reality for those who run recurring subscription businesses, however, most freelancers only offer one-and-done packages. Whether you call it a retainer, subscription, or simply a "monthly fee", most who follow this podcast would love the idea of acquiring a client one time and having them keep paying you every single month. But... What if your service just "doesn't make sense" as a recurring subscription? If that's you, I'd challenge you to listen to this episode of the 6 Figure Creative Podcast. No matter what service you offer, there's likely some way to shift your clients to a recurring income model. Our guest this week, Annemie Tonken, has managed to build her family photography business to 6 figures per year from 6 hours of work per week. If you want to learn how she's managed this, and how she's launched a highly-successful recurring-subscription photography service in an industry where very few others are doing the same, listen to episode 223 of the 6 Figure Creative Podcast ASAP. In this episode you’ll discover: ---Transitioning your freelance business to a recurring revenue model ---Becoming a more efficient business-manager ---Solving your clients' ultimate needs so you can earn more on each project ---The hidden benefits of a recurring revenue model ---Average client value and the impact this stat has on your business ---How to keep your subscribers happy, active, and paying ---The key factors of adding value to your client's lives (for maximum profit) ---How she earns a 6-figure income from 6 hours of work per week For full show notes, visit  [https://6figurecreative.com/223] (https://6figurecreative.com/223) ... Read more

25 Oct 2022

45 MINS

45:03

25 Oct 2022


#222

#222: The Secret Weapon For 6 Figure Freelancers: Email Marketing

Love it or hate it, email marketing is the closest thing there has ever been to a "magic pill" for anyone looking for stability in their month-to-month income. The sucky thing is...most of us "fall victim" to email marketing ALL THE TIME. You get tons of tons of emails from people offering their products and services, but you never make use of this powerful tool yourself. Most freelancers I see are making one (or more) of these mistakes: ---They think social media is the best long-term play (it's not) ---They think they can have the same success and stability 1 on 1 (you can't) ---They think "join my newsletter" is a great way to build their email list (it's not) ---They're actually building their list, but they're never sending emails (not good) If you want a time-tested, surefire way to stay top-of-mind, build trust, and actually reach the audience you've built, email marketing is where it's at. If you're having success on social media right now, I'm begging you to take this time to build an email list so you're safe/secure in the long run. Social media has historically always become a "pay to play" world for business owners, and Tiktok is already making that shift. Don't make the mistake of thinking that party is going to last much longer. If you're open to the idea of building, growing, and using an email list to grow your reach, and you like the idea of building trust in a one-to-many setting, this week's episode of the 6 Figure Creative Podcast is for you. In this episode you’ll discover: ---Why social media is not the savior people think it is ---The number one platform small businesses need in their toolbelt ---Staying top of mind with clients and leads ---Setting up your first lead magnet funnel ---How to attract email subscribers ---The key to a juicy lead magnet ---What Yahoo! did wrong with their website (and how it applies to growing your email list) ---The math behind running paid advertising ---Profitable Facebook ads for freelance creatives For full show notes, visit  [https://6figurecreative.com/222] (https://6figurecreative.com/222) ... Read more

18 Oct 2022

55 MINS

55:05

18 Oct 2022


#221

#221: The 4 Major Missing Pieces Of Your Marketing Plan | The Client Acquisition Series

Here are a few of the biggest lies when it comes to marketing your freelance business. ---"If I'm good enough, people will find me and hire me" ---"The only marketing I need is word-of-mouth" ---"If I market myself, I'll come across as desperate" ---"This sort of stuff doesn't work for freelancers" If any of that sounds like you, my guess would be you likely have very little predictability in your income. You might go from having more gigs than you can handle, followed by extreme famine periods where your calendar dries up (along with your bank account). If you want steady, predictable income for your business every single month, there are 4 key things you need in place. If you're even missing one of these four pieces, you're making your path to predictability extremely difficult (or impossible). In this episode you’ll discover: ---Marketing plans for freelancers ---When email lists are vital, vs. when they're optional ---"Proposing" via text message ---The "3% rule" and the "80/19/1 rule" ---How your niche affects your marketing needs ---Swiping or dating: lead generation and lead nurture ---How to create a business you rarely *(if ever) have to market  For full show notes, visit  [https://6figurecreative.com/221] (https://6figurecreative.com/221) ... Read more

11 Oct 2022

34 MINS

34:47

11 Oct 2022


#220

#220: The Busy Freelancer's Guide To Getting Your Time Back (By Building Systems That Scale) | With ...

