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The Art of Online Business podcast

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The Art of Online Business

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  Kwadwo [QUĀY.jo] Sampany-Kessie  

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle. Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling! Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches. Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business. You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more. Hit "Subscribe" and let's gooooo!

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle. Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling! Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches. Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business. You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more. Hit "Subscribe" and let's gooooo!

 

All

Progress

Duration

Release Date

#977

Do You Really Need Separate Warm and Cold Meta Ad Audiences?

Running Meta ads can get confusing fast, especially when you hear people say you should co... more

6 hrs Ago

02 MINS

02:16

6 hrs Ago

#976

Broad vs. Detailed Targeting Facebook ads in 2026. Which One Actually Works?

If you’re confused about whether broad or detailed targeting is the smarter move for Faceb... more

08 Dec 2025

08 MINS

08:57

08 Dec 2025

#975

What to do When Your Facebook & Instagram Ads Stop Working.

When an ad suddenly stops working, the last thing you want to do is panic and shut everyth... more

01 Dec 2025

08 MINS

08:20

01 Dec 2025

#974

The New 2026 Simple Ads Setup That Works Well With Meta's Andromeda Update

The Meta Andromeda update has shaken up ad performance for a lot of online course creators... more

24 Nov 2025

08 MINS

08:18

24 Nov 2025

#973

Is Your Online Course Business Actually Ready for Facebook & Instagram Ads?

A lot of course creators rush into Facebook and Instagram ads before their business is act... more

17 Nov 2025

11 MINS

11:55

17 Nov 2025

#972

Does Open Targeting Really Work for Online Course Creators?

A lot of course creators are being told to just “go broad” with Facebook and Instagram ads... more

10 Nov 2025

09 MINS

09:06

10 Nov 2025

#971

My Second-Highest ROI Activity This Year (and It’s Not What You Think) Featuring Linda Sidhu

I never expected a mastermind to become my second-highest ROI move of the year, but The Mi... more

03 Nov 2025

42 MINS

42:47

03 Nov 2025

#970

How To Do Detailed Targeting on Facebook Ads (Online Course Creator Edition)

Most course creators get excited about detailed targeting, but that’s where they end up wa... more

27 Oct 2025

18 MINS

18:46

27 Oct 2025

#969

Facebook Ads Best Targeting Strategy for Leads (Online Course Creator Edition)

Most course creators think the secret to great targeting is stacking interests and job tit... more

20 Oct 2025

17 MINS

17:59

20 Oct 2025

#968

The 3-Ad System That Makes Online Course Businesses Profitable

A lot of people think ads will magically fix an online course business that isn’t working,... more

13 Oct 2025

15 MINS

15:34

13 Oct 2025

#967

Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead

When your cost per lead suddenly jumps, it can feel like panic mode but most of the time, ... more

06 Oct 2025

14 MINS

14:31

06 Oct 2025

#966

The Real Reason Your Ads Keep Wasting Money

I hear it all the time, “we spent money on ads and got nothing back.”  The real issue usua... more

29 Sep 2025

05 MINS

05:19

29 Sep 2025

#965

Everything You Need Before Running Webinar Facebook & Instagram Ads That Convert

If you’re planning to sell your course with a webinar or challenge, you’ll need more than ... more

22 Sep 2025

18 MINS

18:56

22 Sep 2025

#964

Why Your Self-Liquidating Offer Isn’t Paying for Itself (Yet)

Your self-liquidating offer isn’t broken—it’s just missing a key step. I walk you through ... more

15 Sep 2025

16 MINS

16:48

15 Sep 2025

#963

Should you listen to Meta's Facebook & Instagram Ad Recommendations?

Meta keeps popping “helpful” tips in Ads Manager, but should you trust them? ‍‍ ‍‍ ‍‍ ---<... more

08 Sep 2025

07 MINS

07:24

08 Sep 2025

#962

How to Run Facebook Ads to Fill Your Webinar or Challenge (So You Can Sell More of Your Course)

Thinking about running ads to fill your next webinar or challenge? I break down exactly ho... more

01 Sep 2025

21 MINS

21:04

01 Sep 2025

#961

Why Ads Managers Say No to Your Revenue Share Offer (And What to Do Instead)

Thinking of offering revenue share to an ads manager so you don’t have to pay upfront? I g... more

25 Aug 2025

12 MINS

12:52

25 Aug 2025