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Cult of Body & Soul
“Cult of Body & Soul” is a 7-part docu-series that explores how SOULCYCLE transcended fitness as it captured the New York City zeitgeist with ritual, candlelight and cult of personality. We expose the intoxicating power dynamic between riders and instructors, the gate-kept instructor training program, the true story behind founders Julie Rice and Elizabeth Cutler, and the political scandal that torched the brand’s image. Featuring interviews with instructors, studio managers, front desk staff, and corporate insiders.
“Cult of Body & Soul” is a 7-part docu-series that explores how SOULCYCLE transcended fitness as it captured the New York City zeitgeist with ritual, candlelight and cult of personality. We expose the intoxicating power dynamic between riders and instructors, the gate-kept instructor training program, the true story behind founders Julie Rice and Elizabeth Cutler, and the political scandal that torched the brand’s image. Featuring interviews with instructors, studio managers, front desk staff, and corporate insiders.
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