Every successful freelancer has hit that wall where you can't say yes to even ONE more project...this is usually the same time you start getting more inquiries than you've ever seen before. In these busy seasons of business, there are a few options you could take... 1--You could turn down all those extra projects (and say goodbye to that extra $$$). 2--You could say "yes" to those projects and just hate your life for the next few weeks or months while you scramble to deliver (this is the route most of us take). 3--You take the responsible, profitable, healthy route of building systems that scale. If you hate money, you'll probably take option 1 and turn down those extra projects. If you're irresponsible and want to live in a state of overwhelm, you'll take option 2. If you're a responsible, mature business owner, you'll go with option 3 and build systems that help you deliver high-quality work faster, more efficiently, and without dropping the ball or overwhelming yourself. In this week's episode of the 6 Figure Creative Podcast, I interviewed systems expert Rachael Mueller. She's a virtual COO that helps service-based business owners plan, create, and manage systems that scale so you can take on more projects in less time. If you're overwhelmed, working too much, or just feel like you have WAY too many project details floating around in your brain, and you're not sure what to do, this episode is for you. In this episode you’ll discover: ---Making your business run smoothly ---Unloading your mind to focus on creativity ---Flow charts - they're not just for nerds ---Setting up your systems for success ---The three key systems any business needs ---Using templates to cut out wasted time ---Logging your time to see where it goes ---Why the major CRMs aren't the best for freelancers ---Consolidating your tasks for easy reference For full show notes, visit  [https://6figurecreative.com/220] (https://6figurecreative.com/220) ... Read more

04 Oct 2022

53 MINS

53:18

04 Oct 2022


#219

#219: How To Land High-caliber Clients By Emailing Strangers | The Cold Outreach Masterclass With Co...

In this episode, Colleen Welsch breaks down the cold outreach process she used to land some of the biggest brands in the beauty industry. This email process can work in any industry to start bringing in consistent clients no matter how much experience you have. If you've ever wanted to see a proven process for cold outreach, this interview is for you. In this episode you’ll discover: ---Why failure is not the end ---Starting fresh after your business collapses ---Working with major brands just by asking ---What you need to have in place before emailing strangers ---How to face rejection as a freelancer ---How to craft a cold email ---How many times to follow up if no one replies ---Brian and Colleen's original (and embarrassing) AIM usernames For full show notes, visit  [https://6figurecreative.com/219] (https://6figurecreative.com/219) ... Read more

27 Sep 2022

49 MINS

49:13

27 Sep 2022


#218

#218: How To Use Social Media To Start ATTRACTING Clients (Instead Of Chasing Them) | With Chris Smi...

The most difficult part of freelancing is attracting high-quality clients to you (especially early in your career). Most people resort to two main "desperation tactics" when their schedules thin out... Desperation Tactic 1: They start sending cold emails/DMs to people who don't have any idea who they are. Desperation Tactic 2: They start publishing desperate-looking "hire me" posts on their socials. Things like "50% off THIS MONTH ONLY. HMU". While they're chasing leads down like a starving troglodyte desperately hunting for food, there's a better way to market your business as a creative. So what's the better way? That's what Chris Smith—our guest this week—wrote the book on... While the book is called "The Conversion Code", the tagline says it all: "Stop chasing leads and start attracting clients". No one wants to be "hunted", but most people want to be attracted to something/someone. In this episode, Chris breaks down how to use social media to start attracting more clients instead of resorting to desperation tactics. In this episode you’ll discover: ---Overcoming the lead generation bottleneck ---The number one key to getting booked ---Content marketing as a freelancer ---Basing your business model on Disney ---Getting booked by posting on TikTok ---The ROI of social media content creation ---Documenting vs. creating content ---Looking to others for inspiration For full show notes, visit  [https://6figurecreative.com/218] (https://6figurecreative.com/218) ... Read more

20 Sep 2022

48 MINS

48:15

20 Sep 2022


#217

#217: Case Study: The Solo Freelancer Earning $1 Million Per Year (It's Not What You Think)

