EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer podcast

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

 

#842

777 | AI/SEO News from the EDGE | Week of 12.1.2025

This week's EDGE of the Web dives into the seismic shifts rocking the digital marketing la... more

02 Dec 2025

1 HR 03 MINS

1:03:04

02 Dec 2025


#841

776 | Wil Reynolds: Don't Do F*cking Listicles

Cut the Crap! Here's a special episode with Wil Reynolds from Seer Interactive when we wer... more

26 Nov 2025

13 MINS

13:23

26 Nov 2025


#840

775 | AI, Authenticity, and SEO with Wil Reynolds

KPIs, Disrupted Is it time to rethink the key performance indicators driving digital marke... more

12 Nov 2025

35 MINS

35:35

12 Nov 2025


#839

774 | Paid Ad News from the EDGE | Week of 10.27.25

Is ChatGPT's new Atlas browser a Google killer? Greg Finn joins the roundtable to unpack s... more

30 Oct 2025

50 MINS

50:08

30 Oct 2025


#838

773 | Content Strategy and LLMS.txt w/ Carolyn Shelby

AI Eats Your Content Is your website feeding the AI overlords? Or hiding all the good stuf... more

23 Oct 2025

43 MINS

43:55

23 Oct 2025


#837

772 | Unpacking LLMs.txt with Carolyn Shelby

Erin welcomes Carolyn Shelby, the Principal SEO at Yoast and a renowned authority in techn... more

16 Oct 2025

42 MINS

42:54

16 Oct 2025


#836

771 | SEO News from the EDGE | Week of 9.15.2025

Is Google Search thriving or dying? How is AI eating your PPC lunch, and why won't Google ... more

17 Sep 2025

40 MINS

40:47

17 Sep 2025


#835

770 | Barry Adams - How Google's AI Mode Is Reshaping News Publishing

Google's AI is poised to wipe out half of news publishers' traffic, but Barry Adams isn't ... more

08 Sep 2025

43 MINS

43:42

08 Sep 2025


#834

769 | AI/SEO News from the EDGE | Week of 8.25.2025

Meta's got its eyes (and algorithms) locked on unoriginal content, and that's just the tip... more

28 Aug 2025

1 HR 03 MINS

1:03:19

28 Aug 2025


#833

768 | Social News from the EDGE | Week of 8.18.2025

AI Mode goes global, Google's giving users the easy button, and Reddit and Wikipedia are s... more

22 Aug 2025

53 MINS

53:47

22 Aug 2025


#832

767 | Evolving Your Writing Toolset w/ PreWriter.ai from Bruce Clay

Bruce Clay is back on the EDGE and he's bringing a fresh arsenal of SEO wisdom—plus his la... more

14 Aug 2025

43 MINS

43:17

14 Aug 2025


#831

766 | Local News from the EDGE | Week of 7.21.2025

A whopping 43% of consumers allegedly use AI tools daily – or do they? This week, Local SE... more

28 Jul 2025

1 HR 03 MINS

1:03:40

28 Jul 2025


#830

765 | Aligning SEO with AI and Intent: Bruce Clay's Perspective

Bruce Clay (yes, *the* Bruce Clay) returns to EDGE of the Web, and Erin tries to pretend t... more

11 Jul 2025

45 MINS

45:14

11 Jul 2025


#829

764 | News from the EDGE | Week of 6.23.2025

It's a packed episode of Paid Ad News from the EDGE, and Greg Finn of Cypress North is bac... more

26 Jun 2025

41 MINS

41:37

26 Jun 2025


#828

763 | Audacious Marketing: Mark Schaefer's Playbook for Breaking the AI Mold

Human vs. Machine Mayhem Marketing maven Mark Schaefer returns to EDGE of the Web, diving ... more

18 Jun 2025

40 MINS

40:35

18 Jun 2025


#827

762 | SEO News from the EDGE | Week of 6.2.2025

WordPress hits play after a messy pause, but is it too little, too late for the CMS giant?... more

06 Jun 2025

54 MINS

54:13

06 Jun 2025


#826

761 | Disrupt or Die: Leveraging Authenticity and Awe w/ Mark Schaefer

Mark Schaefer returns to EDGE of the Web to share his vision of marketing's future in an A... more

31 May 2025

37 MINS

37:56

31 May 2025


#825

760 | Social News from the EDGE | Week of 5.12.2025

CTR Secrets and Social Shakeups It's another jam-packed ride on EDGE of the Web as Erin is... more

14 May 2025

50 MINS

50:51

14 May 2025


#824

759 | Practical Tips for Utilizing Heat Maps w/ Celeste Gonzalez

Curious where your website visitors are really clicking—or rage-clicking? On this week's E... more

14 May 2025

39 MINS

39:10

14 May 2025


#823

758 | SEL News from the EDGE | Week of 5.5.2025

This week, Erin Sparks and Jacob Mann are joined by Danny Goodwin, editorial director at S... more

05 May 2025

49 MINS

49:21

05 May 2025


#822

757 | User Behavior from Heatmaps w/ Celeste Gonzalez

Celeste Gonzalez, Director of Rue Labs at Rickety Roo, joins EDGE to explore how heat maps... more

28 Apr 2025

39 MINS

39:13

28 Apr 2025


#821

756 | AI/SEO News from the EDGE | Week of 4.21.2025

Advertisers are bailing on TikTok as another U.S. ban looms, shifting dollars to Meta whil... more

21 Apr 2025

38 MINS

38:54

21 Apr 2025