I recently came across one of the coolest freelance businesses I've ever seen, and I wanted to bring this to the 6 Figure Creative audience. I'm not going to spoil anything, but this freelancer is earning over $1 Million per year without a staff, without contractors, and he's able to accomplish this just by taking inspiration from a totally different industry than his own. If you're feeling stagnant, stuck, uninspired, or you're simply not earning what you think you should be in your own business, this episode is absolutely for you. In this episode you’ll discover: ---Why you shouldn't rely on a single point of failure ---Taking influence from other businesses outside of your industry ---Creating income stability with a better business model ---How to stay away from becoming an "inbred business" ---How successful entrepreneurs deal with roadblocks ---Sharing knowledge with your "competition" For full show notes, visit  [https://6figurecreative.com/217] (https://6figurecreative.com/217) ... Read more

13 Sep 2022

29 MINS

29:56

13 Sep 2022


#216

#216: How To Spend Less Time Doing The Stuff You Hate | The Easy Ates Framework

No matter how much you love doing what you do, there are always going to be things that you hate doing but still need to be done. This is the life of a business owner, and one of the root causes of burnout. What if I told you there was a way to spend less time doing the stuff you hate so you can spend more time doing what you love? There is, and it's something called the "Easy Ates" framework. This episode will break down how to use this framework in your own business so you can avoid burnout, work less, and spend much more time enjoying your creative business. In this episode you’ll discover: ---Finding time to work on your business instead of in your business ---How successful business owners use the same 24 hours you have ---The best app to track your time KPIs ---Eliminating the stressors in your business ---Brian's 4-step framework for saving time ---Systemizing your processes for more efficient business practices ---Protecting yourself from outside factors ---Procrastinating with perfectionism ---Why not all hours are created equal The "Easy Ates" Framework ---Eliminate ---Can you remove this from your business entirely? ---Automate ---Can you set up a system to do this for you? ---Delegate ---Can someone else do this for you? ---Mitigate ---How can we make this task less painful if we can't eliminate, automate, or delegate it? For full show notes, visit  [https://6figurecreative.com/216] (https://6figurecreative.com/216) ... Read more

06 Sep 2022

44 MINS

44:51

06 Sep 2022


#215

#215: How To Earn Up To $500,000 Per HOUR As A Designer | With Cat Coquillette

By FAR the easiest way to monetize your creative skills is by offering freelance services. The only issue with that approach is that it puts a cap on how much you could ever hope to earn per hour. ---$50 per hour? Sure. ---$500 per hour? Maybe... ---$5,000 per hour!? Possibly ---$500,000 per hour? As a freelancer? There's no way that I know of... The other issue with the freelance business model is that if you're not working, then you're not earning a dime (unless you know some secret hack to get paid time off as a freelancer, in which case hmu). While freelancing can be a great way to get started as a designer, there's a far better business model that our podcast guest this week has used to earn up to $500k per hour–allowing her to travel the world full-time as a digital nomad. The business model is partnering with big brands via licensing, and Cat Coquillette has mastered the process of being a prolific creator while also getting her designs placed in some of the biggest stores in the world, including Target, Urban Outfitters, Nordstrom, Bed Bath & Beyond, and more. Listen now to hear how she built her design business from the ground up while skipping out on the freelance part entirely. In this episode you’ll discover: ---How to skip the freelance game and jump into scaleable income ---A tax loophole to write off most of your travel expenses ---80/20 for creatives - playing the numbers game ---Using Print on Demand services to sell your designs ---Being open to all opportunities ---Handling criticism well ---Contract negotiation - give and take ---The importance of an active mailing list ---Focusing on the important parts of your business For full show notes, visit  [https://6figurecreative.com/215] (https://6figurecreative.com/215) ... Read more

30 Aug 2022

54 MINS

54:35

30 Aug 2022


#214

#214: How To Stop Trading Hours For Dollars By Creating An Ascension Ladder | With Rachel Brenke

Answer this question: If you don't work today, will you still make money? What if you take the whole week off? Or the whole month? This is the biggest drawback of being a freelancer. You have to work more if you want to earn more. There are a number of consequences for this, but the biggest issue for creatives like us is that the more we work, the more we face burnout. The more we face burnout, the higher the chance that we'll lose the initial passion that drove us to this business in the first place. That means that the more we earn as freelancers, the more we'll face burnout. I'm sure you see the issue here... while you may love what you do, I'm sure you want to maintain a healthy balance between maintaining creativity and maintaining your bank account. None of us want to feel like we're on a hampster wheel of working just to pay the bills, but this is the sad reality of some of the most successful freelancers I know. They built amazingly successful careers (at least financially), but they unknowingly built a trap for themselves. As their income increased, so did their lifestyle and bills. As their bills increased, so did their dependency on their freelance income. This created a perpetual cycle of saying "yes" to projects they otherwise would have said "no" to if they didn't need the money. So how do we get out of this deadly cycle? Well... One method is to just keep your living expenses (and business expenses) as low as humanly possible. The other method (and one I much prefer) is to break away from directly trading your dollars for hours. This is the choice that Rachel Brenke took in her own businesses, which have allowed her to scale her income to over $9,000,000. While she does offer 1-to-1 services just like any typical freelancer, she's also built something called an "ascension ladder", which has allowed her to keep earning money regardless of whether she works this month or not. If you're still on the hours-for-dollars treadmill, and you want to break away, this week's episode of the 6 Figure Creative Podcast is for you. In this episode you’ll discover: ---The art (and science) of niching down ---How to offer services and products in multiple niches ---Automating and outsourcing the stuff you don't want to do ---How to build an "ascension ladder" as a freelancer ---Why relying on a single point of failure can destroy a business ---The 80/20 of content marketing that actually brings in clients For full show notes, visit [https://6figurecreative.com/214] (https://6figurecreative.com/214) ... Read more

23 Aug 2022

50 MINS

50:40

23 Aug 2022


#213

#213: The 4 BEST Ways To Become More Valuable To Your Clients (So You Can Charge More) | Takeaways F...

I'm super excited to share this with you today because this is the stuff that really moves the needle in your business. This is how you can charge more without losing clients or getting rejected. This is how you make your clients SO happy that they refer all their friends to you. This is how you become more attractive to your "dream clients". And this framework comes from a business owner earning over $100,000,000 per year... so you know this stuff works. Today's episode breaks down the 4 BEST ways to become more valuable, and if you get this right, you'll completely transform how you show up to clients. 99% of the freelancers I know neglect all 4 of these areas to their own detriment. As a result, they're losing gigs to their competitors, they get constant pushback on pricing, and they're not generating nearly enough referrals to keep their calendars full. In this episode you’ll discover: ---Focusing on the end goal, not the short term ---The value exchange ---The importance of social proof and perceived likelihood of achievement ---How to close bigger deals ---How time delay affects pricing and client acquisition ---The expert wins: why experts get the job 9 times out of 10 ---Why adding friction is a recipe for losing clients For full show notes, visit  [https://6figurecreative.com/213] (https://6figurecreative.com/213) ... Read more

16 Aug 2022

50 MINS

50:45

16 Aug 2022


#212

#212: How "Growth Hacking" Can Kickstart Your Freelance Business | With Ian Paget

Answer this: What have you done this week to bring in new clients? 99% of freelancers would say "uhhhh....." and proceed to stare at me blankly with a distant look in their eyes. The sad reality is that most creatives sit around and wait for clients to find them. This is perfectly OK if your business is at the point where you're 100% booked up for the next 6 months with nothing but your ideal clients. For the rest of us, we have to put in work to fill our calendars. On this week's episode of the 6 Figure Creative Podcast, I interviewed Ian Paget of Logo Geek. Ian has done a lot over the years to bring in clients as a freelancer. He's executed multiple growth hacks in his business, which lead to over 90,000 followers on social media. He then used that following to launch one of the top design podcasts (despite being a total introvert). Ian is the master of taking "imperfect action", and he's proven over and over again that anyone can face their fears and get out of their comfort zones in order to bring in new clients to their freelance business. In this episode you’ll discover: ---How Ian pivoted from employee to freelancer ---Growth hacking social media ---The importance of engaging your audience ---Overcoming the fears holding you back ---Stumbling into success ---The tech needed to start a podcast ---Launching a podcast with a massive guest For full show notes, visit  [https://6figurecreative.com/212] (https://6figurecreative.com/212) ... Read more

09 Aug 2022

1 HR 00 MINS

1:00:42

09 Aug 2022


#211

#211: The Missing Skills You Need For Surviving (And Thriving) As A Freelancer | With Sarah Townsend

You're finally out on your own as a freelancer... no more bosses, offices, fluorescent lights, and no more commute. 🥳 That also means you're now responsible for your own survival. No more regular paychecks, retirement accounts, paid time off, or coworkers who can cover for you. Do you have all of the skills that it takes to make survive as a freelancer? If not, this is going to be a rough ride on the entrepreneurial roller coaster... On this episode of 6 Figure Creative, I sat down to talk to Sarah Townsend, the author of "Survival Skills for Freelancers". She broke down the skills she had to develop to survive (and thrive) for the past 2 years as a freelancer. In this episode you’ll discover: ---The importance of saying no ---How to politely turn down a lead ---Why working with the wrong people hurts you more than you think ---Coping with self-doubt - you're not alone ---How social media can be positive or negative for freelancers ---Picking the right social media platforms for you ---Managing your social media presence effectively ---Why you shouldn't expect your followers to know who you are ---How to focus on work as a freelancer ---Separating personal and work time For full show notes, visit  [https://6figurecreative.com/211] (https://6figurecreative.com/211) ... Read more

02 Aug 2022

1 HR 03 MINS

1:03:16

02 Aug 2022


#210

#210: Annihilating Fear So You Can Step Into Your True Power As A Creative | With James Victore

If you struggle with low self-worth, perfectionism, procrastination, or self-doubt, then you might be making the mistake of letting fear into the driver's seat of your business. Fear is a plague in our creative community. So many of us let fear... ---drive our rates down to pitiful levels (and keep us from ever raising them) ---drive us working extra hours for free (so we don't "ruffle feathers" by asking to be compensated) ---drive us to keep tweaking things for hours until they're "perfect" (even though there's no such thing as perfection) ---trap us in a state of perpetual procrastination for all of those big things we know will push our business forward It probably sounds obvious that fear is a terrible thing for you and your business, yet so many of us keep allowing fear to drive us every single day. That's why I wanted to bring on someone who's literally written the book on this. The author of "Feck Perfuction" is a world-renowned artist named James Victore. You may have seen his work in The Louvre or the Museum of Modern Art in New York, and I think it goes without saying that you don't make it to that level as a creative without annihilating fear. James has managed to break free of fear and build an incredible name for himself, and this episode dives into his process for what he does when the "fear demon" tries to sit on his shoulders and tell him how to live his life. In this episode you’ll discover: ---The importance of overcoming your fears ---Perfection and procrastination: your silent enemies ---How to get over our physical and mental ailments ---How childhood trauma, no matter how mild, affects your life/business ---Learning how to love yourself ---Finding clients who fit what you want to create ---Why failing more is good ---Taking risks to make your work stand out For full show notes, visit  [https://6figurecreative.com/210] (https://6figurecreative.com/210) ... Read more

26 Jul 2022

37 MINS

37:31

26 Jul 2022


#209

#209: Choosing A Niche That Attracts Your Best Clients (And Repels The Worst) | With Micah Woods

Are you one of those bland, boring, vanilla freelancers who are trying to appeal to everyone? Are you terrified of the thought of offending someone or pushing away "potential" clients? The problem with being a "Vanilla Freelancer" that is you're invisible to the vast majority of people because you have nothing interesting to say, and you likely stand for nothing. You're not alone. There's a massive chunk of the creative world that's fallen into the trap of trying to appeal to everyone, and instead, you appeal to absolutely no one. Why would I choose to work with you when there's someone who specializes in exactly what I'm looking for? Why would I pick your plain vanilla business over another one that perfectly aligns with my values? The irony is that you're costing yourself clients who would be perfect for you simply because you're too afraid to stand out. The result is you get the bottom-of-the-barrel clients who were rejected by all the specialists who decided to choose a niche and own it. Many industries have figured this out, but somehow we creatives seem to latch onto the bland, boring, and vanilla. That's why I wanted to bring on Micah Woods to talk about his non-traditional niche. Micah is a branding and web designer who's forged his own path with a unique niche I haven't seen from any other freelancer, and it's done wonders for his business. Not only has it attracted his ideal clients to him, but it's also allowed him to reliably repel the worst types of clients for his business. The result is that he's able to enjoy a quiet, peaceful, blue ocean in the branding and design world while others are fighting for scraps in the red ocean of bland vanilla creatives. You do not want to miss this week's episode, so set time aside to listen ASAP. In this episode you’ll discover: ---The impact of knowing you're about to lose your job ---Why you shouldn't care if you're "bothering" people ---It's all a matter of timing: cold outreach ---Choosing your niche before you start your business ---Launching a business and getting traction right away ---How you can get clients with a small social media presence ---Thriving in a blue ocean ---The value of paying others to handle tasks for you For full show notes, visit  [https://6figurecreative.com/209] (https://6figurecreative.com/209) ... Read more

19 Jul 2022

1 HR 02 MINS

1:02:15

19 Jul 2022


#208

#208: Building A Flawless Experience For Your Clients | With Nicholas Di Lorenzo

Have you obsessively perfected every single step of what your clients experience before, during, and after working with you? Most of the struggling freelancers I know have failed to do this, and it's costing them client, after client, after client, that they could have otherwise gained. The reason should be obvious: clients might forget the details of what it was like to work with you, but they will never forget how you made them feel. If you create a frustrating experience for them, you'll forever be remembered as "that one person who was incredibly frustrating to work with". If you create a confusing experience, they'll remember how they always felt lost during their experience with you. All of the most successful business owners I know have put tons of time, effort, and energy into perfecting their client experience for every single project. A well-executed client experience means happier clients, more referrals, more repeat projects, and an overall better reputation for your business. This is what my guest Nicholas Di Lorenzo has obsessed over in his business. He's built a fantastic client experience that has kept him booked solid in one of the most notoriously difficult business models in the audio industry. In this episode you’ll discover: ---The advantages of starting as someone's assistant ---How to grow your own business after working for someone else ---Finding the techniques that stick ---Making your clients' life as easy as possible ---Keeping your workspace clean to help focus ---Freeing up time to explore new areas of your business ---How bad (or no) systems can cost opportunities For full show notes, visit  [https://6figurecreative.com/208] (https://6figurecreative.com/208) ... Read more

12 Jul 2022

47 MINS

47:53

12 Jul 2022


#207

#207: How Freelancers Can Use "The Rule Of 7" To Ethically Get More Clients | With Mike Janda

Ever felt like you wanted to reach out to someone, but didn't want to bother them? Maybe it was an old acquaintance, a past client, or even a prospective client you've had your eyes on for a while... Creatives typically have this voice inside our heads that say "don't do that... you'll just be bothering them". Here's something that may surprise you: That voice is usually a lying, thieving, horrible bastard who's simply holding you back from getting what you want... What's even worse is that this voice is holding your prospective clients back from the rich experience of connecting with you and all of the value you could potentially bring to their lives. If you want proof, just look at your own life. How many other people are constantly reaching out to you, bothering you with offers you don't want? ---How many other freelancers are "bothering" you about hiring them? ---How many old acquaintances are reaching out to you about meeting up for dinner or drinks to catch up? ---Hell, how many potential love interests are sliding into your DMs? If you're like 99% of the rest of us, those things are rarely (if ever) happening. There's a better way to handle this stuff. It's something called The Rule of 7, and it's one of the keys to the incredible success of this week's guest. This week I got to speak to a "7-figure creative" who turned his 6-figure freelance business into a 7-figure agency (which he eventually sold). He's used the Rule of 7 ethically to get more clients, stay top of mind, build trust, win more projects, and ultimately, earn millions and millions of dollars through his creative business as a designer. This is what separates struggling creatives from multi-million dollar powerhouse guests like Mike Janda. In this episode you’ll discover: ---How to prepare yourself for an economic downturn ---Positioning yourself as a freelancer to replace your day job ---Solving problems as a method of sales ---The rule of 7 ---The importance of meeting people in person ---Competition at the top levels of freelancing ---Understanding the market you're in to provide a valuable offer ---Balancing between big city freelancers and "cheap" options in other countries For full show notes, visit  [https://6figurecreative.com/207] (https://6figurecreative.com/207) ... Read more

05 Jul 2022

51 MINS

51:21

05 Jul 2022


#206

#206: Stuck With Low $$$ Projects? Here's How To Level Up To $50,000 Projects | With Ryan Koral

The dark side of freelancing (that no one wants to discuss) is the wasteland of low-dollar "Fiverr Freelancers" charging bottom-dollar rates for "butt-in-seat" projects. Whether you're on Fiverr or not, you may still be trapped in this low-dollar wasteland that is essentially just another soulless day job you've created for yourself. These projects tend to be unfulfilling and draining, and you end up in a horrible financial place. This is what so many newbies and struggling creatives do, and many never make it out of this trap. I know this might sound painfully obvious, but you can't build a sustainable freelance business out of low-dollar, unfulfilling work where you're competing with hundreds (or thousands) of copycat competitors willing to work longer hours for less money than you. This is why I wanted to bring on Ryan Koral from Tell Studios to talk about how he successfully transitioned from $500 projects to regular $50,000 projects, eventually scaling his freelance business to over $1,000,000 per year. Ryan shared a ton of incredible info, including one of my new favorite strategies for closing high-dollar projects, so do not skip this week's interview. In this episode you’ll discover: ---Why Ryan pivoted from a full-time job earning $23,000/year to a becoming a full time freelancer ---How "yes mode" affects the start of your business ---Why you don't hire significant others for your business ---Dealing with employees who don't have the right expectation ---The benefits of delegating tasks to others ---Why your employees aren't the idiots you think they are ---Your value vs. how your clients value your work ---How to sell a low $$$ workshop that leads to a $50k project (with a 100% success rate).  For full show notes, visit  [https://6figurecreative.com/206] (https://6figurecreative.com/206) ... Read more

28 Jun 2022

1 HR 10 MINS

1:10:20

28 Jun 2022


#205

#205: How To Be "The Full Package" 6 Figure Creative | With Toby Lloyd

If you ever want to break 6 figures as a freelancer (or whatever your goal is), let me ask you something important... Are you running your business (and life) like a 6 figure creative? Most people think they can keep acting like a 4 or 5-figure freelancer and that eventually (with enough hard work and perseverance), you'll somehow break that elusive 6-figure goal. The reality is that you have to BE a 6 figure creative before you can earn 6 figures. Confused? Here's what I mean... Every 6 Figure Creative I know has these characteristics: ---They're intentional in their personal life and business. ---They have specific goals AND take consistent actions working towards those goals ---They let opportunity and possibility drive their decisions instead of fear and self-doubt. ---They're not afraid to show the world exactly who they are and are not. The thing that most people don't understand is that these other 6 Figure Creatives already had these qualities and characteristics before they ever cracked 6 figures. You are the same. Until you have the qualities and characteristics of a 6 figure creative, you will not crack that number (or whatever number you're trying to reach). Our guest in this week's interview is the perfect example of someone who has all of these qualities. Toby Lloyd has been a freelancer for the past 15 years, and he's put a lot of care and intention into being the type of person he needed to be in order to be successful. Toby's results speak for themselves. If you want to learn what "the full package" looks like as a true 6 Figure Creative, this interview is for you. In this episode you’ll discover: ---How Toby Lloyd transitioned from a full-time job in the film industry to a 6-figure home studio owner ---Using competitions to create awareness for your business ---Qualifying leads to make sure you're the best fit for the project ---Why you need to get leads first and then focus on growth ---The mindset of a good producer ---How to nurture long-term relationships with your clients ---Using flat-rate pricing to keep artists at ease in the studio ---The difference between a Kiwi accent and an Aussie accent For full show notes, visit  [https://6figurecreative.com/205] (https://6figurecreative.com/205) ... Read more

21 Jun 2022

51 MINS

51:08

21 Jun 2022


#204

#204: How To Generate 1000 Inquiries Per Year As A Logo Designer | With James Martin

Ever felt like your industry is just too saturated to stand out? Like you're just a tiny drop in a massive ocean? You're not alone. Nearly every freelancer has a moment (or ten) where they doubt themselves and their ability to stand out in a crowded "red ocean". That's why I was so excited to talk to James Martin from [Made By James.] (https://www.instagram.com/made.by.james/) James is a designer who's had immense success in the crowded niche of logo design. He's found a way to not just stand out, but thrive in an incredibly competitive niche. James is averaging around 1,000 inquiries from potential clients every single year, and this has allowed him to cherry-pick the best gigs and reject the "bill paying work" that many freelancers are forced to say yes to. Whether you're a designer or not, this episode will contain a lot of fantastic advice from someone who's built an incredible, long-lasting career as a freelancer. In this episode you’ll discover: ---How James Martin has thrived for nearly 2 decades as a creative ---Why niching down too early is worse than not niching at all ---How to stand out in a saturated market ---Passion vs. systems and habit ---Why it's dangerous to rely on social media ---Giving your clients the most value they can afford ---Why it's time to raise your prices right now ---Relationships in business ---The difference between survival and thriving For full show notes, visit  [https://6figurecreative.com/204] (https://6figurecreative.com/204) ... Read more

14 Jun 2022

1 HR 01 MINS

1:01:57

14 Jun 2022


#203

#203: Our Favorite 3 Methods For Creating Awareness | The Client Acquisition Series

"I need more clients". That's the #1 problem our community has in every single poll we run. The issue with getting clients is that no matter how good you are at what you do, you will never be able to get enough clients if no one knows you exist. That's why we wanted to dedicate an entire episode to discussing our favorite 3 methods for building awareness and growing your business. Creatives have to learn this stuff if they ever want to get out of the "feast or famine" lifestyle. In this episode you’ll discover: ---How to make an offer so good people feel stupid saying no ---How to harness three of the six different lead sources ---The thousand true fans model ---How you can advertise for free ---Why an email list is crucial to more and more freelancers ---The importance of cleaning your mailing list For full show notes, visit  [https://6figurecreative.com/203] (https://6figurecreative.com/203) ... Read more

07 Jun 2022

43 MINS

43:13

07 Jun 2022


#202

#202: How To Attract Your Dream Clients | The Client Acquisition Series

Here are the two rules for attracting your dream clients. Rule #1: Be attractive. Rule #2: Don't be unattractive. That's literally it. The hard part comes when you actually look at what is "attractive" to your dream clients. I'd bet you have a long list of alllll the things you want to see in their dream clients/projects, but very few people take the time to look at themselves and ask the most important question... "Am I the type of person that would attract this sort of dream client/project?" In many cases, that answer is, unfortunately, no. You're not anywhere close to being attractive to your dream clients. In other cases, you might be attractive to them, but you're doing little to nothing when it comes to communicating all the attractive things you have to offer them. In this continuation of our Client Acquisition Series, we dive into what it takes to attract your dream clients. In this episode you’ll discover: ---Why Guitar Center is the worst place to buy gear (unless they sponsor us) ---How Mark closed a half-million-dollar deal ---Why different clients need different approaches ---Setting expectations in advance ---High ticket vs. low ticket sales ---How to become attractive to your dream clients ---How to stay top of mind without being cringy ---Why red ocean businesses struggle For full show notes, visit  [https://6figurecreative.com/202] (https://6figurecreative.com/202) ... Read more

31 May 2022

40 MINS

40:40

31 May 2022


#201

#200: The 7 Key Topics To Cover With Every Client BEFORE The Sale | The Client Acquisition Series

Have you ever had one of those awkward situations with a crush where you were TOTALLY into them, but you weren’t sure if they were into you? Yeah... That sucks. Unfortunately, there’s nothing we can do to help you there since we give business advice instead of dating advice. What we CAN help you with is the client equivalent of that situation. Here’s what I mean... You’re talking to a dream client. You’re way into working with them, but you’re just not sure if they’re into you. There are actually 7 key points to cover with every potential client, and if each point is a “positive”, then they’re giving you their permission to pitch/sell them (i.e. take the relationship to the next level). This framework was shared with us by someone earning multiple millions per year, and it works perfectly in the freelance world. In this episode you’ll discover: ---How to help your clients better by determining their needs ---When closing a deal comes down to good timing ---What to do if a client isn't sure they want to hire you ---Why being open and honest with clients is the only way to run a healthy business ---How to discuss your workflow and delivery with clients before closing a deal ---Why it's vital that clients trust you implicitly For full show notes, visit  [https://6figurecreative.com/200] (https://6figurecreative.com/200) ... Read more

17 May 2022

39 MINS

39:00

17 May 2022